Bring
Bring is the corporate-market brand of Norway's state-owned Posten Bring Group, providing parcel delivery, freight forwarding, fulfilment (Shelfless), and mail services to e-commerce businesses, corporate B2B customers, and private senders across eight European countries.
- Company typePrivate
- Founded2005
- HeadquartersOslo, Norway
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
Bring firmographics
Firmographics- Name
- Bring
- Legal name
- Posten Bring AS
- Website
- https://bring.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Bring is the corporate-market brand of Norway's state-owned Posten Bring Group, providing parcel delivery, freight forwarding, fulfilment (Shelfless), and mail services to e-commerce businesses, corporate B2B customers, and private senders across eight European countries.
- Ownership category
- akta.pro rank
Bring industry classification
Industry- Product category
- Logistics Services
- NAICS
- Couriers and Express Delivery Services (492110), Postal Service (491110)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Returns-Enabled Standard Parcel (Integrated Forward + Reverse) (TLAAACAK)
- akta.pro secondary industries
- Postal & Hybrid Mail/Parcel Cross-Border (UPU/Postal Operators) (TLACAKAG), Dropshipping & Supplier Fulfillment Services (CRAFAMAJ)
Keywords
Where Bring is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Bring business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Logistics and Delivery Services: Bring generates revenue through fees for various logistics services including parcel delivery, pallet shipping, freight forwarding (air, sea, rail, road), intermodal transport, and mail services within and between Nordic countries.
- Fulfilment Services (Shelfless): Subscription-like fees for warehouse storage, picking, packing, and returns handling through automated fulfilment centres. Customers pay for storage space used and order volume processed.
- API and Integration Services: API access fees for enterprise customers requiring programmatic access to shipping, tracking, order management, warehousing, invoicing and reporting capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Parcel and pallet services with zone-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Bring product offering
Product offeringCore offering
Bring is the corporate market brand of Posten Bring Group, providing parcel, pallet and mail distribution, freight forwarding (air, sea, rail, road), and e-commerce fulfilment across the Nordics and select European markets. Its flagship Shelfless solution delivers end-to-end automated warehousing, picking, packing, delivery and returns handling using Autostore robotics, supported by the Mybring digital self-service portal and a comprehensive API ecosystem.
Product overview
Bring is the corporate market brand of Posten Bring Group, a Nordic logistics and postal services provider operating across Norway, Sweden, Denmark, Finland, Netherlands, UK, Belgium, and Poland. The product portfolio centers on Shelfless, a flagship fulfillment solution offering end-to-end e-commerce logistics with automated warehousing in Oslo and Stockholm. Supporting this core offering are Mybring, a digital self-service portal for booking, tracking, and administration; International Freight Forwarding services (air, sea, intermodal); Mail Services; and Distribution within the Nordics. Bring Ventures, established in 2019, manages a portfolio of 11 technology companies focused on e-commerce, sustainability, and innovative solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Shelfless: A seamless logistics and fulfillment solution for e-tailers and distributors entering Nordic e-commerce markets. Offers one-stop warehousing, picking, packing, delivery, and returns handling with automated warehouses in Oslo and Stockholm.
Products and services
- Shelfless Fulfillment Service End-to-end automated e-commerce fulfilment service for international e-tailers and distributors, including inventory storage, picking, packing, delivery, and returns handling with same-day and next-day delivery in major Nordic cities via Autostore robotics warehouses in Oslo and Stockholm. Requires minimum 20 orders/day.
- Mybring Self-Service Platform
Quantifiable outcome
- Same-day and next-day deliveries to Nordic customers
- +2 more outcomes
Companies that use Bring
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Bring technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Bring partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TietoEvry Norway AScoreTietoEvry Norway AS is listed as a subcontractor for Bring's operations (Org nr 933 012 867). Provides IT services and infrastructure support.
- Tata Consultancy Services LimitedcoreTata Consultancy Services Limited is listed as a subcontractor for Bring's operations (Org nr 990 130 124). Provides technology and IT services.
- RAJAminorRAJA is one of Europe's largest packaging suppliers. Bring collaborated with RAJA for sustainable packaging insights, featuring RAJA's customer advisor in content about sustainable packaging solutions for e-commerce.
- IPSOSminorIPSOS conducts consumer research and surveys in collaboration with Bring Research. Both qualitative and quantitative surveys are conducted, including test shopping exercises in Scandinavian online stores.
Scale indicators3 records
Recent moves9 records
Expansion highlights6 records
Bring competitors and assessment
Company assessmentBroad incumbents
- DHL Express / Deutsche Post DHL: DHL is the global logistics incumbent operating express, parcel, freight forwarding, and supply chain services. It is a broad incumbent peer to Bring, offering overlapping international parcel and cross-border e-commerce capabilities at much larger scale and global reach.
