Naseej
Naseej is the UAE's National Initiative for Textile Circularity, launched in 2026 under a presidential directive to address the country's 220,000 metric tons of annual textile waste through a coordinated multi-stakeholder system of collection, reuse, recycling, and reduction.
- Company typePrivate
- Founded2026
- HeadquartersCairo, Egypt
- Headcount1–10
- GTM typeB2B
- OfferingServices
Naseej firmographics
Firmographics- Name
- Naseej
- Legal name
- Naseej (National Initiative for Textile Circularity)
- Website
- https://naseejfabrics.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Naseej is the UAE's National Initiative for Textile Circularity, launched in 2026 under a presidential directive to address the country's 220,000 metric tons of annual textile waste through a coordinated multi-stakeholder system of collection, reuse, recycling, and reduction.
- Ownership category
- akta.pro rank
Naseej industry classification
Industry- Product category
- Textile Circularity Services
- NAICS
- Remediation and Other Waste Management Services (5629), Waste Collection (5621)
- SIC
- Refuse Systems (4953), Sanitary Services (4950)
- akta.pro primary industry
- Waste, Recycling & Circularity (On-site Programs) (BPABAAAL)
- akta.pro secondary industry
- Waste & Resource Management (General Waste/Recycling/Composting) (IMAIAAAG)
Keywords
Where Naseej is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Markets served
Naseej business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Circular Textile Solutions: Government initiative creating markets for circular textile solutions through coordinated collection, reuse, recycling and reduction systems. Revenue model not explicitly disclosed as this is a national initiative focused on environmental impact rather than commercial revenue generation.
Go-to-market motion1 record
Naseej product offering
Product offeringCore offering
Naseej is a UAE national initiative that targets the country's estimated 220,000 metric tons of annual textile waste through a coordinated system of collection, reuse, recycling, and reduction. It builds accessible collection points, develops repair and resale options, and creates recycling capacity (including non-cotton recycling) by uniting government agencies, private-sector partners, researchers, and community organizations. The initiative operates as a public-private coordination platform rather than a conventional commercial product or service portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Naseej - National Initiative for Textile Circularity A national program targeting the UAE's estimated 220,000 metric tons of annual textile waste through a coordinated system of collection, reuse, recycling, and reduction. The initiative builds infrastructure and creates markets for circular textile solutions by uniting government agencies (National Projects Office, Ministry of Economy and Tourism), foundations (Emirates Foundation), waste management organizations (Tadweer Group), researchers, businesses, and community partners. It is intended for the UAE textile industry, policymakers, and consumers.
Companies that use Naseej
Customer profileSegments1 record
Ideal customer profiles1 record
Naseej technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Naseej partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- National Projects OfficecoreGovernment body leading the coordination of the Naseej initiative, providing strategic oversight and cross-agency collaboration framework.
- Ministry of Economy and TourismcoreGovernment ministry supporting the initiative through policy alignment and integration with tourism sector sustainability objectives.
- Emirates FoundationcorePhilanthropic organization contributing to community engagement and stakeholder coordination for the initiative.
- Tadweer GroupcoreWaste management entity providing operational expertise in collection and processing infrastructure for textile circularity.
- Thrift for GoodsupportingIndustry advocate providing expertise in thrift and resale operations, contributing to the repair and resale ecosystem.
- Universal ClothingsupportingIndustry advocate representing clothing businesses engaged in circular fashion practices.
- Fashion RerunsupportingIndustry advocate focused on fashion resale and circular fashion solutions.
- EfaarsupportingIndustry advocate contributing to textile circularity efforts in the UAE.
- GoShopia.comsupportingE-commerce platform advocate supporting circular fashion distribution channels.
- Fashion Revolution UAEsupportingIndustry advocacy group focused on fashion sustainability and transparency in the UAE.
Scale indicators2 records
Naseej competitors and assessment
Company assessmentDirect peers
- Tadweer Group: UAE's central waste management operator and a core strategic partner of Naseej, providing the operational backbone for textile collection and processing infrastructure. Most directly comparable as the entity expected to execute the on-the-ground logistics of the circular textile initiative.
