Transamerica Expo Center

What Transamerica Expo Center does

Transamerica Expo Center (TEC) is a privately held event venue operator headquartered in São Paulo, Brazil, providing physical event infrastructure for corporate events, trade fairs, congresses, seminars, graduations, and social events. The venue offers 7 halls with capacities ranging from 200 to 4,000 people each, 12 modular meeting rooms on the mezanine level (80–450 people each), 12-meter ceiling heights with 8 meters of clearance for rigging equipment, 2 dedicated loading docks per hall, acoustic dividers, central air conditioning, and a premium boulevard with free Wi-Fi. The single-floor integrated hall layout is positioned as a distinguishing feature. The property is located in São Paulo's Santo Amaro district, 600 meters from Santo Amaro Metro Station (Line 5 Lilás) and CPTM Station (Line 9 Esmeralda), 12 km from Congonhas Airport, and proximate to major highways.

TEC operates a direct sales model with quote-based, multi-year contract pricing tied to event type, duration, space requirements, and additional services. Revenue is generated primarily through venue space rental, supplemented by on-site catering via exclusive partner Transamerica Gastronomia, parking managed by Auto Vagas, and a curated network of vetted service partners covering audiovisual (Hoffmann), stand fabrication (Propórtio), security, freight, waste management, and event legalization. The company targets event organizers, corporate clients, trade show organizers, and social event planners in Brazil, using a sales-led GTM across website forms, email, phone, and WhatsApp. The company operates within the Transamerica hospitality brand ecosystem, holds industry association memberships, and maintains ESG credentials including a renewable energy certificate and a tree-planting initiative. Governance infrastructure includes LGPD compliance and an anonymous whistleblower channel.

Name

Transamerica Expo Center

Legal name

Transamerica Expo Center Ltda.

Website

https://transamericaexpo.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Transamerica Expo Center is a private São Paulo event venue renting 7 modular halls and 12 meeting rooms for corporate events, trade fairs, congresses, and social gatherings, serving event organizers and corporate clients through direct, quote-based sales.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Convention and Trade Show Organizers (561920), Arts, Entertainment, and Recreation (71)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Conference Centers & Dedicated Meeting Venues (THAHAAAB), Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL)

Keywords

• Event venue rental
• Convention center services
• Trade show facilities
• Corporate event hosting
• Modular meeting spaces

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Venue Space Rental: Rental of halls and meeting rooms for events including corporate events, trade shows, congresses, seminars, graduations, and social events. Pricing is quote-based and customized according to event requirements.
2. Catering Services: On-site food and beverage services through Transamerica Gastronomia partner, including snack bars, cafes, and full catering for events.
3. Parking Services: On-site parking managed by Auto Vagas with self-parking options. Accepts SEM PARAR, CONECTCAR, and VELOE payment systems.
4. Event Support Services: Additional services including audiovisual equipment, stand setup, security, cleaning, waste management, and cargo logistics through partner network.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Transamerica Expo Center rents modular event venue space in São Paulo, Brazil, comprising 7 halls and 12 modular meeting rooms on a single air-conditioned floor with 12-meter ceilings, supporting corporate events, trade shows, congresses, seminars, graduations, and social events. The company also provides on-site catering through Transamerica Gastronomia, parking management via Auto Vagas, and access to a curated network of vetted event service partners (audiovisual, security, stand assembly, waste management, freight).

Product overview

Transamerica Expo Center is a unified event venue product offering comprehensive space rental and services for events of all sizes. The core product is the venue itself with 7 halls and 12 modular meeting rooms, supplemented by Transamerica Gastronomia for catering, a virtual tour feature, and an integrated network of vetted service partners covering audiovisual, security, parking, and stand fabrication. The venue positions itself as the most innovative and versatile event space in Latin America.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Venue and Hall Rental Rental of 7 halls (200 to 4,000 person capacity each) and 12 modular meeting rooms on the mezanine (80 to 450 person capacity each) for corporate events, trade shows, congresses, seminars, graduations, and social events. Halls feature acoustic dividers for custom configuration, 12-meter ceiling heights with 8 meters available for rigging, independent entrances, and 2 dedicated loading dock accesses per hall.
• Transamerica Gastronomia Catering On-site food and beverage catering service operated by partner Transamerica Gastronomia, offering dining options including snack bars, cafes, and full event catering for event attendees.
• Partner Services Network Curated network of vetted service partners providing event support including audiovisual (Hoffmann), stand fabrication (Propórtio), security (Grupo MC Security, Prevenção Vigilância), visual communication (Divi Print), rigging (Exata Cabos), energy/generators (Ilumirio), waste management (Multilixo), freight (Fulstandig, Trans Expo), and permit/legalization services (Grupo Hoje, Facility Doc, Klaus Liberações).
• On-site Parking Services On-site parking managed by partner Auto Vagas with self-parking options, accepting SEM PARAR, CONECTCAR, and VELOE payment systems.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

20 partnerships are on record, tiered support and core.

