Teatro Olimpico

What Teatro Olimpico does

Teatro Olimpico is a historic performance venue operating as Teatro Olimpico S.p.A., an Italian private joint stock company located at Piazza Gentile da Fabriano 17 in Rome's Flaminio/Parioli district. Founded in 1930 (with the current website entity formalized circa 2020), the theater occupies a 7,000 sqm facility with a 1,410-seat main auditorium and presents a seasonal program (Stagione) of theatrical performances, dance productions, comedy shows, concerts, and tribute acts, alongside corporate events and educational programs for schools. The 2026/2027 season features prominent Italian artists and companies including Vinicio Capossela, MOMIX, Balletto di Roma, Paolo Cevoli, Fabio De Luigi, and Maurizio Battista, with recurring co-productions alongside Accademia Filarmonica Romana.

The venue's technical infrastructure has been progressively modernized through EU and Italian public funding (POR FESR 2014-2020, POR FESR 2021-2027, PNRR Mission 1 Cultura 4.0), with installed systems including LED wall signage, motorized stage rigging, LED stage lighting, digital security/surveillance, and an online ticketing integration via ticka.it. The PNRR-funded HVAC renovation is projected to deliver 467,105 kWh/year in primary energy savings.

Revenue is generated through multiple streams: tiered ticket sales (€22-€50.50 across five seating categories plus online booking fees of €1.50-€2.50), season subscriptions (Abbonamenti), corporate event rentals with hospitality services, and school/educational programming (including the ASLICO Opera Domani project). Distribution combines direct sales via box office and website with third-party resale through Ticketone and ticka.it, supplemented by partnerships with Italo Treno for travel bundling. Marketing operates across paid search, paid social, email, organic social, and partnerships. The company employs 11-50 staff and is governed by a Board of Directors led by President Francesca Romana Pugliese, CEO/Managing Director Andrea Posi, and Artistic Director Lucia Bocca Montefoschi.

Name

Teatro Olimpico

Legal name

Teatro Olimpico S.p.A.

Website

https://teatroolimpico.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Teatro Olimpico is a historic 1,410-seat theater in Rome operating as Teatro Olimpico S.p.A., presenting seasonal theatrical, dance, comedy, and concert programming for general audiences, corporate clients, and schools, with revenue from tiered ticket sales, subscriptions, corporate events, and Italian/EU public arts funding.

Ownership category

akta.pro rank

Product category

Live Performance Theater Venue

NAICS

Theater Companies and Dinner Theaters (711110), Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Regional & Repertory Theatre Companies (MPAGABAB), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Live performance venue
• Theatrical season programming
• Corporate event hosting
• Season subscription tickets
• Educational theater performances

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Primary revenue stream from individual and subscription ticket sales across multiple price tiers (Poltronissima Gold/Laterale, Poltrona, Balconata) for theatrical performances, concerts, dance shows, and comedy acts. Online booking fees of €1.50-€2.50 per ticket apply.
2. Corporate Events and Sponsorships: Revenue from hosting corporate events, conferences, congresses, and brand sponsorships. Services include venue rental, hospitality staff, wardrobe, and catering coordination for business clients.
3. Season Subscriptions (Abbonamenti): Season ticket packages offering discounted access to multiple shows across the theatrical season, providing predictable revenue and customer loyalty.
4. School and Educational Events: Services for schools including dedicated educational performances such as the ASLICO Opera Domani project, with special pricing for students and families.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Teatro Olimpico is a historic theater venue in Rome operating a seasonal programming schedule (Stagione) featuring theatrical performances, concerts, dance shows, comedy acts, and cultural events. The theater sells individual and subscription tickets, hosts corporate events and conferences, and offers educational performances for schools through its 1,410-seat auditorium located in Piazza Gentile da Fabriano.

