Middlechurch Home of Winnipeg

What Middlechurch Home of Winnipeg does

Middlechurch Home of Winnipeg is a 197-bed long-term care facility located at 280 Balderstone Road in West Saint Paul, Manitoba, operating as a division of the Winnipeg Regional Health Authority (WRHA) following its 2014 devolution. The facility provides 24-hour nursing care, personal care, and a comprehensive suite of ancillary services — including medical services, clinical dietitians, social work, spiritual health, therapeutic recreation, occupational and physical rehabilitation, dental care (via the University of Manitoba), vision and hearing support (via CNIB), foot care, speech-language pathology, on-site laboratory and X-ray, laundry, and a hairdressing salon — to elderly residents who can no longer be supported in the community. Admission is gated centrally through the WRHA Long Term Care Access Centre, which determines eligibility, panels applications, and manages waiting lists across the region's 38 LTC facilities totaling over 5,200 PCH beds. The organization also runs a Community Services Program in partnership with the Municipalities of East and West St. Paul and maintains a 30-unit life-lease housing facility (Middlechurch on the Red / MORI) physically linked to the main home.

The facility's business model is structured around a single-payer provincial funding architecture: the majority of operating costs are covered by Manitoba Health through the WRHA, while residents pay an income-assessed daily charge set annually by the province based on Canada Revenue Agency income assessments, supplemented by fee-for-service charges for items such as hairdressing, cable, telephone, and certain medical supplies. The facility holds no proprietary technology, operates no mobile or web application, and has no AI/ML capabilities; its technology footprint is limited to a standard informational website, a YouTube channel for community event coverage, and centralized WRHA career portal integration for recruitment. The organization is FIPPA- and PHIA-compliant under Manitoba privacy and personal health information legislation and is governed by the laws of the Province of Manitoba. With origins dating to 1883 as the Christian Women's Union of Winnipeg, the organization transitioned to elderly care in 1906 and adopted the Middlechurch Home of Winnipeg name in 1958.

Name

Middlechurch Home of Winnipeg

Legal name

Middlechurch Home of Winnipeg

Website

https://middlechurchhome.mb.ca

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

11–50 employees

Short description

Middlechurch Home of Winnipeg is a 197-bed long-term care facility in West St. Paul, Manitoba, providing 24-hour nursing and ancillary healthcare services to elderly residents as an operating division of the Winnipeg Regional Health Authority.

Ownership category

akta.pro rank

Product category

Long-Term Care / Personal Care Home (Elderly Residential Healthcare)

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industries

Nursing Homes (Non-SNF) (HLAFAFAC), Chronic Care & Complex Care Management (HSABAIAD), Emergency / On-Demand Respite Care (HSABAGAD)

Keywords

• Long-term care
• Personal care home
• 24-hour nursing care
• Elderly residential care
• Rehabilitation services

Headquarters

HQ city

West Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Others

Revenue model

1. Provincial Government Funding: The majority of costs for long-term care services are paid by the provincial government through Manitoba Health. The WRHA funds and oversees operations of the facility.
2. Resident Daily Charges: Residents pay a daily charge based on income as assessed by the Canada Revenue Agency. Manitoba government reviews these charges annually. Additional fee-for-service items include hairdressing, cablevision, phone services, and certain medical supplies not covered by Pharmacare.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Middlechurch Home of Winnipeg operates a 197-bed long-term care facility providing 24-hour nursing care, personal care, and comprehensive clinical and support services for elderly residents who can no longer be supported at home. Services span medical care, clinical nutrition, social work, spiritual health, therapeutic recreation, rehabilitation, dental care, eye and hearing care, foot care, speech-language pathology, laboratory/X-ray, laundry, hair salon, and business office administration. Revenue is primarily funded by Manitoba Health through WRHA, with residents contributing an income-based daily charge.

