What Zhongfu Payment Technology does

Zhongfu Payment Technology is a Shenzhen-headquartered, independently licensed third-party payment service provider founded in 2007. It operates under PBOC national payment business license Z2015044000015 (valid through April 2026), which authorizes it to provide bank card acquiring, online payment, aggregated payment, electronic invoicing, and international card payment services across China. Its commercial offering is packaged under multiple sub-brands — 新中付 (Xinzhongfu), 中付刷 (Zhongfu Shua), 中付掌柜商户版 (Zhongfu Zhanggui merchant edition), and 中付合作伙伴 (Zhongfu Partner channel) — and is supported by a proprietary line of smart POS terminals (NEW910, NEW8210, NEW7210) certified to PCI DSS, PC PTS 5.X, PBOC 3.0 and CFCA standards. The company reports 2,300+ active merchants on its intelligent payment gateway with a stated transaction success rate above 99%.

The business model is that of a licensed acquirer and payment aggregator: Zhongfu earns a margin on transaction processing (acquiring fees, aggregated-payment routing) and on associated hardware and value-added services such as electronic invoicing. Distribution is multi-channel — direct sales plus a tiered partner/agent program (中付合作伙伴) — which is consistent with the lean corporate headcount disclosed in firmographic data (1-10 employees). Integration with UnionPay, WeChat Pay, Alipay and the major Chinese issuing banks (ICBC, CMB, ABC, CCB, Minsheng), together with Visa/MasterCard/JCB support on the POS line, gives the platform broad domestic and limited international interoperability.

Zhongfu serves primarily small and medium-sized merchants in mainland China, with a handful of named mid-market and institutional accounts (Soho Group, Shenzhen Industry and Commerce Administration, Shenzhen Development Bank). Registered capital stands at RMB 161 million (~$22M). The company is privately held, has not disclosed funding rounds, M&A activity, or revenue, and shows no public AI/ML capability or product. Its strategic position is that of a niche, license-anchored SMB acquirer competing against significantly larger and better-capitalized incumbents (Ant, Tencent, Lianlian Pay, UnionPay Merchant Services).

Name

Zhongfu Payment Technology

Legal name

中付支付科技有限公司

Website

https://qtopay.cn

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Zhongfu Payment Technology is a Shenzhen-based, PBOC-licensed third-party payment service provider (founded 2007) offering bank card acquiring, online payment, aggregation, electronic invoicing, and international card acceptance to 2,300+ SMB merchants across China via its smart POS hardware and multi-brand partner channel.

Ownership category

akta.pro rank

Product category

Payment Processing Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro primary industry

QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH)

Keywords

• Third-party payment services
• Bank card acquiring
• Online payment gateway
• POS payment processing
• Mobile payment solutions

Headquarters

HQ city

Futian

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Bank Card Acquiring (Card Swiping) Transaction Fees: Primary revenue stream from card-present acquiring (POS transactions). The company charges transaction fees on card swiping payments processed through its POS terminals and acquiring network. Fee rates include a brand service fee of 0.015% for traditional POS merchants, and maximum credit card swipe fees of 2.7% for certain existing merchants, plus a 99 yuan IoT value-added service fee.
2. Internet Payment Services: Revenue from online payment gateway services for e-commerce merchants, providing secure and efficient online payment collection. The company charges transaction fees for domestic card payments (credit and debit cards from 19 banks) and international card payments (Visa, MasterCard, JCB) processed through its intelligent payment gateway. Over 2,300 domestic and international merchants currently use the service.
3. Aggregate Payment and Value-Added Services: Revenue from providing integrated payment solutions combining multiple payment methods (bank cards, NFC, QR codes), along with electronic invoice services and other complementary value-added services bundled with the core payment processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Zhongfu Payment Technology operates an independent third-party payment platform providing bank card acquiring (POS/online), internet payment gateway, aggregated payment, and electronic invoice services to merchants across China. The company holds PBOC Payment Business License Z2015044000015 covering stored-value account operations Class I and payment transaction processing Class I, with payment processing support for 19 domestic banks plus Visa, MasterCard, and JCB international cards via 3-D Secure authentication.

