T21 Group
T21 Group is a UK-based training and e-learning services company that designs bespoke online learning platforms and delivers face-to-face sales and product training for enterprise clients. It serves brands such as Sony UK, Triumph Motorcycles, and Bira/Retra across the UK and select international markets.
- Company typePrivate
- Founded2015
- HeadquartersWestbury, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What T21 Group does
T21 Group Ltd is a privately held UK training and e-learning services company founded in 2015 and headquartered in Westbury, Wiltshire (Company no. 10933241). The company designs bespoke e-learning platforms and delivers face-to-face sales and product training, targeting enterprise clients across the UK and select international markets. Core offerings comprise T21 Training (in-person workshops led by trainers with prior sales, marketing, product, and business leadership experience) and T21 E-Learning (a responsive online platform accessible across mobile, tablet, and desktop, with cross-device progress synchronization). These are complemented by digital services including website design, CRM-integrated builds, rebranding, and digital publishing of trade magazines.
The business operates a sales-led B2B model with no publicly disclosed pricing; engagements are quoted based on project scope. Revenue is generated primarily through professional services (bespoke platform builds, face-to-face training delivery, digital services) with a recurring element from e-learning course licensing. Anchor clients include Sony UK (a 2025 retail activation training engagement for 100+ team members), Triumph Motorcycles (100+ multi-language e-learning courses since 2019 distributed globally), and Retra/Bira (a 2015 founding relationship that continued after Retra's 2023 acquisition by the British Independent Retailers Association, providing access to 6,000+ members across multiple industries). The company also lists Euronics, CEDIA, MSX, Clarity, Dacombes, and Tyson as clients on its website.
The company is bootstrapped with no external funding or parent organization, and operates with 1-10 employees. Distribution is direct via website inquiry and field sales, supplemented by a trade-association channel through Bira. Its 2016 UK Electrical Retailing industry award for Best Industry Training (for the Retra platform) is the primary external recognition cited. No AI/ML capabilities, APIs, patents, or regulatory actions are disclosed in the source material.
T21 Group firmographics
Firmographics- Name
- T21 Group
- Legal name
- T21 Group Ltd
- Website
- https://t21group.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- T21 Group is a UK-based training and e-learning services company that designs bespoke online learning platforms and delivers face-to-face sales and product training for enterprise clients. It serves brands such as Sony UK, Triumph Motorcycles, and Bira/Retra across the UK and select international markets.
- Ownership category
- akta.pro rank
T21 Group industry classification
Industry- Product category
- Corporate Training & E-Learning Services
- NAICS
- Professional and Management Development Training (611430), Custom Computer Programming Services (541511), Advertising Agencies (541810)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
- akta.pro secondary industries
- Learning Strategy, Instructional Design & Content Development (BPACANAG), Content Conversion, Digitization & LMS/SCORM/xAPI Packaging (EDAGAKAL), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH)
Keywords
Where T21 Group is headquartered
LocationHeadquarters
- HQ city
- Westbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
T21 Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- E-Learning Platform Development: Design and build bespoke e-learning platforms for clients including learning management systems, course content, and branded user interfaces.
- E-Learning Course Licensing: Creation and delivery of e-learning courses covering topics such as new product launches, technical training, visual merchandising, warranty training, and software platform simulations.
- Face-to-Face Training Delivery: In-person workshop sessions incorporating group and individual tasks designed to help team members understand sales processes and customer interactions. Delivered across multiple days at client locations.
- Digital Services: Website design, rebranding, and digital publishing services including CRM integration, digital magazine creation, and brand identity work.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
T21 Group product offering
Product offeringCore offering
T21 Group designs and delivers bespoke e-learning platforms and face-to-face sales training programs for businesses. The company builds custom learning management systems from the ground up with brand-aligned user interfaces, develops multi-language course content covering topics such as product launches, technical training, visual merchandising, warranty and sales processes, and provides complementary digital services including website design, rebranding, and digital publishing of trade publications.
