Vancouver magazine
Vancouver Magazine is a privately held city lifestyle publication operated by Canada Wide Media Limited since 1967, serving Vancouver and British Columbia readers across food, drink, arts, culture, travel, and style via print, digital, newsletter, and social channels.
- Company typePrivate
- Founded1967
- HeadquartersBurnaby, Canada
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vancouver magazine does
Vancouver Magazine is a city lifestyle publication serving Vancouver, British Columbia, operated by Canada Wide Media Limited, a privately held media company headquartered in Burnaby, B.C. Founded in 1967, the magazine publishes across five core editorial modules — Taste (restaurants, chefs, food news), Drink (bars, wine, spirits, beer), City (arts, culture, news, real estate, politics), Go (travel, day trips, outdoor activities), and Style (fashion, home, weddings) — alongside two signature annual franchises: the Restaurant Awards and the Power 50 ranking of influential Vancouver figures.
The business operates on a dual revenue model anchored primarily by advertising, including sponsored editorial features and brand partnerships with local restaurants, hospitality businesses, and national brands targeting the Vancouver market (e.g., Don Julio 1942 FIFA World Cup collaboration). The print edition is distributed free to Canadian residents via a direct subscription model that functions as an audience acquisition channel rather than a primary revenue stream, supported by a thrice-weekly email newsletter and active social media presence on Facebook, Instagram, and TikTok. The digital platform runs on a standard WordPress CMS.
The publication targets Vancouver-area readers interested in food, dining, arts, culture, and urban lifestyle, while monetizing that audience through advertising relationships with local and regional businesses. Managing Editor Kristi Alexandra oversees food, travel, film, and wine coverage across Vancouver Magazine and sister publications Western Living and BCBusiness, both also operated by Canada Wide Media Limited. No public ownership, venture backing, or institutional investment signals are present in the available source material.
Vancouver magazine firmographics
Firmographics- Name
- Vancouver magazine
- Legal name
- Canada Wide Media Limited
- Website
- https://vanmag.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vancouver Magazine is a privately held city lifestyle publication operated by Canada Wide Media Limited since 1967, serving Vancouver and British Columbia readers across food, drink, arts, culture, travel, and style via print, digital, newsletter, and social channels.
- Ownership category
- akta.pro rank
Vancouver magazine industry classification
Industry- Product category
- City Lifestyle Magazine
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Food, Cooking & Beverage Magazines (MPAJAEAF)
- akta.pro secondary industries
- Arts, Culture & Literary Magazines (MPAJAEAN), Travel & Outdoors Magazines (MPAJAEAH), Cookbooks, Food & Drink Publishing (MPAJAAAG)
Keywords
Where Vancouver magazine is headquartered
LocationHeadquarters
- HQ city
- Burnaby
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Vancouver magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Print and Digital Subscriptions: Free print subscriptions for Canadian residents, with digital content accessible through the website. Subscription-based model where readers can sign up for complimentary print editions.
- Advertising: The magazine features sponsored content and advertising partnerships. Notable examples include sponsored articles like the Don Julio 1942 limited-edition bottle feature. Advertising revenue from local Vancouver businesses, restaurants, and national brands targeting the Vancouver market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free Print Subscription |
Distribution channels2 records
Marketing channels7 records
Vancouver magazine product offering
Product offeringCore offering
Vancouver Magazine publishes a city lifestyle magazine covering Vancouver's food, drink, arts, culture, travel, and style, distributed via free print subscriptions to Canadian residents and a digital website at vanmag.com. The publication is organized into five editorial sections—Taste, Drink, City, Go, and Style—and produces a thrice-weekly email newsletter and signature annual features including the Restaurant Awards and Power 50 list. The magazine is operated by Canada Wide Media Limited, headquartered in Burnaby, British Columbia.
Product overview
Vancouver Magazine is a city lifestyle publication operated by Canada Wide Media Limited, serving as a print and digital media brand focused on Vancouver coverage since 1967. The publication operates as a unified platform with multiple editorial content modules spanning food and restaurants (Taste), bars and beverages (Drink), urban news and culture (City), travel and outdoor activities (Go), and fashion and home (Style). Key offerings include a free print subscription service, a thrice-weekly email newsletter, and signature annual features such as the Restaurant Awards and Power 50 ranking. The magazine publishes content across dedicated section archives covering restaurants, chefs, food news, events, bars and lounges, beer, spirits, wine, and various lifestyle categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Vancouver Magazine Print Subscription Free print subscription service for Canadian residents, providing monthly access to Vancouver Magazine's editorial content covering food, drink, arts, culture, and lifestyle.
- Vancouver Magazine Newsletter Thrice-weekly email newsletter delivering the latest restaurant news, hotspot recommendations, and event information directly to subscribers' inboxes.
- Vancouver Magazine Restaurant Awards Annual restaurant awards program recognizing outstanding dining establishments and culinary talent in Vancouver.
- Vancouver Magazine Power 50 Annual ranking of Vancouver's most influential people in business, politics, arts, and culture.
- Taste Section (Editorial Coverage) Editorial content module covering restaurant reviews, chef profiles, food news, and event listings for Vancouver's culinary scene.
