Rhon-Klinikum Campus Bad Neustadt

What Rhon-Klinikum Campus Bad Neustadt does

RHÖN-KLINIKUM Campus Bad Neustadt is a regional acute-care hospital campus in Bad Neustadt an der Saale, Bavaria, Germany, operating as a wholly owned subsidiary of the publicly listed RHÖN-KLINIKUM Aktiengesellschaft (Frankfurt Stock Exchange: RHK). The campus serves residents of the Rhön-Grabfeld district and surrounding Lower Franconia, delivering care across more than 20 specialized clinics including cardiology, cardiac surgery, neurology, neurosurgery, orthopedics, trauma surgery, vascular surgery, gynecology/obstetrics, anesthesiology/intensive care, radiology, and acute neurology/stroke unit, complemented by cardiac, neurological, psychosomatic, and addiction rehabilitation programs and a 24/7 emergency department.

The campus is organized around two structurally integrated centers: the Zentrum für klinische Medizin (ZkM) for inpatient acute care and the Zentrum für ambulante Medizin (ZaM) for outpatient specialist practices, pharmacy, medical supply, hearing aid services, and ancillary retail. Supporting infrastructure includes a Patientenhotel with online booking (DIRS21 platform), a Campus Akademie and NeST simulation/training center, digital wayfinding, and the G'sundheit podcast. Notable clinical technology includes Photon-Counting CT in radiology, a Hybrid-OR enabling combined surgical and catheter-based procedures, and a transcatheter PASCAL/PASCAL Ace heart valve repair program (over 200 patients treated by November 2022). Academic affiliations with Philipps-Universität Marburg and Justus-Liebig-Universität Gießen support medical education and research.

Revenue is generated under the German DRG/AOP hospital pricing framework via statutory (GKV) and private (PKV) health insurance reimbursement, with no publicly disclosed pricing. GTM is sales-led and geographically regional: patients are acquired through GP referrals, the 24/7 emergency department, the kassenärztlicher Bereitschaftsdienst (116 117), and direct booking through the Patient Service Center; the campus also participates in the Neurovaskuläres Netzwerk Unterfranken for stroke/neurovascular referrals. The customer base is fragmented end-patients concentrated in a defined catchment, with no enterprise SaaS-style customer concentration.

Name

Rhon-Klinikum Campus Bad Neustadt

Legal name

RHÖN-KLINIKUM Aktiengesellschaft

Website

https://campus-nes.de

Company type

Public

Operating status

Operating

Headcount range

101–250 employees

Short description

Regional acute-care and rehabilitation hospital campus in Bad Neustadt an der Saale, Germany, operated by publicly listed RHÖN-KLINIKUM AG, serving the Rhön-Grabfeld district with 20+ specialty clinics, a 24/7 emergency department, outpatient center, and rehabilitation services under German DRG reimbursement.

Ownership category

akta.pro rank

Product category

Acute Care Hospital and Integrated Healthcare Services

NAICS

General Medical and Surgical Hospitals (6221), Outpatient Mental Health and Substance Abuse Centers (621420), Nursing and Residential Care Facilities (623)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060)

akta.pro primary industry

International/Medical Tourism Hospital Systems (HLAFAAAN)

Keywords

• Acute care hospital
• Cardiac surgery services
• Neurological rehabilitation
• Outpatient specialist clinics
• Medical rehabilitation programs

Headquarters

HQ city

Bad Neustadt An Der Saale

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing medical services to patients covered by German statutory health insurance (GKV) and private health insurance (PKV). Payment follows the German DRG (Diagnosis-Related Groups) system for hospital services, supplemented by billing for outpatient treatments, rehabilitation services, and elective/private patient services.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

The campus operates an integrated healthcare delivery model combining inpatient acute care (Zentrum für klinische Medizin/ZkM), outpatient specialist medical services (Zentrum für ambulante Medizin/ZaM), 24/7 emergency medicine, and dedicated rehabilitation programs (cardiac, neurological, psychosomatic, addiction) on a single site. It sells hospital care across 20+ specialty clinics including cardiology, neurology, neurosurgery, orthopedics, cardiac surgery, gynecology, and radiology, supported by academic partnerships, digital services (video consultation, online scheduling), and on-site patient hotel accommodation.

