Terramay

What Terramay does

Terramay is a vertically integrated regenerative agriculture and sustainable gastronomy enterprise operating a 560-hectare farm on the shores of the Alqueva reservoir in Alandroal, Alentejo, Portugal. Founded on November 15, 2018 by Anna de Brito, David de Brito, and Thomas Sterchi, the company practices regenerative agriculture — combining succession agroforestry, Keyline Design water management, terra preta (biochar) soil production, holistic rotational grazing of Mertolenga cattle, Alentejo Black pigs, and Merino sheep, and permaculture principles — with an 80% self-sufficiency target. It holds the CERTIS BIO-PT-05 organic certification and grows produce without GMOs or pesticides.

The company monetizes through multiple channels: RAYA, a farm-to-beach restaurant on Alqueva lake sourcing 90% of ingredients from the farm; Pão & Pizza, a centenary bakery in Rosário village serving artisan pizza and bread; Farm to Home, a subscription meal delivery service launched after six years of farm cultivation; on-site agritourism experiences (farm tours at 120€/90 min, boat tours at 100€/hr, horseback riding, canoeing, stargazing in the Dark Sky Alqueva region); customized events (weddings, corporate events, photography sessions); farm-house accommodation; and bundled Regenerative Escape packages with the LAND of Alandroal hotel at 1,100€/couple for three days. The customer base spans conscious diners, event clients, wellness travelers, agritourism visitors, and home meal subscribers, distributed across the Alentejo region of Portugal. Operations are founder-owned with no external institutional funding and a core team of approximately 14 staff.

The underlying technology is agronomic rather than digital: a regenerative agriculture system combining traditional practices with documented techniques like terra preta production, Keyline Design water retention, and holistic management. Distribution is direct-to-consumer through owned branded locations and services, with TheFork reservation integration for restaurant bookings and email-based direct booking for events and experiences.

Name

Terramay

Legal name

Terramay

Website

https://terramay.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Terramay operates a 560-hectare regenerative farm in Alentejo, Portugal, producing organic food and serving conscious diners, event clients, wellness travelers, and meal subscribers through its RAYA restaurant, Pão & Pizza bakery, Farm to Home delivery service, agritourism experiences, and on-site events.

Ownership category

akta.pro rank

Product category

Regenerative Agriculture and Agritourism

NAICS

Vegetable and Melon Farming (1112), Fruit and Tree Nut Farming (1113), Other Crop Farming (1119)

SIC

Agricultural Production-Crops (100), Food And Kindred Products (2000)

akta.pro primary industry

Regenerative Agriculture (Soil Carbon, Cover Crops, Reduced/No-Till) (AFAGAMAA)

akta.pro secondary industries

Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA), Nutrient Stewardship & Soil Fertility Management (4R Nutrients, Compost, Biofertilizers) (AFAGAMAE)

Keywords

• Regenerative agriculture
• Sustainable gastronomy
• Agritourism experiences
• Farm-to-table dining
• Organic meal delivery

Headquarters

HQ city

Alqueva

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant Operations: Two restaurant concepts: Raya (farm-to-beach beach club on Alqueva lake) and Pão & Pizza (centenary bakery in Rosário village). Both serve seasonal, organic ingredients with 90% sourced from the regenerative farm. Revenue from dine-in service, events, and experiences.
2. Farm to Home Meal Delivery: Ready-to-heat meals prepared with farm-grown ingredients delivered directly to customers' doors. Weekly micro-seasonal menus created by chefs. Launched after six years of farm cultivation.
3. Events & Celebrations: Customized events including weddings, corporate events, birthday celebrations, and photography sessions. Full-service planning from decoration to catering, entertainment, and photography/video services. Venue rental with 560-hectare natural setting.
4. Experiences & Tours: Paid experiences including farm tours (120€/90 min), boat tours (100€/hour), horseback riding (50-75€), canoe rentals (30€/hour), workshops (120€ including lunch), and regenerative agriculture training.
5. Accommodation: Farm house accommodations with check-in from 15:00, check-out at 12:00. Maximum capacity of 4 people per suite. Pre-paid at check-out. Breakfast, cleaning, and all taxes included in pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Terramay operates a 560-hectare regenerative farm in Alentejo, Portugal, producing organic fruits, vegetables, cereals, pasture-raised livestock, and associated farm products without GMOs or chemicals. The farm supplies two restaurant concepts (RAYA beach club and Pão & Pizza bakery), a Farm to Home ready-to-eat meal delivery service, on-site agritourism experiences, event hosting, and farm house accommodation.

