VIP Video & Marketing

What VIP Video & Marketing does

VIP Video & Marketing is a privately held US-based digital marketing services firm founded in 2018 that operates exclusively in the dealership vertical, serving Powersports, Marine, Harley-Davidson, and Automotive retailers across North America. The company's core proposition is that 70%+ of vehicle buyers search from outside a dealership's home zip code, and generic OEM-supplied Vehicle Description Pages cannot compete for those geo-targeted searches; VIP addresses the gap with a stack of three integrated subscription services.

The product stack consists of Vehicle Description Page Optimization ($499/month), which rewrites geo-targeted titles, meta descriptions, URL structures, and on-page copy and refreshes inventory three times per week (Mon/Wed/Fri) with embedded video, map directions, and click-to-call; YouTube Channel Management ($499/month), which produces walk-around inventory videos, applies SEO tagging, embeds video on VDPs, and pushes daily posts to the dealer's Facebook business newsfeed; and City Search Spotlight ($150 per target, minimum 4 targets, 5th free), which builds dedicated geo-targeted landing pages for each surrounding market the dealer wants to win. The underlying technology combines a geo-targeted SEO platform with a video content pipeline integrating YouTube and Facebook for distribution.

Commercially, the company uses a direct sales motion targeting dealership operators and marketing/internet directors, with a free dealership audit (VDP scorecard, YouTube review, geo-target opportunity list, and 90-day action plan) as the top-of-funnel lead generator. Revenue is entirely subscription-based across three product lines, with bundle pricing when dealers run multiple services together. The company is small (11-50 employees), privately financed (no funding rounds disclosed), and led by a contact identified as Jay, with no disclosed management team, no acquisitions, partnerships, or institutional investors.

Name

VIP Video & Marketing

Legal name

VIP Video & Marketing

Website

https://vipvideoandmarketing.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

VIP Video & Marketing is a private US-based digital marketing firm that provides geo-targeted SEO, video content, and landing page services exclusively to Powersports, Marine, Harley-Davidson, and Automotive dealerships across North America via three monthly subscription products.

Ownership category

akta.pro rank

Headquarters

HQ city

Medina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Vehicle Description Page Optimization: Monthly subscription service providing geo-targeted SEO optimization for vehicle inventory pages. Includes inventory refresh three times per week and on-page optimization for local search visibility.
2. YouTube Channel Management: Monthly subscription covering inventory video creation, YouTube SEO tagging, VDP video deployment, and daily Facebook video posting. Creates and manages video content pipeline.
3. City Search Spotlight: Per-target pricing model for geo-targeted landing pages. Minimum commitment of 4 targets, with the 5th target provided free. Generates local landing pages for specific market cities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

VIP Video & Marketing provides managed digital marketing subscriptions to vehicle dealerships, including geo-targeted SEO optimization for Vehicle Description Pages, inventory walk-around video creation and YouTube/Facebook distribution, and city-level geo-targeted landing pages. All services are sold as monthly recurring subscriptions aimed at helping dealerships attract buyers from surrounding cities outside their immediate zip code.

Product overview

VIP Video & Marketing offers a unified digital marketing platform for Powersports, Marine, Harley-Davidson, and Automotive dealerships, consisting of three integrated services that compound together: Vehicle Description Page Optimization (geo-targeted SEO for inventory pages), YouTube Channel Management (video creation and deployment), and City Search Spotlight (landing pages for target markets). These services work together to help dealerships dominate local search results, increase video engagement, and generate inbound leads from surrounding cities outside their immediate zip code.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Description Page Optimization Geo-targeted SEO optimization for dealership Vehicle Description Pages, including custom titles, meta descriptions, URL structure, and on-page copy. Inventory is managed and refreshed three times per week (Monday, Wednesday, Friday) and pages include embedded video display, map directions, and click-to-call functionality. Sold as a $499/month subscription to automotive, powersports, marine, and Harley-Davidson dealerships.
• YouTube Channel Management Managed inventory walk-around video creation for dealerships, including SEO title tags and keyword targeting, YouTube channel integration, Vehicle Description Page video deployment, and daily scheduled video posts to the dealer's Facebook business newsfeed. Sold as a $499/month subscription.
• City Search Spotlight Geo-targeted landing page creation for individual target cities, enabling dealerships to rank for vehicle searches in surrounding markets beyond their home zip code. Each target includes a geo-targeted title, SEO meta title and description, custom URL structure, on-page content, map directions, and click-to-call hyperlinks. Sold at $150 per target with a four-target minimum and the fifth target free.

Quantifiable outcome

• Pre-owned inventory turn improved by one week
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Digital Air Strike: Social media, reputation management, and video engagement platform for auto dealers — overlapping with VIP's YouTube Channel Management and daily Facebook posting services.
• Dealer Inspire: Dealer website, digital advertising, and SEO provider owned by Cars.com; competes on the same geo-SEO and VDP optimization layer as VIP while bundling broader web-platform services to franchised dealers.
• LotLinx: Digital marketing platform purpose-built for automotive dealerships, with VDP-level paid and organic optimization, geo-targeting and inventory merchandising — the closest direct functional peer to VIP's geo-targeted VDP and City Search Spotlight services.
• PureCars: Automotive marketing technology and data platform offering digital advertising, inventory video, and SEO services to dealerships — a direct functional peer on the video + paid/organic acquisition layer.
• Roadster: Modern automotive commerce platform for dealerships, providing online car-buying experiences, website tools, and digital retailing — overlapping VIP's geo/VDP optimization layer from a software-product angle.
• BZ Results: Automotive digital marketing agency focused on dealers, including SEO, paid media, and inventory merchandising — a long-standing direct peer on the search and VDP layer for dealerships.
• AutoLeadStar: AI-driven marketing and customer engagement platform for dealerships covering Facebook/Google ads, inventory merchandising, and lead nurturing — an emerging direct peer touching VDP optimization and social video distribution.

Broad incumbents

• Cars.com: Major third-party automotive marketplace and dealer marketing network (parent of Dealer Inspire) — competes for the same dealer marketing dollar and increasingly bundles the SEO/video layers VIP sells as standalone.
• Dealer.com (Cox Automotive): Cox Automotive's flagship dealer website and digital marketing platform, serving thousands of franchise dealerships with websites, SEO, paid media, and inventory merchandising — overlapping directly with VIP's VDP optimization and geo-landing page offering, but at much larger scale and through an OEM-preferred channel.
• AutoTrader.com: Cox-owned automotive marketplace and dealer marketing platform; competes at the dealer-acquisition layer and bundles paid/inventory merchandising products that overlap with VIP's geo-targeted VDP offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VIPVideoandMarketing
• LinkedInlinkedin.com/company/vip-video-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIP Video & Marketing