Product overview

RHÖN-KLINIKUM Campus Bad Neustadt is a hospital campus operated by RHÖN-KLINIKUM AG that integrates ambulatory and inpatient medical care on a single site. The offering is a multi-service portfolio rather than a single product. The campus is organized around two main structural centers: the Zentrum für ambulante Medizin (ZaM), which houses specialist outpatient practices and retail health services, and the Zentrum für klinische Medizin (ZkM), which provides inpatient care across multiple specialist clinics including cardiology, neurology, cardio surgery, neurosurgery, and radiology. Supporting services include a Patientenhotel (patient hotel with online booking via DIRS21), a Videosprechstunde (video consultation service via Samedi), Online-Terminbuchung (online appointment scheduling via Samedi), a Körperkompass (expert finder), and a Campus Akademie (education/training division with a NeST simulation center). The facility also operates dedicated rehabilitation departments (cardiac and neurological), a 24/7 emergency department (Zentrale Notaufnahme), a Digitales Wegeleitsystem (digital wayfinding), and a G'sundheit podcast. The campus is affiliated with Philipps-Universität Marburg and Justus-Liebig-Universität Gießen.

Differentiator

Problem solved

Functional benefit

Brands

• Zentrum für ambulante Medizin (ZaM): Outpatient medical center offering specialist practices, health services including pharmacy, medical supply store, hearing aid acoustics, and additional services like a shop and hairdresser.
• Zentrum für klinische Medizin (ZkM)
• Campus Akademie
• NeST – Simulations- und Trainingszentrum
• Psychosomatische Klinik

Products and services

• Zentrum für klinische Medizin (ZkM) – Inpatient acute care Inpatient treatment center providing high-quality clinical medicine from regional basic services to specialized excellence medicine, housing 20+ specialist clinics (cardiology, neurology, cardiac surgery, neurosurgery, orthopedics, gynecology, radiology, etc.) for patients requiring hospital admission.
• Zentrum für ambulante Medizin (ZaM) – Outpatient specialist center Ambulatory medical center housing specialist physician practices, a pharmacy, medical supply store, hearing aid acoustician, and retail services (shop, hairdresser) for outpatient care.
• Medizinisches Versorgungszentrum (MVZ) – Ambulatory care centers Ambulatory care centers including the general MVZ, MVZ MED GmbH, and Ortho Centrum Saale MVZ GmbH providing outpatient specialist services to patients.
• Zentrale Notaufnahme (24/7 Emergency Department) 24/7 emergency department providing all medical emergencies from outpatient care to intensive medical initial treatment of severely ill or injured patients (contact 09771 66-24000).
• Kardiologische Rehabilitation Cardiac rehabilitation services including prevention programs, treatment, and recovery support for cardiovascular patients at the campus.
• Neurologische Rehabilitation Neurological rehabilitation services including full-day ambulatory rehabilitation, intensified rehabilitation follow-up care, and medically-vocational rehabilitation programs.
• Psychosomatische Klinik und Rehabilitation von Suchterkrankungen Psychosomatic clinic and addiction rehabilitation services providing both psychosomatic rehabilitation and rehabilitation for substance use disorders.
• Patientenhotel (Patient Hotel) On-site patient hotel offering accommodation for patients and relatives; rooms can be booked online via the DIRS21 platform.
• Campus Akademie (Education and Training) Educational and training division offering professional development, nursing schools, continuing education courses, specialist training, certifications, and BRAINRESTART courses for healthcare workers.
• NeST – Simulations- und Trainingszentrum Simulation and training center offering hands-on training for medical staff using patient simulators, including anesthesia simulator training and individual skills training sessions.
• Videosprechstunde (Video Consultation Service) Video-based physician consultation service enabling remote follow-up appointments and disease progression monitoring via peer-to-peer encrypted Samedi GmbH platform; available on smartphone, tablet, laptop, or desktop.
• Online-Terminbuchung (Online Appointment Scheduling) Web-based appointment scheduling system powered by Samedi GmbH; patients can book doctor appointments online through the Samedi portal.
• Körperkompass (Expert Finder) Expert finder tool allowing patients to locate specialists for specific health concerns across the campus departments.
• Digitales Wegeleitsystem (Digital Wayfinding) Digital wayfinding system to help patients and visitors navigate the campus facilities.
• Patienten-Servicecenter (Patient Service Center) Central service desk for patients, relatives, and visitors at Von-Guttenberg-Str. 11, 97616 Bad Neustadt a. d. Saale, reachable at central phone number 09771 66-0.

