What SR Watt Company does

SR Watt Company is a woman-led, family-owned commercial real estate investment firm headquartered in Santa Monica, California, that acquires, manages, and improves a diversified portfolio of retail centers, multifamily apartment communities, office buildings, and industrial properties. Formed in July 2022 as one of five spin-off entities from the reorganization of Watt Companies — a 75-year-old family-run Southern California real estate firm — SR Watt inherited approximately 1.1 million square feet of real estate across 17 properties spanning California and Oregon, including 363,000 square feet of retail, 466 multifamily units, and 140,000 square feet of office space.

The firm pursues a value-add investment strategy focused on long-term ownership, targeted property improvements, and operational excellence. Notable transactions include a $60 million acquisition in October 2022 of two Class A suburban Portland multifamily properties (Cannery Row in Sherwood and Westline in Beaverton) from Madison Park Financial Corp., and the redevelopment of a 1.8-acre underutilized office site in San Clemente, California into an In-N-Out Burger restaurant on a long-term ground lease — the first In-N-Out location in that city. The portfolio is anchored by national credit tenants including Walmart Neighborhood Market, CVS Pharmacy, Ralphs, Ross Dress for Less, Marshalls, LA Fitness, and In-N-Out Burger.

SR Watt operates a capital-light model in which day-to-day property management and leasing are outsourced to institutional third-party managers and commercial real estate brokers (Cushman & Wakefield, Lincoln Property Company, Newport Pacific, Coreland Companies, Avison Young, CBRE, JLL, Matthews Real Estate Investment Services, and Lee & Associates), allowing the firm to manage institutional-scale assets with a core team of 1-10 employees led by President Courtney Trujillo, who oversees acquisitions, asset improvements, and investor relationships. Revenue is generated through rental income from the portfolio, with property leasing terms negotiated individually with tenants and no publicly disclosed pricing for investment opportunities.

Name

SR Watt Company

Legal name

SR Watt Company

Website

https://srwatt.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

SR Watt Company is a woman-led, family-owned real estate investment firm that acquires and manages a 1.1 million-square-foot portfolio of retail, multifamily, office, and industrial properties across California and Oregon, leasing to national tenants and serving investors and residents.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Investment

NAICS

Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Real Estate Management for Family Offices (Acquisition, Development, Property Ops) (FSAAADAI)

Keywords

• Commercial real estate investment
• Retail property management
• Multifamily housing
• Value-add real estate
• Commercial property leasing

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Commercial Real Estate Rental Income: SR Watt generates revenue through rental income from its diverse portfolio of retail centers, multifamily communities, office buildings, and industrial properties. The company focuses on long-term value creation through asset improvements and operational excellence, which increases rental income and property values over time.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SR Watt Company is a woman-led, family-owned real estate investment firm that acquires, owns, and manages a diversified portfolio of retail centers, multifamily apartment communities, office buildings, and industrial properties across California and Oregon. The company focuses on long-term value creation through strategic asset improvements, property redevelopment, and operational excellence, with day-to-day operations handled by third-party property managers.

Product overview

SR Watt Company is a woman-led, family-owned real estate investment firm offering a diversified portfolio of commercial properties across California and Oregon. The company operates retail centers (neighborhood shopping centers and regional specialty centers), multifamily apartment communities, office spaces, and industrial properties. Key property brands include Westline, Cannery Row, and Sygnii for multifamily; Fair Oaks Plaza and multiple retail centers for commercial real estate; and industrial properties like Sperex. The company focuses on value-add strategies through property improvements and operational excellence, with recent notable projects including the San Clemente In-N-Out Burger ground lease development and acquisition of suburban Portland multifamily portfolios.