Product overview

Zhongfu Payment Technology (中付支付科技有限公司) operates as an independent third-party payment provider offering a portfolio of payment products consisting of core acquiring services (银行卡收单, 网上支付), supplementary modules (聚合支付, 电子发票, 国际卡支付), mobile applications for merchants and partners (中付刷, 中付掌柜商户版, 新中付App, 中付合作伙伴), and hardware terminals (智能POS NEW910, NEW8210, NEW7210). The company primarily serves small and micro merchants through POS-based offline card acquiring and online payment gateway services, with supporting services including risk control, fund settlement, and compliance reporting.

Differentiator

Problem solved

Functional benefit

Brands

• 新中付 (Xinzhongfu): POS刷卡收单服务移动应用，为中小微商户提供收单解决方案。
• 中付刷 (Zhongfu Brush)
• 中付掌柜商户版
• 中付合作伙伴
• 中付易科
• 易付刷

Products and services

• Bank Card Acquiring (银行卡通付) Offline card payment acceptance service for merchants using POS terminals, providing 7x24-hour professional operations support and custom acquiring solutions for utilities, window services, and logistics value-added scenarios. Available to merchants across China nationwide.
• Online Payment (网上支付) Secure online payment gateway service connecting merchants to banks, supporting credit cards, debit cards, e-wallets, and electronic checks for B2C e-commerce transactions. Integrated with 19 domestic banks plus Visa, MasterCard, and JCB international cards.
• International Card Payment (国际卡支付) Supports Visa, MasterCard, and JCB international credit cards via 3-D Secure authentication for global online transactions in multiple currencies, enabling cross-border payment acceptance for Chinese merchants and international card processing for foreign customers.
• Smart POS Terminal NEW910 (智能POS NEW910) Smart POS terminal with PCI PTS 5.X, UnionPay smart POS terminal security, UnionPay cloud POS, and PBOC3.0 certifications, supporting bank cards, NFC, and QR code payments. Designed for finance, catering, logistics, and medical industries.
• NEW8210 Wireless POS Terminal (NEW8210无线终端) Handheld mobile POS terminal using Usmart system with color touchscreen and electronic signature support, accepting magnetic stripe, IC, and RF cards for portable payment acceptance.
• NEW7210 Wireless POS Terminal (NEW7210无线终端) Compact wireless POS terminal focused on secure payment with friendly interface and professional card acceptance capabilities for portable merchant payment acceptance.
• Zhongfu Shua App (中付刷) Mobile app for offline card payment acquiring services targeting small and micro merchants, with merchant onboarding, security verification, device binding, and transaction query features. Supports ZPOS (NEW6200) and FPOS (NEW7220) devices.
• Zhongfu Zhanghu Merchant App (中付掌柜商户版) Mobile app for merchants to complete onboarding, authentication, device binding, real-time transaction viewing, and electronic receipt downloads for offline card payment services.
• New Zhongfu App (新中付App) POS card payment acquiring mobile app for small and micro merchants, supporting merchant registration, security verification, device binding, and transaction query services for offline card payment acceptance.
• Zhongfu Partner App (中付合作伙伴) Mobile office app for channel partners to manage subordinate devices, modify fee rates, add sub-institutions, view real-time transaction data and earnings, and process withdrawals.

Quantifiable outcome

• 99%+ transaction processing success rate across nationwide bank counter-payment services
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core.

