Football Southcoast

What Football Southcoast does

Football South Coast (FSC) is the official accredited governing body for football in the Illawarra and South Coast region of New South Wales, Australia, affiliated with Football NSW, Football Australia, and FIFA. The organization was incorporated in 2008 through the unification of nine legacy regional football associations (including IFA, IJFA, IAFA, IWFA) and assumed peak-body status with Football NSW on 1 January 2010. Operating from its headquarters at 50 Wyllie Road, Kembla Grange, FSC administers competitions, registrations, referee programs, and development pathways for 50+ affiliated member clubs spanning juniors, youth, men's, women's, masters, and walking football formats.

FSC's product portfolio centers on the Flare-branded development programs (Advanced Skills, Female Development, Goalkeeping, Holiday Clinics, and FSC CUP tournaments), competitive formats including Winter Football, Summer Football, Five-A-Side, and Walking Football, plus coach and referee education, and facility hire at the Ian McLennan Park synthetic pitch. The underlying technology stack is fully third-party: PlayFootball handles registration, Dribl runs the match centre, Skedda manages pitch bookings, Etrainu delivers referee education, and Gow-Gates administers FNSW insurance claims. FSC holds no proprietary technology assets.

Revenue is generated through five streams: annual player registration fees ($79-$293 per player by age and tier), referee registration and match fees ($25-$300 plus match payments), synthetic pitch hire ($100-$250 per hour), development program fees ($35-$350 per participant or team), and signage/advertising. Sponsorship income from 15+ partners (IMB, Peoplecare, Fraternity Club, Illawarra Mercury, Wave FM, Legea Australia, Deploy) supplements operational revenue. As a non-profit company limited by guarantee under ASIC governance, FSC reinvests surplus into regional football development, infrastructure, and competition reform.

Name

Football Southcoast

Legal name

Football South Coast Limited

Website

https://footballsouthcoast.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Football South Coast is the official accredited governing body for football in the Illawarra and South Coast region of NSW, Australia, administering competitions, development programs, referee education, and facility hire for 50+ affiliated member clubs and thousands of participants.

Ownership category

akta.pro rank

Product category

Football Association Services

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211), Other Spectator Sports (711219), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE)

akta.pro secondary industries

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Association Football (Soccer) Leagues (MPAKAAAA), Team & Club Coaching (seasonal team coaching) (HSADAEAF), Rules, Officiating & Referee Associations (Officials/umpires bodies) (MPAKAFAK)

Keywords

• Football association
• Competition management
• Player development
• Referee training
• Sports governance

Headquarters

HQ city

Fairy Meadow

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Player Registration Fees: FSC collects registration fees from players across all age groups and competition levels. Fees vary by age category (6-12, 13-18, Adults 19+), competition tier (Community, Women's Premiership, Men's Premier League), and professional/amateur status. Fees include FFA Levy, FNSW Fees, NSWSI, and FSC Fee components.
2. Referee Registration & Match Fees: Referees pay annual registration fees based on competition level (Senior Premiership $300, Community League $100, Renewing Junior $50, New Level 4 $150 + $33 online). Senior referees also receive match fees paid monthly by the FSC office.
3. Synthetic Pitch Hire: FSC generates revenue from synthetic pitch venue hire at Ian McLennan Park, Kembla Grange. Schools pay $100 per hour; non-FSC club members pay from $250 per hour.
4. Development Program Fees: FSC operates Flare development programs (skills development, goalkeeping, holiday clinics, FSC CUP) at $50-$350 per participant/team per term or event. Summer football registration is $125 per player.
5. Signage & Advertising: FSC sells advertising and signage opportunities at its facilities and grounds, providing businesses advertising exposure within the football community.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Football South Coast administers and governs football (soccer) competitions and development programs across the Illawarra and South Coast region of New South Wales. It organizes seasonal competitions (winter, summer, five-a-side, walking football), Flare-branded player development programs (skills, goalkeeping, female development, holiday clinics), coach and referee education, and operates a synthetic pitch venue hire business at Ian McLennan Park. All services are delivered through a network of 50+ affiliated member clubs under Football NSW and Football Australia accreditation.

