Wecountancy

What Wecountancy does

Wecountancy is a Dutch accountancy and advisory firm serving MKB (small and medium-sized business) entrepreneurs across the Netherlands from three office locations: its Noordwijk headquarters (which also houses the audit team), plus regional offices in Gouda and Hoofddorp. The firm was formed in 2023 through the merger of the Activa Groep and the Zirkzee Groep, and operates as a privately held, independent practice under a unified brand. Its offering is organized around six service lines — accountancy and financial administration, tax advisory and filings, statutory audits (covered by an AFM license), payroll administration and HR, expat services (work permits, 30% ruling, A1 declarations), and finance & planning (financing, business transfers, restructuring) — supplemented by a sustainable entrepreneurship advisory focused on EIA, MIA, VAMIL, and SDE subsidies.

The firm delivers services through a specialized team structure (compilation practice of approximately 31, audit team of 8, payroll team of 6, HR team of 2) totaling within the 51–100 employee range. The technology backbone is a stack of third-party professional services platforms — Exact Online for accounting, Silverfin for compilation/annual reporting, Caseware and Continuous Auditor for audit engagements, Nextens for tax, Nmbrs and Gearsoft for payroll, and PKI for digital document signing — with no proprietary technology assets disclosed. The firm holds regulatory credentials including an AFM statutory audit license, a Horizontaal Toezicht covenant with the Dutch Tax Authority, and memberships in SRA, RB, NIRPA, and NBA.

Wecountancy's revenue model is recurring subscription/professional-services based, with engagement structures tailored to client needs across SMB and mid-market segments including healthcare, welfare, childcare, trading, production, and service-sector organizations. GTM motion is sales-led and relationship-driven, positioning accountants as 'sparring partners' rather than transactional processors. Pricing is not publicly disclosed, and no external funding events, revenue figures, or large anchor customer logos are present in the source data, limiting visibility into commercial scale.

Name

Wecountancy

Legal name

Wecountancy

Website

https://wecountancy.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Wecountancy is a privately held Dutch accountancy and advisory firm formed in 2023 through the merger of Activa Groep and Zirkzee Groep, serving MKB entrepreneurs across the Netherlands with accountancy, tax, audit, payroll, expat, and finance-planning services from offices in Noordwijk, Gouda, and Hoofddorp.

Ownership category

akta.pro rank

Product category

Accounting and Advisory Services

NAICS

Offices of Certified Public Accountants (541211)

akta.pro primary industry

General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC)

akta.pro secondary industries

Accounts Payable (Invoice Processing, 2/3-Way Match, Vendor Payments) (BPAAAGAA), Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB)

Keywords

• Accounting services
• Tax advisory
• Statutory audit
• Payroll administration
• Business advisory

Headquarters

HQ city

Noordwijk

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Accounting and Financial Administration: Core accounting services including bookkeeping, financial administration, and year-end reporting for Dutch businesses of all sizes from sole proprietorships to BV structures.
2. Tax Advisory and Compliance: Tax filing services for income tax (IB) and corporate tax (VPB), tax advisory, wealth and pension planning, and sustainable entrepreneurship tax benefits (EIA, MIA, VAMIL, SDE subsidies).
3. Audit Services: Statutory audits, annual accounts audits, pre-audit preparation, and other assurance services. Firm holds AFM license for conducting statutory audits.
4. Payroll Administration and HR: Full-service payroll processing, international payroll (split salary, shadow payroll, 30% ruling), HR advisory, and labor law consultation.
5. Expat Services: Comprehensive expat support including work permits, 30% ruling applications, A1 declarations, and assistance with Dutch establishment for foreign employers.
6. Finance and Planning: Business financing (97% success rate on financing applications), business succession and M&A advisory, restructuring, business plans, and financial forecasting.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wecountancy is a Dutch accounting and advisory firm providing accountancy, financial administration, tax advice and filings, statutory audits, payroll and HR services, expat services, and finance and business planning to Dutch SME entrepreneurs. The firm was formed in 2023 through the merger of Activa Groep and Zirkzee Groep, holds an AFM license for statutory audits, and operates from three offices in the Netherlands (Noordwijk, Gouda, Hoofddorp).

