What Shunya International does

Shunya International (宣亚国际, SZSE: 300612) is a Beijing-headquartered integrated marketing technology (martech) company serving enterprise clients across automotive, technology, retail, finance, F&B, and luxury verticals. Founded in 2007 and A-share listed on the Shenzhen Stock Exchange, the firm operates through three business segments: digital intelligence marketing (数智营销) covering brand strategy, big-data analysis, content marketing, media placement, overseas marketing, and KOX system operations; digital advertising (数字广告) covering brand and effect advertising; and data technology products (数据技术产品) offering SaaS plus operations services.

The company's technology stack is anchored by two proprietary platforms: Julang (巨浪 Technology Platform), an AI big-data analytics platform used for government and enterprise digital transformation, and OrangeGPT, a multi-modal AI content generation platform supporting text, image, and video outputs. Derived products include the OrangeGPT AI Video Creation Platform, OrangeGPT AI Poster Design Tool, 现场云企业版 (Xianchang Cloud Enterprise — an enterprise integrated media center SaaS), and 融媒视频智慧联播网 (an AI-empowered media matrix for activating lower-tier markets). A wholly-owned subsidiary, Star Words Cloud Hui (星言云汇), has served as an authorized agent for ByteDance's Douyin/Juliang Engine advertising products since 2019, and the firm holds Xiaohongshu's 2024 Commercial Automotive Industry Agent authorization.

Revenue is generated through customized B2B project-based engagements (quote-based pricing, not publicly disclosed), digital advertising agency commissions (largely via the ByteDance/Douyin channel), and an emerging SaaS/operations services line targeting government and enterprise clients. Go-to-market is primarily enterprise field sales with dedicated account teams, supplemented by channel/reseller distribution through Star Words Cloud Hui. Named customer relationships include Mercedes-Benz, BMW, Volvo, BYD, Zeekr, Cadillac, Sony, Dell, HP, Tencent, ByteDance, Xiaomi, Baidu, Sam's Club, Goodbaby, CPIC, and China Merchants Bank, with automotive representing the deepest vertical concentration.

Name

Shunya International

Legal name

Shunya International Martech (Beijing) Co., Ltd.

Website

https://shunyagroup.com

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Shunya International (宣亚国际, SZSE: 300612) is a Beijing-based publicly listed marketing technology firm providing integrated communications, digital advertising, and AI-powered data technology products to enterprise clients across automotive, technology, retail, finance, and consumer verticals in China.

Ownership category

akta.pro rank

Product category

Integrated Marketing Communications Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Marketing Mix Modeling, Attribution & Propensity Scoring (HDAAAHAH), Customer, Marketing & Sales Consulting (BPAHACAG), Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)

Keywords

• Integrated marketing services
• Digital advertising agency
• Marketing technology platform
• AI content generation
• Brand strategy consulting

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. 数智营销服务: 为客户提供以营销策略及创意内容为核心的品牌全传播整合营销服务，全面覆盖品牌策略、大数据分析、内容营销、媒介投放、出海营销、全员营销到KOX体系运营等多个环节，形成全链路跨渠道整合营销能力。
2. 数字广告服务: 为客户提供品牌广告投放、效果广告投放等广告代理服务，包括以巨量引擎品牌旗下产品客户端为主的互联网平台广告媒介采买、品牌策划、效果优化、短视频创意、内容制作、技术支持等服务。全资子公司星言云汇自2019年代理巨量引擎广告营销业务。
3. 数据技术产品: 依托自研巨浪技术平台为政企类客户提供数字化解决方案，以及基于OrangeGPT的SaaS产品+运营服务的综合解决方案，赋能组织运营和内容管理，提供专属运营服务。

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Shunya International provides integrated marketing communication services across three core segments: digital intelligence marketing (brand strategy, big data analysis, content marketing, media placement, overseas marketing, full-member marketing, and KOX system operations), digital advertising (brand and performance advertising agency services, including ByteDance engine agency through subsidiary Star Words Cloud Hui), and data technology products (SaaS products plus operations services built on the proprietary Julang AI big data analysis platform and OrangeGPT generative AI suite). The company serves enterprise clients with full-funnel solutions spanning brand awareness to sales conversion.