Product overview

Football South Coast operates as a football governing association offering a comprehensive portfolio of programs and services for the Illawarra and South Coast region. The core offerings include Flare-branded development programs (Advanced Skills, Female Development, Goalkeeping, Holiday Clinics, Development Term Programs) for junior players aged U6-U16, competitive formats (Winter Football, Summer Football, Five A Side, Walking Football), and educational services (Coach Education, Referee Courses). Supporting services include synthetic pitch hire, insurance and sanctioning, club development support through the Club Changer program, and match management via integrated platforms. The organization is affiliated with Football NSW and Football Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Flare Football: Development program brand for Flare Advanced Skills Term Program, Flare Female Development Program, Flare Goalkeeping Programs, Flare Holiday Clinics, Flare Skills Development Term Programs, and Flare FSC CUP School Holiday Program.
• Ian McLennan Park
• Flare Football Skills Hub

Products and services

• Flare – Advanced Skills Term Program Skills development program for U9-U12 players focusing on advanced football techniques including first touch, 1v1 play, striking the ball, and running with the ball. 10-week term program held at Ian McLennan Park.
• Flare – Female Development Program Girls-only development program for U6-U12 players providing structured training environment under qualified FSC coaching staff while participants continue representing their clubs.
• Flare – Goalkeeping Programs Specialized goalkeeper academy for U8-U16 (Juniors) and U13-U17 (Youth) covering decision-making, communication, resilience and technique.
• Flare – Holiday Clinics School holiday football clinics for boys and girls aged 6-12 delivered by accredited coaches with focus on fun, teamwork and individual development. Includes specialty Goalkeeper and Girls Only clinics.
• Flare – Development Term Program Skills development program for young players aged 6-12 providing structured environment to enhance football fundamentals through expert coaching.
• Flare FSC CUP – School Holiday Program School holiday football competition featuring 4v4 and 6v6 formats with Girls Only and Mixed divisions across U6-U11 age groups. Held at Ian McLennan Park.
• Walking Football Low-impact version of football for all fitness levels and abilities with modified rules (no running, non-contact, ball below head height, no headers). Includes weekly sessions and tournament participation.
• Five A Side Competitions Fast-paced 5-a-side football competitions including Mixed (Monday), Men's Social (Tuesday), and AAW/Women's/Men's O40's (Wednesday) divisions. Also includes junior competition.
• Winter Football Competition Standard winter football season including Junior Competitions (U6-U11 MiniRoos), Youth Competitions (U12-U19), Adult Community leagues, and FSC Premiership Competitions.
• Summer Football Summer football format including Junior Summer 6's and Senior Summer 6's competitions played during warmer months.
• Synthetic Pitch Hire Hiring of synthetic pitch at Ian McLennan Park. Rates: Schools $100/hour, Non-FSC Club Members from $250/hour. Booking via Skedda platform.
• Coach Education Courses Coach certification programs including C Diploma, Foundation of Football Certificate, Foundation of Goal Keeping Certificate, and Mini Roo Coaching Courses.
• Referee Courses Referee training programs including Junior Football Match Official (Level 4) entry-level qualification. Online and practical components with uniform provided.
• Club Changer Development Program Football Australia's Club Development Program helping clubs build welcoming cultures, positive environments, and plan for long-term viability.
• Insurance and Sanctioning Football NSW insurance program covering public liability and personal injury for all registered participants. Sanctioning services for events and activities.

