Volleyball Danmark

What Volleyball Danmark does

Volleyball Danmark is the national governing body for volleyball and beach volleyball in Denmark, founded in 1954 and structured as a non-profit membership federation under Danmarks Idrætsforbund (DIF), FIVB, and CEV. The federation serves 300+ member clubs and 18,094 active members organized across five regional kredse (consolidating to four in 2026 following the merger of Volleyball Nordjylland into Midtjysk Volleyball Kreds), with headquarters at Idrættens Hus in Brøndby and a national beach volleyball training base in Copenhagen. Its product portfolio spans age-segmented participation formats (Ramasjangvolley for ages 3-6, Kidsvolley, Teenvolley, youth championships), adult recreational programs (Motionsvolleyball, Bedstevolley for 60+), the competitive league pyramid (Volleyligaen, 1st and 2nd Division), cup competition (Pokalturneringen), the Danish Beachvolley Tour, coach and referee education, and annual camps plus the Pokalfestival youth event.

The federation is operationally lean, with 10 administrative staff and a 6-person coaching group (of which 2 are full-time), and runs on a SaaS-based technology stack centered on Latourna for tournament management and NemTilmeld for event registration, with Sportified powering the official webshop and Sportway providing digital content distribution. Revenue is generated through tiered annual club membership fees (0-14,750 kr scaled to club size), per-team tournament fees across divisions (23,150-46,300 kr for season 2026-27), event-based pricing for Pokalfestival and seasonal camps, sponsorship income from Andelskassen (main partner), Mikasa, Craft, and others, and public funding routed via DIF, Team Danmark, and KIRKBI for elite athlete development. The go-to-market is community-led, relying on the regional kredse network, partner amplification, and the 'Plads til alle – Brug for alle' inclusion philosophy to recruit and retain participants across age, gender, and ability.

Customer-facing delivery is split across three distribution layers: the regional kredse channel for local series and mixvolley, the 300+ member clubs as the primary delivery channel for grassroots activity, and direct federation management of elite national teams, the Landsholdsbase, and major national events. The federation has posted six consecutive years of active member growth, and the men's national team's recent qualification for the European League Final4 and European Championship 2028 represents a competitive milestone that supports both membership demand and sponsor attractiveness.

Name

Volleyball Danmark

Legal name

Volleyball Danmark

Website

https://volleyball.dk

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Volleyball Danmark is the Danish national federation for volleyball and beach volleyball, governing 300+ member clubs and 18,094 active members through tiered leagues, youth programs, and elite national teams, funded via membership fees, tournament entry, events, and sponsorships.

Ownership category

akta.pro rank

Product category

Sports Federation Services

NAICS

Spectator Sports (7112), Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industries

Volleyball Leagues (MPAKAAAL), Youth & Junior Tournament Organizers (MPAKADAL), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Sports federation services
• Volleyball tournament management
• Coach and referee education
• National league operations
• Beach volleyball events

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Club Membership Fees: Annual club membership fees based on club size, ranging from 0 kr for basic membership to 14,750 kr for clubs with 200+ members (season 2026-27). Provides clubs access to tournaments, consultations, network meetings, and discounts on education.
2. Tournament Fees: Tournament fees for teams in competitive leagues: 2nd Division 23,150 kr, 1st Division 28,900 kr, Volleyligaen 46,300 kr per team (season 2026-27). Also includes kredsholdslicens fees of 5,750 kr for Danmarksserien.
3. Event Revenue: Revenue from events such as Pokalfestival (475 kr per team entry fee), camps (Påske Camp, Sommer Camp, Efterårs Camp), and beach volleyball tournaments. Pokalfestival also generates revenue from accommodation and food packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Volleyball Danmark is the national governing body for volleyball and beach volleyball in Denmark, organizing sanctioned competition from grassroots to elite levels. It delivers age-segmented programs (Ramasjangvolley for 3-6 year olds, Kidsvolley for 6-12, Teenvolley for 13-16), national leagues (Volleyligaen, 1st and 2nd Division), the Danish Beachvolley Tour, the Pokalturneringen cup competition, and the annual Pokalfestival youth tournament, alongside coach and referee education programs. Membership-based club support, tournament administration, and elite athlete development through the Landsholdsbase round out the offering.

