Hyundai Department Store Group
Hyundai Department Store Group is a South Korean retail conglomerate operating 27 department stores, 8 outlets, duty-free shops, home shopping, and subsidiaries spanning fashion, food, furniture, and technology. It serves affluent Korean consumers, international tourists, and corporate employee benefit programs through integrated physical and digital channels.
- Company typePublic
- Founded1985
- HeadquartersSeoul, South Korea
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Hyundai Department Store Group does
Hyundai Department Store Group is a South Korean retail conglomerate operating one of the country's largest department store networks with 27 branches across Seoul, Busan, Gwangju, Daegu, and Ulsan, plus 8 outlet locations, duty-free shops, and home shopping channels. The group operates through wholly-owned subsidiaries spanning department store retail (Hyundai Department Store), home shopping (Hyundai Home Shopping), duty-free retail (Hyundai Duty Free), fashion (Handsome), food service (Hyundai Green Food), furniture and interiors (Hyundai Livart, Hyundai L&C), and the ZINUS mattress brand acquired in 2022 for approximately 879 billion KRW. The group serves affluent Korean consumers seeking luxury brands, international tourists via duty-free operations and H Point Global membership, and corporate employee benefit programs through partnerships with major Korean employers.
The technology stack is anchored by "HEYDI," a proprietary AI shopping assistant built on Microsoft Azure OpenAI that handles personalized product curation and conversational shopping, with usage growing 9x to 80,000 monthly cases. The group launched "The Hyundai Hi" premium curation e-commerce platform in March 2026 featuring 3,000 curated brands, and operates H.Point as an integrated membership program spanning all affiliates plus "H Point Global" for foreign tourists. Strategic partnerships include Microsoft (AI infrastructure), Kakao (conversational commerce via Kakao AI Tools), and Le Bon Marché (food hall concept). Corporate GTM targets employee spending bonus programs with Samsung Electronics, SK Hynix, and Samsung C&T.
The business model combines physical retail sales (department stores, outlets, duty-free), digital commerce (The Hyundai Hi, home shopping), subscription-based membership benefits (H.Point), and cultural experience services (Hyundai Arts & Culture Festival, CH 1985). Revenue streams include one-time product sales, recurring membership subscriptions, corporate B2B benefit redemption, and event-driven cultural programming. Core department store and duty-free operations grew approximately 10% in Q1 2025, with foreign sales accelerating from 22% YoY growth in Q1 to approximately 70% in May driven by international tourism recovery. Stock price surged 97.2% over six months, reflecting strong investor confidence in the turnaround despite a 294.1 billion KRW goodwill write-down on the ZINUS acquisition.
Hyundai Department Store Group firmographics
Firmographics- Name
- Hyundai Department Store Group
- Legal name
- 주식회사 현대백화점 (Hyundai Department Store Co., Ltd.)
- Website
- https://ehyundai.com
- Company type
- Public
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Hyundai Department Store Group is a South Korean retail conglomerate operating 27 department stores, 8 outlets, duty-free shops, home shopping, and subsidiaries spanning fashion, food, furniture, and technology. It serves affluent Korean consumers, international tourists, and corporate employee benefit programs through integrated physical and digital channels.
- Ownership category
- akta.pro rank
Hyundai Department Store Group industry classification
Industry- Product category
- Department Store Retail
- NAICS
- Department Stores (4551), Department Stores (45511)
- SIC
- Retail-Department Stores (5311)
- akta.pro primary industry
- Regional Luxury & Premium Department Stores (CRAGAFAE)
- akta.pro secondary industries
- Mid-Tier Department Stores (Apparel-Led) (CRAGACAB), Luxury Home & Lifestyle Department Stores (CRAGADAG)
Keywords
Where Hyundai Department Store Group is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices8 records
Markets served
Hyundai Department Store Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Department Store Retail Sales: Core retail revenue from merchandise sales across multiple department store formats including luxury flagship stores, suburban branches, and outlet centers. Revenue generated through direct product sales with typical retail margins.
- Duty-Free Operations: International tourist-facing duty-free retail operations at major department store locations, benefiting from the surge in foreign visitors to Korea. Foreign sales have shown acceleration from 22% growth in Q1 to approximately 40% in April and 70% in May.
- Home Shopping: Television and digital home shopping channels providing extended reach to domestic consumers beyond physical store locations.
- Membership Programs: H Point Global membership program offering tiered benefits to loyal customers, with premium services including private shopping appointments, exclusive events, and personalized concierge services.
