The New Pack

What The New Pack does

The New Pack is a Netherlands-headquartered (Heerlen) private family packaging business controlled by the Di Mucci family, with operating roots tracing back to Italian packaging manufacturing in the 1950s. The company produces and distributes a broad portfolio of plastic films, adhesive tapes, paper products, and air cushion packaging systems, with its core technology centered on multi-layer co-extrusion of shrink and stretch films, including differentiated products such as 33- and 55-layer nano stretch film (using Cloeren die head technology and Exxon Mobil metallocene LLDPE), seven-layer cross-link shrink film with nuclear irradiation, and a compostable ECOPOF line.

The business is structurally a low-cost Asian manufacturer with a European distribution front: production is concentrated in Asia through the Hong Kong/Guangzhou-based subsidiary Lu.Di. Pack Co., Ltd. and in Slovenia through DI MUCCI d.o.o., while The New Pack Ltd. and its warehouses in the Netherlands, Spain, and Italy handle sales and short-lead-time delivery to European customers. Revenue comes almost entirely from B2B hardware sales of films, tapes, paper, and air cushion systems, with quote-based pricing and direct technical consultation as the primary go-to-market motion.

The company serves global food & beverage and industrial manufacturers, with named enterprise customers including P&G, Unilever, Barilla, Galbani, Bonduelle, Smurfit Kappa, Coca-Cola, San Pellegrino, Carlsberg, Nestle, Belca, and McBride. It maintains a wide compliance portfolio (ISO 9001:2008, EUROFINS, REACH/ROHS, FDA, BRC, SGS, EU 10/2011) that qualifies it for food-contact applications across the EU, US, and Saudi markets, and reaches customers in North America, East and South Asia, Oceania, and Eastern Europe in addition to its Western European core.

Name

The New Pack

Legal name

The New Pack Ltd.

Website

https://thenewpack.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

The New Pack is a Dutch-headquartered, family-owned packaging manufacturer producing multi-layer plastic shrink and stretch films, adhesive tapes, paper products, and air cushion systems, supplying global food and beverage and industrial customers from Asian production and European warehouses.

Ownership category

akta.pro rank

Product category

Industrial Plastic Films and Packaging Manufacturing

NAICS

Plastics Packaging Materials and Unlaminated Film and Sheet Manufacturing (32611), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112), Plastics Bag and Pouch Manufacturing (326111), Other Paperboard Container Manufacturing (322219)

SIC

Unsupported Plastics Film & Sheet (3081), Papers & Allied Products (2600), Plastics Products, Nec (3089)

akta.pro primary industry

Shrink, Stretch & Wrap Films (Pallet Wrap, Shrink Sleeves/Overwrap) (IMALABAF)

akta.pro secondary industries

Plastic Films & Laminated Packaging Structures Manufacturing (IMANAEAD), Polyester & Nylon Films (PET/BOPET, PA/BOPA) (IMALABAB), Lidding, Sealant & Packaging Webs (Heat-Seal, Peelable, Retort Lids) (IMALABAG), Protective & Cushioning Packaging (Bubble Wrap, Air Pillows, Foam-in-Bag) Manufacturing (IMANAEAF), Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)

Keywords

• Plastic packaging films
• Shrink film products
• Stretch film technology
• Adhesive packaging tapes
• Compostable packaging films

Headquarters

HQ city

Heerlen

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Plastic film sales: Core revenue stream from manufacturing and selling plastic packaging films including POF shrink film, stretch film, BOPP, CPP, PET, BOPET, BOPA, EVOH barrier films, and specialty films. Products sold in various thicknesses and configurations with food contact certifications.
2. Adhesive tapes: Sales of BOPP acrylic tape, hot melt tape, double-sided tape, and PET strapping for packaging applications.
3. Paper and boxes: Sales of kraft paper rolls, sheets, boxes, and PE-coated paper products for packaging.
4. Air cushion systems: Sales of air cushion machines and pre-sealed rolls for protective packaging.
5. Packaging machinery: Sale of packaging machines with some machines gifted or sold at half price as part of complete service offering.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

The New Pack manufactures and sells plastic packaging films including POF shrink films, multi-layer cross-linked shrink films, nano-technology stretch films (33 and 55 layers), BOPP, BOPET, BOPA, CPP, PET, and EVOH barrier films, along with adhesive tapes, kraft paper products, and air cushion systems. The company combines European production standards with competitive Asian manufacturing costs, distributing through company-owned warehouses across Europe and Asia to serve enterprise customers in food and beverage, retail, industrial, and pharmaceutical sectors.

