Perinatal Wellbeing Centre

What Perinatal Wellbeing Centre does

Perinatal Wellbeing Centre is a community-based, non-government, registered charity (ABN 43 775 427 479) operating in the Australian Capital Territory since the late 1980s, originally as PANDSI before rebranding in October 2019. The organization delivers free mental health support services to expectant and new parents (mothers, fathers, and partners) during pregnancy and up to two years after birth, with no diagnosis or referral required for access. Its service portfolio centers on phone support (3,500+ calls annually), in-person and online support groups (250+ sessions annually serving 300+ families), free adjunct childcare during support groups, partner information sessions, crisis referral pathways, and a sources-of-help directory covering out-of-hours, men's support, parenting, mental health, feeding/sleep/settling, pregnancy, and general health resources. Educational offerings include self-care strategy resources, professional training for health professionals, and fee-based Family Friendly Workshops.

Name

Perinatal Wellbeing Centre

Legal name

Perinatal Wellbeing Centre Foundation Australia

Website

https://perinatalwellbeingcentre.org.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Perinatal Wellbeing Centre is a Canberra-based non-profit charity providing free perinatal mental health support to expectant and new parents through phone counselling, support groups, childcare, and referral services, primarily funded by ACT Health.

Ownership category

akta.pro rank

Product category

Perinatal Mental Health Services

NAICS

Other Individual and Family Services (624190), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

Keywords

• Perinatal mental health
• Parent support services
• Community mental health
• Postnatal counseling
• Perinatal wellbeing support

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. ACT Health Funding: Core individual and group support programs are funded primarily by ACT Health, provided free of charge to clients.
2. Donations: Tax-deductible donations accepted from the public to help extend services and reach more families. Donations of $2 or more are tax deductible. ABN: 43 775 427 479.
3. Workshop Fees: Family Friendly Workshops attract a small fee provided in response to consumer interest, in addition to core support services. Some follow-on support groups may attract small fees to cover externally sourced professional services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Perinatal Wellbeing Centre delivers free, community-based mental health support services to expectant and new parents during pregnancy and up to two years after birth. Core offerings include telephone counselling, in-person and online support groups, workshops, partner information sessions, professional training, and referrals to other services, delivered by a team of perinatal mental health workers without requiring a diagnosis or referral.

Product overview

Perinatal Wellbeing Centre provides a suite of mental health support services for parents during pregnancy and until their youngest child turns 2. The organization offers a unified service portfolio centered around support groups (both in-person and online), phone support, and crisis referral. Adjunct services include free childcare during support groups and partner information sessions. Educational offerings include self-care strategies resources, professional training, and workshops. The service is primarily funded by ACT Health and provided free of charge to clients, with no diagnosis or referral required. All services are delivered by perinatal mental health workers.

Differentiator

Problem solved

Functional benefit

Products and services

• Crisis Help Information and referral to appropriate services for parents experiencing crisis situations; not itself a crisis service.
• Phone Support Fortnightly or monthly telephone support calls delivered by perinatal mental health workers, available 9am to 3:30pm Monday to Friday.
• Support Groups In-person support groups connecting parents with others having similar experiences, providing mutual support and recovery strategies.
• Online Support Groups Virtual support groups delivered in addition to in-person groups, reducing isolation and fostering connections.
• Childcare Free adjunct childcare provided while clients attend support groups at the Weston, ACT location.
• Partner's Information Support and information sessions for partners of clients about the effects of perinatal depression and anxiety and additional support options.
• Self Care Strategies Self-care ideas and strategies resources for parents and caregivers dealing with the stresses of caring for small children.
• Training Training on perinatal mental health topics for professionals and the community.
• Workshops Workshops on various perinatal mental health topics, including family-friendly workshops offered in response to consumer interest.
• Referral Services Online referral pathway and contact process for health professionals to refer patients into the service.
• Perinatal Mental Health and Wellbeing Training Tailored training opportunities for health professionals on perinatal mental health.
• Sources of Help Directory Information and referral directory covering out-of-hours help, men's support, parenting, mental health, feeding/sleep/settling, pregnancy, and health resources.

Quantifiable outcome

• 300+ families supported annually
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• ANU (Australian National University)minorStrategic or Co-development PartnerANU students redesigned the organization's mental health centre and participated in the name change/rebrand from PANDSI to Perinatal Wellbeing Centre in 2020.
• 67 collaborating organizations for Perinatal Mental Health Week 2025minorStrategic or Co-development PartnerCollaborative network of 67 organizations across Australia working together during Perinatal Mental Health Week 2025 to share resources and raise awareness.
• Perinatal Wellbeing Fest participating organizationsminorStrategic or Co-development PartnerOver a dozen perinatal organizations participated in the 2025 annual festival event to raise awareness about their work and community services.
• ABC NewsminorGTM or Marketing PartnerABC News coverage of COVID-19 care packages initiative and community support efforts during the pandemic.
• FloriademinorStrategic or Co-development PartnerPartnership with Art Therapist Clare and Floriade 2023 to host Watercolour Wonderland Workshop for clients.

Scale indicators7 records

Recent moves6 records

Broad incumbents

• Beyond Blue: Beyond Blue is a major Australian mental health organisation addressing depression, anxiety, and suicide prevention broadly. It includes perinatal mental health as a priority area and represents a larger incumbent with overlapping scope but broader focus than PWC.
• Black Dog Institute: Black Dog Institute is an Australian medical research institute focused on mood disorders including perinatal depression. Adjacent to PWC in focus area but operates as a research and clinical translation body rather than direct service provider.

Direct peers

• Karitane: Karitane provides perinatal and infant mental health services across NSW, including counselling, support groups, and parenting education. Comparable to PWC in service mix and target population, though larger and state-funded rather than NGO/donation-driven.
• COPE - Centre of Perinatal Excellence: COPE is a national not-for-profit dedicated to improving the mental health of expectant and new parents. Like PWC, it focuses on perinatal mental health support and provides resources and training for health professionals.
• Gidget Foundation Australia: Gidget Foundation provides specialist perinatal mental health services nationally, including telehealth psychology. Directly comparable to PWC in mission and target population, but operates nationally with a telehealth-enabled model.
• PANDA - Perinatal Anxiety & Depression Australia: PANDA is Australia's national peak body for perinatal anxiety and depression, operating a national helpline. It is the most direct peer to PWC, addressing the same condition (perinatal mental health) but at a national scale rather than ACT-only.
• Tresillian Family Care Centres: Tresillian is an NSW Health-supported early parenting service providing perinatal mental health support, residential programs, and day programs. Closely comparable service model to PWC, though operating as a state-government service rather than an NGO.

Regional players

• Postpartum Support International: Postpartum Support International is the leading US-based perinatal mental health organisation, providing support, information, and resources to families. Comparable mission and service model to PWC, but operating in North America rather than Australia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/perinatalwellbeingcentre
• Instagraminstagram.com/perinatalwellbeingcentre
• Xx.com/PerinatalW
• LinkedInlinkedin.com/company/perinatal-wellbeing-centre

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perinatal Wellbeing Centre