Giselda Forno

Name

Giselda Forno

Legal name

Giselda srl

Website

https://giseldafornoroma.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Artisan Bakery and Café

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Caterers (722320)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)

akta.pro secondary industries

Dessert Cafes (Coffee + Desserts) (THAFADAH), Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Artisan bakery
• Traditional Italian bread
• Roman pizza
• Pastry and caffetteria
• Event catering

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Food Sales: Direct retail sales of freshly baked bread, pizza, salumi, formaggi, pastries, coffee, and prepared foods to walk-in customers at the Trastevere location. Products are sold over the counter during operating hours from 07:00 to 23:00.

Distribution channels2 records

Marketing channels2 records

Core offering

Giselda Forno is a traditional Roman bakery, pizzeria, bar, and pastry shop located in the Trastevere neighborhood of Rome, selling freshly baked bread, Roman-style pizza, cured meats and cheeses, pastries, coffee and bar service, aperitivo, hot prepared meals, and offering catering and supply services for events. The bakery operates from a single storefront with extended hours from 07:00 to 23:00, supported by a separate lodging sub-brand called Giselda Home.

Product overview

Giselda Forno is a traditional Italian bakery and cafe located in Rome's Trastevere district, operating as a single-location food service business rather than a technology platform. The company offers an integrated range of food and beverage products centered around fresh daily baking: bread (Pane), pizza, cured meats and cheeses (Salumi e Formaggi), pastries (Pasticceria), coffee bar (Dolci e Caffetteria), hot meals (Cucina), aperitivo service, and catering (Catering e Fornitura). A separate brand, Giselda Home, provides accommodation services. The establishment has been operating for nearly a century, with opening hours from 07:00 to 23:00.

Differentiator

Problem solved

Functional benefit

Brands

• Giselda Home: Accommodation/sleeping facilities referenced as an associated service

Named customers1 record

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Direct peers

• Panificio Tondi: Long-established Roman bakery chain with multiple locations selling traditional pane, pizza, and dolci. Comparable to Giselda on product mix and traditional Roman recipe focus, with the additional insight of how a scaled multi-site Roman bakery operates.
• Forno Campo de' Fiori: Iconic historic bakery in Rome's Campo de' Fiori square selling pizza al taglio, bread, and pastries to a mix of locals and tourists — directly comparable to Giselda's heritage bakery-meets-café model in a high-foot-traffic district.
• Antico Forno Roscioli: Historic Roman bakery and café in central Rome (Campo de' Fiori / Via dei Giubbonari) offering bread, pizza al taglio, pastries, salumi/formaggi and a full caffetteria — the closest direct analogue to Giselda Forno in terms of multi-category artisanal offering and tourist-neighborhood footfall.
• Casa Manfredi: Boutique bakery, pasticceria and caffetteria in Rome's Prati district. Comparable to Giselda as a single-site, design-forward artisan bakery-café with caffetteria, dolci, and savory offerings under one roof.
• Pasticceria Regoli: Historic Roman pastry shop near Piazza Esquilino known for maritozzi and traditional dolci. Comparable to Giselda's pasticceria/dolci line as a long-standing Roman sweet-bakery specialist serving both locals and tourists.
• La Renella: Long-standing forno in Trastevere (Via del Moro) selling traditional Roman pizza al taglio, bread, and pastries. A same-neighborhood direct competitor with a comparable artisan, multi-generational heritage positioning.
• Pasticceria Valzani: Centuries-old Roman pastry shop in Trastevere offering traditional sweets and panettone. A neighborhood peer with overlapping product mix (dolci, pasticceria) and a comparable heritage-brand positioning in Trastevere.
• Antico Caffè/Caffetteria Roscioli (Salumi & Formaggi): Roscioli's adjacent salumi/formaggi counter and caffetteria concept in central Rome. Comparable to Giselda's salumi e formaggi + caffetteria line as a premium Roman cured-meat-and-coffee experience.
• Pizzarium (Gabriele Bonci): Rome's benchmark pizza al taglio and bakery concept, founded by Gabriele Bonci. Comparable to Giselda as a high-traffic Roman artisan bakery-pizzeria with strong brand recognition, daily-made doughs, and premium ingredients.

Emerging players

• Levante (Pane e Pace): Modern Roman bakery-café concept combining traditional pane, pizza al taglio, pasticceria and caffetteria in a contemporary format. Relevant emerging comparison for Giselda's daypart-stacking retail model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GiseldaTrastevere
• Instagraminstagram.com/giseldaforno

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giselda Forno