Product overview

Middlechurch Home of Winnipeg operates a unified 197-bed long-term care facility providing comprehensive residential care services. The core offering is 24-hour nursing care supplemented by clinical services including Medical Services, Clinical Dietitians, Social Work, Spiritual Health, Therapeutic Recreation, and a Rehab Department. Support services include Business Office administration, Laundry Services, and The Cutting Edge Hair Salon. Additional healthcare services encompass Dental Care (via University of Manitoba), Eye and Hearing Care, Foot Care, Speech-Language Pathology, and Laboratory/X-Ray Services. The facility also offers a Volunteer Program, Resident and Family Council, and The Village Pump retail shop. Most rooms are private with semi-private washrooms, and the facility supports an 'age in place' philosophy.

Differentiator

Problem solved

Functional benefit

Products and services

• Long Term Care Facility (197 beds) Residential long-term care facility providing 24-hour nursing care, personal care, and supportive services for elderly residents who can no longer be cared for at home or in assisted living. Accommodates 197 residents across all levels of care (1-4).
• Clinical Dietitian Services Nutritional assessment, dietary planning, and follow-up for residents following Canada Food Guide; initial assessment at admission and ongoing diet recommendations.
• Medical Services Community physician attendance, 24-hour on-call emergency coverage, pharmacy services with quarterly medication reviews, and prescription drug administration for residents.
• Social Work Services Care coordination including waiting list management, admissions support, transition assistance, family liaison, and navigation through healthcare systems and government social programs.
• Spiritual Health Services Spiritual and religious support delivered by a Spiritual Health Practitioner including hymn sings, church services, Indigenous smudge ceremonies, 1:1 visitation, and end-of-life support.
• Therapeutic Recreation Programs Individual and group recreation programming including leisure assessments and therapeutic recreation care plans addressing social, emotional, intellectual, physical, and spiritual needs.
• Rehabilitation Department (OT/PT) Occupational therapy and physical therapy rehabilitation services for residents to maintain or improve functional abilities.
• Laundry Services Complimentary laundry service for all residents, including a one-time $30 clothing labeling fee upon admission for ongoing clothing identification.
• The Cutting Edge Hair Salon On-site hairdressing services provided by Svetlana on Mondays, arranged through nursing staff or by calling the salon directly (fee-for-service).
• Business Office Services Administrative support including trust account management (with a $10 monthly administration fee), processing of personal expenses, and assistance with paperwork during business hours.
• Dental Care Services On-site dental services (including denture services) provided through the University of Manitoba's professional dental center, with a visiting dentist.
• Eye and Hearing Care Services Arranged appointments with ophthalmologists and audiologists, with referrals to the Canadian National Institute for the Blind (CNIB) for visually impaired residents.
• Foot Care Services Basic nail care by healthcare aides and fee-for-service diabetic foot care, thickened callus treatment, and toenail care arranged by families.
• Speech-Language Pathology Services Consult-based services for residents at risk for speech, language, voice, communication, and swallowing disorders.
• Laboratory and X-Ray Services In-facility lab, x-ray, and ECG/EKG services available on physician order at no charge; specialized imaging requires out-of-facility appointments.
• Accommodations (Room and Board) Furnished resident rooms (bed, nightstand, dresser, chair) with semi-private and private washrooms; cable and phone services available for an additional fee.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Canadian Mennonite UniversityminorStrategic or Co-development Partner · 1 January 2025Music therapy services are provided by practicum students from Canadian Mennonite University's music therapy program. Students visit the facility each week to meet with individual residents and lead music therapy groups in the activity centre, addressing cognitive, social, and emotional therapeutic goals.
• Municipalities of East and West St. PaulminorStrategic or Co-development Partner · 1 January 1995In 1995, a Community Services Program was launched in cooperation with the municipalities of East and West St. Paul to offer physical, social, educational, nutritional, and medical opportunities for seniors to assist them in remaining in their homes as long as possible.
• Winnipeg Regional Health Authority (WRHA)coreStrategic or Co-development PartnerMiddlechurch Home of Winnipeg is an operating division of WRHA. The WRHA funds and oversees operations of the facility, providing approximately 5,200 PCH beds across 38 LTC facilities in Winnipeg. Middlechurch entered into service agreements with the Winnipeg Community and Long Term Care Authority (now WRHA) in 1998, extended following amalgamation in 2000, and devolved fully to WRHA in 2014.
• University of ManitobacoreStrategic or Co-development PartnerDental service is provided at Middlechurch through the University of Manitoba. The professional dental center is equipped with appropriate equipment, and a visiting dentist provides services. The cost of service is payable to the University of Manitoba by the resident or designated responsible party.
• Canadian National Institute for the Blind (CNIB)minorImplementation/ SI/ Consulting PartnerVisually impaired residents may be referred to CNIB. Staff from CNIB provide assessments for visual aids/assistance devices, recommendations for living environment adaptations, and collaborate with staff and families to assist residents in adapting to living with visual impairment.
• Prairie WildlifeminorOthersPrairie Wildlife was contacted to safely relocate wildlife (goslings) found on facility grounds into a safer environment with the parent animal.

