What HAFED does

HAFED (The Haryana State Cooperative Supply & Marketing Federation Limited) is the largest apex cooperative federation of Haryana State, India, established on November 1, 1966, and owned by the Government of Haryana. Operating as a statutory cooperative body under the state's Cooperation Department, HAFED functions as an integrated agricultural conglomerate serving Haryana's farmers, government institutions, distributors, and end consumers across India and select overseas markets including the UAE and East Africa. The federation holds designated nodal agency status for fertilizer distribution (Urea and DAP) and serves as the state's largest food grains procurement agency and premier warehousing operator, with fertilizer distribution reaching a record 2.14 LMT in 2024-25.

The company's revenue model spans multiple streams: (1) consumer products sales including ten varieties of Basmati rice (Taraori-origin), Kachchi Ghani Mustard Oil (Agmark Grade-1), Refined Soyabean Oil, Refined Cotton Seed Oil, Sugar, Wheat Atta, and Turmeric Powder; (2) agricultural inputs distribution including fertilizers (nodal agency), certified seeds (via partnerships with HSDC, IFFCO, KRIBHCO), pesticides/insecticides, and cattle feed; (3) processing services through its own manufacturing infrastructure (11 rice mills at 30.2 MT/hr combined capacity, 2 oil mills at Rewari and Narnaul, 2500 TCD sugar mill at Assandh with 2 MW co-generation, 2 cattle feed plants, pesticide plant, turmeric/multi-spices plant, flour mill, and seed processing plant); and (4) infrastructure services via the under-development Mega Food Park at IMT Rohtak. Annual turnover exceeds Rs. 10,000 crore (~$1.2B USD).

HAFED's go-to-market leverages a three-tier cooperative distribution system (Apex Federation → Wholesale Marketing Societies → PACS/Mini Banks) reaching all 19 Haryana districts plus Chandigarh and Delhi, supplemented by appointed distributors (with minimum monthly targets of 90 Qtls for cattle feed, interest-free security deposits of Rs. 5,000-10,000), direct institutional supply to FCI and government agencies, and emerging export channels. Pricing operates on a 100% advance payment basis through DD/cash/online with MRP caps on retail resale. Recent strategic initiatives include the Mega Food Park (PM-laid foundation 2019), international expansion via GULFOOD 2023 Dubai and UAE export delegation (2023), NABARD investor meets, and launch of the HAFED e-Auction Portal (Feb 2024).

Name

HAFED

Legal name

The Haryana State Cooperative Supply & Marketing Federation Limited

Website

https://hafed.gov.in

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HAFED is the largest apex cooperative federation of Haryana State, India, owned by the Government of Haryana and operating since 1966. It manufactures and markets consumer products (Basmati rice, mustard oil, sugar, wheat atta), distributes agricultural inputs (fertilizers, seeds, pesticides, cattle feed), and operates agro-processing facilities serving farmers, government agencies, distributors, and consumers domestically and overseas.

Ownership category

akta.pro rank

Product category

Agricultural Cooperative Manufacturing

NAICS

Grain and Field Bean Merchant Wholesalers (42451), Farm Product Warehousing and Storage (493130), Soybean and Other Oilseed Processing (311224)

SIC

Agricultural Production-Crops (100), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Farmer Cooperatives & Co-op Retail (AFABAJAB)

akta.pro secondary industries

Byproduct & Co-Product Feed Blending (DDGS, soybean hulls, wheat midds) (AFADAIAG), Public Refrigerated Warehousing (Multi-Client) (AFAOAFAA)

Keywords

• Cooperative federation
• Agro-processing
• Agricultural inputs distribution
• Food grains procurement
• Edible oil milling

