Sirenis Hotels & Resorts

What Sirenis Hotels & Resorts does

Sirenis Hotels & Resorts is a privately held, family-owned Spanish hotel and resort group operating since 1967 (originally as Matursa; rebranded in 1995) and headquartered in Ibiza. The group runs 8 core all-inclusive hotels across five destinations — 4 properties in Ibiza, 1 each in Punta Cana (Dominican Republic), Riviera Maya (Mexico), San Andrés and Cartagena de Indias (Colombia) — plus managed hotels in Cuba, Gran Canaria, and Havana, alongside two branded water parks (Sirenis Aquagames), three spa facilities, a loyalty program (Sirenis Friends, three tiers), a vacation club (Ultimate Leisure Club), and a travel-agent portal (Sirenis Agents). The portfolio is structured into a 4-star Sirenis tier in Ibiza (including a technology-forward 4-star superior concept, The Ibiza TwIIns) and a 5-star Grand Sirenis tier of luxury eco-resorts in the Caribbean and Mexico.

The underlying technology stack is a standard hospitality commerce platform: a proprietary direct booking engine at bookings.sirenishotels.com with multi-language support, flexible and non-refundable rate options, and best-price-guarantee incentives; a third-party CivitFun online check-in integration; a "Find Your Mood" recommendation feature; and Google Analytics for web traffic analysis. Operations are supported by ~3,500 direct employees and a country-specific call center footprint (Spain, USA toll-free, Canada toll-free). Strategic growth has shifted to asset-light management contracts, most visibly through the 2019 joint venture with Gaviota in Cuba and the 2023/2025 expansion with OxoHotel in Colombia, alongside a TUI co-branded property in Ibiza. No external institutional investors, PE, or public market exposure is identified; the group remains wholly family-controlled across two generations of Matutes leadership.

Name

Sirenis Hotels & Resorts

Legal name

SIRENIS SERVICE, S.L.

Website

https://sirenishotels.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sirenis Hotels & Resorts is a privately held Spanish family-owned all-inclusive hotel group operating 8 hotels across Ibiza, Dominican Republic, Mexico, and Colombia, plus branded water parks, spas, a loyalty program, and a vacation club serving families, couples, and event clients.

Ownership category

akta.pro rank

Product category

Resort Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beach & Island All-Inclusive Resorts (THAGAKAG)

akta.pro secondary industries

Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA), Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• All-inclusive resorts
• Beach vacation hotels
• Family resort packages
• Caribbean hospitality
• Vacation club memberships

Headquarters

HQ city

Ibiza

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. All-Inclusive Hotel Stays: Core revenue from all-inclusive resort accommodations across 8 hotels in Ibiza, Dominican Republic, Mexico, and Colombia. Revenue derived from room bookings with full-board meals, beverages, entertainment, and activities included in the package price.
2. Spa and Wellness Services: Revenue from Grand Sirenis Spa (Riviera Maya), Sirenis VITAL Spa (Ibiza), and Grand Sirenis Spa (Punta Cana) - considered among the largest and most spectacular spas in their respective regions.
3. Sirenis Aquagames Water Parks: Revenue from two water parks (Sirenis Aquagames) located in Punta Cana and Ibiza, associated with resort operations.
4. Wedding and Event Services: Specialized wedding planning and corporate event services at resort properties, including tropical garden ceremonies, themed receptions, and custom catering.
5. Ultimate Leisure Club Vacation Club: Flexible vacation club offering members access to privileged destinations with premium accommodations and benefits, generating membership revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sirenis Hotels & Resorts fundamentally sells all-inclusive resort vacation packages — bundled accommodation, full-board meals, beverages, entertainment, and activities — across 8 owned and managed hotels in Ibiza (Spain), Punta Cana (Dominican Republic), Riviera Maya (Mexico), San Andrés and Cartagena de Indias (Colombia). The offering spans two tiers (4-star Sirenis and 5-star Grand Sirenis) and is extended with ancillary services including Sirenis Aquagames water parks, Grand Sirenis Spa facilities, wedding and corporate event services, and the Ultimate Leisure Club vacation club. Distribution is conducted direct-to-consumer via company website and call center, with a secondary travel-agent channel through the Sirenis Agents portal.