• China UnionPay (中国银联)coreTechnology or Integration · 16 March 2015Zhongfu Payment Technology cooperates extensively with China UnionPay for bank card acquiring services, transaction processing, and settlement. The company operates as a UnionPay-accredited acquiring institution providing POS payment services and merchant acquiring under UnionPay's network.
• WeChat Pay (微信支付)coreTechnology or Integration · 16 March 2015WeChat Pay is listed as a cooperation agency on Zhongfu Payment's official website, indicating a partnership for enabling WeChat Pay acceptance through its payment platform and POS terminals.
• Alipay (支付宝)coreTechnology or Integration · 16 March 2015Alipay is listed as a cooperation agency on Zhongfu Payment's official website, indicating a partnership for enabling Alipay acceptance through its payment platform and POS terminals.
• Visa, MasterCard, JCB (International Card Networks)coreTechnology or Integration · 16 March 2015Zhongfu Payment has passed 3-D Secure international card payment standards, fully supporting online payment processing for Visa, MasterCard, and JCB international credit cards, enabling global payment coverage for merchants.
• Shenzhen Development Bank (深圳发展银行)coreStrategic or Co-development Partner · 16 March 2015Zhongfu and Shenzhen Development Bank selected each other as strategic partners to build a cooperation system between non-financial institutions and commercial banks. Current cooperation covers information security, payment and settlement, fund aggregation, bank card acquiring, and collection/payment services. Future plans include supply chain financing and other financial market opportunities.
• Industrial and Commercial Bank of China (中国工商银行)coreTechnology or Integration · 7 February 2015One of over a dozen banking partners enabling Zhongfu Payment's online payment gateway to process credit and debit card payments from ICBC customers across 19 supported banks.
• China Merchants Bank (招商银行)coreTechnology or Integration · 7 February 2015One of over a dozen banking partners enabling Zhongfu Payment's online payment gateway to process credit and debit card payments from CMB customers across 19 supported banks.
• Agricultural Bank of China (中国农业银行)coreTechnology or Integration · 7 February 2015One of over a dozen banking partners enabling Zhongfu Payment's online payment gateway to process credit and debit card payments from ABC customers across 19 supported banks.
• China Construction Bank (中国建设银行)coreTechnology or Integration · 7 February 2015One of over a dozen banking partners enabling Zhongfu Payment's online payment gateway to process credit and debit card payments from CCB customers across 19 supported banks.
• China Minsheng Banking Corp (中国民生银行)coreTechnology or Integration · 7 February 2015One of over a dozen banking partners enabling Zhongfu Payment's online payment gateway to process credit and debit card payments from Minsheng Bank customers across 19 supported banks.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• PingPong: PingPong is a Chinese cross-border payment company serving e-commerce merchants with multi-currency acquiring and settlement. It overlaps with Zhongfu's emerging international card capability but is focused on outbound cross-border B2B rather than inbound card acceptance.
• LianLian Global: LianLian Global is a Chinese cross-border payment platform serving merchants with acquiring, FX, and settlement services. It is comparable to Zhongfu as a fellow Chinese-licensed payment provider but focuses on cross-border commerce rather than domestic SMB acquiring.
• Airwallex: Airwallex is a global cross-border payments platform with significant China-related merchant flows. While not a Chinese-licensed acquirer, it competes for the same merchant cross-border payment wallet that Zhongfu's Visa/MasterCard/JCB capability attempts to address.

Direct peers

• YeePay (易宝支付): YeePay is a Chinese independent third-party payment company providing online, mobile, and POS payment services to merchants and enterprises. It is directly comparable as a non-bank acquirer with diversified industry verticals.
• Lakala Payment: Lakala is a leading Chinese third-party payment company offering POS acquiring, mobile payment, and merchant services. It directly competes with Zhongfu in offline card-present acquiring targeting SMB merchants across China.
• Huifu (汇付天下): Huifu is a Chinese third-party payment provider offering online, mobile, POS, and cross-border payment solutions. It directly competes with Zhongfu in the merchant acquiring and integrated gateway space, with a comparable independent-licensing model.
• Fuiou Pay (富友支付): Fuiou Pay is a Chinese third-party payment company with PBOC payment licenses offering online payment, acquiring, and value-added services. It competes directly with Zhongfu in the SMB and e-commerce merchant acquiring market.
• Allinpay (通联支付): Allinpay is a major Chinese non-bank payment service provider with PBOC-issued licenses covering online payment, bank card acquiring, and prepaid card services. It is directly comparable to Zhongfu as a fellow licensed acquirer serving enterprise and merchant segments.

Broad incumbents

• JD Pay (京东支付): JD Pay is the payment arm of JD.com, providing online and offline payment services to merchants and consumers in China. It is a broad incumbent that overlaps with Zhongfu's online payment gateway and POS acquiring products, particularly for e-commerce merchants.
• UnionPay Merchant Services (银联商务): UnionPay Merchant Services is the largest state-affiliated acquirer in China and a broad incumbent covering POS acquiring, online payment, and merchant services at national scale. It dwarfs Zhongfu in merchant count but operates in the same acquiring value chain via UnionPay rails that Zhongfu depends on.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zhongfu Payment Technology