Headquarters

HQ city

Haryana

HQ country

India

HQ region

Asia

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Products Sales: Manufacturing and marketing of branded products including Basmati Rice, Non-Basmati Rice, Kachchi Ghani Mustard Oil, Refined Soyabean Oil, Cotton Seed Oil, Wheat Atta, Sugar, and Turmeric powder. Annual turnover exceeds Rs. 10,000 crore.
2. Agricultural Inputs Distribution: Nodal agency for arrangement and distribution of fertilizers (Urea and DAP) through cooperative network. Handles approximately 1-2 LMT annually.
3. Cattle Feed Products: Manufacturing and supplying quality cattle feed products through processing units at Rohtak and Saktakhera, Sirsa. Distributed via chain of committed distributors.
4. Sugar Manufacturing: Sugar Mill at Assandh with 2500 TCD capacity. Generates revenue from sugar sales and incidental co-generation with 2 MW power exportable to state grid.
5. Pesticides and Insecticides: Manufacturing and supply of quality pesticides/insecticides to farmers through distributors within and outside the state.
6. Certified Seeds: Seed production program and processing through Seed Processing Plant at Ganaur (Sonepat) for wheat varieties.
7. Warehousing and Storage: Scientific storage of food grains through warehousing facilities across districts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

HAFED is the largest apex cooperative federation of Haryana State, manufacturing and marketing consumer food products (Basmati and non-Basmati rice variants, Kachchi Ghani mustard oil, refined soyabean and cotton seed oils, wheat atta, sugar, turmeric powder) and distributing agricultural inputs (fertilizers, certified seeds, pesticides, cattle feed) through a three-tier cooperative network. It also operates food grain procurement, scientific warehousing, and the Mega Food Park industrial infrastructure at IMT Rohtak.

Product overview

HAFED (Haryana State Cooperative Supply & Marketing Federation Limited) is the largest apex cooperative federation of Haryana State, India, with an annual turnover exceeding 10,000 crore. It operates as a diversified agricultural conglomerate offering consumer products (Basmati Rice variants, Non-Basmati Rice, Kachchi Ghani Mustard Oil, Refined Soyabean Oil, Refined Cotton Seed Oil, Wheat Atta, Sugar, Turmeric Powder), agri-inputs (Fertilizers, Certified Seeds, Pesticides/Insecticides, Cattle Feed Products), and food processing services (Rice Milling, Oil Milling, Sugar Mill, Flour Mill, Turmeric/Spices Processing). The organization manages 11 Rice Mills, 2 Oil Mills, 2 Cattle Feed Plants, 1 Sugar Mill, Mega Food Park infrastructure at IMT Rohtak, and distributes products through 19+ sale points across Haryana and Chandigarh.

Differentiator

Problem solved

Functional benefit

Brands

• Hafed Basmati Rice: Long grain aromatic basmati rice from Taraori region of Haryana
• Hafed Kachchi Ghani Mustard Oil
• Hafed Cattle Feed
• Hafed Turmeric Powder
• Hafed Sugar
• Hafed Wheat Atta

Products and services

• Basmati Rice (variants: Superior Basmati, Superior Basmati Dubar, Superior Basmati Tibar, Special Pusa Basmati, Superior Basmati Mongra, 1121 Sella, Premium Gold Basmati, Brown Basmati) Long grain aromatic Basmati rice from the Taraori region of Haryana, processed at HAFED's rice mills (11 mills across the state) with nitrogen-flushed poly packs. Sold to domestic consumers, distributors, and overseas export markets through appointed distributors and government supply channels.
• Non-Basmati Rice (Superior Parmal, Supreme Long Grain) Non-Basmati parmal and long grain rice varieties available in 5KG, 10KG, 15KG, and 25KG packings. Distributed to consumers through the cooperative network and sale points across Haryana, Chandigarh, and Delhi.
• Kachchi Ghani Mustard Oil 100% natural pure mustard oil prepared through traditional Kachchi Ghani cold pressing at low temperature using 'Kohlus'; Agmark Grade-1 certified. Available in 500ml, 1Lt, 5Lt, and 15Lt packings. Sold to consumers and via distributors.
• Refined Soyabean Oil

