Z Tags

What Z Tags does

Z Tags is a livestock identification brand owned and operated by Datamars Ltd., a New Zealand-based agricultural technology company headquartered at 25 Carbine Rd, Mount Wellington, Auckland. The company designs and sells livestock ear tags and tagging applicators used for individual animal identification and electronic recording across cattle, sheep, goats, swine, and deer, with an active secondary segment supplying live export operators. Its product portfolio spans three tagger applicators (Z1 No-Snag-Tagger, Z2 No-Tear-Tagger with dual-action kick-back jaw, and a Universal Tagger), electronic RFID tags offered in both Half Duplex (HDX) and Full Duplex (FDX-B) transponder variants (F4Z Cattle EID, FET Tags, TagFaster EID), visual management tags (Z1 No-Snag-Tags, Z2 No-Tear-Tags, Feedlot Tags), tissue sampling tags, and accessories including industrial ink markers and replacement pins. Core proprietary technology is concentrated in tagger and tag geometry: self-piercing tips, free-rotating tag designs, and dual-action jaw mechanisms engineered to reduce ear tearing and accelerate wound healing, paired with RFID transponders for electronic identification compatible with industry-standard readers.

Z Tags monetizes exclusively through one-time hardware sales of tags, applicators, and accessories, with no disclosed subscription, SaaS, or recurring software revenue stream. Pricing is not publicly listed; the company directs buyers to a network of independent retailers accessed via country-specific websites and a store locator covering Australia, Brazil, Canada, New Zealand, the United Kingdom, and the United States. The go-to-market motion is therefore channel-partner led, with no direct-to-consumer e-commerce on the company's own domains and no enterprise sales motion evident. Content marketing (videos, user guides, data sheets, FAQs, brochures, order forms, catalog) supports retailer and end-user education. Z Tags holds registered trademarks on its flagship product brands (No-Tear-Tagger, No-Snag-Tagger, Z1, Z2, TagFaster, FET Tags) and operates as part of the broader Datamars livestock brand portfolio, which also includes Tru-Test, Speedrite, NJPhillips, and Simcro.

Name

Z Tags

Legal name

Datamars Ltd.

Website

https://intl.ztags.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Z Tags, a Datamars livestock-identification brand, designs and sells RFID and visual ear tags, tagging applicators, and accessories for cattle, sheep, goat, swine, and deer farmers, distributing through retailers across six countries.

Ownership category

akta.pro rank

Product category

Livestock Identification Equipment

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Electronic Components & Accessories (3670)

akta.pro primary industry

Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners) (HLAMAFAL)

akta.pro secondary industry

Livestock Identification, Traceability & Recordkeeping Services (Tagging, RFID) (AFAEALAF)

Keywords

• Livestock ear tags
• RFID animal identification
• Electronic ID tags
• Livestock tagging applicators
• Animal identification systems

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Livestock Ear Tags: Sale of physical livestock ear tags including electronic RFID tags (EID), visual ID tags, tissue sampling tags, and feedlot tags. Products are sold as one-time purchases with various sizes and color options.
2. Taggers and Accessories: Sale of tagging applicators (No-Tear-Tagger, No-Snag-Tagger, Universal Tagger) and replacement pins. Taggers are sold as durable equipment with replacement parts available.
3. Tag Marking Supplies: Sale of No-Fade Ink Markers for tagging - industrial grade markers with fine and broad tips for marking tags.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Z Tags designs, manufactures, and sells livestock ear identification tags and tagging applicators for cattle, sheep, goats, swine, and deer. The product range includes electronic RFID tags (EID) using HDX and FDX technologies, visual management tags, tissue sampling tags, and feedlot tags, paired with proprietary tagging applicators (Z1 No-Snag-Tagger, Z2 No-Tear-Tagger, Universal Tagger) and accessories such as industrial ink markers and replacement pins.

Product overview

Z Tags is a livestock identification tagging company offering a comprehensive product portfolio of ear tags and tagging applicators for cattle, sheep, goats, swine, and deer. The product line includes three main tagger models (Z1 No-Snag-Tagger for one-piece tags, Z2 No-Tear-Tagger with dual action kick-back jaw, and Universal Tagger for two-piece tags), along with electronic RFID tags (F4Z Cattle EID Tag in HDX/FDX-B, FET Tags, TagFaster EID/VID tags) and visual management tags (Feedlot Tags, Z1 No-Snag-Tags, Z2 No-Tear-Tags). The range spans one-piece and two-piece tag systems in multiple sizes (XL, Large, Medium) with accessories including No-Fade Ink Markers and replacement pins. The company operates as a subsidiary of Datamars and serves international markets including Australia, Brazil, Canada, New Zealand, UK, and US.

Differentiator

Problem solved

Functional benefit

Products and services

• Z1 No-Snag-Tagger One-piece tagging applicator with flip-out pin for fast, easy tag release that eliminates ripped ears. Lightweight and durable, includes a spare pin and ergonomic handles that allow tagging from front or back.
• Z2 No-Tear-Tagger Tagging applicator featuring dual action kick-back jaw and flip-out pin that eliminates ripped and torn ears, promotes healing and tag retention. Ergonomic handles allow tagging from front or back, with no need to change pins between VID and EID tags.
• Universal Tagger Manual applicator for Z Tags two-piece visual and electronic ear tags. Features textured handle, safety clip, and spare pin compartment.
• F4Z Cattle EID Tag Guaranteed security, usability and high retention RFID tag for cattle. Features free rotation design promoting rapid wound healing. Available in HDX and FDX-B frequencies.
• FET Tags Fast and easy to apply single shot tag available in RFID HDX and non-RFID versions. Lightweight material suitable for lambs, goats and small animals with laser print for high visibility.
• TagFaster Multi-Shot Tags Fast and easy to apply multi-shot tag ideal for goats and young lambs. Lightweight material makes it suitable for tagging lambs, goats and small animals.
• Feedlot Tag Short term use tag ideal for live exporters. Features unique loading system for fast, accurate tagging with surgical cutting tip reducing infection risk.
• Z1 No-Snag-Tags One piece tag designed for superior retention with flexible material ensuring tag will not snag, pull out, or break off. Features exclusive self-piercing tag tip for clean incision and faster healing.
• Z2 No-Tear-Tags Two-piece tag with freely rotating design for rapid healing and superior retention. Features tamperproof and non-tamperproof (reusable) options.
• No-Fade Ink Marker Heavy duty industrial grade marker with quick-dry ink that penetrates tag surfaces. Includes fine and broad tips, marks approximately 100 large tags with two coats.
• No-Snag-Tagger Replacement Pin Replacement pin for use exclusively with Z Tags One Piece No Snag Tagger. Spare pin included with each tagger.
• No-Tear-Tagger Replacement Pin Replacement pin for use exclusively with Z Tags No-Tear-Tagger. Spare pin included with each tagger.

Quantifiable outcome

• Promotes faster healing through free-rotating tag design
• +2 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Datamars LivestockcoreStrategic or Co-development PartnerDatamars Livestock is part of the Datamars group, a parent company relationship where Z Tags operates as a brand within the livestock division. The Datamars group also includes Tru-Test, Speedrite, NJPhillips, and Simcro brands.
• Tru-TestminorOthersSibling brand under Datamars group. Tru-Test is another livestock technology brand in the same corporate family as Z Tags.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/ztagsco
• LinkedInlinkedin.com/company/z-tags

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Z Tags