BrokerSense
BrokerSense is a UK-based fintech founded in 2017 in Leeds that provides mortgage brokers with a tool to conduct on-demand affordability checks. It operates as a private, for-profit company with a 1-10 person team.
- Company typePrivate
- Founded2017
- HeadquartersLeeds, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What BrokerSense does
BrokerSense is a private, for-profit UK fintech company founded in 2017 and headquartered in Leeds. According to its own brief self-description, the product enables mortgage brokers to conduct on-demand affordability checks, implying a workflow or decision-support tool aimed at the UK mortgage intermediary market. The company operates with a very small team (1-10 employees) and maintains a web presence at brokersense.co.uk. Beyond this functional description, the substantive details of the product — its underlying technology, data sources, lender connectivity, scoring methodology, or integration approach — are not disclosed in the provided source material.
The business model is not characterized in the available data. No pricing model, customer segments, GTM motion, distribution channels, or pricing disclosures are documented; whether BrokerSense monetizes via per-check fees, broker subscriptions, or referral economics from lenders cannot be determined from the input. No partnerships, integrations, management team, regulatory registrations (e.g., FCA references), or certifications are listed. One input source references twenty7tec.com but only contains a loading/verification page with no substantive content about BrokerSense, leaving the nature of any relationship (data provider, distribution, parent, or otherwise) unconfirmed.
Overall, the company fits the profile of a micro-cap, niche-stage UK mortgage technology vendor with a focused affordability-check proposition for brokers, but the supplied evidence is too thin to support confident claims about product maturity, commercial traction, technical differentiation, or unit economics. Nearly all operating, financial, and strategic dimensions are blank or unresolved in the dataset.
BrokerSense firmographics
Firmographics- Name
- BrokerSense
- Website
- https://brokersense.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BrokerSense is a UK-based fintech founded in 2017 in Leeds that provides mortgage brokers with a tool to conduct on-demand affordability checks. It operates as a private, for-profit company with a 1-10 person team.
- Ownership category
- akta.pro rank
BrokerSense industry classification
Industry- Product category
- Mortgage Broker Software
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)
Keywords
Where BrokerSense is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
BrokerSense business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales
BrokerSense product offering
Product offeringCore offering
BrokerSense provides mortgage brokers with the ability to conduct on-demand affordability checks for their clients. The product supports mortgage intermediaries in assessing borrower affordability as part of the mortgage application workflow.
Differentiator
Problem solved
Functional benefit
Products and services
- On-Demand Affordability Check Tool Software tool that allows mortgage brokers to perform affordability checks for their clients on demand, supporting the mortgage application and qualification workflow.
Companies that use BrokerSense
Customer profileIdeal customer profiles1 record
BrokerSense technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BrokerSense partnerships and signals
Strategic signalRecent moves1 record
BrokerSense competitors and assessment
Company assessmentBroad incumbents
- Mortgage Brain: Long-standing UK mortgage sourcing, criteria and point-of-sale technology provider. Comparable as an incumbent broker-technology suite whose product set overlaps with BrokerSense's affordability proposition.
- twenty7tec: Dominant UK intermediary technology platform offering mortgage sourcing, criteria, DIP and analytics. Comparable because BrokerSense operates within the twenty7tec ecosystem and competes for the same broker attention and workflow footprint, even as twenty7tec is the broader incumbent.
- Iress Mortgage Solutions (Mortgage Engine): Mortgage origination and broker software suite within the broader Iress financial-services platform. Comparable as an end-to-end broker workflow competitor that incorporates affordability and decisioning into a larger product.
Emerging players
- MortgageGym: UK digital mortgage platform focused on consumer-facing and broker-facing affordability, decisioning and execution. Comparable because it targets the same on-demand affordability use case, though with a stronger consumer-facing emphasis.
- Acre Software: Mortgage broker CRM and workflow platform used by UK advisers. Comparable as a newer, workflow-focused broker tool that bundles CRM with origination support, putting it in direct competition with BrokerSense for budget.
Direct peers
- Phoebus Software: UK mortgage origination, servicing and broker software provider. Comparable as a competing provider of tools used by mortgage intermediaries across the origination workflow, including affordability assessment.
- Smartr365: UK mortgage broker CRM and workflow platform with built-in affordability, DIP and lender integrations. Highly comparable as a directly competing workflow tool for retail mortgage brokers seeking on-demand affordability and decisioning.
- Knowledge Bank: UK mortgage criteria search and product intelligence tool for brokers. Comparable because it sits inside the same broker workflow — answering lender/product/affordability questions in real time — and competes for the same software budget line.
- Prolific Mortgage Exchange: UK mortgage club and sourcing network for brokers. Comparable because it competes for the same intermediary software/budget and embeds affordability and decisioning tooling within its member offering.
Regional players
- TMA Mortgage Club: UK mortgage club providing brokers with sourcing, criteria and protection products. Comparable as a UK-only intermediary platform serving the same broker audience and competing for workflow mindshare.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
BrokerSense social profiles
Digital presenceBrokerSense financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrokerSense leadership team
Management profileNumber of profiles
BrokerSense funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrokerSense M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrokerSense
What does BrokerSense do?
BrokerSense provides mortgage brokers with the ability to conduct on-demand affordability checks for their clients. The product supports mortgage intermediaries in assessing borrower affordability as part of the mortgage application workflow.
When was BrokerSense founded?
BrokerSense was founded in 2017. It employs 1 to 10 people.
Where is BrokerSense based?
BrokerSense is headquartered in Leeds, United Kingdom, in the Europe region.
Who are BrokerSense's main competitors?
Broad incumbents on record are Mortgage Brain, twenty7tec and Iress Mortgage Solutions (Mortgage Engine). Emerging players are MortgageGym and Acre Software. Direct peers are Phoebus Software, Smartr365, Knowledge Bank and Prolific Mortgage Exchange. TMA Mortgage Club is listed as a regional player.
Does BrokerSense have an API?
No public API is recorded for BrokerSense.
What industry is BrokerSense in?
BrokerSense's product category is Mortgage Broker Software. Its primary akta.pro industry code is FSALABAA, Retail Residential Mortgage Brokers (Purchase & Refinance). Its NAICS code is 522310 and its SIC code is 6163.