What Mix Up does

Mix Up is a privately held Uruguayan multi-brand fashion retailer operated by Odisan S.A., headquartered at Mariano Soler 3163, Montevideo. The company sells clothing, footwear, accessories, and swimwear across women's, men's, children's, and babies' categories, distributing both proprietary labels (Motor Oil, Motor Oil Kids, Alta Gama, Sin Logo) and third-party brands (Emmanuelle, ZNG, Citrus Kids, Happy Socks) through a single retail platform. Pricing is denominated in Uruguayan Pesos (UYU) with units ranging from approximately UYU $279 (basic accessories) to UYU $1,990+ (premium outerwear), supported by periodic promotional campaigns such as OCA MODA 20% OFF.

The business operates an omnichannel model combining 8+ physical retail stores across Uruguay (Montevideo, Maldonado, Punta del Este, and Minas) with the e-commerce site mixup.com.uy, powered by the third-party Fenicio eCommerce Uruguay platform. Order fulfillment is handled nationwide through the UES courier service, with delivery within 3-5 business days to Montevideo and 5-7 days to interior Uruguay, and free shipping on orders exceeding UYU $2,500. Physical stores also serve as pickup points for online orders, supporting a click-and-collect workflow.

Revenue is generated entirely through one-time retail merchandise sales with no subscription or recurring component. Payment processing relies on Mercado Pago for credit and debit card transactions (Visa, Mastercard, OCA, Diners Club, Líder), with offline cash settlement options via Abitab and Redpagos for customers without cards. The company pursues a digital-first marketing approach via its website, Instagram, Facebook, WhatsApp, and email newsletter, targeting Uruguayan consumers seeking accessible fashion for the entire family. No revenue, headcount, founding date, funding history, or management team information was disclosed in the available data.

Name

Mix Up

Legal name

Odisan S.A.

Website

https://mixup.com.uy

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Mix Up is a privately held Uruguayan multi-brand fashion retailer (operated by Odisan S.A.) selling clothing, footwear, and accessories for women, men, children, and babies across 8+ physical stores and nationwide e-commerce via mixup.com.uy.

Ownership category

akta.pro rank

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail merchandise sales: Mix Up generates revenue through direct retail sales of multi-brand clothing and accessories. Customers purchase products either through the e-commerce website (mixup.com.uy) or at physical store locations. Transactions are one-time purchases with no subscription component. The company offers products across multiple price points ranging from approximately $279 to $1,990+ Uruguayan pesos, with periodic promotional discounts (e.g., OCA MODA 20% OFF campaigns). Revenue is collected at point of sale for physical stores or at checkout for online orders via credit/debit cards, Abitab, or Redpagos.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mix Up is a multi-brand fashion retailer selling clothing, footwear, accessories, and swimwear for women, men, children, and babies across Uruguay. The company operates an omnichannel model combining a self-serve e-commerce storefront (mixup.com.uy) with 8+ physical retail locations, offering national and private-label brands such as Motor Oil, Emmanuelle, ZNG, Citrus Kids, Happy Socks, Motor Oil Kids, and Alta Gama. Pricing is in Uruguayan Pesos (UYU), with free shipping on orders over UYU 2,500 and nationwide delivery via the UES courier service.