Product overview

Volleyball Danmark is the national governing body for volleyball and beach volleyball in Denmark, founded in 1954 and affiliated with DIF, FIVB, and CEV. The organization operates a multi-faceted portfolio of products and programs built around a 'Plads til Alle – Brug for Alle' (Space for Everyone – Needed by Everyone) philosophy. The core digital ecosystem includes the main volleyball.dk website, Volleyligaen.dk (top-tier national league), and beachvolley.dk (beach tour platform). Competitive offerings span from grassroots to elite: Ramasjangvolley (ages 3-6), Kidsvolley (ages 6-12), Teenvolley (ages 13-16), and full youth and senior programs including Ungdomsstævner, Danmarksturneringen (1st/2nd division), and Pokalturneringen. The Danish Beachvolley Tour provides summer competitive beach volleyball. A Landsholdsbase training facility in Copenhagen supports national team development. Supporting infrastructure includes coach and referee education programs, a comprehensive Værktøjskassen (Toolbox) resource hub, a webshop via Sportified, and the Hjertenetværket business network. The organization also organizes seasonal camps (Påske, Sommer, Efterårs) and the annual Pokalfestival youth event.

Differentiator

Problem solved

Functional benefit

Brands

• Danish Beachvolley Tour: National beachvolleyball tour and official Danish championships in beachvolleyball.
• Volleyligaen
• Pokalturneringen
• Pokalfestival

Products and services

• Volleyligaen The top-tier national volleyball league for Denmark serving as the official Danish championship for both men's and women's divisions, with weekly competitive matches leading to playoffs and medal games. Teams pay 46,300 kr per season (season 2026-27).
• Danish Beachvolley Tour A nationwide beach volleyball tour serving as the official Danish beach volleyball championship, featuring events across multiple locations with ranking points and trophies awarded throughout the summer season.
• Danmarksturneringen (1. and 2. Division) The Danish national volleyball tournament encompassing Volleyligaen, 1st division, and 2nd division for both women and men, geographically divided into East (Sjælland) and West (Fyn & Jylland). Tournament fees: 28,900 kr per team for 1st Division and 23,150 kr for 2nd Division (season 2026-27).
• Pokalturneringen (Andelskassen Pokalturneringen) A nationwide cup tournament in volleyball culminating in the Final4 event, where all clubs can compete for the Pokalmestertitel (Cup Master title). Previously known as Landspokalturneringen and held since 1976.
• Kidsvolley A team sport designed for children aged 6-12, played on a badminton court with an adapted net. Features multiple levels ensuring all children play at appropriate development stages with no substitutes, emphasizing constant movement, fun, and inclusive participation.
• Ramasjangvolley A family activity for children aged 3-6, combining play, movement, and motor skill development with parent participation through games involving balance, rhythm, balls, pea bags, hula hoops, and balloons.
• Teenvolley A team sport for teenagers aged 13-16, played with teams of 2-3 players on a badminton court, emphasizing maximum ball contact, movement, and team cohesion with flexible competitive formats.
• Pokalfestival An annual weekend overnight tournament for Kids- and Teenvolley teams from clubs across the country, featuring competitions, activities, and social events held in Herning. Team entry at 475 kr.
• Ungdomsstævner & U-DM Youth tournaments and Danish Championships for U15, U17, and U20 age groups, including Grand Prix tournaments and qualifying events leading to national championships.
• Camps (Påske Camp, Sommer Camp, Efterårs Camp) Multi-day training camps open to all youth players aged 11 and up, offering quality training, community, inspiration, and skill development across various skill levels with age-appropriate groupings. Held seasonally as Påske Camp, Sommer Camp, and Efterårs Camp.
• Bedstevolley Specialized volleyball concept for adults aged 60+, combining health, exercise, balance training, and social community with 4 mixed players on a small court using a soft ball.
• Regional Kreds Tournaments Series and mix volleyball tournaments organized across five regional kredse (Nordjylland, Midtjylland, Sydjylland, Fyn, Sjælland), providing local competitive opportunities for clubs. Kredsholdslicens fees of 5,750 kr apply to Danmarksserien.
• Beachvolleyball Programs Beach volleyball offerings including club-based training, Danish Beachvolley Tour youth divisions (U15, U17, U20), indoor sand halls in Aarhus, Odense, and Copenhagen for year-round play, and beach volleyball Landsholdsbase training facility in Copenhagen.
• National Teams (Herre-, Kvinde-, Ungdoms-, Beachvolleyball Landshold) Denmark's representative volleyball and beach volleyball national teams across senior and youth levels, participating in CEV and FIVB international tournaments, European League, and NEVZA competitions.
• Træneruddannelse (Coach Education) Comprehensive coach training programs including Børnetræner, Ungdomstræner, and Voksentræner levels with modules such as Technical Clinic for specific skills like hitters and defense.
• Dommeruddannelse (Referee Education) Referee training programs operated through volleyballdommer.dk, covering volleyball and beach volleyball officiating with development pathways for young candidates.
• Volleyball Danmark Webshop Online merchandise store for official Volleyball Danmark products, operated through Sportified, including apparel and accessories.
• Hjertenetværket (The Heart Network) A business network (Erhvervsnetværk) connecting professionals and decision-makers in an informal, trust-based professional setting, focused on relationships over sales pitches, with networking events and Volleyball Danmark partnership access.

