IEX

What IEX does

IEX, operated by IEX Media B.V. and headquartered in Amsterdam, is one of the longest-standing Dutch-language financial information platforms, founded in 1999 and serving Dutch retail and serious individual investors under the tagline "Van beleggers voor beleggers." The platform delivers real-time stock quotes across European and U.S. exchanges (AEX, AMX, BEL20, DAX, CAC, US30, NASD100), indices, commodities, cryptocurrencies, currencies, bonds, ETFs, options, and futures, alongside editorial news, columns, liveblog market updates, and an active investor forum (including the Koffiekamer discussion section). Distribution is via the IEX.nl website, native iOS and Android apps, and a standalone Market Monitor desktop application.

The core monetized offering is IEX Premium, a tiered subscription service (Premium at €14.95/mo, Premium Plus at €15.95/mo with digital IEX Expert magazine, and Premium Expert at €22.95/mo with physical magazine delivery), supplemented by a low-friction €8-for-8-weeks promotional trial for new subscribers. Premium content centers on daily professional equity analyses and buy tips, the High Conviction List of stocks targeting minimum 50% returns over 3–5 years, a dividend calendar, the Aandelenselector stock screener, personalized watchlists, monthly "Tip van de Maand" picks, and the biweekly IEX Expert magazine. A separate IEX Pro tier adds third-party expert stock reports and themed newsletters. Free registration provides limited content, with full access gated behind paid tiers.

The business operates on two revenue streams: recurring subscription fees from the three Premium tiers (and IEX Pro), and advertising revenue from displaying partner content, sponsored articles, and banner advertisements to a 1.3M+ reach Dutch investor audience. Marketing is conducted through owned digital channels (website, email newsletters, liveblog), social media (X, LinkedIn, Facebook, Instagram, YouTube, Spotify podcast), and the annual IEX Beleggersdag investor day event. The disclosed analyst team is small (four named analysts with credentials spanning Euronext, Optiver, Beleggers Belangen, and CFA charterholders), and the company is privately held with no disclosed parent, investors, or funding history. Geographic focus is the Netherlands, with no disclosed expansion into adjacent markets.

Name

IEX

Legal name

IEX Media

Website

https://iex.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

IEX is a Dutch retail-investor platform that provides stock quotes, financial news, professional equity analyses, and subscription-based Premium research (including the High Conviction List and IEX Expert magazine) to Dutch-speaking retail and serious individual investors, complemented by an active investor forum and mobile apps.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscriptions: Monthly subscription revenue from tiered Premium plans (Premium, Premium Plus, Premium Expert) providing access to professional analyses, buy tips, IEX Expert magazine, and portfolio tools.
2. Advertising: Advertisement revenues from displaying partner content, sponsored articles, and banner advertisements to the 1.3+ million investor audience.
3. Partner Content: Sponsored articles and partner content from financial service providers, investment platforms, and other related businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

IEX operates an online financial information and investment analysis platform serving Dutch retail and professional investors through IEX.nl. The platform provides free real-time stock quotes, market data, news, and liveblog updates alongside tiered subscription-based Premium services (€13.95-€22.95/month) offering professional stock analyses, daily buy tips, the High Conviction List (stocks targeted for 50%+ returns over 3-5 years), the Aandelenselector stock screening tool, and the biweekly IEX Expert magazine. Revenue is generated primarily through recurring subscriptions and advertising/partner content on a 1.3+ million-reach platform.

Product overview

IEX is a Dutch retail investor platform operated by IEX Media that provides free market data (stock quotes, indices, commodities, crypto, currencies, bonds, ETFs, options, futures) alongside subscription-based Premium services. The core offering is IEX Premium (starting at €14.95/month), which includes unlimited access to stock analyses and buy tips. Premium tiers build on this: Premium Plus adds biweekly digital IEX Expert magazine, while Premium Expert includes physical magazine delivery. Key research products include the High Conviction List (long-term picks with 50%+ return targets), the Aandelenselector stock screener, and dividend calendar. The platform also offers the IEX Forum community, a mobile app, and IEX Pro for professional-grade stock reports. Free access includes real-time quotes, breaking news, and the liveblog.

