Simi Reizen

What Simi Reizen does

Simi Reizen B.V. is a privately held Dutch tour operator headquartered in Apeldoorn, Netherlands, founded in 2010, that organizes active group travel packages for young adults primarily in the 18-32 and 28-38 age brackets, plus a specialized 18-24 summer line. The company operates a direct-to-consumer model through its website (simi-reizen.nl), supported by phone and email sales, a content/knowledge-base property (kennis.simi-reizen.nl), destination blogs, and choice-help quizzes, with all content in Dutch serving the Netherlands and Belgium markets. Its product catalog spans more than 40 destinations across Europe, Asia, the Americas, Africa, and the Middle East, with package pricing typically ranging from approximately €936 to €3,456 depending on destination and duration, and a standard 25% deposit / 42-day-before-departure balance payment schedule. The company holds ANVR, SGR, and ANVR Calamiteitenfonds certifications that provide Dutch consumer protection and financial guarantees, and it self-describes as the largest Dutch provider of group travel and single (solo) travel for young adults.

The underlying technology is a straightforward web-based booking platform with a customer portal branded "Mijn Simi" for managing reservations and accessing group composition information once departure guarantees are met; no proprietary AI, app, or API capabilities are disclosed, and distribution is direct-only with no third-party resellers. Commercial mechanics are package-based: flights, accommodation, excursions, and transfers are bundled into inclusive trip prices, and roughly 70% of travelers book solo, with the company normalizing single booking through age-matched group composition previews. The business model is entirely transactional consumer travel with one-time package purchases, supported by a team of 11-50 employees that delivered 3,000+ travelers and 50,000+ overnight stays in the most recent year; revenue is not publicly disclosed and the company is independently owned with no disclosed institutional investors or funding rounds.

Name

Simi Reizen

Legal name

Simi Reizen

Website

https://simi-reizen.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Simi Reizen B.V. is a privately held Dutch tour operator based in Apeldoorn that organizes active group travel packages for young adults aged 18-38 across 40+ destinations worldwide, sold direct-to-consumer via its website with inclusive flights, accommodation, excursions, and transfers.

Ownership category

akta.pro rank

Product category

Youth Group Travel Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (56151)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Group & Small-Group Custom Itinerary Planning (THAKAOAF), Alumni, Reunion & Affinity Group Educational Travel (THAKAGAJ)

Keywords

• Group travel packages
• Youth group tours
• Single traveler tours
• Adventure group trips
• Solo group holidays

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Package Holiday Bookings: One-time package holiday bookings that include transportation (flights), accommodation, excursions, and transfers. Customers pay a deposit (25% of trip cost) when booking more than 6 weeks before departure, with the remainder due 42 days before departure. Prices range from approximately €936.50 to €3,456.50 depending on destination and duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Simi Reizen organizes all-inclusive group travel packages for young adults aged 18-32 and 28-38, covering 40+ destinations across Europe, Asia, Africa, the Middle East, and the Americas. Each package bundles flights, accommodation, excursions, and transfers, with most travelers booking solo (70%+) while traveling in age-matched groups. Pricing ranges from approximately €936.50 for shorter European trips to €3,456.50 for longer long-haul itineraries, with a 25% deposit structure.