Product overview

Sirenis Hotels & Resorts is an international family-owned hotel chain offering all-inclusive vacation experiences across 8 hotels in 5 destinations (Ibiza, Punta Cana, Riviera Maya, San Andrés, and Cartagena de Indias). The portfolio includes two brand tiers: Sirenis Hotels (4-star properties in Ibiza featuring technology-forward concepts like The Ibiza TwIIns) and Grand Sirenis Hotels & Resorts (5-star eco-resorts in the Caribbean offering luxury all-inclusive service). Supplementary offerings include water parks (Sirenis Aquagames), multiple spa facilities, a loyalty program (Sirenis Friends with 3 tiers), travel agent portal (Sirenis Agents), vacation club (Ultimate Leisure Club), online booking/check-in systems, wedding services, and a digital magazine. The company operates with over 3,500 direct employees and focuses on family tourism, couples, and event celebrations.

Differentiator

Problem solved

Functional benefit

Brands

• Grand Sirenis Hotels & Resorts: The luxury all-inclusive eco-resort brand offering exquisite gastronomy, first-class services, and an exclusive atmosphere across Caribbean destinations.
• The Ibiza TwIIns
• Ultimate Leisure Club
• Sirenis Aquagames
• Sirenis Friends
• Sirenis Agents

Products and services

• The Ibiza TwIIns Superior 4-star hotel concept in Playa d'en Bossa, Ibiza, created from the renovation and repositioning of two previous properties. Features innovative interactive technology and digital content allowing guests to explore Ibiza's cultural and natural heritage.
• Sirenis Seaview Country Club 4-star family-friendly all-inclusive resort in Ibiza featuring an infinity pool, swim-up rooms, 3 themed restaurants, sports areas and an exclusive climbing area.
• TUI BLUE Aura 4-star hotel in Ibiza co-branded with TUI featuring a new Deluxe building, infinity pool, renovated facilities and 2 themed restaurants.
• Sirenis Hotel Club Siesta 4-star all-inclusive hotel in Ibiza with themed restaurant and renovated facilities.
• Grand Sirenis Punta Cana Resort 5-star all-inclusive resort in Punta Cana, Dominican Republic, designed by Maat Handasa architecture firm with luxury accommodations and services.
• Grand Sirenis Riviera Maya Resort & Spa 5-star eco-resort in Riviera Maya, Mexico featuring exquisite cuisine, first-class services and the Grand Sirenis Spa considered one of the largest and most spectacular spas in the region.
• Grand Sirenis San Andrés 5-star beachfront resort in San Andrés, Colombia, the only 5-star hotel on the island, focused on local integration, environmental respect and sustainability.
• Grand Sirenis Cartagena 5-star resort in Cartagena de Indias, Colombia, operating under Sirenis Hotels & Resorts management following an agreement with OxoHotel.
• Wedding Services (Bodas Sirenis) Wedding planning services offered at Caribbean and Mediterranean destinations including tropical garden ceremonies, professional planning teams and customizable packages with decoration, cake, music, banquet and guest accommodation.
• Sirenis Aquagames Water parks located in Punta Cana and Ibiza offering aquatic entertainment linked to resort operations for families and resort guests.
• Grand Sirenis Spa (Riviera Maya and Punta Cana) and Sirenis VITAL Spa (Ibiza) Spa facilities across Riviera Maya, Punta Cana and Ibiza offering wellness and relaxation services to resort guests. The Riviera Maya and Punta Cana spas are described as among the largest and most spectacular spas in their respective regions.
• Sirenis Friends Loyalty Program Free loyalty program with three tiers (Sand, Sea, Sun) based on the number of stays within a 24-month period. Provides direct booking discounts of 5–12%, early check-in/late check-out, free WiFi, welcome amenities and exclusive rates.
• Sirenis Agents Travel Agency Portal Exclusive portal enabling registered travel agents to book Sirenis hotels in real-time at preferential agency rates, with dedicated agency registration requiring commercial and fiscal data.
• Ultimate Leisure Club Flexible vacation club (formerly SIRENIS PREMIUM TRAVELLERS) offering members access to privileged destinations with freedom to choose when, where and how often to holiday, including exclusive accommodations and premium benefits.
• Online Booking System (bookings.sirenishotels.com) Proprietary online reservation system offering best-price guarantee, secure payment, booking management, flexible rates and exclusive offers. Supports both direct bookings and agency bookings.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• OxoHotelcoreStrategic or Co-development Partner · 1 January 2023Partnership with OxoHotel for management of Grand Sirenis San Andrés in Colombia (opened 2023), the only 5-star hotel on San Andrés island. Partnership expanded to include Grand Sirenis Cartagena (2025), with properties operating under the Grand Sirenis brand in the Caribbean.
• Gaviota Grupo de TurismocoreStrategic or Co-development Partner · 1 January 2019Joint venture with Gaviota Grupo de Turismo (Cuban tourism group) to open and manage Grand Sirenis Cayo Santa María in Cuba (opened 2019). This partnership enabled Sirenis expansion into the Cuban market.
• TUIcoreChannel Partner/ Reseller/ Distributor · 1 January 2019TUI BLUE Aura hotel in Ibiza operates under the TUI brand partnership, featuring renovated facilities with Deluxe rooms, infinity pool, and themed restaurants. Represents the only branded property within the Sirenis portfolio.
• Ultimate Leisure Club (formerly SIRENIS PREMIUM TRAVELLERS)minorStrategic or Co-development Partner · 1 January 2009Sirenis's own vacation club brand launched in 2009, significantly boosting revenue and customer loyalty within a broad segment. Members gain access to exclusive accommodations and premium benefits.