Scale indicators3 records

Recent moves17 records

Expansion highlights3 records

Emerging players

• SE Health (Saint Elizabeth Health Care): SE Health is a Canadian not-for-profit health care organization that provides home health, rehab, and complex care services, including personal support and nursing for older adults. It is comparable to Middlechurch as a senior care provider in Canada, though it is community/home-based rather than residential LTC.
• VHA Home HealthCare: VHA Home HealthCare is a Canadian not-for-profit provider of home care, personal support, and caregiver services to older adults and persons with disabilities. Adjacent to Middlechurch in supporting aging in community, with overlap on the personal-care/ADL assistance side of elder care service delivery.

Direct peers

• Baycrest Health Sciences: Baycrest operates a long-term care home (Baycrest Apotex Centre) along with hospital, ambulatory, and housing services for older adults in Toronto. Comparable to Middlechurch as a Canadian LTC provider offering an 'age in place' continuum with extensive on-site clinical, recreation, and spiritual health programming.
• St. Amant Health Care Facility: St. Amant is a Winnipeg-based health care facility that — like Middlechurch — operates as a facility within the WRHA system (one of the 38 LTC facilities referenced in Middlechurch's data). It is a direct peer serving complex-care residents in the same regional funding and oversight environment.

Broad incumbents

• All Seniors Care Living Centres: All Seniors Care operates retirement and long-term care homes across Canada. Comparable to Middlechurch as a multi-site Canadian senior care provider with overlapping resident populations and care-level offerings.
• Chartwell Retirement Residences: Chartwell is one of Canada's largest owners and operators of senior living residences, with a portfolio spanning retirement and long-term care. Relevant as a comparable operator of residential senior care, though with greater weighting toward independent/assisted living retirement residences.
• Extendicare Inc. Extendicare is a major Canadian provider of long-term care and home health services, operating a network of LTC homes (including in Manitoba) and providing para-medical and home health services. Directly comparable to Middlechurch's skilled nursing and LTC service offering, with overlap in resident population and provincial funding dynamics.
• Revera Inc. Revera is one of Canada's largest owners, operators, and investors in senior living, operating retirement residences and long-term care homes across multiple provinces. It is a broad incumbent comparable to Middlechurch's core LTC operating model, though at a vastly larger, multi-site scale and with private ownership rather than government affiliation.
• Sienna Senior Living Inc. Sienna Senior Living operates a large portfolio of seniors' residences and long-term care communities across Canada, including in Manitoba. Comparable to Middlechurch as a multi-site LTC and senior living operator serving similar resident populations, though it is a publicly listed for-profit entity.
• Park Place Seniors Living: Park Place Seniors Living is a Western Canadian operator of supportive living, designated supportive living, and long-term care homes. Comparable to Middlechurch in operating publicly funded LTC and designated supportive living, particularly in Western Canadian markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MiddlechurchHomeofWinnipeg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Middlechurch Home of Winnipeg