- Cultural Experience Services: Revenue from cultural events, exhibitions, and arts programming including Hyundai Arts & Culture Festival, Art in Shopping, and Artniquitable exhibitions that drive foot traffic and premium positioning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Hyundai Card membership benefits |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Hyundai Department Store Group product offering
Product offeringCore offering
Hyundai Department Store Group operates a premium omnichannel retail platform in South Korea, selling luxury and everyday fashion, beauty, lifestyle, food, and home goods through 27 department store branches, 8 premium and city outlet locations, duty-free shops, and the "The Hyundai Hi" curation e-commerce platform. The business is anchored by the H.Point integrated loyalty program, the H Point Global membership for international tourists, the Hyundai Department Store Card, and the proprietary HEYDI AI shopping assistant that delivers personalized product recommendations to shoppers in-store and online.
Product overview
Hyundai Department Store Group operates a diversified retail and lifestyle platform with The Hyundai Hi (더현대Hi) as its primary online curation e-commerce platform, supported by the H.Point integrated membership program. The group's core offering includes department store operations (Hyundai Department Store) with the innovative 'The Hyundai Seoul' retail format, outlet operations (Hyundai Outlet), and the AI-powered HEYDI shopping assistant for personalized recommendations. Additional services include CH 1985 cultural education, the H Point Global foreign membership program, Hyundai Department Store Card, and the Hyundai Children's Book & Art Museum. The group has expanded into online curation with The Hyundai Hi platform featuring 3,000+ brands, and leverages AI capabilities including Azure OpenAI-based HEYDI for shopping recommendations and Kakao Tools integration for conversational commerce.
Differentiator
Problem solved
Functional benefit
Brands
- The Hyundai Seoul: Premium lifestyle curation format flagship store in Yeouido, Seoul featuring experiential retail with waterfall garden, creative ground, and food hall concepts
- The Hyundai Daegu
- H.Point
- CH 1985
- HEYDI
- Hyundai Department Store Card
- Club Wedding
Products and services
- Hyundai Department Store (현대백화점) Main department store business with 27 branches including flagship locations in Apgujeong, Trade Center, and the "The Hyundai Seoul" experiential format. Offers luxury and mid-market fashion, beauty, lifestyle products, and food hall services to Korean consumers.
- The Hyundai Hi (더현대Hi)
Quantifiable outcome
- Stock price surged 97.2% over six months, indicating strong market confidence in business performance and transformation strategy.
- +2 more outcomes
Companies that use Hyundai Department Store Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Hyundai Department Store Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature3 records
Hyundai Department Store Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major, minor and flagship.
- MicrosoftcoreStrategic technology partnership for AI-powered retail innovation. Microsoft Azure OpenAI service powers the HEYDI AI shopping assistant and AI Tour Seoul platform. Collaboration enables conversational shopping experiences, personalized recommendations, and multilingual AI concierge services for international visitors.
- KakaocoreIntegration partnership enabling HEYDI AI shopping services to be accessed through Kakao AI Tools platform. Extends reach to Kakao's massive user base in Korea, allowing customers to discover and shop Hyundai Department Store products through Kakao's conversational AI interface.
- Samsung ElectronicsmajorCorporate partnership for Samsung Electronics employee spending bonus program. Samsung workers can redeem spending allowances at Hyundai Department Stores, home shopping channels, and duty-free operations, driving significant corporate customer revenue.
- SK HynixmajorCorporate employee benefit partnership enabling SK Hynix workers to utilize spending bonuses for retail purchases across Hyundai department stores, home shopping, and duty-free shopping.
- Samsung C&TmajorCorporate partnership for Samsung C&T employee benefit and spending allowance programs, providing access to Hyundai retail network and services.
- H Point Global Membership PartnerscoreGlobal membership partner network spanning multiple international retailers, enabling H Point members to earn and redeem benefits across partner locations worldwide. The network has grown to over 150,000 subscribers.
- Electronic Land (Atelier Vega)minorSpecialty beauty appliance store partnership featuring Atelier Vega brand within Hyundai department stores, offering premium skincare and beauty technology products.
- Le Bon MarchéflagshipFlagship international partnership with Le Bon Marché, Paris for the food hall concept collaboration. Brings European-style gourmet food hall experience to Hyundai department stores, featuring curated international and Korean culinary offerings.
- Highline WarrenminorZinus Georgia plant sale transaction involving Highline Warren, representing a strategic real estate or asset transaction in the company's portfolio optimization activities.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Hyundai Department Store Group competitors and assessment
Company assessmentOthers
- Le Bon Marché: Le Bon Marché is the LVMH-owned Parisian luxury department store and an existing Hyundai partner for its food hall concept; it is highly comparable as a global benchmark for experiential, curated luxury retailing.