Product overview

Teatro Olimpico is a theater venue in Rome offering live theatrical performances, concerts, dance shows, and cultural events. The venue provides a unified entertainment experience through its season programming (Stagione 2026/2027), subscription packages (Abbonamenti), and corporate services. Online ticket sales are managed through an external ticketing platform. The theater has a capacity of 1,410 spectators across its 7,000 mq facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Stagione 2026/2027 (Theatrical Season Programming) Annual theatrical season programming featuring a calendar of performances including comedy shows, dance performances, concerts, and theatrical productions presented at the 1,410-seat Teatro Olimpico venue in Rome. The season runs from September 2026 onward with shows by prominent Italian artists and companies.
• Abbonamenti 2026/2027 (Season Subscriptions) Season subscription packages providing theater-goers discounted access to multiple performances across the theatrical season. Subscriptions build customer loyalty and provide predictable recurring revenue for the theater.
• Servizi Aziendali (Corporate Event Services)

Quantifiable outcome

• 467,105 kWh/year primary energy savings from PNRR-funded HVAC renovation

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Accademia Filarmonica RomanacoreStrategic or Co-development PartnerLong-standing collaboration for musical and theatrical productions. Co-presenting productions including 'Fratello Sole, Sorella Luna' and MOMIX 'Botanica'. Partnership enhances programming quality and cross-promotion opportunities.
• Good Vibrations EntertainmentminorStrategic or Co-development PartnerProduction company for 'La Sera dei Miracoli' tribute show to Lucio Dalla. Co-producing theatrical entertainment content at the venue.
• Orchestra di Piazza VittoriominorStrategic or Co-development PartnerMusical ensemble producing multicultural performances. Presented 'Carmen secondo l'Orchestra di Piazza Vittorio' special production at the theater.
• Compagnia Finzi PascaminorStrategic or Co-development PartnerSwiss-Italian theater company presenting 'Prima Facie' with exclusive rights for Italian version. Producing theatrical content at the venue.
• ticka.it (PlaNet S.r.l.)coreTechnology or IntegrationThird-party online ticketing service provider enabling electronic ticket sales, seat selection, and voucher management. Integrated directly into theater website for seamless customer experience.
• Italo TrenominorGTM or Marketing PartnerTravel partner agreement allowing Teatro Olimpico to offer rail travel packages to theater performances, enhancing audience accessibility from other Italian cities.
• Balletto di RomacoreStrategic or Co-development PartnerMajor Italian ballet company presenting seasonal productions including 'Lo Schiaccianoci' and 'ASTOR. Un secolo di tango'. Extended programming runs of up to five weeks at the venue.

Scale indicators9 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Teatro La Fenice: Renowned Italian opera house in Venice offering opera, ballet, and classical concerts. Comparable as an Italian historic theater venue with tiered subscription, single ticket sales, and partial reliance on Italian Ministry of Cultural Heritage (FUS) funding.
• Teatro San Carlo: Historic Neapolitan opera house and one of Italy's principal performing arts venues. Directly comparable in venue type, Italian public funding model (FUS), tiered subscription, and mixed theatrical/musical programming.
• Teatro Argentina: Historic Roman theater operated by Teatro di Roma, hosting opera, ballet, and theater seasons. Directly comparable to Teatro Olimpico in venue type, Rome location, mixed theatrical programming, and public-sector funding model.
• Auditorium Parco della Musica: Rome's premier multi-hall concert and performing arts complex designed by Renzo Piano. Comparable to Teatro Olimpico as a large-scale, Rome-based live performance venue hosting classical, contemporary, and popular programming across multiple auditoriums.
• Teatro Massimo: Largest opera house in Italy, located in Palermo. Comparable as an Italian tier-1 theater venue offering opera, ballet, and concerts with public funding support and similar tiered pricing and subscription model.

Broad incumbents

• Stage Entertainment: Europe's largest live musical theater producer and operator with venues across Germany, the Netherlands, Spain, and France. Comparable as a theater operator presenting large-scale productions and managing venue/subscription economics, but at a pan-European scale and production-owned model.
• Teatro alla Scala: World-renowned Milan opera house with significantly larger scale, global brand, and broader programming portfolio. Comparable as a leading Italian theater venue but operates at a substantially larger and more international scale than Teatro Olimpico.
• Live Nation Entertainment: Global live entertainment conglomerate operating venues, promoting concerts, and ticketing via Ticketmaster. Comparable at the venue and ticketing-distribution layer (Theatro Olimpico uses Ticketone for resale), though far broader in scale and geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/teatrolimpico

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teatro Olimpico