Product overview

The New Pack is a packaging company offering a comprehensive portfolio of plastic films, adhesive tapes, paper products, and air cushion packaging solutions. The product line centers on plastic shrink films (POF, cross-linked, PVC, PE varieties) and plastic films (LLDPE stretch film including nano technology with 33-55 layers, BOPP, BOPET, BOPA, CPP, PET, EVOH barrier films, and thermoforming films), complemented by adhesive tapes (BOPP acrylic, hot melt, double-sided, PET strapping), paper and boxes (Kraft paper in rolls, sheets, and custom boxes), and air cushion systems (machines and pre-welded rolls). The company also offers eco-friendly options including compostable films and biodegradable plastic additives. All products comply with food contact regulations and are manufactured using European production lines with sophisticated quality controls.

Differentiator

Problem solved

Functional benefit

Products and services

• POF Polyolefin Shrink Film Five-layer co-extruded polyolefin shrink film for high-speed packaging machines, offering excellent clarity, shrinkage at low temperatures, and seal strength without fumes or wire residue. Designed for food and consumer goods packaging operations.
• Multi-layer Cross Link Shrink Film Seven-layer co-extruded cross-linked shrink film with nuclear irradiation technology, providing exceptional tensile strength, puncture resistance, and higher shrinkage rates at lower thickness than standard films. Achieves 11% more meters per roll compared to standard film.
• Anti-fog Cross Link Shrink Film Cross-linked shrink film with nuclear irradiation for improved shrinkage, cleanliness, hygiene, and safety. Maintains moisture and freshness while providing tearing and puncture resistance, ideal for fresh food packaging.
• Soft Polyolefin Shrink Film Five-layer co-extruded shrink film with low shrink force at low temperature for wrapping heat-sensitive products such as thermal paper tapes and vinyl products.
• Hot Perforation Polyolefin Shrink Film Five-layer co-extruded film with hot needle perforation for improved ventilation, designed for products that need breathing such as bakery industry applications.
• Heavy Duty Polyolefin Shrink Film Thick five-layer co-extruded polyolefin film with excellent mechanical properties, high clarity and glossy finish, superior tear strength and puncture resistance for heavy-duty industrial applications.
• Low Lid Barrier Shrink Film Six-layer co-extruded film with low barrier properties, alternative for PVC and PE stretch wrap film with hermetic sealing for polystyrene trays for short-conservation food packing.
• High Lid Barrier Shrink Film Nine-layer co-extruded film designed as top film for both rigid tray and flexible thermoforming package applications with excellent heat sealing properties.
• High FW Barrier Shrink Film Nine-layer co-extruded high barrier film for flow wrappers using MAP process, with hermetic sealing and antifog effect designed for cheese and food packaging.
• High Barrier Shrink Bags Vacuum shrink packaging providing unique protection to protein products with excellent package presentation, balanced oxygen and moisture barrier properties.
• PVC Shrink Film Bright glossy PVC shrink film with high shrinkage force and high resistance to puncture, suitable for retail packaging and products affected by glycerin migration.
• PE Shrink Film Three-layer co-extruded shrink film for automatic packaging machines with customizable optical and mechanical properties, UV resistance, available in different colors.
• LLDPE Stretch Film Plastic film co-extruded in cast or blow extrusion process by LLDPE resin, used to secure, bundle, and stabilize products on pallets with elongation from 100% to 350%.
• Nano Technology Stretch Film (33 & 55 Layers) Multi-layer stretch film using Metallocene base LLDPE resin from Exxon Mobil and Cloeren die head technology, designed to improve tearing resistance and reduce plastic consumption by up to 50%. Pre-stretched film achieves 6 micron thickness with equivalent or superior strength to standard thicker films.
• Macro Perforated Stretch Film Perforated stretch film ideal for palletizing products requiring ventilation such as flowers, vegetables, fruits, beer, canned foods, and pharmaceuticals.
• BOPP Bi-oriented Polypropylene Film Polypropylene film extruded and stretched in both machine direction and across machine direction, with excellent transparency, smooth surface, and good chemical resistance.
• BOPET Bi-oriented Polyester Film Clear, flexible, transparent or translucent material produced from PET polymer with superior mechanical properties, improved chemical resistance, and good barrier against oxygen.
• BOPA Bi-oriented Nylon Film Biaxially oriented nylon film with very high tensile strength, anti-puncture strength, excellent flexibility, and high gas and aroma barrier properties.
• CPP Cast Polypropylene Film Transparent cast polypropylene film with high impact strength, moderate elasticity, good heat sealability, and improved low temperature sealing.
• PET Polyester Film Polyester film with outstanding dimensional and thermal stability, excellent tensile strength, good barrier and electric insulation properties for food and industrial packaging.
• Print Films and Bags Flexible packaging solutions with roto-gravure or flexo printing from one up to ten colors, cold or heat sealing, for food and non-food applications.
• EVOH Barrier Film Ethylene-vinyl alcohol copolymer film with excellent flex-crack resistance and very high resistance to gases such as oxygen, nitrogen, and carbon dioxide for extended shelf life.
• Thermoforming PA/PE Barrier Film Multi-layer forming film with excellent formability for deep draw applications, with enhanced post-thermoforming shrink properties and impact strength for food and medical packaging.
• Thermoforming PA/EVOH/PE Barrier Film Eleven-layer co-extruded film for fresh meat and sausages with high clarity, glossiness, and extended shelf life preservation.
• BOPP Acrylic Tape BOPP tape produced with water-based acrylic adhesive (solvent-free) with high UV resistance and high temperature resistance, available in standard and low noise versions.
• BOPP Hot Melt Tape Hot-melt adhesive tape produced through heat fusion process with high adhesive capabilities, ideal for application under all circumstances except extreme temperatures.
• Double Sided Tape Double-sided tape available in BOPP, PE, Cotton, and TNT variants for mounting objects without damaging walls, suitable for decorative items or picture frames.
• PET Strap Polyester strapping available in smooth or embossed finishes, in all sizes for packaging and bundling applications.
• Kraft Paper Products Complete range of Kraft paper including rolls, sheets, and boxes in various grammages, also available coated for food applications.
• Air Cushion Machines Air cushion packaging machines for producing protective cushioning during shipping and transport.
• Air Cushion Rolls and Bags Pre-welded air cushion rolls in various dimensions (200x80mm to 400x290mm) made of HDPE material for use with air cushion machines.
• ECOPOF Compostable Shrink Film Innovative five-layer co-extruded compostable polyolefin shrink film with characteristics similar to cross-link film, compostable in less than three years without nuclear irradiation. Maintains high tensile strength and puncture resistance at reduced thickness.