Direct peers
- AK Plaza: AK Plaza is a Korean department store chain operating mid-market and outlet formats that compete with Hyundai's suburban branches and outlet centers in similar geographies.
- Hotel Shilla (The Shilla Duty Free): The Shilla operates Shilla Duty Free, a major Korean duty-free competitor to Hyundai Duty Free with comparable tourist-focused offerings and is part of the Samsung Group ecosystem.
- Shinsegae Department Store: Shinsegae operates premium department stores in Korea and competes head-to-head with Hyundai in the luxury segment, also running SSG.com as an integrated online platform similar to The Hyundai Hi.
- Lotte Department Store: Lotte Department Store is the largest Korean department store chain and Hyundai's most direct competitor, operating a comparable multi-format retail network across Korea with luxury, mid-tier, and outlet formats serving overlapping customer segments.
- Lotte Duty Free: Lotte Duty Free is the largest duty-free operator in Korea and directly competes with Hyundai Duty Free for tourist and international visitor spend, particularly Chinese and Japanese travelers.
- Galleria Department Store (Hanwha): Galleria is a smaller Korean luxury department store chain owned by Hanwha, positioned in the high-end segment with flagship locations competing with Hyundai's Apgujeong and The Hyundai Seoul stores.
Broad incumbents
- Nordstrom: Nordstrom is a US-based multi-format department store and luxury retailer with comparable premium positioning, omnichannel strategy, and an active private-label and curation model relevant to Hyundai's transformation.
- Takashimaya: Takashimaya is a Japanese department store group operating premium department stores and food halls across Asia, including cross-border luxury retailing comparable to Hyundai's Le Bon Marché partnership and luxury curation strategy.
Regional players
- Isetan (in Korea): Isetan operates department stores in Korea under its Japanese parent (Isetan Mitsukoshi Holdings), bringing Tokyo luxury merchandising concepts to Seoul locations that overlap with Hyundai's premium positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Hyundai Department Store Group social profiles
Digital presenceHyundai Department Store Group compliance and trust
Trust signalCompliance3 records
Hyundai Department Store Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hyundai Department Store Group leadership team
Management profileNumber of profiles
Profiles1 record
Hyundai Department Store Group subsidiaries and ownership
Company hierarchySubsidiaries14 records
Hyundai Department Store Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hyundai Department Store Group M&A and investment
M&A and investmentM&A1 record
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hyundai Department Store Group
What does Hyundai Department Store Group do?
Hyundai Department Store Group operates a premium omnichannel retail platform in South Korea, selling luxury and everyday fashion, beauty, lifestyle, food, and home goods through 27 department store branches, 8 premium and city outlet locations, duty-free shops, and the "The Hyundai Hi" curation e-commerce platform. The business is anchored by the H.Point integrated loyalty program, the H Point Global membership for international tourists, the Hyundai Department Store Card, and the proprietary HEYDI AI shopping assistant that delivers personalized product recommendations to shoppers in-store and online.
Is Hyundai Department Store Group a public or private company?
Hyundai Department Store Group is a public company. It is classified as public and is currently operating.
When was Hyundai Department Store Group founded?
Hyundai Department Store Group was founded in 1985. It employs 1,001 to 5,000 people.
Where is Hyundai Department Store Group based?
Hyundai Department Store Group is headquartered in Seoul, South Korea, in the Asia region.
How does Hyundai Department Store Group make money?
Five revenue lines are on record. Department Store Retail Sales are the primary driver. The others are duty-Free Operations, home Shopping, membership Programs and cultural Experience Services.
Who are Hyundai Department Store Group's main competitors?
Le Bon Marché is listed as an others. Direct peers are AK Plaza, Hotel Shilla (The Shilla Duty Free), Shinsegae Department Store, Lotte Department Store, Lotte Duty Free and Galleria Department Store (Hanwha). Broad incumbents are Nordstrom and Takashimaya. Isetan (in Korea) is listed as a regional player.
Does Hyundai Department Store Group have an API?
No public API is recorded for Hyundai Department Store Group.
What industry is Hyundai Department Store Group in?
Hyundai Department Store Group's product category is Department Store Retail. Its primary akta.pro industry code is CRAGAFAE, Regional Luxury & Premium Department Stores, with a secondary code of CRAGACAB, Mid-Tier Department Stores (Apparel-Led). Its NAICS code is 4551 and its SIC code is 5311.