- Recover Brands: Apparel company built entirely around recycled and reclaimed textile fibers. Comparable as a downstream demand sink that pulls circular textiles into consumer products, validating the resale/recycling ecosystem Naseej is building.
- Bee'ah: Sharjah-based integrated waste management and sustainability company running collection, recycling and circular-economy programs across the UAE. Comparable as a Gulf-region operator building circular waste streams and ESG-aligned services that overlap with Naseej's mandate.
Broad incumbents
- Suez Middle East: International environmental services group operating waste collection, sorting and recycling in the region. Comparable as an established player whose integrated waste solutions overlap with the infrastructure Naseej aims to coordinate.
- Veolia Middle East: Global waste management and resource recovery incumbent with a strong UAE/GCC footprint in municipal and hazardous waste. Comparable as a large incumbent whose textile and circular-economy offerings compete for the same municipal contracts and infrastructure mandates.
- Lenzing Group: Global producer of wood-based, low-impact cellulosic fibers (Tencel, Refibra) with recycled-content products. Comparable as an upstream fiber incumbent whose circular raw-material strategy mirrors the closed-loop ambitions Naseej is codifying at a national level.
Emerging players
- Worn Again Technologies: UK-based textile recycling technology company developing polymer and cellulose recovery from blended textiles. Comparable as a deep-tech enabler whose PET-to-fiber and cotton-to-cellulose processes could supply the non-cotton recycling capacity Naseej needs.
- Renewlogy: US-based advanced recycling startup operating textile-to-feedstock recycling plants. Comparable as a technology partner candidate whose non-cotton recycling capabilities align with one of Naseej's stated infrastructure gaps.
- ThredUp (Resale-as-a-Service): US-based large-scale secondhand and resale platform with Resale-as-a-Service for retailers. Comparable as a technology and operating model benchmark for the repair and resale options Naseej's ecosystem advocates are deploying in the UAE.
Regional players
- Farnek Services: UAE-based facilities management and sustainability services provider with textile and hospitality waste programs. Comparable in delivering circularity-adjacent services to the same hospitality and commercial customer base Naseej is mobilizing.
Market position
Customer concentration
Naseej social profiles
Digital presenceNaseej financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naseej leadership team
Management profileNumber of profiles
Naseej funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naseej M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naseej
What does Naseej do?
Naseej is a UAE national initiative that targets the country's estimated 220,000 metric tons of annual textile waste through a coordinated system of collection, reuse, recycling, and reduction. It builds accessible collection points, develops repair and resale options, and creates recycling capacity (including non-cotton recycling) by uniting government agencies, private-sector partners, researchers, and community organizations. The initiative operates as a public-private coordination platform rather than a conventional commercial product or service portfolio.
Is Naseej a public or private company?
Naseej is a private company. It is classified as state government owned and is currently operating.
When was Naseej founded?
Naseej was founded in 2026. It employs 1 to 10 people.
Where is Naseej based?
Naseej is headquartered in Cairo, Egypt, in the Africa region.
How does Naseej make money?
One revenue line is on record: circular Textile Solutions.
Who are Naseej's main competitors?
Direct peers on record are Tadweer Group, Recover Brands and Bee'ah. Broad incumbents are Suez Middle East, Veolia Middle East and Lenzing Group. Emerging players are Worn Again Technologies, Renewlogy and ThredUp (Resale-as-a-Service). Farnek Services is listed as a regional player.
Does Naseej have an API?
No public API is recorded for Naseej.
What industry is Naseej in?
Naseej's product category is Textile Circularity Services. Its primary akta.pro industry code is BPABAAAL, Waste, Recycling & Circularity (On-site Programs), with a secondary code of IMAIAAAG, Waste & Resource Management (General Waste/Recycling/Composting). Its NAICS code is 5629 and its SIC code is 4953.