Body Supplies

What Body Supplies does

Body Supplies B.V. is a Dutch direct-to-consumer e-commerce retailer of sports nutrition and dietary supplements, founded in 2005 and headquartered in Hoofddorp, Netherlands, with the commercial location tied to Barendrecht. The company sells via its own Dutch-language storefront at body-supplies.nl, the Bol.com marketplace, and a dedicated wholesale/B2B account program for gyms, trainers, and resellers. The catalog spans proteins (whey, casein, beef, egg, plant-based including pea, soy, rice), amino acids (BCAAs, EAAs, glutamine, citrulline, NAC, and others), creatine (monohydrate, micronized, Creapure, HCL, blends), pre-workout formulas, vitamins and minerals, fat burners and weight-management products, endurance nutrition, sports gear and accessories, and food/snacks. A private-label brand 'Pure.' sits alongside more than 100 third-party brands including Optimum Nutrition, Applied Nutrition, Mutant, Now Foods, Haya Labs, Olimp, and Nutrex.

The technology estate is conventional Dutch e-commerce: the storefront is built on the ElexioShop platform (Kruisweg 464, 2132 LA Hoofddorp) with Google Analytics, Google AdWords, TradeTracker affiliate tracking, MailChimp email automation, and Facebook and Google remarketing. Checkout accepts iDeal, PayPal, Bancontact, Visa/Mastercard/Maestro, Apple Pay, Google Pay, and Riverty's 30-day buy-now-pay-later option; fulfillment is split between DHL and PostNL with same-day dispatch for orders placed before 22:00, free shipping above €39, and a stated lowest-price guarantee. The site carries an eKomi Gold badge with a 9.2/10 customer rating across more than 16,000 verified reviews.

Body Supplies operates as a private Dutch B.V. with 1–10 employees, no disclosed funding, no M&A activity, no parent company or subsidiaries, and no revenue disclosure. Revenue is generated primarily from one-time B2C unit-priced online purchases with a secondary stream from wholesale/B2B accounts; there is no apparent subscription or service layer. The company is actively operating, serves only the Dutch market, and has shown continuous presence from 2005 through 2026 per its own copyright notice.

Name

Body Supplies

Legal name

Body Supplies B.V.

Website

https://body-supplies.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Body Supplies B.V. is a Dutch e-commerce retailer of sports nutrition and supplements, selling via body-supplies.nl, the Bol.com marketplace, and a wholesale program. It offers a private-label Pure. brand alongside 100+ third-party brands to Dutch fitness, endurance, and weight-management consumers.

Ownership category

akta.pro rank

Product category

Sports Nutrition & Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

akta.pro secondary industries

Trail Nutrition & Outdoor Consumables Retail (CRAMAMAL), Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)

Keywords

• Sports nutrition
• Dietary supplements
• Protein supplements
• Fitness supplements
• Supplement retail

Headquarters

HQ city

Barendrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. B2C E-commerce Retail: Body Supplies sells sports nutrition and supplement products directly to consumers through its Dutch-language e-commerce website (body-supplies.nl). Products are sold at individual retail prices with tiered shipping (free shipping above €39). The primary revenue stream is one-time product purchases across categories including proteins, creatine, pre-workout, vitamins, amino acids, supplements, and sports gear.
2. Wholesale / B2B Accounts: Body Supplies offers a dedicated business/wholesale login and account registration for business customers, indicating a B2B revenue stream alongside its consumer business.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Body Supplies is an online Dutch e-commerce retailer that sells sports nutrition and dietary supplements directly to consumers through its Dutch-language web shop at body-supplies.nl and via the Bol.com marketplace. The product catalog spans protein powders (whey, plant-based, casein, egg, beef), amino acids, creatine, pre-workout formulas, vitamins, weight management products, endurance nutrition, sports gear, and protein-enriched foods, including its own house brand Pure. and 100+ third-party brands. The company also operates a wholesale/B2B account program for gyms, trainers, and resellers.

Product overview

Body Supplies is a Dutch e-commerce platform and retailer specializing in sports nutrition and supplements, operating both a direct-to-consumer web shop and marketplace presence on Bol.com. The company offers its own house brand (Pure.) alongside an extensive portfolio of third-party branded products across categories including protein powders (whey, plant-based, soy, rice, pea), amino acids (BCAAs, EAAs, specialized aminos), creatine, pre-workout formulas, vitamins and minerals, weight management products, and sports gear. Their product portfolio encompasses over 100 brands including Optimum Nutrition, Applied Nutrition, Mutant, Monster Energy, Haya Labs, Olimp, and Nutrex. The e-commerce platform supports multiple payment methods (iDeal, PayPal, Bancontact, credit cards, digital wallets, buy-now-pay-later) and ships via DHL and PostNL.

