Superpro Bettanin

What Superpro Bettanin does

Superpro Bettanin is a Brazilian manufacturer of professional cleaning equipment and supplies, operating as a brand under the diversified industrial conglomerate InBetta S.A. (CNPJ: 13.039.737/0001-60), headquartered in Esteio, Rio Grande do Sul. The company sells exclusively to the B2B institutional segment — hospitals, industrial facilities, cleaning service companies, corporate offices, and distributors — and is not permitted to sell to end consumers, requiring purchases to be made by legal entities with minimum order quantities. Its portfolio spans 19 product families covering the full institutional cleaning workflow: mops and frames, buckets and wringers, functional carts, floor pads, brushes, fibers and pads, gloves, trash bins, squeegees, brooms, handles, sponges, dispensers, dustpans, garbage bags, signage plates, chemicals, TNT/microfiber cloths, and utilities.

The company's competitive backbone is its proprietary Zinco Protech Nano antimicrobial technology — zinc nanoparticles integrated into abrasive fibers, floor pads, and sponges that the company claims eliminate 99.9% of bacteria (including Staphylococcus aureus, Escherichia coli, and Salmonella spp.) — marketed as the first bactericidal fiber manufactured in Brazil. It complements this with a standardized color-coding system (blue, yellow, green, red) for visual sectorization to prevent cross-contamination between clean and contaminated areas, antiviral TNT fabric manufactured in Brazil with antibacterial/antiviral agents, and ergonomic product design positioned to support compliance with Brazilian workplace safety regulation NR-32, ANVISA healthcare standards, and ISO 14001/ISO 9001 environmental and quality frameworks.

Revenue is generated through hardware sales to institutional buyers via a national distributor network with a sales representative overlay across all Brazilian states. Pricing is quote-based and not publicly disclosed; the company emphasizes long-term distributor partnerships, technical support, training, and promotional materials as commercial levers. Recent product cadence (2023–2024) has been notable, with the launch of the antiviral TNT line, the Zinco Protech Nano technology, and new Pro Clean SKUs (including a compact two-water bucket mop set and color-coded plastic mop supports), signaling active portfolio expansion within the domestic institutional channel.

Name

Superpro Bettanin

Legal name

INBETTA S.A.

Website

https://superprobettanin.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Superpro Bettanin is a Brazilian B2B manufacturer of professional cleaning equipment serving the institutional market — hospitals, industries, cleaning companies, and corporate facilities — through a nationwide distributor network, with 19 product families featuring proprietary antimicrobial Zinco Protech Nano technology.

Ownership category

akta.pro rank

Product category

Professional Cleaning Equipment

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Polish and Other Sanitation Good Manufacturing (325612), Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro industry

PRIMARYIMAMAGAB

Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional)

Industrials, Manufacturing & Construction/Paper & Forest Products/Tissue & Hygiene Paper Products

SECONDARYIMAMAGAG

Industrial & Specialty Wipers (Shop Towels, Cleanroom Wipers)

Industrials, Manufacturing & Construction/Paper & Forest Products/Tissue & Hygiene Paper Products

SECONDARYCRAJAIAG

Cleaning Gloves & Protective Accessories

Consumer Products & Retail/Household Products & Cleaning Supplies/Home Care Tools & Cleaning Accessories

SECONDARYCRAJAGAA

Trash Bags & Bin Liners

Consumer Products & Retail/Household Products & Cleaning Supplies/Trash Bags, Wraps & Disposable Household Supplies

SECONDARYCRABAEAJ

Hand Sanitizers & Cleansing Sprays

Consumer Products & Retail/Beauty & Personal Care/Bath, Body & Personal Cleansing

SECONDARYCRAJAMAB

Disinfecting All-Purpose Cleaners

Consumer Products & Retail/Household Products & Cleaning Supplies/All-Purpose Cleaners

Keywords

• Professional cleaning equipment
• Institutional cleaning supplies
• Antimicrobial cleaning products
• Color-coded cleaning systems
• Industrial hygiene products

Headquarters

HQ city

Esteio

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Institutional Sales: Direct sales of professional cleaning equipment and supplies to institutional customers (hospitals, industries, cleaning companies) and distributors who resell to end customers. Products include mops, brooms, buckets, brushes, gloves, dustbins, chemical products, and accessories across 19 product families.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

SuperPro Bettanin manufactures and sells professional cleaning equipment and supplies for institutional buyers across Brazil through 19 product families including mops, buckets and wringers, functional carts, floor pads, brushes, fibers and pads, cloths, gloves, trash bins, squeegees, brooms, dispensers, dustpans, garbage bags, signage plates, chemical products, and utilities. The company sells exclusively through B2B distributor networks and direct institutional channels, and has developed proprietary antimicrobial technologies such as Zinco Protech Nano (zinc-nanoparticle bactericidal fibers) and an antiviral/antibacterial TNT cloth line.

