Z Tags
Z Tags, a Datamars livestock-identification brand, designs and sells RFID and visual ear tags, tagging applicators, and accessories for cattle, sheep, goat, swine, and deer farmers, distributing through retailers across six countries.
- Company typePrivate
- Founded2009
- HeadquartersPhoenix, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Z Tags does
Z Tags is a livestock identification brand owned and operated by Datamars Ltd., a New Zealand-based agricultural technology company headquartered at 25 Carbine Rd, Mount Wellington, Auckland. The company designs and sells livestock ear tags and tagging applicators used for individual animal identification and electronic recording across cattle, sheep, goats, swine, and deer, with an active secondary segment supplying live export operators. Its product portfolio spans three tagger applicators (Z1 No-Snag-Tagger, Z2 No-Tear-Tagger with dual-action kick-back jaw, and a Universal Tagger), electronic RFID tags offered in both Half Duplex (HDX) and Full Duplex (FDX-B) transponder variants (F4Z Cattle EID, FET Tags, TagFaster EID), visual management tags (Z1 No-Snag-Tags, Z2 No-Tear-Tags, Feedlot Tags), tissue sampling tags, and accessories including industrial ink markers and replacement pins. Core proprietary technology is concentrated in tagger and tag geometry: self-piercing tips, free-rotating tag designs, and dual-action jaw mechanisms engineered to reduce ear tearing and accelerate wound healing, paired with RFID transponders for electronic identification compatible with industry-standard readers.
Z Tags monetizes exclusively through one-time hardware sales of tags, applicators, and accessories, with no disclosed subscription, SaaS, or recurring software revenue stream. Pricing is not publicly listed; the company directs buyers to a network of independent retailers accessed via country-specific websites and a store locator covering Australia, Brazil, Canada, New Zealand, the United Kingdom, and the United States. The go-to-market motion is therefore channel-partner led, with no direct-to-consumer e-commerce on the company's own domains and no enterprise sales motion evident. Content marketing (videos, user guides, data sheets, FAQs, brochures, order forms, catalog) supports retailer and end-user education. Z Tags holds registered trademarks on its flagship product brands (No-Tear-Tagger, No-Snag-Tagger, Z1, Z2, TagFaster, FET Tags) and operates as part of the broader Datamars livestock brand portfolio, which also includes Tru-Test, Speedrite, NJPhillips, and Simcro.
Z Tags firmographics
Firmographics- Name
- Z Tags
- Legal name
- Datamars Ltd.
- Website
- https://intl.ztags.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Z Tags, a Datamars livestock-identification brand, designs and sells RFID and visual ear tags, tagging applicators, and accessories for cattle, sheep, goat, swine, and deer farmers, distributing through retailers across six countries.
- Ownership category
- akta.pro rank
Z Tags industry classification
Industry- Product category
- Livestock Identification Equipment
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners) (HLAMAFAL)
- akta.pro secondary industry
- Livestock Identification, Traceability & Recordkeeping Services (Tagging, RFID) (AFAEALAF)
Keywords
Where Z Tags is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Z Tags business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Livestock Ear Tags: Sale of physical livestock ear tags including electronic RFID tags (EID), visual ID tags, tissue sampling tags, and feedlot tags. Products are sold as one-time purchases with various sizes and color options.
- Taggers and Accessories: Sale of tagging applicators (No-Tear-Tagger, No-Snag-Tagger, Universal Tagger) and replacement pins. Taggers are sold as durable equipment with replacement parts available.
- Tag Marking Supplies: Sale of No-Fade Ink Markers for tagging - industrial grade markers with fine and broad tips for marking tags.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Z Tags product offering
Product offeringCore offering
Z Tags designs, manufactures, and sells livestock ear identification tags and tagging applicators for cattle, sheep, goats, swine, and deer. The product range includes electronic RFID tags (EID) using HDX and FDX technologies, visual management tags, tissue sampling tags, and feedlot tags, paired with proprietary tagging applicators (Z1 No-Snag-Tagger, Z2 No-Tear-Tagger, Universal Tagger) and accessories such as industrial ink markers and replacement pins.
Product overview
Z Tags is a livestock identification tagging company offering a comprehensive product portfolio of ear tags and tagging applicators for cattle, sheep, goats, swine, and deer. The product line includes three main tagger models (Z1 No-Snag-Tagger for one-piece tags, Z2 No-Tear-Tagger with dual action kick-back jaw, and Universal Tagger for two-piece tags), along with electronic RFID tags (F4Z Cattle EID Tag in HDX/FDX-B, FET Tags, TagFaster EID/VID tags) and visual management tags (Feedlot Tags, Z1 No-Snag-Tags, Z2 No-Tear-Tags). The range spans one-piece and two-piece tag systems in multiple sizes (XL, Large, Medium) with accessories including No-Fade Ink Markers and replacement pins. The company operates as a subsidiary of Datamars and serves international markets including Australia, Brazil, Canada, New Zealand, UK, and US.
