The Kaden Centre

What The Kaden Centre does

The Kaden Centre is a purpose-built clinical facility in Newcastle, Australia, founded in 2017-2018 by 3-time cancer survivor Sue Clark-Pitrolo, that delivers individualised, supervised exercise programs to people with cancer, chronic illness, stroke, and age-related conditions. Its core offering combines physiotherapy and exercise physiology into two delivery channels: Studio Sessions (in-clinic supervised group sessions at the Hunter Street facility, Monday-Friday 8am-4:30pm) and Home Programs (telehealth-delivered personalised exercise plans with 3-month platform access, sold at $175 per enrollment and available nationally). Adjacent service lines include Stroke Rehabilitation, Seniors Exercise, Clinical Pilates, Lymphoedema Services, pre-surgery prehabilitation, and Diabetes Group Exercise, all grounded in peer-reviewed oncology exercise research and delivered by qualified allied health staff.

The business operates as a registered Not for Profit and Health Promotion Charity (THE KADEN CENTRE LIMITED, ABN 30620923668), generating revenue through a hybrid model of professional service fees (paid via cash, EFTPOS, direct debit, HICAPS for private health insurance, Medicare TCA/EPC, and Veterans Affairs referrals), Home Programs subscription revenue, charitable donations, and grant funding. Go-to-market is sales-led and referral-driven, with GPs, specialists, and oncologists feeding patients through a digital referral form on the website; the centre has also cultivated community-driven income via events such as the Charity Golf Classic and earned media coverage. Strategic capital sources include a $63,000 grant from Newcastle Permanent Charitable Foundation (December 2018), a $1 million four-year pledge from the Albanese Labor government (May 2022), and a $20,000 community rescue raise from local cancer specialists following a February 2022 near-closure event.

Since inception the centre has served 1,200+ clients across the Hunter Region, Lake Macquarie, Port Stephens, and Maitland, with the Home Programs channel extending reach nationally. Operationally lean at 1-10 employees, the organisation is currently managed by founder Sue Clark-Pitrolo, with physiotherapist Loukas Nadiotis serving as Development Director and University of Sydney-trained exercise physiologist Sonya on the clinical team. After a pandemic-driven financial crisis in early 2022, the centre has stabilised and relocated to a larger facility at Level 3, 437 Hunter Street Newcastle in 2025.

Name

The Kaden Centre

Legal name

THE KADEN CENTRE LIMITED

Website

https://kadencentre.org.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Kaden Centre is a Newcastle-based registered Health Promotion Charity delivering individually prescribed, supervised exercise oncology programs to cancer patients and individuals with chronic illness through in-clinic studio sessions and a national telehealth Home Programs platform, staffed by specialist physiotherapists and exercise physiologists.

Ownership category

akta.pro rank

Product category

Exercise Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Fitness and Recreational Sports Centers (71394)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro industry

PRIMARYHSADAAAB

Strength & Conditioning Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAM

Online/Remote Personal Training & Programming

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Exercise oncology services
• Cancer rehabilitation programs
• Chronic disease exercise
• Telehealth exercise therapy
• Clinical exercise physiology

Headquarters

HQ city

Newcastle

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Exercise Services: Revenue from in-clinic supervised exercise sessions delivered by physiotherapists and exercise physiologists. Services are partially covered by private health insurance through HICAPS, Medicare (TCA/EPC plans), and Veterans Affairs.
2. Home Programs Subscription: Home exercise programs sold for $175 including initial assessment, personalised program, 3 months platform access, exclusive Facebook Group access, and 3 months clinician contact support.
3. Fundraising and Donations: Charitable donations from the public, grant funding from Newcastle Permanent Charitable Foundation ($63,000 in 2018), and government funding pledges ($1 million from Labor in 2022). Centre is a registered Health Promotion Charity.
4. Charity Events: Revenue from charity events such as the Kaden Centre Charity Golf Classic, where sponsorship packages and team entries raise funds.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Kaden Centre is a purpose-built exercise facility that delivers custom, targeted exercise programs for people experiencing all stages of cancer and chronic conditions. Programs are individually prescribed by qualified physiotherapists and exercise physiologists, delivered either as in-clinic supervised sessions at the Newcastle studio or as telehealth home programs accessible across Australia.