Quantifiable outcome

• Up to 50% reduction in plastic consumption with nano stretch film technology
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CloerencoreTechnology or IntegrationPatented die head technology provider for Cast extrusion process enabling the company's nano-layer stretch film technology. This technology is essential for producing 33 and 55 layer stretch films with reduced thickness and superior strength.
• Dow ChemicalcoreOthersPrimary raw material supplier for LLDPE resin used in shrink and stretch film production. Provides high-quality raw materials essential for premium film production.
• BasellcoreOthersPrimary raw material supplier for PP (polypropylene) resin used in film production. Critical supplier for raw materials meeting highest quality standards.
• Exxon MobilcoreOthersRaw material supplier for metallocene-based LLDPE resin used in nano-layer stretch film technology. Provides super resistance base resin enabling high holding force at low film thickness.
• A. SchulmanminorOthersSupplier of highest quality additives for film production, contributing to product performance and quality.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Berry Global: Large-scale manufacturer of plastic packaging products including stretch films, shrink films, and engineered films for industrial and consumer applications. Overlaps with The New Pack's stretch and shrink film offerings but at significantly greater scale.
• Sealed Air: Protective and food packaging company known for Cryovac shrink films, barrier films, and air cushion systems. Direct overlap in shrink and barrier film technology and food packaging end markets.
• Amcor: Global packaging giant with a substantial flexible films and rigid plastics portfolio serving food, beverage, healthcare, and personal care customers. Highly comparable end markets and product overlap, but vastly larger scale and broader portfolio.
• Huhtamaki: Global food and consumer packaging company with flexible films, paperboard, and foodservice packaging operations. Comparable customer base (F&B multinationals) and overlapping product lines.

Direct peers

• Bischof + Klein: German manufacturer of flexible packaging including PE films, laminates, and technical films for industrial and consumer applications. Comparable in multi-layer extrusion technology and European market focus.
• Trioplast: European stretch film and silage film manufacturer with strong focus on nano-layer and pre-stretched technology. Direct overlap with The New Pack's nano stretch film range.
• RKW Group: European producer of polyethylene films including stretch film, shrink film, and specialty films for hygiene, food, and industrial applications. Closely comparable in stretch/shrink product portfolio and European customer base.
• Klöckner Pentaplast: Specialist producer of rigid and flexible plastic films including PET, PVDC, and multi-layer barrier films for food, pharmaceutical, and consumer packaging. Overlaps in BOPET and barrier film technologies.
• Bolloré Films: Specialist in thin-gauge shrink and stretch films including nano-layer technology for pallet wrap and consumer packaging. Direct competitor in nano-stretch and POF shrink film technologies.
• Coveris: European flexible packaging manufacturer producing shrink films, stretch films, and barrier packaging for food and consumer goods. Closely comparable in product mix, end markets, and European-centric distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/TNPACK
• LinkedInlinkedin.com/company/the-new-pack

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New Pack