Product overview
T21 Group operates as a training and e-learning services company offering two core product lines: T21 Training (face-to-face training delivered by experienced instructors) and T21 E-Learning (online learning platform accessible across devices). These core offerings are complemented by bespoke client solutions including custom e-learning platform development, video content production, website design and digital publishing services. The company serves diverse clients ranging from global corporations to startups, schools, and charities.
Differentiator
Problem solved
Functional benefit
Products and services
- T21 Training Face-to-face training workshops delivered by T21's trainers, who bring backgrounds as sellers, marketers, product developers, team leaders, and business owners. Covers a wide range of topics tailored to client needs, with sessions incorporating group and individual tasks to help team members understand sales processes and customer interactions, delivered across multiple days at client locations.
- T21 E-Learning Intuitive online learning platform that enables learners to access courses on mobile phones, tablets, or desktop PCs with cross-device progress tracking. Designed for businesses of any size, globally or locally, and forms the digital counterpart to T21's face-to-face training services.
- Retra E-Learning Platform Bespoke e-learning platform built for Retra, the UK Electrical Retail Industry trade association, with 10 specially filmed videos and an intuitive, frictionless user interface with bold graphics and large buttons, replacing complex navigation trees. Delivered as a custom solution to Retra's members covering responsible selling with finance, extended warranty, and general sales topics.
- Retra Website and Digital Publishing Website design and development with CRM integration, rebranding services including new logo and vibrant brand colours, and digital publishing of the member-exclusive trade magazine Alert, delivered for Retra.
- Triumph Motorcycles E-Learning Courses Suite of 100+ e-learning courses developed for Triumph Motorcycles covering new bike launches, online technical training for dealer staff, visual merchandising, handover best practice, warranty training, and software platform simulations. Courses translated into multiple languages and served worldwide to dealer staff.
Quantifiable outcome
- Over 100 e-learning courses created for a single major brand (Triumph Motorcycles) since 2019
- +2 more outcomes
Companies that use T21 Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
T21 Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
T21 Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Bira (British Independent Retailers Association)coreRetra, one of T21's first and most valued clients since 2015, was acquired by Bira. T21 continues to support Bira with digital web and e-learning solutions for their 6,000+ members across multiple distinct industries. The partnership involves ongoing development of training platforms and digital services for the trade association network.
- RetracorePartnership established in 2015 to design and build a bespoke e-learning platform for Retra's members. Created courses covering responsible selling with finance, extended warranty and general sales. Expanded in 2018 to include website design, rebranding, and digital publishing of the Alert trade magazine.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
T21 Group competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
T21 Group social profiles
Digital presenceT21 Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
T21 Group leadership team
Management profileNumber of profiles
Profiles1 record
T21 Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
T21 Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about T21 Group
What does T21 Group do?
T21 Group designs and delivers bespoke e-learning platforms and face-to-face sales training programs for businesses. The company builds custom learning management systems from the ground up with brand-aligned user interfaces, develops multi-language course content covering topics such as product launches, technical training, visual merchandising, warranty and sales processes, and provides complementary digital services including website design, rebranding, and digital publishing of trade publications.
Is T21 Group a public or private company?
T21 Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was T21 Group founded?
T21 Group was founded in 2015. It employs 1 to 10 people.
Where is T21 Group based?
T21 Group is headquartered in Westbury, United Kingdom, in the Europe region.
How does T21 Group make money?
Four revenue lines are on record. E-Learning Platform Development is the primary driver. The others are E-Learning Course Licensing, face-to-Face Training Delivery and digital Services.
Does T21 Group have an API?
No public API is recorded for T21 Group.
What industry is T21 Group in?
T21 Group's product category is Corporate Training & E-Learning Services. Its primary akta.pro industry code is EDAGAKAC, Corporate Learning & Training Content Development, with a secondary code of BPACANAG, Learning Strategy, Instructional Design & Content Development. Its NAICS code is 611430 and its SIC code is 7371.