- Drink Section (Editorial Coverage) Editorial content module covering bars, lounges, beer, spirits, wine, and cocktail-related content including reviews, news, and events.
- City Section (Editorial Coverage) Editorial content module covering arts and culture, business, health, politics, real estate, sports, and news specific to Vancouver.
- Go Section (Editorial Coverage) Editorial content module covering travel and lifestyle content, including day trips, hiking, skiing, vacations, weekend getaways, and gear recommendations for the Vancouver area.
- Style Section (Editorial Coverage) Editorial content module covering fashion, beauty, home decor, stores, and wedding-related content for Vancouver readers.
Companies that use Vancouver magazine
Customer profileSegments3 records
Ideal customer profiles2 records
Vancouver magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vancouver magazine partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Vancouver magazine competitors and assessment
Company assessmentEmerging players
- Eater Vancouver: Digital-first food and restaurant publication from Vox Media covering Vancouver dining scene. Competes for the same food/lifestyle audience and restaurant advertisers but operates with lower overhead and a purely digital cost structure.
Broad incumbents
- Bon Appétit: Major food and lifestyle publication with strong restaurant review content and digital presence. Represents the national scale competition that advertiser brands can choose instead of regional titles like Vancouver Magazine.
- Vancouver Sun: Major Vancouver regional newspaper covering news, business, sports, and lifestyle. Broad incumbent competing for the same Vancouver advertiser dollars and reader attention, particularly in the lifestyle and city coverage categories where Vancouver Magazine operates.
- Food & Wine Magazine: National U.S. food and beverage magazine with restaurant coverage, reviews, and culinary authority. Comparable in restaurant awards/editorial franchise format, though at much larger scale and broader geographic scope.
- Condé Nast Traveler: Major travel and city lifestyle publication with restaurant and dining coverage. Comparable editorial format (city guides, restaurant reviews, lifestyle coverage) at global scale, competing for travel and lifestyle advertiser spend.
Regional players
- Nuvo Magazine: Canadian luxury lifestyle magazine covering culture, dining, fashion, and travel across Canadian cities. Comparable regional Canadian lifestyle category positioning, though historically focused on Eastern Canada, providing a competitive template for cross-Canada lifestyle publishing.
Direct peers
- Western Living: Sister publication under Canada Wide Media Limited covering Western Canadian home design, real estate, food, and lifestyle. Direct peer in business model (free print magazine + digital), target market (BC/Western Canadian affluent readers), and parent company structure.
- BCBusiness: Another Canada Wide Media title covering BC business, entrepreneurs, and policy. Direct peer in publisher (shared parent), distribution model (free print + digital), and BC-focused audience, though with a business/professional reader segment rather than lifestyle.
- The Georgia Straight: Historic Vancouver alt-weekly covering arts, culture, food, music, and city life—directly overlapping with Vancouver Magazine's editorial mandate. Comparable in free-distribution model and Vancouver-specific focus, making it the closest regional competitor.
- enRoute (Air Canada): Canadian in-flight and digital lifestyle magazine covering travel, food, and city culture across Canadian cities including Vancouver. Direct peer in Canadian lifestyle magazine category and target demographic of affluent, urban Canadian readers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vancouver magazine social profiles
Digital presenceVancouver magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vancouver magazine leadership team
Management profileNumber of profiles
Profiles1 record
Vancouver magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vancouver magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vancouver magazine
What does Vancouver magazine do?
Vancouver Magazine publishes a city lifestyle magazine covering Vancouver's food, drink, arts, culture, travel, and style, distributed via free print subscriptions to Canadian residents and a digital website at vanmag.com. The publication is organized into five editorial sections—Taste, Drink, City, Go, and Style—and produces a thrice-weekly email newsletter and signature annual features including the Restaurant Awards and Power 50 list. The magazine is operated by Canada Wide Media Limited, headquartered in Burnaby, British Columbia.
Is Vancouver magazine a public or private company?
Vancouver magazine is a private company. It is classified as unknown and is currently operating.
When was Vancouver magazine founded?
Vancouver magazine was founded in 1967. It employs 11 to 50 people.
Where is Vancouver magazine based?
Vancouver magazine is headquartered in Burnaby, Canada, in the North America region.
How does Vancouver magazine make money?
Two revenue lines are on record. Print and Digital Subscriptions are the primary driver. The others are advertising.
Who are Vancouver magazine's main competitors?
Eater Vancouver is listed as an emerging player. Broad incumbents are Bon Appétit, Vancouver Sun, Food & Wine Magazine and Condé Nast Traveler. Nuvo Magazine is listed as a regional player. Direct peers are Western Living, BCBusiness, The Georgia Straight and enRoute (Air Canada).
Does Vancouver magazine have an API?
No public API is recorded for Vancouver magazine.
What industry is Vancouver magazine in?
Vancouver magazine's product category is City Lifestyle Magazine. Its primary akta.pro industry code is MPAJAEAF, Food, Cooking & Beverage Magazines, with a secondary code of MPAJAEAN, Arts, Culture & Literary Magazines. Its NAICS code is 513120 and its SIC code is 2721.