Nonprofit Marketing Guide
Nonprofit Marketing Guide, founded in 2007, provides training, resources, and a private community for nonprofit communications professionals. It monetizes via a $799/year All-Access Pass subscription, $2,000 mentoring cohorts, consulting, speaking, and book sales.
- Company typePrivate
- Founded2007
- HeadquartersLexington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Nonprofit Marketing Guide does
Nonprofit Marketing Guide LLC (NPMG) is a privately held, founder-owned training and content business founded in 2007 by Kivi Leroux Miller and headquartered in Lexington, North Carolina. The company serves nonprofit communications professionals — communicators, marketing directors, and team leaders at US-based nonprofits — through a combination of free and paid educational content, a private member community, live and on-demand training, and professional development programs.
The core product surface spans a daily blog (Monday-Friday publishing cadence), weekly and monthly email newsletters, a free membership tier with access to a private community platform (community.nonprofitmarketingguide.com), a self-paced learning management system (learn.nonprofitmarketingguide.com), mobile apps for iOS and Android launched in 2023, and the annual Nonprofit Communications Trends Report (currently in its 16th edition). Premium offerings include the All-Access Pass subscription at $799/year and 12-week Communications Director Mentoring Cohorts at $2,000 per participant. Additional revenue is generated through private consulting, keynote speaking engagements, and book sales (three published titles plus a Strategic Planning Card Deck) distributed via Amazon and Bookshop.org.
The business model is a freemium content-to-community-to-coaching funnel. Free content (blog, newsletter, basic community) builds reach among nonprofit communicators; the All-Access Pass captures the bulk of paying customers with recurring annual subscription revenue; mentoring cohorts at $2,000 per seat provide the highest-margin premium offering; consulting and speaking engagements layer in enterprise-level professional services revenue. The company is bootstrapped and has no external investors, with Kristina Leroux (Kivi's sister) serving as COO and full partner since 2016. Day-to-day operations are supported by a small core team supplemented by four senior advisors, indicating a lean operator-led structure.
Nonprofit Marketing Guide firmographics
Firmographics- Name
- Nonprofit Marketing Guide
- Legal name
- Nonprofit Marketing Guide LLC
- Website
- https://nonprofitmarketingguide.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nonprofit Marketing Guide, founded in 2007, provides training, resources, and a private community for nonprofit communications professionals. It monetizes via a $799/year All-Access Pass subscription, $2,000 mentoring cohorts, consulting, speaking, and book sales.
- Ownership category
- akta.pro rank
Nonprofit Marketing Guide industry classification
Industry- Product category
- Nonprofit Professional Development & Training
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
Keywords
Where Nonprofit Marketing Guide is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nonprofit Marketing Guide business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- All-Access Pass Subscription: Annual subscription at $799/year providing access to live webinars, practical templates, on-demand resources, hands-on workshops, co-working sessions, and premium community access.
- Mentoring Cohorts: 12-week small-group mentoring programs at $2,000 per participant. Includes expert guidance, peer support, real-world application, live sessions, one-on-one coaching, and All-Access Pass membership.
- Private Consulting: Customized training and coaching experiences for communications directors and teams, delivered by Kivi Leroux Miller and team.
- Speaking Engagements: Keynotes and workshops at national nonprofit and association conferences across the United States.
- Publications Sales: Book sales including 'The Nonprofit Marketing Guide', 'Content Marketing for Nonprofits', 'CALM not BUSY', and the Nonprofit Communications Strategic Planning Card Deck through Amazon and Bookshop.org.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Membership - Basic community access |
| Subscription | Annual | All-Access Pass - Premium annual subscription |
| Subscription | Pay-as-you-go | Mentoring Cohorts - Intensive 12-week programs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Nonprofit Marketing Guide product offering
Product offeringCore offering
Nonprofit Marketing Guide provides training, resources, and coaching for nonprofit communications professionals through a freemium-to-premium online membership. The paid All-Access Pass ($799/year) unlocks live webinars, templates, workshops, and community access, while the 12-week Mentoring Cohorts ($2,000 per participant) deliver intensive small-group coaching led by founder Kivi Leroux Miller. The company also sells books, the Nonprofit Communications Strategic Planning Card Deck, and the annual Nonprofit Communications Trends Report, and accepts private consulting and speaking engagements.