Product overview

The Kaden Centre offers a unified service model centered on specialized oncology and chronic disease exercise programs. The core offering comprises Studio Sessions (in-clinic supervised group exercise) and Home Programs (telehealth-delivered personalized exercise), supplemented by condition-specific programs including Stroke Rehabilitation and Seniors Exercise. Additional services include Clinical Pilates, Lymphoedema Services, pre-surgery exercise preparation, and Diabetes Group Exercise. All programs are grounded in medical evidence and delivered under the supervision of physiotherapists and exercise physiologists through individual assessments, personalized program design, and ongoing monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Sessions Face-to-face supervised exercise sessions at the Newcastle facility where clients work individually on their personalised program in a group environment with full clinician supervision. For cancer patients and individuals with chronic conditions.
• Home Programs Telehealth-delivered personalised home exercise programs for cancer patients and chronic illness clients anywhere in Australia, including initial assessment, 3 months access to online membership platform, exclusive Facebook Group access, and clinician contact for program modifications. Sold for $175.
• Stroke Rehabilitation Exercise rehabilitation program for stroke survivors designed to improve strength, function, mobility and quality of life for those who have exhausted public health rehabilitation options.
• Seniors Exercise Programs Personalised exercise services for seniors with chronic conditions including diabetes, osteoporosis, emphysema, chronic pain, osteoarthritis, stroke, heart disease, and balance difficulties, available via face-to-face or telehealth delivery.

Quantifiable outcome

• Regular exercise after cancer diagnosis increases survival rates by 50-60%, with strongest effects for breast, colorectal and prostate cancers
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Heffron – Everything SMSFminorGTM or Marketing PartnerHeffron (Everything SMSF) supports The Kaden Centre as part of their 'Heffron's Helping Hand' corporate giving programme, providing marketing visibility on the centre's website as a proudly supported organisation.
• Newcastle Cancer Specialists and SurgeonscoreStrategic or Co-development PartnerLocal cancer specialists, surgeons and doctors raised approximately $20,000 to help the centre stay open for one-on-one patient sessions when they heard about the centre's closure. Dr David Burnett (liver and pancreas cancer surgeon) and Dr John Brannan (scientific director of respiratory and sleep medicine at John Hunter Hospital) publicly endorsed the centre's clinical programme.
• Engage VRminorOthersThe Kaden Centre is co-located at Engage VR's premises at 1/60 Griffiths Rd, Lambton NSW (now moved to 437 Hunter Street). This arrangement provides shared facilities and infrastructure.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Kieser Australia: Australia-wide chain of physiotherapy and strength-training clinics delivering supervised, evidence-based exercise. Comparable clinical exercise delivery model with a broader strength/physio focus and at noticeably larger scale.
• LIVESTRONG at the YMCA: Well-established US YMCA-based program supporting cancer survivors through structured exercise. Broader incumbent in the same cancer-survivor exercise category, but delivered through a larger multipurpose fitness network.

Direct peers

• Thrive Health NYC: Exercise oncology program offering supervised, research-based exercise for cancer patients. Comparable supervised clinical model and oncology-specialist positioning.
• Pink Pilates: Australian clinical exercise program specifically designed for women with breast cancer. Comparable niche, cancer-specific exercise programming, and Australia-based context.
• Stride Fitness for Cancer: Australian exercise physiology clinic focused on cancer rehabilitation and survivorship. Comparable patient cohort, clinical exercise delivery, and Australian market footprint.
• Maple Tree Cancer Alliance: US-based nonprofit providing individualised exercise programming for cancer patients and survivors. Highly comparable mission, clinical exercise delivery model and demonstrated measurable outcomes.
• PINC & STEEL International: New Zealand-founded pioneer in cancer rehabilitation physiotherapy, offering individualised exercise programs for cancer survivors. Closest international direct peer in exercise oncology with a similar clinical, supervised model.

Emerging players

• Wellness for Cancer: Global training and standards organisation for spa and wellness providers working with cancer patients. Comparable oncology-wellness focus but operates via training/certification rather than direct clinical delivery.

Regional players

• Solaris Cancer Care: Australian cancer support charity providing complementary therapies and wellness programs to cancer patients. Comparable Australian cancer-care charity positioning and complementary wellness services.

Others

• Exercise & Sports Science Australia (ESSA): Peak professional body for exercise physiologists and sports scientists in Australia. Acts as the credentialing ecosystem that legitimises the Kaden Centre's exercise physiology staffing and clinical positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Kaden Centre