PT. Gudang Garam Tbk

What PT. Gudang Garam Tbk does

PT. Gudang Garam Tbk is an Indonesian kretek (clove cigarette) manufacturer founded in 1958 in Kediri, East Java, and listed on the Indonesia Stock Exchange under ticker GGRM.JK. The company produces all three traditional types of kretek cigarettes — SKL (sigaret kretek klobot, corn husk-wrapped), SKT (sigaret kretek linting-tangan, hand-rolled), and SKM (sigaret kretek linting-mesin, machine-rolled) — across manufacturing facilities totaling approximately 208 hectares in Kediri and Gempol (Pasuruan). Its product portfolio spans multiple brand families including Gudang Garam Family, Surya Family, and GG Family, with more than 20 branded SKUs covering premium (Surya Pro, Signature), mild/low-tar (GG Mild, Surya Pro Mild), and international (GG International Kretek) variants, serving primarily Indonesian adult consumers with secondary international export reach.

Name

PT. Gudang Garam Tbk

Legal name

PT. Gudang Garam Tbk

Website

https://gudanggaramtbk.com

Company type

Public

Founded year

1958

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

PT. Gudang Garam Tbk is an Indonesian kretek cigarette manufacturer founded in 1958, producing SKL, SKT, and SKM products across brand families including Gudang Garam, Surya, and GG, distributed nationwide through wholly-owned PT Surya Madistrindo and serving both domestic and export consumer tobacco markets.

Ownership category

akta.pro rank

Product category

Tobacco Products

NAICS

Beverage and Tobacco Product Manufacturing (312), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)

SIC

Cigarettes (2111)

akta.pro primary industry

Cigarettes Manufacturing & Brands (CRADAJAA)

Keywords

• Kretek cigarette manufacturing
• Clove cigarettes
• Machine-rolled kretek
• Hand-rolled kretek
• Tobacco products

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cigarette Sales: Manufacturing and sale of kretek clove cigarettes through three product categories: SKL (corn husk wrapped), SKT (hand-rolled), and SKM (machine-rolled). Products are distributed nationwide through subsidiary PT Surya Madistrindo. Multiple brand families including Gudang Garam, Surya, and GG families.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PT Gudang Garam Tbk manufactures and sells kretek clove cigarettes in three formats: SKL (corn husk-wrapped hand-rolled), SKT (paper-wrapped hand-rolled), and SKM (machine-rolled with filter). The company produces a wide brand portfolio under the Gudang Garam, Surya, and GG families, including premium, mild, and signature variants, and distributes products nationwide through its wholly-owned subsidiary PT Surya Madistrindo.

Product overview

PT. Gudang Garam Tbk is a leading Indonesian kretek (clove cigarette) company established in 1958 in Kediri, East Java. The company produces three types of kretek products: SKL (Sigaret Kretek Klobot - corn husk-wrapped hand-rolled), SKT (Sigaret Kretek Linting-Tangan - paper-wrapped hand-rolled), and SKM (Sigaret Kretek Linting-Mesin - machine-rolled with filter). The product portfolio is organized into brand families including Gudang Garam Family, Surya Family, and GG Family. Key product lines include GG Surya Pro (high tar), GG Surya Pro Mild (low tar), GG Mild (mild segment), GG Signature (premium), GG International (export market), and various SKT products. The company operates production facilities in Kediri and Gempol (Pasuruan), with distribution handled through subsidiary PT Surya Madistrindo.

Differentiator

Problem solved

Functional benefit

Brands

• GG Mild: Mild kretek cigarette brand launched in 2013 for the modern trendy male demographic.
• GG Merah
• GG Signature
• GG Signature Mild
• GG Move
• GG Surya Pro
• GG Surya Pro Mild
• GG Surya Pro Xtra
• GG Surya Pro Xtra Mild
• GG Shiver
• Surya
• GG Indonesia

Products and services

• SKL (Sigaret Kretek Klobot)
• SKT (Sigaret Kretek Linting-Tangan)
• SKM (Sigaret Kretek Linting-Mesin)
• GG Surya Pro
• GG Surya Pro Mild
• GG Surya Pro Xtra
• GG Surya Pro Xtra Mild
• GG Surya
• GG Surya Merah
• GG Surya Exclusive
• GG Mild
• GG Signature
• GG Signature Kretek
• GG Signature Mild
• GG International Kretek
• GG International Filter
• GG Nusantara
• GG Shiver
• GG Move
• GG Patra
• GG Sriwedari
• GG Sriwedari KingSize
• GG Djadja KingSize
• GG Merah KingSize
• GG SpecialDeLuxe KindSize

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PT Surya MadistrindocoreChannel Partner/ Reseller/ Distributor · 1 January 2009Founded in 2002, PT Surya Madistrindo is a company owned by PT Gudang Garam Tbk that distributes Gudang Garam cigarettes. In 2009, SM became the sole distributor holding control over all distribution and field marketing strategies nationwide. Based in Jakarta, SM has transformed into a professional distribution company with over 14,000 employees across 12 regional offices and over 180 area offices in Indonesia.

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• PT HM Sampoerna Tbk: Indonesia's largest cigarette manufacturer and direct competitor across kretek and mild segments. Affiliate of Philip Morris International, Sampoerna competes head-to-head with Gudang Garam in the domestic Indonesian market with comparable SKM and mild product portfolios.
• PT Djarum: Major Indonesian kretek cigarette manufacturer (private, family-controlled) producing SKL, SKT, and SKM products. Competes directly with Gudang Garam across all kretek categories and is one of the Big Three Indonesian tobacco players.
• PT Bentoel Internasional Investama: Indonesian cigarette manufacturer wholly owned by British American Tobacco, producing kretek and mild products. Operates in the same Indonesian market with comparable SKM product lines and competes directly for shelf space and consumer share.

Broad incumbents

• Philip Morris International: Global tobacco leader and parent of HM Sampoerna. Operates a broader portfolio of international cigarette brands and is a major competitive force in the Indonesian market through its Sampoerna subsidiary, though its primary focus is global rather than domestic Indonesian kretek.
• British American Tobacco: Global tobacco multinational owning Bentoel in Indonesia. Competes with Gudang Garam through its Indonesian operations and global kretek-adjacent portfolio, but its core focus is international cigarette and nicotine markets broadly.
• Japan Tobacco International: Global tobacco company with significant Asia-Pacific presence. While not a major Indonesian kretek specialist, JTI competes in regional markets and is a broad incumbent in the international tobacco category.

Regional players

• Vietnam National Tobacco Corporation (Vinataba): Vietnamese state-owned tobacco monopoly with a focused domestic cigarette business. Comparable to Gudang Garam as a Southeast Asian state/incumbent relationship with a domestic-focused cigarette operation, though serving a different national market.
• KT&G Corporation: Korean state-affiliated tobacco manufacturer and major Asian market player. Comparable in scale and listed-equity structure to Gudang Garam but focused on Korean and global markets rather than Indonesian domestic kretek.

Emerging players

• PT Wismilak Group: Indonesian cigarette manufacturer based in Surabaya that produces kretek products including SKT and SKM. A smaller competitor focused primarily on East Java, providing a regional/emerging alternative to the Gudang Garam-Sampoerna-Djarum triumvirate.
• PT Nojorono Tobacco Indonesia: Indonesian cigarette manufacturer producing kretek and mild cigarettes, including SKL and SKM products. A smaller domestic player competing in similar segments to Gudang Garam with a focus on traditional kretek.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT. Gudang Garam Tbk