Product overview

Mix Up is a multi-brand online fashion retail platform operated by Odisan S.A. (Mariano Soler 3163, Montevideo, Uruguay), offering clothing, footwear, accessories, and swimwear for women, men, children, and babies. The store features multiple branded collections — Motor Oil (casual and sportswear for all genders, including neoprene jackets with detachable hoods), Emmanuelle (women's fashion including knitwear, coats, and blazers), ZNG (women's shirts and sandals), Citrus Kids (children's swimwear), Happy Socks (socks), Motor Oil Kids (children's clothing), Alta Gama (premium brand), and unbranded accessories — across categories including outerwear, tops, pants, jeans, fitness wear, underwear, socks, swimwear, bags, backpacks, wallets, hats, scarves, and travel accessories. The e-commerce platform supports home delivery and in-store pickup across multiple physical store locations, with free shipping on purchases over $2,500.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Oil brand apparel Clothing brand sold at Mix Up offering casual and sportswear apparel for men, women, and children, including jackets, sweatshirts, pants, shorts, socks, and neoprene jackets with detachable hoods.
• Emmanuelle brand apparel Women's fashion brand sold at Mix Up offering clothing and accessories, including knitwear, jackets, coats, blazers, dresses, pants, socks, backpacks, and toiletry bags, with 376 articles in the catalog.
• ZNG brand apparel Women's fashion brand sold at Mix Up offering shirts, bags, and sandals in various colors.
• Citrus Kids brand apparel Children's clothing brand sold at Mix Up offering swimwear, swim trunks, bikinis, and baby swimwear including one-piece suits and bikinis for girls and boys.
• Mix Up Online Store Multi-brand online fashion retail platform operated by Odisan S.A., offering clothing, footwear, accessories, and swimwear for women, men, children, and babies. Products span categories including outerwear, tops, pants, jeans, fitness wear, underwear, socks, swimwear, bags, backpacks, wallets, hats, scarves, and travel accessories. Supports home delivery and in-store pickup across multiple physical store locations, with free shipping on purchases over UYU 2,500 and payment via credit/debit cards, Abitab, or Redpagos.
• Happy Socks brand apparel Sock brand sold at Mix Up, appearing in the brand filter with 3 articles.
• Motor Oil Kids brand apparel Children's clothing sub-brand of Motor Oil sold at Mix Up, appearing in the brand filter with 77 articles.
• Alta Gama brand apparel Premium/luxury brand sold at Mix Up, appearing in the brand filter with 33 articles.
• Sin Logo generic products Unbranded generic products sold at Mix Up, appearing in the brand filter with 62 articles including accessories such as hats.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Mercado PagocoreTechnology or IntegrationMercado Pago is the primary payment processing platform handling credit/debit card transactions (Visa, Master, OCA, Diners Club, Líder) on the e-commerce site. Enables secure online payments.
• UES (Unión de Express)UES is the courier service partner handling nationwide delivery of online orders. Provides tracking numbers for shipment visibility and coordinates delivery logistics across Uruguay.
• Abitab and RedpagosminorChannel Partner/ Reseller/ DistributorPhysical payment points where customers can make cash payments for online orders. Customers have 3 business days to complete payment after order confirmation. These partners extend payment options to customers without credit cards.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ASOS: UK-headquartered global online multi-brand fashion retailer selling apparel and accessories across price points. Directly comparable to Mix Up's online multi-brand model, though ASOS serves a global customer base at much larger scale.
• Dafiti: Latin American fashion e-commerce retailer operating across multiple South American markets including Argentina and Brazil. Directly comparable to Mix Up as a multi-brand online fashion storefront selling apparel and accessories to mass-market consumers.

Emerging players

• Shein: China-based ultra-fast-fashion e-commerce platform with rapid LATAM growth. Competes with Mix Up primarily in online channels, targeting similar price-sensitive customers with apparel, accessories and a heavily catalog-driven shopping experience.

Regional players

• Lemon: Uruguay-based women's fashion brand and retailer with its own stores and online presence. Comparable to Mix Up as a domestic Uruguayan fashion competitor focused on similar women-led apparel and accessories categories.
• Tiendamia: Latin American cross-border e-commerce platform specializing in fashion and lifestyle products from US retailers. Comparable to Mix Up as a regional fashion e-commerce player, though it relies on cross-border sourcing rather than local store fulfillment.

Broad incumbents

• Inditex (Zara): Global fast-fashion leader with strong Latin American physical and digital presence. Comparable to Mix Up on apparel and accessories assortment targeting similar demographics, though with vastly greater scale, private brands and supply chain control.
• H&M: Global fast-fashion retailer with stores across Latin America. Directly comparable on category (apparel and accessories for women, men and children) and price positioning, but operates at much larger scale with stronger private-label economics than Mix Up.
• Falabella: Major Latin American department store chain with operations across Chile, Peru, Colombia and Argentina. Comparable as a broad-line omnichannel retailer selling apparel, accessories and household goods, but at significantly larger scale than Mix Up.
• Ripley: Chilean-origin department store operating in Chile, Peru and Colombia with both physical stores and e-commerce. Comparable to Mix Up's omnichannel department-store style offering of multi-brand apparel and accessories, though at much larger scale.

Others

• MercadoLibre: Dominant Latin American e-commerce and payments platform; while not a direct fashion peer, MercadoLibre's marketplace and Mercado Pago are central infrastructure in the region and a key indirect competitor and partner for retailers like Mix Up.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mixup.uy
• Instagraminstagram.com/mixup.uy
• LinkedInlinkedin.com/company/mix-up-odisan-s-a

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mix Up