Scale indicators4 records

Recent moves17 records

Expansion highlights6 records

Direct peers

• Bahia Principe Hotels & Resorts: Spanish family-owned all-inclusive resort chain (Grupo Piñero) operating across Caribbean islands and Mexico. Closely comparable in size, target customer (families and couples), and Spanish-source-market focus.
• Sandals Resorts International: Caribbean-specialist all-inclusive luxury resort chain competing with Grand Sirenis in Punta Cana. Comparable in all-inclusive Caribbean positioning, though focused on adults-only couples segment.
• Palladium Hotel Group: Spanish family-owned hotel group operating all-inclusive Grand Palladium resorts across the Caribbean and Mexico. Comparable in family-business DNA, all-inclusive model, and Caribbean/Mexican footprint.
• Riu Hotels & Resorts: Spanish family-owned all-inclusive hotel chain with leading Caribbean and Mexican Riviera presence. Directly competes with Grand Sirenis in Punta Cana, Riviera Maya, and other Caribbean destinations.
• Iberostar Hotels & Resorts: Major Spanish family-owned all-inclusive resort operator with extensive Caribbean and Mexican Riviera presence. Competes head-to-head with Grand Sirenis in Punta Cana and Riviera Maya.

Regional players

• H10 Hotels: Independent Spanish hotel chain with strong presence in Spain and the Caribbean. Comparable family-owned Iberian operator with overlapping Mediterranean and Caribbean destinations.

Broad incumbents

• Meliá Hotels International: Spanish-headquartered global hotel chain with a major all-inclusive resort portfolio across the Caribbean and Mediterranean. Most direct comparable in scale, geography, and Spanish family-business origin to Sirenis.
• Barceló Hotel Group: Spanish family-owned hospitality group with a large all-inclusive resort portfolio in the Caribbean, Mexico, and Central America. Direct competitor in the same European-sourced all-inclusive Caribbean segment.
• TUI Hotels & Resorts: European tourism giant with extensive all-inclusive resort portfolio and Sirenis's existing distribution partner in Ibiza (TUI BLUE Aura). Competitor in European-sourced all-inclusive holidays and potential partner for further expansion.
• Hyatt Inclusive Collection: Major international hotel group's all-inclusive resort portfolio in Mexico, Caribbean, and Latin America. Competes with Grand Sirenis in Riviera Maya and Punta Cana at the luxury end of the all-inclusive segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SirenisHotels
• LinkedInlinkedin.com/company/sirenis-hotels-and-resorts
• Instagraminstagram.com/sirenishotelsandresorts
• Xx.com/Sirenis_Hotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sirenis Hotels & Resorts