Product overview

宣亚国际是一家营销科技公司，提供数据技术产品服务，核心业务包括数智营销、数字广告和数据技术产品三大板块。公司产品体系以自研的巨浪技术平台（AI大数据分析平台）为核心，结合OrangeGPT（AI内容生成平台）及其衍生工具（AI视频创作平台、AI海报设计工具）提供营销技术服务。数据技术产品包括现场云企业版（企业级融媒体中心）和融媒视频智慧联播网（全域融媒体矩阵），整体采用SaaS产品+运营服务的综合解决方案模式。

Differentiator

Problem solved

Functional benefit

Brands

• 巨浪技术平台 (Julang Technology Platform): Self-developed AI big data analysis platform providing digital solutions for government and enterprise clients
• OrangeGPT
• 现场云企业版 (Xianchang Cloud Enterprise)
• 融媒视频智慧联播网 (Financial Media Video Smart Broadcasting Network)

Products and services

• Digital Intelligence Marketing Services (数智营销服务)
• Digital Advertising Services (数字广告服务)
• Data Technology Products and Services (数据技术产品服务)
• Julang Technology Platform (巨浪技术平台)
• OrangeGPT
• OrangeGPT AI Video Creation Platform (OrangeGPT AI视频创作平台)
• OrangeGPT AI Poster Design Tool (OrangeGPT AI海报设计工具)
• Xianchang Cloud Enterprise (现场云企业版)

Quantifiable outcome

• 极氪效果广告cpl低于考核标准25%，线索重复率降低15%，有效率保持行业top水准
• +6 more outcomes

Named customers25 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• 巨量引擎（字节跳动旗下）coreChannel Partner/ Reseller/ Distributor · 1 January 2019全资子公司星言云汇及其子公司自2019年开始代理巨量引擎品牌旗下产品客户端广告营销业务，是巨量引擎广告营销业务代理商合作伙伴，负责媒介采买、品牌策划、效果优化等服务。
• 上游新闻coreStrategic or Co-development Partner宣亚国际携手上游新闻，共建上游新闻AIGC智媒创新中心，在内容智能化生产、媒体数字化转型等领域开展深度合作。
• 京东科技coreStrategic or Co-development Partner宣亚国际与京东科技签署战略合作协议，共同助力乡村振兴，在农村电商、农产品品牌化、数字营销等领域开展合作。
• RMDS实验室minorStrategic or Co-development Partner宣亚国际携手RMDS实验室，布局数据智能大时代，在大数据分析、人工智能等领域开展合作研究。
• 芒果V基金minorGTM or Marketing Partner宣亚国际和芒果V基金建立战略合作伙伴关系，共同开展公益传播和社会责任项目合作。

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Publicis Groupe: Global advertising holding company with significant China operations (Publicis Greater China). Competes for the same multinational enterprise clients (e.g., automotive OEMs, tech brands) with a broader portfolio of services including creative, media, and data.
• WPP plc: World's largest advertising holding company with major Chinese agency networks (GroupM, Ogilvy, VMLY&R). Direct competitor for global brand client mandates across the same verticals Shunya serves, including automotive.
• Omnicom Group: Global advertising holding group with operations in China serving multinational enterprise clients with integrated advertising, PR, and digital services — overlapping with Shunya's enterprise client roster in automotive and consumer brands.
• Focus Media: China's dominant out-of-home and elevator-screen advertising network with broad enterprise advertising reach. While broader in media format, it competes for the same enterprise marketing budgets as Shunya and serves overlapping automotive and tech clients.
• Dentsu: Global advertising and marketing services group with significant APAC operations. Competes for the same multinational brand communications budgets in automotive and technology verticals across the Asia-Pacific region.

Direct peers

• Hylink Digital Solution: Leading Chinese digital marketing services and media agency, serving similar enterprise clients across automotive, technology, and FMCG verticals with integrated digital campaign capabilities that closely mirror Shunya's core offering.
• LEO Group (利欧股份): Chinese listed digital advertising and marketing group with digital ad placement, content, and martech offerings. Comparable to Shunya in scale, listed-A-share status, and digital-ad-buying capabilities for enterprise clients.
• iClick Interactive Asia Group: Asia-based digital marketing and martech platform providing programmatic advertising, cross-channel media buying, and analytics — comparable to Shunya's Star Words Cloud Hui subsidiary in digital ad buying for enterprise brands.
• BlueFocus Communication Group: China's largest integrated marketing communications group, offering digital marketing, advertising, public relations, and martech services. Closely comparable to Shunya in service breadth, vertical coverage (including auto), and listed Chinese A-share status.

Emerging players

• Accenture Song: Accenture's creative and marketing technology arm, increasingly competing for enterprise martech and digital transformation mandates. Comparable to Shunya's data technology products business in bringing AI and digital operations to enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shunya International