Differentiator
Problem solved
Functional benefit
Products and services
- Z1 No-Snag-Tagger One-piece tagging applicator with flip-out pin for fast, easy tag release that eliminates ripped ears. Lightweight and durable, includes a spare pin and ergonomic handles that allow tagging from front or back.
- Z2 No-Tear-Tagger Tagging applicator featuring dual action kick-back jaw and flip-out pin that eliminates ripped and torn ears, promotes healing and tag retention. Ergonomic handles allow tagging from front or back, with no need to change pins between VID and EID tags.
- Universal Tagger Manual applicator for Z Tags two-piece visual and electronic ear tags. Features textured handle, safety clip, and spare pin compartment.
- F4Z Cattle EID Tag Guaranteed security, usability and high retention RFID tag for cattle. Features free rotation design promoting rapid wound healing. Available in HDX and FDX-B frequencies.
- FET Tags Fast and easy to apply single shot tag available in RFID HDX and non-RFID versions. Lightweight material suitable for lambs, goats and small animals with laser print for high visibility.
- TagFaster Multi-Shot Tags Fast and easy to apply multi-shot tag ideal for goats and young lambs. Lightweight material makes it suitable for tagging lambs, goats and small animals.
- Feedlot Tag Short term use tag ideal for live exporters. Features unique loading system for fast, accurate tagging with surgical cutting tip reducing infection risk.
- Z1 No-Snag-Tags One piece tag designed for superior retention with flexible material ensuring tag will not snag, pull out, or break off. Features exclusive self-piercing tag tip for clean incision and faster healing.
- Z2 No-Tear-Tags Two-piece tag with freely rotating design for rapid healing and superior retention. Features tamperproof and non-tamperproof (reusable) options.
- No-Fade Ink Marker Heavy duty industrial grade marker with quick-dry ink that penetrates tag surfaces. Includes fine and broad tips, marks approximately 100 large tags with two coats.
- No-Snag-Tagger Replacement Pin Replacement pin for use exclusively with Z Tags One Piece No Snag Tagger. Spare pin included with each tagger.
- No-Tear-Tagger Replacement Pin Replacement pin for use exclusively with Z Tags No-Tear-Tagger. Spare pin included with each tagger.
Quantifiable outcome
- Promotes faster healing through free-rotating tag design
- +2 more outcomes
Companies that use Z Tags
Customer profileSegments6 records
Ideal customer profiles2 records
Z Tags technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Z Tags partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Datamars LivestockcoreDatamars Livestock is part of the Datamars group, a parent company relationship where Z Tags operates as a brand within the livestock division. The Datamars group also includes Tru-Test, Speedrite, NJPhillips, and Simcro brands.
- Tru-TestminorSibling brand under Datamars group. Tru-Test is another livestock technology brand in the same corporate family as Z Tags.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Z Tags competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
Z Tags social profiles
Digital presenceZ Tags compliance and trust
Trust signalCompliance1 record
Z Tags financial estimates
Financial estimateRevenue estimate
Valuation estimate
Z Tags leadership team
Management profileNumber of profiles
Z Tags funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Z Tags M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Z Tags
What does Z Tags do?
Z Tags designs, manufactures, and sells livestock ear identification tags and tagging applicators for cattle, sheep, goats, swine, and deer. The product range includes electronic RFID tags (EID) using HDX and FDX technologies, visual management tags, tissue sampling tags, and feedlot tags, paired with proprietary tagging applicators (Z1 No-Snag-Tagger, Z2 No-Tear-Tagger, Universal Tagger) and accessories such as industrial ink markers and replacement pins.
Is Z Tags a public or private company?
Z Tags is a private company. It is classified as corporate owned and is currently operating.
When was Z Tags founded?
Z Tags was founded in 2009. It employs 1 to 10 people.
Where is Z Tags based?
Z Tags is headquartered in Phoenix, United States, in the North America region.
How does Z Tags make money?
Three revenue lines are on record. Livestock Ear Tags are the primary driver. The others are taggers and Accessories and tag Marking Supplies.
Does Z Tags have an API?
No public API is recorded for Z Tags.
What industry is Z Tags in?
Z Tags's product category is Livestock Identification Equipment. Its primary akta.pro industry code is HLAMAFAL, Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners), with a secondary code of AFAEALAF, Livestock Identification, Traceability & Recordkeeping Services (Tagging, RFID). Its SIC code is 200.