Product overview

SuperPro Bettanin is a professional cleaning products manufacturer offering 19 product families totaling over 400 products. The portfolio includes core equipment lines (mops, buckets/wringers, functional carts, floor pads, brushes, fibers/pads, cloths, gloves, trash bins, squeegees, brooms, handles) complemented by specialized offerings (dispensers, dustpans, garbage bags, signage, chemicals, utilities). Key technology innovations include Zinco Protech Nano (antibacterial nano zinc particles in fibers and pads), Silver Ions technology in sponges, and antiviral TNT cloths. The Pro Clean sub-brand provides enhanced professional performance products. The company operates as part of the Inbetta group, founded 16+ years ago, and sells exclusively through distributors to B2B institutional customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Mops e Armações (Mops and Frames)

Quantifiable outcome

• 99.9% bacterial reduction with Zinco Protech Nano technology
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core, strategic and flagship.

• Polo Petroquímico de TriunfocoreTechnology or IntegrationPartnership with Polo Petroquímico de Triunfo for virgin plastic technology development. The partnership ensures high-quality raw materials for SuperPro's plastic products, supporting the company's focus on durability and chemical resistance in professional cleaning equipment.
• US Plastic Recovery Technology PartnersstrategicTechnology or IntegrationPartnership with US technology partners for advanced plastic recovery and recycling technology. This partnership supports the company's sustainability goals by enabling recovery of plastics for reintegration into the production cycle, supporting circular economy practices required by ISO 14001.
• InBetta GroupflagshipStrategic or Co-development PartnerSuperPro Bettanin is part of InBetta S.A., a group of companies that includes Bettanin (the founding company), Atlas, Sanremo, Lots Home Shop, Ordene, Sandene, Lanossi, and Bettech. The group operates from headquarters in Esteio, RS, Brazil with CNPJ 13.039.737/0001-60.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ecolab: Global leader in water, hygiene, and infection prevention solutions serving healthcare, food service, hospitality, and industrial customers. Comparable as the dominant incumbent in institutional cleaning chemicals and protocols, competing for the same hospital and industrial RFPs as SuperPro.
• Spartan Chemical: US-based manufacturer of industrial and institutional cleaning products including disinfectants, detergents, and floor care. Comparable as an incumbent competitor in institutional cleaning chemistry and equipment for healthcare, education, and food service customers.
• Betco: Manufacturer of cleaning chemicals, equipment, and floor care products for commercial and institutional markets. Comparable as a broad incumbent in the institutional cleaning space with direct overlap in floor pads, mops, and disinfectants.
• SC Johnson Professional: B2B-focused arm of SC Johnson offering professional cleaning, hygiene, and disinfecting solutions for healthcare, hospitality, and industrial facilities. Comparable as a broad incumbent targeting identical institutional buyer segments with overlapping chemical and wipe product lines.
• Diversey (Solenis): Global provider of cleaning, sanitization, and hygiene products for institutional and industrial customers. Comparable as a broad incumbent with overlapping chemicals, wipers, and dispensing systems targeting healthcare, food processing, and facilities management.
• 3M Commercial Solutions: Diversified global manufacturer with a substantial commercial cleaning and facility solutions division. Comparable as a broad incumbent offering cleaning chemicals, floor pads, wipers, and tapes with established distribution in institutional channels globally.

Direct peers

• Bombril: Iconic Brazilian cleaning products brand (steel wool, sponges, household cleaners) under the same InBetta-adjacent competitive set. Comparable as a Brazilian household and institutional cleaning products brand operating across the same customer segments.
• Rubbermaid Commercial Products: Manufacturer of commercial-grade cleaning equipment including carts, mop systems, buckets, wringers, trash bins, and color-coded cleaning tools. Comparable as a direct peer in the institutional cleaning equipment category with overlapping product families and similar end-customer focus.
• Condor: Brazilian manufacturer of cleaning tools including brooms, mops, buckets, squeegees, brushes, and household cleaning accessories. Closely comparable as a domestic Brazilian peer competing in the same physical cleaning equipment category with overlapping institutional and consumer distribution.

Emerging players

• Kimberly-Clark Professional: B2B division of Kimberly-Clark providing wipers, paper towels, dispensers, and hand hygiene solutions for away-from-home markets. Comparable as a focused player in AFH wipers and dispensers, directly overlapping SuperPro's institutional cloth and dispenser product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/superprobettanin
• Facebookfacebook.com/superpro.bettanin
• LinkedInlinkedin.com/company/superpro-bettanin
• Instagraminstagram.com/superpro.bettanin

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superpro Bettanin