Product overview
Nonprofit Marketing Guide is an online learning and training platform for nonprofit communications professionals, offering a combination of free and premium content, community membership, and professional development programs. The core offering includes a daily blog with marketing advice, webinars (live and on-demand), and a resource library with templates and worksheets. Premium offerings include the All-Access Pass ($799/year) for full content access and the Communications Director Mentoring Cohorts ($2,000 per 12-week cohort) for leadership development. Additional products include published books, annual trends reports, the Writing Prompts newsletter, and the Strategic Planning Card Deck physical product.
Differentiator
Problem solved
Functional benefit
Products and services
- All-Access Pass Annual subscription at $799/year providing access to live webinars, practical templates, on-demand resources, hands-on workshops, co-working sessions, and premium community access for nonprofit communications professionals.
- Nonprofit Communications Director Mentoring Program Cohorts Small-group 12-week cohort programs at $2,000 per participant combining expert guidance, peer support, real-world application, live mentor-led sessions, one-on-one coaching, and co-working sessions. Includes 'Level Up to Lead' and 'Prove It: Impact Reporting' tracks. Includes six months of All-Access Pass membership and a certificate of completion.
- Private Consulting for Communications Directors and Teams Customized training and coaching engagements delivered by Kivi Leroux Miller and team to communications directors and teams at nonprofits, sold via direct inquiry.
- Speaking Engagements Keynote speeches and workshops delivered by Kivi Leroux Miller at national nonprofit and association conferences across the United States, sold via direct inquiry.
- Books Published books including 'The Nonprofit Marketing Guide', 'Content Marketing for Nonprofits', and 'CALM not BUSY', sold through Amazon and Bookshop.org.
- Nonprofit Communications Trends Report Annual industry research report benchmarking nonprofit communications practices, trends, and tools, now in its 16th edition (2026). Free to free members and available for download.
- Nonprofit Communications Strategic Planning Card Deck Physical card deck containing 12 goals, 12 strategies, 12 objectives, 28 tactics, and 30+ customization cards for target audiences, used for nonprofit communications strategic planning. Sold via Amazon.
- Live Webinars and Workshops Live and on-demand training sessions on nonprofit communications topics, led by Kivi Leroux Miller, Kristina Leroux, or guest experts. Premium topics bundled with the All-Access Pass subscription.
Quantifiable outcome
- Survey shows most nonprofit communicators struggle to say 'no' to work requests - majority find it difficult or very difficult
- +3 more outcomes
Companies that use Nonprofit Marketing Guide
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Nonprofit Marketing Guide technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nonprofit Marketing Guide partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Nonprofit Marketing Guide competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Nonprofit Marketing Guide social profiles
Digital presenceNonprofit Marketing Guide financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nonprofit Marketing Guide leadership team
Management profileNumber of profiles
Profiles6 records
Nonprofit Marketing Guide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nonprofit Marketing Guide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nonprofit Marketing Guide
What does Nonprofit Marketing Guide do?
Nonprofit Marketing Guide provides training, resources, and coaching for nonprofit communications professionals through a freemium-to-premium online membership. The paid All-Access Pass ($799/year) unlocks live webinars, templates, workshops, and community access, while the 12-week Mentoring Cohorts ($2,000 per participant) deliver intensive small-group coaching led by founder Kivi Leroux Miller. The company also sells books, the Nonprofit Communications Strategic Planning Card Deck, and the annual Nonprofit Communications Trends Report, and accepts private consulting and speaking engagements.
Is Nonprofit Marketing Guide a public or private company?
Nonprofit Marketing Guide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nonprofit Marketing Guide founded?
Nonprofit Marketing Guide was founded in 2007. It employs 1 to 10 people.
Where is Nonprofit Marketing Guide based?
Nonprofit Marketing Guide is headquartered in Lexington, United States, in the North America region.
How does Nonprofit Marketing Guide make money?
Five revenue lines are on record. All-Access Pass Subscription is the primary driver. The others are mentoring Cohorts, private Consulting, speaking Engagements and publications Sales.
Does Nonprofit Marketing Guide have an API?
No public API is recorded for Nonprofit Marketing Guide.
What industry is Nonprofit Marketing Guide in?
Nonprofit Marketing Guide's product category is Nonprofit Professional Development & Training. Its primary akta.pro industry code is EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces. Its NAICS code is 611430 and its SIC code is 8200.