Quantifiable outcome

• 18,094 active members with 6 consecutive years of membership growth
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Friluftsrådet (The Danish Outdoor Council)minorStrategic or Co-development Partner · 23 April 2022Volleyball Danmark was admitted as an A-member of Friluftsrådet to support the strategic focus area on climate and environment in connection with volleyball activities, particularly beach volleyball as an outdoor activity.
• AndelskassencoreGTM or Marketing PartnerMain partner (Hovedpartner) of Volleyball Danmark. Andelskassen has created a unique customer program focused on Volleyball Danmark members, offering favorable banking terms and exclusive partnership activations including sponsorship of Pokalturneringen (Andelskassen Pokalturneringen).
• MikasacoreTechnology or IntegrationOfficial partner and official volleyball supplier for Volleyball Danmark, providing quality volleyball equipment for tournaments and national teams.
• CraftcoreTechnology or IntegrationOfficial sportswear partner providing athletic apparel for Volleyball Danmark activities and events.
• SportifiedcoreTechnology or IntegrationWebshop partner for official Volleyball Danmark merchandise, including equipment and event-specific products like Pokalfestival merchandise.
• JFM (Jysk Fremskyndnings Medie)minorGTM or Marketing PartnerMedia partner supporting Volleyball Danmark's visibility and coverage of volleyball events.
• Domus ArkitekterminorGTM or Marketing PartnerExtended partnership as collaboration partner for the women's national volleyball team.
• Odense KommuneminorStrategic or Co-development PartnerMunicipal partnership supporting volleyball development and hosting events like Pokalturnering Final4 at Odense Idrætspark.
• DirekteSportminorGTM or Marketing PartnerMedia partner for live volleyball broadcasts and sports coverage.
• Danmarks Idrætsforbund (DIF)coreStrategic or Co-development PartnerNational sports federation membership providing Olympic partnership support, governance framework, and integration with Danish sports system.
• JulemærkefondenminorStrategic or Co-development PartnerSocial partnership through Hjertenetværket, contributing to the integration of vulnerable youth through volleyball activities.
• LatournacoreTechnology or IntegrationTournament management system provider offered free to all Volleyball Danmark member clubs and kredse. Latourna helps with tournament design, scheduling, referee assignment, and live scoring.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• FIVB (Fédération Internationale de Volleyball): The global volleyball federation and Volleyball Danmark's international umbrella. Comparable in governance and event-sanctioning role but operates at worldwide scale with Olympic rights-holder status.
• Dansk Boldspil-Union (DBU): The Danish Football Association, the largest national sports federation in Denmark. Comparable as a DIF-affiliated NGB with leagues, national teams, and a club membership model, but operates at vastly greater scale and visibility.
• Confédération Européenne de Volleyball (CEV): The European volleyball confederation of which Volleyball Danmark is a member. Comparable in governing-body function (sanctioning events, national team coordination, development programs) but operates at continental scope.
• USA Volleyball: The national governing body for volleyball in the United States. Comparable in mission and product breadth (indoor, beach, youth, national teams, Paralympic) but operates at a vastly larger scale with professional league partnerships.

Regional players

• Deutscher Volleyball-Verband (DVV): The German national volleyball federation. Comparable mission and product portfolio but operating in a much larger domestic market with Bundesliga-level professional volleyball infrastructure.
• Nevobo (Nederlandse Volleybalbond): The Dutch volleyball federation. Comparable NGB operating competitive leagues (Eredivisie), beach volleyball tour, and youth programs in a neighboring Western European market.
• Norges Volleyballforbund: The Norwegian national volleyball federation. Comparable Nordic NGB with analogous federation structure, member clubs, and national team programs.
• Swedish Volleyball Federation (Svenska Volleybollförbundet): The national volleyball federation of Sweden. Directly comparable in mission, structure, and product portfolio (leagues, youth programs, national teams, beach volleyball) but operating in the neighboring Nordic market.

Direct peers

• Dansk Håndbold Forbund: The Danish national governing body for handball. Directly comparable as a fellow Danish NGB operating leagues, national teams, youth development, and member-club services under DIF, with similar revenue mechanics (membership fees, tournament fees, sponsorships) but at significantly larger scale.
• Dansk Basketball Forbund: The Danish national governing body for basketball. Comparable as a smaller DIF-affiliated NGB running leagues, youth programs, and national teams with similar tournament fee and membership revenue mechanics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/danishbeachvolleytour
• LinkedInlinkedin.com/company/volleyball-danmark
• Instagraminstagram.com/volleyballdanmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volleyball Danmark