• Premium Serviços MédicossupportOthersMedical clinic services for events including first aid and emergency medical support. Located at (11) 3311-0011, contact: [email protected]
• HoffmanncoreTechnology or IntegrationAudiovisual services provider for events including equipment rental and technical support. Contacts: (11) 9 8965-0115 São Paulo, (21) 9 9423-8000 Rio de Janeiro. Email: [email protected]
• Primordial PrevençãosupportOthersFire brigade and prevention services for event safety compliance. Contact: (11) 2082-1877, [email protected]
• Transamerica GastronomiacoreStrategic or Co-development PartnerExclusive catering partner providing food and beverage services for events. Contact: (11) 99392-0778, [email protected]
• Divi PrintsupportOthersVisual communication and signage services for events. Contact: (11) 2564-2800, [email protected]
• Exata CabossupportOthersAerial structures and rigging equipment for event setup. Contact: (11) 98634-0372, [email protected]
• IlumiriosupportOthersPower supply and generator services for events. Contacts: (21) 3591-1018, (21) 99736-8318, www.ilumirio.com.br
• Auto VagassupportOthersParking management services at the venue. Contact: (11) 3044-1397, [email protected]. Accepts SEM PARAR, CONECTCAR, VELOE payment systems.
• Grupo HojesupportOthersLegalizer services for event permits and regulatory compliance. Contact: (11) 94262-8296, [email protected]
• Facility DocsupportOthersLegalizer and permit services for events. Contact: (11) 5811-0788, [email protected]
• Klaus LiberaçõessupportOthersEngineering and permit services for event regulatory compliance. Contact: (11) 3763-4455, [email protected]
• All InsupportOthersCarpet rental services for event flooring. Contact: (11) 2361-5144, [email protected]
• PropórtiocoreOthersStand and booth assembly services for exhibitions and trade shows. Contact: (11) 3857-7763, [email protected]
• Grupo MC SecuritysupportOthersExecutive security, surveillance, and consulting services. Contacts: (11) 94784-0958, (11) 94082-4207, [email protected]
• Innovare BrasilsupportOthersReceptionist and front desk services for events. Contact: (11) 2291-6438, [email protected]
• FulstandigsupportOthersFreight forwarder for import/export and logistics. Contacts: (11) 2207 7650, (11) 99942 1354, [email protected]
• Trans ExposupportOthersCargo transportation and heavy equipment rental services. Contact: (11) 4109-9011
• MultilixosupportOthersWaste treatment and management services. Contact: (11) 2453-6100, [email protected]
• Prevenção Vigilância e SegurançasupportOthersVigilance and security services. Contact: (11) 3853-1451, [email protected]
• LEVITATURsupportOthersExclusive travel agency point of service within the venue. Contact: (11) 2090-1030, [email protected]

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Centro de Convenções de Pernambuco: Large convention center in northeastern Brazil hosting trade shows, congresses, and corporate events. Regional peer that competes for Brazilian national-caliber events that might otherwise go to São Paulo venues.
• Centro de Convenções Ulysses Guimarães: Major convention center in Brasília hosting national corporate events, government conferences, and trade shows. Comparable venue type in a different Brazilian region, serving overlapping event organizer clients at a national level.

Direct peers

• Centro de Convenções Pro Magno: São Paulo convention center offering modular halls and meeting rooms for corporate events, congresses, and social events. Competes head-to-head with TEC for mid-to-large corporate and trade events in the São Paulo metro area.
• Riocentro: Brazil's largest convention and exhibition center, located in Rio de Janeiro. Competes for national trade shows, large congresses, and corporate events that could otherwise be held in São Paulo venues like TEC.
• Distrito Anhembi: Major São Paulo convention and exhibition complex hosting large trade shows, congresses, and corporate events. Directly competes with TEC for the same corporate and trade show organizer customer base in the São Paulo market.
• Centro de Convenções Frei Caneca: São Paulo convention venue with halls and meeting rooms used for corporate events, congresses, and social events. Direct competitor in the mid-sized São Paulo event venue market.
• Expo Center Norte: Large São Paulo event venue with multiple pavilions used for trade fairs, congresses, and corporate events. Operates in the same city and serves the same event organizer and corporate customer segments as TEC.
• Espaço das Américas: São Paulo event venue hosting corporate events, social celebrations, and large-format productions. Competes for medium-to-large corporate and social event bookings in the same São Paulo market as TEC.

Broad incumbents

• Messe Frankfurt: Global trade fair and congress venue operator with a portfolio of large exhibition centers worldwide. Comparable as a broad incumbent in the convention venue industry, offering a benchmark for global venue scale and event-hosting capability.
• Fiera Milano: Major European exhibition and congress venue operator with multiple large complexes. Comparable as a broad incumbent in the convention/exhibition venue industry, though operating in a different geography and at larger scale than TEC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TransamericaExpoCenter
• LinkedInlinkedin.com/company/transamericaexpocenter

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transamerica Expo Center