Product overview

Terramay is a regenerative agriculture and sustainable gastronomy enterprise operating a 560-hectare farm in Alentejo, Portugal. The portfolio consists of the core Terramay regenerative farm supplying all operations, three restaurant brands (RAYA beach restaurant, Pão & Pizza bakery, and the central Farm to Home meal delivery service), plus Events and Experiences offerings. All products emphasize seasonal, organic, locally-sourced ingredients with approximately 80% self-sufficiency target.

Differentiator

Problem solved

Functional benefit

Brands

• RAYA: Restaurant and beach club located at Praia das Azenhas d'El Rei on the Portuguese banks of Lake Alqueva. Farm-to-table dining concept with 90% of products sourced directly from the Terramay regenerative farm.
• Pão & Pizza
• Farm to Home

Products and services

• Terramay Regenerative Farm A 560-hectare regenerative farm in Alentejo, Portugal, practicing sustainable agriculture with vegetables, fruits, cereals, and pastures grown without genetically modified seeds or chemicals, serving as the foundation for all Terramay brand experiences.
• Farm to Home Ready-to-heat meal delivery service featuring seasonal ingredients cultivated on the regenerative farm, including vegetables, pasture-fed Mertolenga beef, free-range chicken, free-range Alentejo Black Pork, Alqueva river fish, and house-made bread and pantry products.
• RAYA Restaurant Beach club restaurant at Azenhas d'El Rei beach on Lake Alqueva, serving a daily-changing seasonal menu with 90% of products sourced directly from the Terramay regenerative farm.
• Pão & Pizza Centennial bakery restaurant in Rosário village, Alandroal, offering artisanal pizza and bread with natural fermentation, connected to the sustainable gastronomy experience.
• Events & Celebrations Custom event services including weddings, corporate events, birthday celebrations, photography sessions, and workshops held at the farm, featuring farm-to-table catering and sustainable practices.
• Terramay Experiences Agritourism activities including regenerative farm tours, horseback riding, boat trips on Alqueva, canoeing, hot air balloon rides, stargazing, apiculture workshops, and regenerative agriculture workshops.
• Farm House Accommodation On-site farm house accommodation with suites for up to 4 people, including breakfast, cleaning, and taxes. Booking via direct email with the team.
• Alqueva Regenerative Escape Package 3-day/2-night experience combining accommodation at LAND of Alandroal, regenerative farm tour, Farm to Table lunch at Raya restaurant, wellness treatments, and pizza workshop at Pão & Pizza.

Quantifiable outcome

• 90% of restaurant ingredients sourced from own regenerative farm
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• LAND of AlandroalcoreStrategic or Co-development PartnerStrategic hotel partnership offering combined Regenerative Escape packages. LAND of Alandroal is an adults-only hotel with 24 double suites, wellness center, heated pool, spa with Turkish bath and sauna. Located 12km from Terramay and 2km from Rosário village. Partnership provides accommodation capacity while Terramay supplies farm experiences, dining, and wellness activities.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Herdade do Esporão: Major Alentejo wine estate with on-site restaurant, cellar tours, and wine-tourism experiences on large agricultural land. Same region, combines estate agriculture with hospitality and consumer experiences.
• White Oak Pastures: US regenerative farm raising livestock and produce using holistic/rotational practices, with on-site dining, farm tours, and direct-to-consumer sales. Most structurally analogous peer to Terramay's vertically-integrated farm-to-table model.
• Stone Barns Center for Food & Agriculture: Non-profit regenerative farm in New York's Hudson Valley that supplies the Blue Hill restaurant; offers farm tours, workshops, and educational programming. Closest peer combining working regenerative farm with public programming and food experiences.

Emerging players

• Blue Hill at Stone Barns: Farm-to-table restaurant sourcing directly from its associated Stone Barns farm. Demonstrates the premium pricing and brand outcomes achievable when restaurant operations are tightly coupled to on-site regenerative production.
• Apricot Lane Farms: California regenerative organic farm producing diverse fruits, vegetables, and pasture-raised livestock with on-site farm stand, tours, and content-driven brand. Similar regenerative methodology and direct-to-consumer focus at smaller scale.

Regional players

• Quinta do Crasto: Douro Valley wine estate in Portugal combining vineyards, cellar tours, wine tastings, and on-site restaurant. Comparable Portuguese estate combining agriculture with gastronomy and tourism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/terramayportugal

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terramay