Differentiator

Problem solved

Functional benefit

Products and services

• Protein Powders Wide range of protein supplements including whey concentrate, whey isolate, whey hydrolysate, casein, clear whey, beef protein, egg protein, plant-based, soy, rice, and pea protein options for muscle building and recovery.
• Amino Acids Comprehensive selection of amino acid supplements including BCAAs, EAAs, 5-HTP, NAC, Acetyl L-Carnitine, Glutamine, GABA, Citrulline Malate, Beta Alanine, and other specialized amino formulations.
• Creatine Muscle-building supplement category featuring creatine monohydrate, micronized creatine, Creapure, creatine HCL, Kre-Alkalyn, creatine capsules, ethyl ester, and luxury blend formulas.
• Pre-Workout Energy and performance supplements including stimulant-based and stimulant-free pre-workouts in powder and capsule forms for training performance, pumps, and vascularity.
• Vitamins & Minerals Essential micronutrient supplements including vitamins A, B-complex, C, D, E, K, and minerals such as calcium, magnesium, zinc, iron, and selenium for general health and wellness.
• Weight Loss Products Fat burners, low-carb foods, diet shakes, and metabolic support supplements for weight management and fat loss goals.
• Sport Nutrition Sports-specific nutrition including energy drinks, intra-workout drinks, post-workout recovery products, energy gels, carbohydrate supplements, and isotonic sports drinks for athletic performance.
• Supplements Broad category of health supplements including omega-3, probiotics, ashwagandha, antioxidants, enzymes, and herbal extracts for general health maintenance.
• Sports Gear & Accessories Fitness equipment and accessories including shakers, water bottles, pill boxes, gloves, mats, resistance bands, and lifting gear.
• Food & Snacks Healthy foods and snacks including nuts, seeds, nut butters, low-carb sauces, superfoods, oats, protein-enriched foods, beef jerky, and protein spreads.
• Pure. House Brand Private label brand offering vitamins, supplements, and sports nutrition products including protein powders, amino acids, creatine, pre-workout formulas, dextrose, isotonic drinks, gainers, and supplements.
• Wholesale / B2B Accounts Dedicated wholesale accounts for business customers including gyms, personal trainers, and retailers, with separate login, business-specific terms, and wholesale pricing for the full product catalog.

Quantifiable outcome

• Customer satisfaction rating of 9.2 out of 10 based on over 16,000 verified reviews via eKomi

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ElexioShopcoreTechnology or IntegrationElexioShop (Kruisweg 464, 2132 LA Hoofddorp) provides the web shop platform powering the Body Supplies e-commerce website, handling product management, order processing, and inventory.
• Google Analytics / Google AdWords / Google RemarketingcoreTechnology or IntegrationBody Supplies uses Google Analytics for web analytics, Google AdWords for paid search advertising, and Google Remarketing for interest-based display advertising across the Google Display Network.
• MailChimpminorGTM or Marketing PartnerMailChimp marketing automation platform is used for managing and analyzing newsletter campaigns and customer communications.
• TradeTrackerminorGTM or Marketing PartnerTradeTracker (De Strubbenweg 7, 1327 GA Almere) provides affiliate marketing services to track and manage commissions for Body Supplies' affiliate partners.
• Bol.com B.V.minorChannel Partner/ Reseller/ DistributorBody Supplies sells products through the Bol.com marketplace (Papendorpseweg 100, 3528 BJ Utrecht), managing and analyzing orders from Bol.com campaigns. This extends Body Supplies' reach to Bol.com's large Dutch consumer base.
• Facebook Inc. (Custom Audiences)minorGTM or Marketing PartnerBody Supplies uses Facebook Custom Audiences remarketing to re-target website visitors with personalized advertisements on the Facebook platform and its advertising network.
• DHLcoreOthersDHL handles parcel delivery to Dutch home addresses and DHL Servicepoints for order fulfillment and logistics.
• PostNLcoreOthersPostNL handles parcel delivery to Dutch home addresses and PostNL Servicepoints for order fulfillment and logistics.
• RivertyminorOthersRiverty provides buy-now-pay-later payment services, allowing customers to pay for orders within 30 days.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Drogisterij.net: Dutch online drugstore offering vitamins, supplements, and sports nutrition; serves the same Dutch customer base with overlapping product categories and similar value-led positioning.
• Notino: Large European online health/beauty/wellness retailer with Dutch storefront including supplement and nutrition categories — adjacent competitor for share of Dutch consumer wellness wallet.

Broad incumbents

• MyProtein: UK-founded international sports nutrition brand and DTC retailer with a Dutch storefront, offering a much larger catalog, own-brand depth, and aggressive pricing — competes head-to-head in the Netherlands.
• Holland & Barrett: International health-and-wellness retailer with Dutch e-commerce presence selling vitamins, supplements, and sports nutrition — broader assortment than Body Supplies but overlapping customer segment.
• Bulk Powders: European sports nutrition brand and DTC retailer with own-label supplements (protein, creatine, vitamins) — directly comparable own-brand strategy and competitive threat to Body Supplies' third-party resale and 'Pure.' range.

Direct peers

• XXL Nutrition: Dutch e-commerce sports nutrition retailer selling supplements, proteins, and sports gear directly to consumers with own-brand and third-party assortment — directly comparable in catalog and GTM motion.
• DeOnlineDrogist: Dutch online drugstore/health retailer carrying supplements, vitamins, and sports nutrition alongside a wider health assortment — competes for the same Dutch supplement buyer with a similar DTC delivery proposition.
• Body & Fit: Dutch direct-to-consumer sports nutrition and supplements e-commerce retailer, virtually identical business model (online storefront, broad catalog across protein/creatine/pre-workout/vitamins, house brand) and overlapping Dutch customer base.
• Supplementen.nl: Dutch online retailer of vitamins, supplements, and sports nutrition, with comparable catalog breadth, own-label offerings, and target customer (Dutch fitness and wellness consumers).
• Vitakruid: Dutch online supplement specialist offering vitamins, minerals, and sports nutrition through a branded DTC site — comparable in catalog scope and Dutch-market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bodysuppliesnl
• LinkedInlinkedin.com/company/body-supplies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Body Supplies