Vergelijk
Vergelijk.nl B.V. operates a Dutch price comparison platform that aggregates pricing and product data from 1,634 shops (1,104 local stores and 530 web shops) covering 16.3 million products, serving Dutch consumers seeking the lowest prices across 34 categories and monetizing via webshop listing fees and featured advertising.
- Company typePrivate
- Founded1999
- HeadquartersZwolle, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vergelijk does
Vergelijk.nl B.V. operates a Dutch-language price comparison platform that aggregates product listings, prices, and retailer information from 1,634 shops (1,104 local brick-and-mortar stores and 530 web shops) covering more than 16.3 million products across 34 main categories including consumer electronics, home appliances, fashion, garden tools, and toys. The platform serves Dutch consumers seeking to identify the lowest available price, compare specifications, filter by category and price range, and read retailer reviews, with no charge to the end user for browsing. Under the hood, the product is a web-based comparison engine built on top of ingested merchant data feeds; B2B infrastructure (the business.vergelijk.nl portal, PartnerNet at partnernet.comparegroup.eu, and a Data Feed Service) enables webshops to self-register, submit catalogs, and manage affiliate participation.
The company monetizes through two B2B revenue streams: marketplace-style listing fees paid by participating webshops to appear on the platform, and advertising or featured-placement spend from retailers seeking enhanced visibility in comparison results. Consumer-facing acquisition is almost entirely organic search-driven, and the platform has no native mobile app and no public API, SDK, or disclosed integrations. There is no public revenue, funding, or headcount disclosure.
Vergelijk.nl is headquartered at Assendorperdijk 1, 8012 EG Zwolle, Netherlands, and operates as part of the CompareGroup EU network, which maintains sister price comparison sites in Belgium (Dutch- and French-language), France, Germany, Finland, Sweden, Denmark, and Norway, with shared PartnerNet and data-feed infrastructure. The legal entity Vergelijk.nl B.V. itself is a Dutch private limited company, and no parent company, investor base, or management team is disclosed in the available source material.
Vergelijk firmographics
Firmographics- Name
- Vergelijk
- Legal name
- Vergelijk.nl B.V.
- Website
- https://vergelijk.nl
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vergelijk.nl B.V. operates a Dutch price comparison platform that aggregates pricing and product data from 1,634 shops (1,104 local stores and 530 web shops) covering 16.3 million products, serving Dutch consumers seeking the lowest prices across 34 categories and monetizing via webshop listing fees and featured advertising.
- Ownership category
- akta.pro rank
Vergelijk industry classification
Industry- Product category
- Online Price Comparison
- NAICS
- All Other General Merchandise Retailers (455219), General Merchandise Retailers (455)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
- akta.pro secondary industries
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Vergelijk is headquartered
LocationHeadquarters
- HQ city
- Zwolle
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Vergelijk business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Webshop listing fees: Online retailers pay to list products on the platform and gain visibility to consumers comparing prices
- Advertising and featured placement: Retailers can pay for featured product placements and sponsored listings to increase visibility
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Vergelijk product offering
Product offeringCore offering
Vergelijk.nl operates an online price comparison platform that aggregates product listings, prices, and retailer information from 1,634 shops (1,104 local stores and 530 web shops) across more than 16.3 million products in 34 categories. Consumers can browse, filter, and compare products to find the lowest price; retailers can register, list products, and purchase featured placements through B2B portals.
Product overview
Vergelijk.nl operates as a unified price comparison platform that aggregates product listings, prices, and retailer information from over 1,600 shops. The core product is the comparison website itself, which enables consumers to search and compare products across 34 main categories including electronics, home appliances, garden tools, and fashion. The platform is supplemented by B2B services including a Business Partner Program for webshop registration, PartnerNet for partner management, and a Data Feed Service for submitting product data. The company is based in Zwolle, Netherlands, and is part of the CompareGroup EU network with sister sites in Belgium, France, Germany, Finland, Sweden, Denmark, and Norway.
Differentiator
Problem solved
Functional benefit
Products and services
- Vergelijk.nl Price Comparison Platform
Companies that use Vergelijk
Customer profileSegments1 record
Ideal customer profiles2 records
Vergelijk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Vergelijk partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights5 records
Vergelijk competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Vergelijk social profiles
Digital presenceVergelijk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vergelijk leadership team
Management profileNumber of profiles
Vergelijk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vergelijk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vergelijk
What does Vergelijk do?
Vergelijk.nl operates an online price comparison platform that aggregates product listings, prices, and retailer information from 1,634 shops (1,104 local stores and 530 web shops) across more than 16.3 million products in 34 categories. Consumers can browse, filter, and compare products to find the lowest price; retailers can register, list products, and purchase featured placements through B2B portals.
Is Vergelijk a public or private company?
Vergelijk is a private company. It is classified as unknown and is currently operating.
When was Vergelijk founded?
Vergelijk was founded in 1999. It employs 11 to 50 people.
Where is Vergelijk based?
Vergelijk is headquartered in Zwolle, Netherlands, in the Europe region.
How does Vergelijk make money?
Two revenue lines are on record. Webshop listing fees are the primary driver. The others are advertising and featured placement.
Does Vergelijk have an API?
No public API is recorded for Vergelijk.
What industry is Vergelijk in?
Vergelijk's product category is Online Price Comparison. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces, with a secondary code of BPAMAAAJ, Comparison Shopping & Price Discovery Portals. Its NAICS code is 455219 and its SIC code is 5331.