Quantifiable outcome

• 69% freedom from recurrence at 12 months after redo ablation procedures
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Neurovaskuläres Netzwerk UnterfrankenminorStrategic or Co-development Partner · 1 February 2023Founding member of the Neurovascular Network of Lower Franconia, established at University Hospital Würzburg (UKW) for coordinated stroke and neurovascular care.
• Philipps-Universität Marburg (Fachbereich 20 – Medizin)coreStrategic or Co-development PartnerAcademic partnership with University of Marburg's medical faculty for medical education, research collaboration, and clinical training programs.
• Justus-Liebig-Universität Gießen (Fachbereich 11 – Medizin)coreStrategic or Co-development PartnerAcademic partnership with University of Giessen's medical faculty for medical education, research collaboration, and clinical training programs.
• Leopoldina-Krankenhaus SchweinfurtminorStrategic or Co-development PartnerPartnership for pediatric emergency referrals and specialized children's healthcare services.
• Initiative Junge Forscherinnen und Forscher e.V.minorStrategic or Co-development PartnerMINT education partnership promoting STEM education at local secondary school (FOSBOS Bad Neustadt) through medical technology and IT programs.
• samedi GmbHcoreTechnology or IntegrationTechnology partnership for online appointment scheduling and video consultation services. Provides web-based patient booking platform and telemedicine infrastructure.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Helios Kliniken: One of Europe's largest hospital operators and a subsidiary of Fresenius, operating a broad network of acute care hospitals across Germany. Highly comparable as a peer German multi-site hospital group with similar DRG-reimbursement exposure and integrated outpatient/inpatient models.
• Sana Kliniken: German private hospital group owned by the private health insurers (PKV). Comparable as a regional German hospital operator with a similar portfolio of acute care, rehabilitation, and outpatient services.
• Asklepios Kliniken: Major German private hospital group operating more than 160 facilities nationwide. Comparable as a multi-site hospital operator serving both urban and regional populations, with a similar mix of academic affiliations, specialty centers, and DRG-based revenue.
• Zentralklinik Bad Berka: Another RHÖN-KLINIKUM AG subsidiary providing specialty and acute care in Thuringia. Comparable as a sister campus within the same parent group, sharing corporate governance, DRG exposure, and operating model.
• Universitätsklinikum Gießen und Marburg (UKGM): University hospital operated as a subsidiary of RHÖN-KLINIKUM AG (same parent company) and academic partner of the campus through Philipps-Universität Marburg and Justus-Liebig-Universität Gießen. Comparable as a German university hospital under the same corporate umbrella with shared academic and clinical programs.

Regional players

• Universitätsklinikum Würzburg: University hospital in Würzburg and founding member of the Neurovascular Network of Lower Franconia, of which Campus Bad Neustadt is also a member. Comparable as a regional academic hospital competing for specialty referrals (neurology, cardiac care) in the same Lower Franconia geography.
• Leopoldina-Krankenhaus Schweinfurt: Regional acute care hospital in Schweinfurt, Lower Franconia, that partners with Campus Bad Neustadt on pediatric emergency referrals. Comparable as a competing regional hospital serving overlapping patient populations in the same Bavarian geography.

Direct peers

• Schoen Klinik: Privately owned German hospital group specializing in acute care and rehabilitation across multiple sites. Highly comparable as a specialty-focused, multi-site hospital operator with strong emphasis on orthopedic, neurological, and psychosomatic care — overlapping directly with Campus Bad Neustadt's clinical portfolio.
• Median Kliniken: Germany's largest operator of rehabilitation clinics, with particular strength in neurological, cardiac, and psychosomatic rehabilitation. Highly comparable to the campus's rehabilitation services portfolio (Kardiologische, Neurologische, Psychosomatische, Suchterkrankungen).

Emerging players

• BG Kliniken: German hospital network specializing in trauma, orthopedic, and rehabilitation care. Comparable as a specialty hospital operator with overlapping focus on orthopedics, emergency medicine, and rehabilitation that competes for similar specialty referrals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/campus_nes
• YouTubeyoutube.com/c/RHÖNKLINIKUMAG
• Facebookde-de.facebook.com/rhoen.klinikum.campus
• LinkedInlinkedin.com/company/rhoen-klinikum-campus-bad-neustadt
• Instagraminstagram.com/rhoen_campus_nes

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhon-Klinikum Campus Bad Neustadt