Product overview

Simi Reizen is the largest Dutch provider of group trips and single travel packages for young adults, operating a platform with multiple product lines across fixed age categories (18-32, 28-38, and 18-24 years). The core offering consists of group trips with inclusive transport, accommodation, excursions, and transfers to 40+ destinations worldwide. The product portfolio includes destination-specific travel packages (Europa, Azië, Afrika/M-Oosten, USA/Canada, Midden/Zuid-Amerika), specialized winter travel packages, and last-minute deals. All products emphasize solo booking with group travel, with approximately 70% of travelers booking alone. The company positions itself as a provider combining adventure with comfort, offering pre-planned itineraries with included activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Groepsreizen 18-32 jaar Group trips for young adults aged 18-32 to 40+ destinations worldwide, with inclusive transport, accommodation, excursions, and transfers. Approximately 70% of travelers book solo and join age-matched groups.
• Groepsreizen 28-38 jaar Group trips for travelers aged 28-38 offering more mature group dynamics and a balance between adventure and comfort, targeting young professionals seeking like-minded travel companions.
• Groepsreizen 18-24 jaar Specialized group trips for younger travelers aged 18-24 offered during summer periods with age-specific departure dates for students and young adults seeking age-appropriate group dynamics.
• Single Reizen Single travel packages where individuals book alone but travel together with age-matched groups; not dating-focused and emphasizing social group travel for solo bookers with a minimum of 70% solo travelers per trip.
• Winterreizen Winter travel packages including Sweden/Lapland winter trips featuring husky sled tours, snowmobile safaris, northern lights spotting, and cross-country skiing, available for ages 18-32 and 28-38.
• Lastminute Reizen Last-minute group travel deals featuring remaining spots on scheduled departures at discounted rates.
• Europa Groepsreizen European group trips covering Albania, the Balkans, Bulgaria, France, Greece, Ireland, Italy, Croatia, Norway, and Sweden.
• Azië Groepsreizen Asia group trips covering Cambodia, China, the Philippines, Indonesia/Bali, Sri Lanka, Malaysia, Thailand, and Vietnam.
• Afrika en Midden-Oosten Groepsreizen Africa and Middle East group trips covering Egypt, Jordan, Morocco, Tanzania, and South Africa.
• USA & Canada Groepsreizen USA and Canada group trips covering California, Grand Tour of the West, New York, Washington D.C., the Deep South, Florida, New England, Wild USA, and Canada.
• Midden & Zuid-Amerika Groepsreizen Central and South America group trips covering Costa Rica and Mexico.

Quantifiable outcome

• 70%+ of travelers book solo, normalizing the solo booking experience
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• ANVRminorOthersDutch travel association (Algemene Nederlandse Vereniging van Reisondernemingen). ANVR membership signifies adherence to industry standards and consumer protection guidelines. Members follow ANVR travel conditions.
• SGRminorOthersStichting Garantiefonds Reisgelden (Travel Guarantee Fund). SGR membership provides financial protection for travelers, ensuring refund of payments if the travel organization becomes insolvent.
• ANVR CalamiteitenfondsminorOthersANVR Calamiteitenfonds provides additional consumer protection for trips disrupted by emergencies.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• TUI Nederland: TUI is a major incumbent Dutch tour operator and OTA offering group, family, and youth-travel packages — broader portfolio than Simi but overlapping on Dutch-speaking customers and inclusive package tours.

Regional players

• VakantiePiraten: VakantiePiraten is a Dutch deal-aggregation platform for package holidays and tours; comparable Dutch-speaking audience and package-product overlap but operates as a deal marketplace rather than an operator.
• Travelbird: Travelbird (now Traveldeal) is a Dutch online travel retailer focused on discounted package deals; it competes for the same Dutch consumer but with a discount-led rather than age-banded positioning.

Direct peers

• Djoser: Djoser is a Dutch group tour operator offering small-group adventure trips to worldwide destinations with a similar age-neutral but active-traveler focus, competing head-to-head with Simi for Dutch-language group travel demand.
• Intrepid Travel: Intrepid Travel operates small-group, experience-led tours across many of the same destinations Simi serves, with comparable active-adventure positioning and inclusive pricing for similar traveler ages.
• G Adventures: G Adventures runs small-group adventure tours worldwide with an emphasis on solo-friendly bookings and social group dynamics — directly comparable to Simi's solo-booking, group-travel hybrid model.
• Contiki: Contiki operates escorted group tours for 18-35 year-olds globally, with strong brand recognition in youth group travel — directly comparable to Simi's 18-32 and 28-38 cohorts, multi-destination itineraries, and inclusive package model.
• Travelista: Travelista is a Dutch operator offering group and solo-friendly trips aimed at younger Dutch travelers with similar inclusive package structure, overlapping directly with Simi's 18-35 customer segment.
• Sawadee: Sawadee is a Dutch tour operator specializing in group trips for younger adults, with worldwide destinations and inclusive packages — a near-overlap with Simi's core 18-35 demographic and product structure.
• EF Ultimate Break: EF Ultimate Break targets 18-29 year-olds with curated group trips, all-inclusive pricing, and similar age-band demographic focus, making it one of the closest global peers to Simi's 18-32 product line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SimiReizen
• LinkedInlinkedin.com/company/simi-reizen-b-v-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simi Reizen