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• IMBcoreGTM or Marketing PartnerIMB Bank is a key financial sponsor of Football South Coast. IMB's logo appears prominently on the FSC homepage as a major sponsor, and their logo is featured in the partner offers section. IMB provides banking services (Business Banking: BSB 641-800, Account 200744102) and sponsor visibility across FSC's digital platforms.
• PeoplecarecoreGTM or Marketing PartnerPeoplecare is a health insurance provider and a major sponsor of Football South Coast's Holiday Clinics program (branded as 'FSC Peoplecare Holiday Clinics'). Their logo is prominently featured on FSC's homepage and holiday clinic materials. Peoplecare provides health insurance and sponsors community football initiatives.
• Fraternity ClubcoreGTM or Marketing PartnerThe Fraternity Club is a major sponsor of Football South Coast and previously served as the headquarters location. The club's logo appears on the FSC homepage and sponsor page. The Fraternity Club also co-brands the 'Fraternity Club Woonona AFC' (Woonona Sharks FC) and provides facilities support.
• Illawarra MercurymajorGTM or Marketing PartnerIllawarra Mercury is the naming sponsor of the 'Illawarra Mercury FSC Senior Summer Sixes' competition. As a regional newspaper and media outlet, they provide media coverage and sponsor visibility for FSC's summer football program.
• Wave FMminorGTM or Marketing PartnerWave FM is a local radio station and sponsor of Football South Coast. Their logo appears on the FSC homepage sponsor section.
• DeploymajorTechnology or IntegrationDeploy is a uniform and apparel partner of Football South Coast. FSC and Deploy announced a partnership extension (January 2026) with club purchase links provided through FSC communications. Deploy supplies playing kits and uniforms for FSC programs including Summer Sixes and Flare development programs.
• Football NSWcoreStrategic or Co-development PartnerFootball NSW is FSC's state governing body, affiliated through FNSW with Football Australia and FIFA. FNSW provides the insurance program (Gow-Gates arranged), sanctioning authority, referee development, and competition frameworks. FSC is the peak affiliated body with FNSW for the Illawarra region.
• PlayFootballcoreTechnology or IntegrationPlayFootball is the national football registration platform used by FSC for all player, referee, and coach registrations. FSC directs all participants to register through PlayFootball (registration.playfootball.com.au). The platform handles fee collection, uniform ordering, and participant data management.
• DriblcoreTechnology or IntegrationDribl is FSC's official match centre platform used for competition fixtures, results, match day administration, team management, and referee appointments. FSC links to fsc.dribl.com from its website. Clubs use Dribl for team nominations, match sheet completion, and competition management.
• Legea AustraliamajorGTM or Marketing PartnerLegea Australia is the official apparel and referee uniform partner of Football South Coast. FSC referee uniforms are sourced from Legea, and Legea operates an online store for FSC-branded referee gear. Legea's logo appears on the FSC sponsors page and uniform pages.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Football Victoria: Victoria's football governing body affiliated with Football Australia. Comparable governance structure, competition management, and development program portfolio at greater scale.
• Football West: Western Australia's football governing body. Comparable as a state-affiliated federation managing club competitions, development programs, and referee accreditation across a defined region.
• Football South Australia: State-level football governing body in South Australia. Comparable in operating model and FIFA affiliation, with broader geographic coverage and similar competition/revenue structure.
• Football Queensland: State-level football governing body providing the same accreditation, competition, and development framework as FSC but at larger scale. Comparable business model and sanctioning authority, with broader geographic scope.

Direct peers

• Capital Football: Football governing body for the ACT and surrounding region, affiliated with Football Federation Australia. Closely comparable in regional scope, member club model, and competition tier structure.
• Northern NSW Football: NNSWF is the FNSW-affiliated governing body for football in northern New South Wales, operating an identical model of club-based competitions, development programs, and referee coordination across a regional territory. Highly comparable in structure, revenue model, and regulatory role.
• Football Tasmania: Tasmania's regional football governing body. Comparable scale, regional mandate, and affiliation-based revenue model with similar member club and competition structure.
• North West NSW Football: Regional football governing body covering the north-west of NSW, affiliated with FNSW. Comparable in regional scope, club membership model, and operating footprint.

Regional players

• AFL South Coast: Regional AFL commission covering the Illawarra and South Coast region. Operates as a regional sports governing body in the same territory as FSC with comparable club ecosystem, sponsorship model, and competition administration role.
• Cricket Illawarra: Regional cricket governing body for the Illawarra region. Comparable in regional sports administration model, club-based delivery, and member registration revenue structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FSC_Official
• YouTubeyoutube.com/channel/footballsouthcoast
• Facebookfacebook.com/FootballSouthCoast
• LinkedInlinkedin.com/company/football-south-coast

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Football Southcoast