Differentiator

Problem solved

Functional benefit

Products and services

• IEX Premium Core subscription tier giving unlimited access to daily professional stock analyses and buy tips, including the High Conviction List (select stocks with expected 50%+ return within 3-5 years), dividend calendar, Aandelenselector stock screener, and personalized watchlists. Targeted at Dutch retail investors seeking professional-grade research.
• IEX Premium Plus Enhanced subscription tier that bundles all IEX Premium features with biweekly digital access to the IEX Expert magazine. Targeted at Dutch retail investors who want premium analyses and digital magazine content.
• IEX Premium Expert Top-tier Premium subscription that bundles all IEX Premium benefits with biweekly physical mail delivery of the IEX Expert magazine to the subscriber. Targeted at serious Dutch investors who value tangible long-form research.
• IEX Expert Magazine Biweekly in-depth magazine featuring analyses from the IEX analyst team, exclusive interviews, feature articles on investment trends, options strategies, sector analyses, and macro/commodity information. Distributed digitally and by physical subscription, targeting serious Dutch investors.
• High Conviction List Long-term investment picks list curated by IEX analysts across diverse sectors and regions, with a stated minimum expected return of 50% within a 3-5 year horizon. A flagship research product within the IEX Premium subscription.
• IEX Pro Subscription providing access to professional-grade stock reports or themed newsletters authored by investment experts, for users seeking deeper, expert-driven content on top of the core Premium service.
• Markt Monitor (Market Monitor) Desktop application providing market monitoring capabilities and real-time market data visualization, distributed via a separate domain (monitor.iex.nl). For investors who want a dedicated real-time desktop market dashboard.
• Aandelenselector (Stock Selector) Web-based screening and filtering tool that delivers a clear overview of IEX recommendations, risks, and essential company figures per stock. Customizable to surface results that match a subscriber's strategy. Sold as a standalone Premium tool.
• Dividendkalender (Dividend Calendar) Calendar tool tracking dividend payment dates and ex-dividend dates for listed companies. Sold as a standalone tool within the Premium subscription and used by income-focused Dutch retail investors.
• IEX Mobile App (iOS & Android) Native mobile application providing real-time access to stock quotes, latest tips, recommendations, and Premium content for Dutch investors on the go. Distributed via Apple's App Store and Google Play.
• IEX Forum Investor community discussion platform hosted on iex.nl with subforums including Koffiekamer, active discussions, and stock-specific threads. Enables peer-to-peer idea exchange, threads per ticker, and topic-based conversations.

Quantifiable outcome

• 93% of subscribers rate IEX Premium as Good to Extremely Good
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bloomberg: Global financial news, data, and analytics provider. Overlaps with IEX's news and market-data offering but at much larger scale with institutional orientation; represents the upper bound of investor-information ecosystem competition.
• Morningstar: Global investment research, data, and ratings provider serving retail and institutional investors. Overlaps with IEX in equity research, ratings, screeners, and premium subscriptions, but operates at much broader scale and includes mutual fund and ETF coverage.
• MarketWatch: Major US financial news and market-data site with both free content and subscription features. Comparable to IEX's free news plus subscription content model, though operating at much larger scale and English-language globally.

Direct peers

• TipRanks: Analyst-tracking and investment-research platform with a Premium subscription offering analyst consensus, ratings, and stock-screener tools. Comparable to IEX in monetizing institutional-grade research for retail investors through paid subscriptions.
• Investing.com: Global financial information portal with real-time quotes, news, and Premium subscription services across multiple asset classes. Comparable to IEX in combining free market data and news with paid Pro/Premium features for retail traders.
• Seeking Alpha: Subscription-based investment analysis platform with contributor-driven research and a Premium tier. Directly comparable to IEX Premium in offering free plus paid stock analysis, quant ratings, and a community/forum layer to retail investors.
• Zacks Investment Research: US-focused investment research firm offering stock rankings, earnings estimates, and premium subscription services. Comparable to IEX in monetizing proprietary stock-ranking and recommendation products via recurring subscriptions.
• The Motley Fool: Subscription investment-advisory and stock-picking service offering premium newsletters, stock recommendations, and community features. Directly comparable to IEX Premium in paid recurring content targeting retail investors seeking actionable buy advice.

Regional players

• Finanzen.net: Leading German-language financial information portal with real-time quotes, news, and a Premium subscription product. Comparable to IEX as a regional DACH investor-information platform with subscription monetization and similar product mix.
• Beleggers Belangen: Dutch investment magazine and online platform providing stock picks and analysis to Dutch retail investors. Directly comparable as a domestic Dutch-language competitor serving the same persona; notably, IEX's Head of Analysts previously worked there.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/iexnl
• YouTubeyoutube.com/channel/UC9fR4wJfbEaA__gm0Bb23uA
• Facebookfacebook.com/iexnl
• LinkedInlinkedin.com/company/iex-nl
• Instagraminstagram.com/iex.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IEX