Quantifiable outcome

• Annual turnover exceeding Rs. 10,000 crore
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• UAE Basmati Rice Export IndustrycoreChannel Partner/ Reseller/ Distributor · 9 September 2023Chairman Kailash Bhagat met with UAE basmati rice export industry figures. Delegation included Dr. J. Ganesan MD HAFED and GM Marketing Rajneesh Sharma to explore export opportunities.
• NABARD (National Bank for Agriculture and Rural Development)coreStrategic or Co-development Partner · 28 July 2023Investor meet organized with NABARD at Gurugram to promote investments in Mega Food Park, Rohtak. Dr. J Ganesan, MD HAFED emphasized Agri and Food Processing sector contribution. 35+ potential investors attended.
• CII Northern Region (Confederation of Indian Industry)coreStrategic or Co-development Partner · 3 March 2023Exclusive roundtable event organized by HAFED in collaboration with CII Northern Region at New Delhi to discuss state-of-the-art infrastructure facilities at Mega Food Park, Rohtak.
• IFFCO (Indian Farmers Fertiliser Cooperative)coreTechnology or IntegrationFertilizer supply partnership for arrangement and distribution of fertilizers through cooperative network in Haryana.
• KRIBHCO (Krishak Bharati Cooperative)coreTechnology or IntegrationPartner for certified seeds arrangement from HSDC for agricultural inputs supply to farmers.
• HSWC (Haryana State Warehousing Corporation)coreStrategic or Co-development PartnerJoint committee for disposal of mustard seed through e-auction on NeML, Agribazaar (StarAgri) and e-RAKAM portals.
• HSIIDC (Haryana State Industrial and Infrastructure Development Corporation)coreStrategic or Co-development PartnerHSIIDC announces e-auction of industrial plots in Mega Food Park at IMT Rohtak and IE Barhi under general category on freehold basis.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Adani Wilmar (Fortune brand): Adani Wilmar is a leading packaged edible oils and foods FMCG player. HAFED's refined oils and consumer products compete against Fortune, King's, and other Adani Wilmar brands in retail.
• KRBL Limited (India Gate): KRBL is India's largest basmati rice exporter and the dominant branded basmati player (India Gate). It directly competes with HAFED's Taraori-region Basmati in both domestic and export markets.
• Patanjali Foods: Patanjali Foods is a major packaged consumer staples and edible oils company with national distribution. HAFED's mustard oil, atta, and consumer staples compete in the same value-conscious consumer segment.
• Gujarat Co-operative Milk Marketing Federation (Amul): Amul is India's largest and most successful cooperative federation, operating an integrated dairy value chain. As a benchmark for state-level cooperative federations, it represents what HAFED could aspire to in branded consumer products and farmer reach.
• LT Foods (Daawat brand): LT Foods is a major branded basmati rice player with significant presence in Haryana (including sourcing from the Taraori region). HAFED competes directly with LT Foods in basmati rice consumer markets.

Direct peers

• IFFCO (Indian Farmers Fertiliser Cooperative): IFFCO is India's largest cooperative federation for fertilizers and a core HAFED partner for fertilizer distribution. Both are apex cooperatives serving Indian farmers with agri-inputs through similar cooperative distribution models.
• KRIBHCO (Krishak Bharati Cooperative): KRIBHCO is a national-level fertilizer and seed cooperative and a HAFED partner. Both operate as cooperative federations supplying certified seeds and fertilizers to farmers across India.
• NAFED (National Agricultural Cooperative Marketing Federation): NAFED is India's apex agricultural marketing cooperative, comparable to HAFED at the national level. Both procure, store, and market agricultural produce on behalf of farmers through cooperative structures.

Regional players

• Maharashtra State Cooperative Marketing Federation: MSCF is the Maharashtra state-level cooperative marketing federation, structurally parallel to HAFED in Haryana. Both are state apex cooperatives for procurement, agri-inputs, and consumer products but operate in different geographies.

Emerging players

• Cargill India: Cargill operates in Indian food processing, oilseeds, and edible oils. As a multinational with broader scope, it competes with HAFED in oilseeds procurement and consumer oil categories, though it does not run a cooperative model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/hafedharyana
• Facebookfacebook.com/HAFEDharyana
• LinkedInlinkedin.com/company/the-haryana-state-co-operative-supply-and-marketing-federation-ltd.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAFED