Multi Bintang Indonesia

What Multi Bintang Indonesia does

Multi Bintang Indonesia (PT Multi Bintang Indonesia Tbk) is an Indonesian beer manufacturer and the licensed producer of the Heineken® brand and the flagship BINTANG family in Indonesia. The company is publicly listed on the Indonesia Stock Exchange under ticker MLBI and is majority-owned by Heineken N.V., which acquired its controlling stake in 2011. Founded in 1929 and headquartered in Jakarta, the company operates brewing and distribution serving the Indonesian domestic market across a portfolio that includes premium international and locally produced beer variants.

The company's product portfolio spans international premium beer (Heineken®), the flagship Indonesian BINTANG brand family — BINTANG Pilsener, BINTANG Crystal, BINTANG Anggur Merah, BINTANG Arak Jeruk & Madu, BINTANG Radler, and BINTANG 0.0 non-alcoholic — and the local Kawan Senja brand. Multi Bintang Indonesia manufactures and distributes these products through retail and on-premise channels in Indonesia, targeting mass-market consumers across social and everyday consumption occasions. Operations are conducted under the parent group's EverGreen strategy, with a stated emphasis on balanced long-term growth and the 'Brew a Better World' sustainability framework formalized in the 2025 Annual Report.

The business model is based on producing, branding, and distributing beer and adjacent beverage products within Indonesia, monetizing through consumer pricing across retail and on-premise channels. Revenue is generated from alcoholic and non-alcoholic beverage sales, leveraging the Heineken global brand portfolio alongside locally developed Indonesian variants to capture different price points. Pricing details are not publicly disclosed in available sources. As a subsidiary of Heineken N.V., Multi Bintang Indonesia benefits from shared branding, corporate governance, and strategic alignment with the global parent while operating within Indonesia's regulatory framework for alcohol production, distribution, and marketing.

Name

Multi Bintang Indonesia

Legal name

PT Multi Bintang Indonesia Tbk

Website

https://multibintang.co.id

Company type

Public

Founded year

1929

Operating status

Operating

Headcount range

251–500 employees

Short description

Multi Bintang Indonesia is an Indonesian beer manufacturer listed on the IDX under ticker MLBI and majority-owned by Heineken N.V., producing Heineken®, the BINTANG brand family, and Kawan Senja for Indonesian mass-market consumers via domestic brewing and distribution.

Ownership category

akta.pro rank

Product category

Beer Manufacturing

NAICS

Breweries (312120), Beverage Manufacturing (3121)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)

akta.pro secondary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Beer manufacturing
• Brewing industry
• Alcoholic beverages
• Pilsner beer
• Non-alcoholic beer

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Marketing channels1 record

Core offering

PT Multi Bintang Indonesia Tbk manufactures and distributes beer and beverage products in Indonesia as part of The Heineken Company's portfolio. The company produces international premium beer (Heineken®) alongside its flagship local Indonesian BINTANG brand family (Pilsener, Crystal, Anggur Merah, Arak Jeruk & Madu, Radler, and 0.0) and the Kawan Senja brand, serving the Indonesian consumer market with both alcoholic and alcohol-free options.

Product overview

Multi Bintang Indonesia operates as a beer and beverage company under the Heineken Company portfolio, offering a portfolio of alcoholic and non-alcoholic beer products. The company manufactures and distributes international premium beer (Heineken®) alongside its flagship Indonesian beer brands under the BINTANG family, which includes BINTANG Pilsener, BINTANG Crystal, BINTANG Anggur Merah, BINTANG Arak Jeruk & Madu, BINTANG Radler, and BINTANG 0.0 (non-alcoholic). The company also markets the Kawan Senja brand. The product portfolio spans from premium international offerings to locally-produced Indonesian beer variants, serving the Indonesian consumer market with both alcoholic and alcohol-free options.

Differentiator

Problem solved

Functional benefit

Brands

• Heineken®: International premium beer brand distributed in Indonesia
• BINTANG Pilsener
• BINTANG Crystal
• BINTANG Anggur Merah
• BINTANG Arak Jeruk & Madu
• BINTANG Radler
• BINTANG 0.0
• Kawan Senja

Products and services

• Heineken® International premium beer brand offered by Multi Bintang Indonesia as part of the Heineken Company portfolio, distributed in Indonesia.
• BINTANG Pilsener Iconic Indonesian pilsner beer, one of the flagship products in the BINTANG brand portfolio.
• BINTANG Crystal Crystal clear beer variant in the BINTANG brand lineup.
• BINTANG Anggur Merah Red wine-flavored beer variant in the BINTANG brand portfolio.
• BINTANG Arak Jeruk & Madu Orange and honey flavored beer variant in the BINTANG brand portfolio.
• BINTANG Radler Radler-style beer variant in the BINTANG brand portfolio, typically a beer mixed with fruit juice.
• BINTANG 0.0 Non-alcoholic beer variant in the BINTANG brand portfolio.
• Kawan Senja Indonesian beer brand under Multi Bintang Indonesia, positioned as a companion brand.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Heineken CompanycoreStrategic or Co-development PartnerPT Multi Bintang Indonesia is part of The Heineken Company, the global brewing company. The relationship involves shared branding, corporate governance standards, and strategic alignment under the Heineken group.

Recent moves5 records

Expansion highlights5 records

Regional players

• San Miguel Corporation: Philippine-listed conglomerate with major beer operations (San Miguel Pale Pilsen, Red Horse) across Southeast Asia. Comparable as a regional brewer with strong local brand equity and ASEAN market presence, though focused primarily on the Philippines.
• Saigon Beer - Alcohol Beverage Corporation (Sabeco): Vietnam's largest brewer (Sabeco, 333, Saigon Export), now majority-owned by ThaiBev, listed on HOSE. Comparable to Multi Bintang as a leading Southeast Asian mainstream beer producer with strong local brand equity in a single major market.
• Tsingtao Brewery: China-listed brewer (Tsingtao brand) with strong Asian presence and export footprint across Southeast Asia. Comparable as a major Asian regional brewer with single-market dominance and growing regional/cross-border distribution ambitions.

Direct peers

• PT Delta Djakarta: Indonesian beer manufacturer listed on IDX (DLTA), majority-owned by AB InBev, producing Anker, Carlsberg, and other beer brands in Indonesia. Directly comparable to Multi Bintang as the other major local brewer competing in the same Indonesian mainstream beer market.
• Thai Beverage Public Company Limited (ThaiBev): Singapore-listed regional beverage giant with extensive beer (Chang, Tiger) and spirits operations across Southeast Asia. Comparable to Multi Bintang as a large-scale Southeast Asian brewer with multi-brand portfolio and broad regional distribution.

Broad incumbents

• Carlsberg Group: Global brewer headquartered in Denmark with operations across Asia including Malaysia, Singapore, and a licensee presence in Indonesia via PT Delta Djakarta. Comparable as a broad incumbent beer multinational with Asian market exposure and similar multi-brand portfolio strategy.
• Anheuser-Busch InBev (AB InBev): World's largest brewer (Budweiser, Stella Artois, Corona) with majority ownership of PT Delta Djakarta in Indonesia. Comparable as the global incumbent competitor whose Indonesian subsidiary competes head-to-head with Multi Bintang for mainstream beer share.
• Kirin Holdings: Japanese brewer and beverage group with regional Asia-Pacific operations including partnerships in Southeast Asia. Comparable as a broad incumbent Asian brewer with multi-category alcohol and non-alcoholic portfolio, similar in diversification strategy to Multi Bintang.
• Asahi Group Holdings: Japanese beverage group (Asahi Super Dry) operating across Asia-Pacific with growing Southeast Asian presence. Comparable as a broad incumbent Asian beer multinational with multi-brand strategy and cross-market portfolio approach.

Others

• HEINEKEN N.V. Global brewing giant and majority parent of Multi Bintang Indonesia. Relevant not as a peer but as the controlling shareholder and source of brand portfolio (Heineken®), strategic framework (EverGreen), and global brewing standards that Multi Bintang operates under.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multi Bintang Indonesia