Differentiator

Problem solved

Functional benefit

Products and services

• Alicia Towne Plaza A 137,239-square-foot regional specialty center in Mission Viejo, California anchored by LA Fitness, Dollar Tree, Del Taco, Denny's, and Five Guys Burgers, serving local retail tenants.
• Canyon Country Village An 84,418-square-foot retail center in Canyon Country, California anchored by CVS Pharmacy and Ralphs with access to the 14 Freeway, leased to retail tenants.
• Green Valley Crossing A 171,978-square-foot retail center in Fairfield, California with strong national co-tenancy serving western Fairfield residential populations.
• Hawthorne Plaza A 73,598-square-foot retail center in Hawthorne, California with anchor tenants Walmart Neighborhood Market and Marshalls.
• North Lake Square An 80,845-square-foot neighborhood center in Pasadena, California anchored by Food 4 Less with additional tenants including Western Dental, Pasadena Federal Credit Union, Pizza Hut, T-Mobile, and Wingstop.
• Palo Woods Shopping Center A 112,043-square-foot retail center in Harbor City, California anchored by Ross Dress for Less, dd's Discounts, and LA Fitness.
• Westline An 87-unit multifamily apartment community with 2,280 SF retail space located in downtown Beaverton, Oregon, featuring amenities including rooftop deck, fitness center, and pet/bike wash station.
• Cannery Row A 101-unit multifamily apartment community in Sherwood, Oregon with studio, one-, two-, and three-bedroom options, featuring renovations including air conditioning, premium flooring, and modernized kitchens and bathrooms.
• Sygnii A multifamily apartment community in Tigard, Oregon with modern interiors, co-working space, clubhouse, pool, spa, and on-site dog park.
• Casa del Rio Seco A newly renovated 92-unit multifamily apartment community in Downey, California with gated parking and garage options, close to three major freeways.
• Imperial Village

Quantifiable outcome

• $60 million portfolio acquisition in October 2022 demonstrating acquisition capability
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• JLL Capital MarketsnotableOthers · 1 October 2022JLL Capital Markets Investment Sales Advisory team (Ira Virden, Carrie Kahn, and Frank Solorzano) represented Madison Park Financial Corp. in the $60 million portfolio sale. JLL is a leading professional services firm specializing in real estate and investment management.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Brixmor Property Group: Public REIT owning and operating open-air shopping centers across the US. Comparable to SR Watt's retail asset focus and value-add redevelopment approach.
• Phillips Edison & Company: Public REIT focused on grocery-anchored shopping centers. Comparable to SR Watt's neighborhood retail centers anchored by grocery (Ralphs, Food 4 Less, Walmart Neighborhood Market).
• Federal Realty Investment Trust: Public REIT owning high-quality grocery-anchored shopping centers and mixed-use properties. Comparable to SR Watt's neighborhood and specialty retail centers and emphasis on value-add improvements.
• Kimco Realty: Public REIT focused on open-air shopping centers anchored by grocery and essential retail. Comparable to SR Watt's retail-centric portfolio strategy and anchor tenant orientation (Walmart, CVS, Ralphs).
• Retail Opportunity Investments Corp: Public REIT focused on necessity-based shopping centers on the West Coast. Comparable to SR Watt's California-heavy retail portfolio and grocery/drug anchor strategy.
• Veris Residential: Multifamily REIT with a New Jersey-centric portfolio. Partial overlap with SR Watt's multifamily focus (Cannery Row, Westline, Casa del Rio Seco) but operates in a different geography.
• Regency Centers: Public REIT operating grocery-anchored shopping centers in affluent suburban trade areas. Comparable to SR Watt's California retail footprint and national co-tenancy strategy.
• Camden Property Trust: Public multifamily REIT focused on Class A apartment communities in high-growth Sun Belt markets. Comparable to SR Watt's value-add multifamily strategy and amenitized suburban Portland portfolio.

Regional players

• Vestar Development Company: Private commercial real estate firm developing and managing retail centers in the Western US. Comparable to SR Watt's California retail focus and tenant-mix-driven value-add strategy.
• Madison Park Financial Corporation: Private real estate investor specializing in multifamily development, adaptive reuse, and heavy value-add strategies in the Western US. Counterparty in SR Watt's $60M Portland acquisition and operates a similar multifamily value-add playbook.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sr-watt-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SR Watt Company