Product overview

Wecountancy is an accounting and advisory firm offering a comprehensive portfolio of professional services organized across six core service lines: Accountancy en financiële administratie, Fiscaal advies en belastingaangiften, Audits, Salarisadministratie & HR, Expat services, and Finance & planning. The firm was formed in 2023 through the merger of Activa Groep and Zirkzee Groep. Services are delivered through specialized teams (Samenstel, Audit, Fiscaal, Salaris, HR, and Expat services) using integrated software platforms including Exact Online for accounting, Silverfin for annual reporting, Caseware for audits, Nextens for tax, and Nmbrs/Gearsoft for payroll. The offering combines advisory, compliance, and assurance services targeting Dutch MKB (SME) entrepreneurs, with a focus on sustainable entrepreneurship and international payroll for expats.

Differentiator

Problem solved

Functional benefit

Products and services

• Accountancy and Financial Administration Comprehensive accounting and financial administration services including bookkeeping, VAT returns, annual accounts preparation, interim financial statements, financial forecasting, and pre-audit preparation for Dutch SME clients.
• Tax Advisory and Tax Returns Tax advisory and tax filing services covering income tax (IB), corporate tax (VPB), VAT, wealth and pension planning, gift and inheritance tax planning, and sustainable entrepreneurship subsidies (EIA, MIA, VAMIL, SDE).
• Audit Services Statutory audits, annual accounts verification, pre-audit preparation, and other assurance engagements including subsidy reconciliations and loan verifications. Firm holds AFM license for conducting statutory audits.
• Payroll Administration and HR Full-service payroll processing, payroll audit/control, HR advisory, labor law consultation, and international payroll support for Dutch employers.
• Expat Services Expat services covering work permits, 30% ruling applications, A1 declarations, international payroll (split salary, shadow payroll), and assistance with Dutch establishment for foreign employers.
• Finance and Planning Business financing (97% success rate on financing applications), business succession and M&A advisory, corporate restructuring, business plans, and financial forecasting.
• Sustainable Entrepreneurship Advisory Sustainable entrepreneurship advisory covering EIA, MIA, VAMIL subsidies, and sustainable investment analysis for Dutch entrepreneurs.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• BDO Netherlands: BDO Netherlands is the Dutch member of the global BDO network, offering the full suite of audit, tax, advisory, and accountancy services across enterprise and mid-market — a larger incumbent competing for the same Dutch mid-market clients Wecountancy serves.
• RSM Netherlands: RSM Netherlands is the Dutch office of the RSM international mid-tier network, providing audit, tax, and consulting services to mid-market and growth companies — a comparable broader incumbent operating in the same Dutch mid-market segment.
• Mazars Netherlands: Mazars Netherlands is the Dutch practice of the global Mazars network, delivering audit, tax, and advisory services to mid-market and large clients — a broader incumbent with overlapping capabilities in the same Dutch professional services space.

Direct peers

• Flynth: Flynth is one of the largest Dutch accounting and advisory firms focused on SMEs, entrepreneurs, and the agricultural sector, offering accountancy, tax, audit, and advisory services — directly comparable to Wecountancy's full-service MKB focus.
• Baker Tilly Netherlands: Baker Tilly Netherlands is the Dutch member of the Baker Tilly international network, serving mid-market and SME clients with audit, tax, and advisory services — overlapping with Wecountancy's mid-market Dutch service portfolio while bringing international network resources.
• HLB Netherlands: HLB Netherlands is the Dutch arm of the global HLB accounting network, providing accountancy, tax, audit, and advisory services to mid-market clients — directly comparable in service mix and customer segment to Wecountancy.
• Joanknecht: Joanknecht is a regional Dutch accounting and advisory firm offering accountancy, tax, audit, payroll, and corporate finance to entrepreneurs and mid-market clients — comparable in scope and Dutch SME focus to Wecountancy.
• Accon AVM: Accon AVM is a Dutch mid-market accounting and advisory firm serving SMEs and mid-market clients across accountancy, tax, and corporate finance — closely matching Wecountancy's multi-disciplinary MKB service portfolio.
• Countus: Countus is a Dutch accounting and advisory firm targeting SME entrepreneurs and the agricultural sector with accountancy, tax, payroll, and M&A services — a direct competitor to Wecountancy in the Dutch MKB space.
• Van Oers Accountancy & Advies: Van Oers is a Dutch mid-tier accounting and advisory firm serving MKB clients with accountancy, tax, audit, and corporate finance services, organized across multiple regional offices — directly comparable to Wecountancy's regional, multi-service Dutch MKB model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wecountancynederland
• Instagraminstagram.com/wecountancy

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wecountancy