- FedEx: FedEx is a global express transportation and logistics provider competing in international parcel and freight forwarding. It is a broad incumbent peer to Bring, with greater scale, brand recognition, and global network reach.
- Kuehne+Nagel: Kuehne+Nagel is one of the world's largest freight forwarders with strong Nordic presence. It is a broad incumbent peer to Bring's International Freight Forwarding service line, particularly in air, sea, and intermodal transport for B2B customers.
- DB Schenker: DB Schenker is a global logistics provider offering land transport, air/ocean freight, and contract logistics. It is a broad incumbent peer to Bring's freight forwarding and distribution services, with overlapping European road/rail/air offerings and Nordic operations.
- UPS (United Parcel Service): UPS is a global parcel and logistics incumbent serving B2B and B2C customers worldwide. It is a broad incumbent peer to Bring's parcel delivery and freight forwarding services, with significantly greater scale and broader geographic coverage.
Direct peers
- PostNord: PostNord is the Swedish-Danish postal operator providing mail, parcel, and logistics services across the Nordic region. It is the most direct peer to Bring, serving overlapping Nordic B2B and e-commerce customers with a comparable postal incumbent footprint and similar cross-border ambitions.
- DPD (GeoPost / Le Groupe La Poste): DPD is one of Europe's largest parcel delivery networks, owned by French postal group La Poste. It is a direct peer to Bring, offering parcel, e-commerce delivery, and returns-enabled services across the same European geographies Bring serves.
- DSV: DSV is a Denmark-headquartered global freight forwarding and logistics provider with deep Nordic roots. It is a direct peer to Bring's International Freight Forwarding and Distribution services, competing for Nordic and European B2B freight contracts.
- GLS (General Logistics Systems): GLS is a European parcel delivery network owned by Royal Mail/IDS, offering B2B and B2C parcel services across Europe. It is a direct peer to Bring's parcel and e-commerce delivery operations across Norway, Sweden, Denmark, Netherlands, Belgium, and other European geographies.
- Posti (Posti Group): Posti is Finland's national postal operator offering parcel, freight, and e-commerce fulfillment services. It is a direct Nordic peer, particularly relevant now that Bring is exiting Finland, and overlaps on parcel delivery, returns, and B2B logistics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Bring social profiles
Digital presenceBring compliance and trust
Trust signalCompliance1 record
Bring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bring leadership team
Management profileNumber of profiles
Profiles3 records
Bring subsidiaries and ownership
Company hierarchySubsidiaries10 records
Bring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bring
What does Bring do?
Bring is the corporate market brand of Posten Bring Group, providing parcel, pallet and mail distribution, freight forwarding (air, sea, rail, road), and e-commerce fulfilment across the Nordics and select European markets. Its flagship Shelfless solution delivers end-to-end automated warehousing, picking, packing, delivery and returns handling using Autostore robotics, supported by the Mybring digital self-service portal and a comprehensive API ecosystem.
Is Bring a public or private company?
Bring is a private company. It is classified as state government owned and is currently operating.
When was Bring founded?
Bring was founded in 2005. It employs 5,001 to 10,000 people.
Where is Bring based?
Bring is headquartered in Oslo, Norway, in the Europe region.
How does Bring make money?
Three revenue lines are on record. Logistics and Delivery Services are the primary driver. The others are fulfilment Services (Shelfless) and API and Integration Services.
Who are Bring's main competitors?
Broad incumbents on record are DHL Express / Deutsche Post DHL, FedEx, Kuehne+Nagel, DB Schenker and UPS (United Parcel Service). Direct peers are PostNord, DPD (GeoPost / Le Groupe La Poste), DSV, GLS (General Logistics Systems) and Posti (Posti Group).
Does Bring have an API?
Yes. Bring offers a comprehensive REST API ecosystem supporting JSON and XML formats for developers to integrate logistics services. The APIs cover multiple domains: Checkout (Shipping Guide API, Pickup Point API, Address API, Postal Code API), Booking (Booking API, Bulksplit API, Customer Info API, Customs API, Pickup API, Shipment API), Tracking (Modify Delivery API, Tracking API, Event Cast API), Warehousing (Send order/article update, Receive order/article update, Pull order/article), Analytics (Reports API, Documents API, Invoice API), and Order Management (Order Management API supporting both REST and SOAP). Authentication requires a Mybring user account with an API key, using headers X-Mybring-API-Uid, X-Mybring-API-Key, and X-Bring-Client-URL. Some APIs require additional authorization with specific rights (financial, reports, documents) managed through customer administration in Mybring. Developer documentation is at developer.bring.com/api.
What industry is Bring in?
Bring's product category is Logistics Services. Its primary akta.pro industry code is TLAAACAK, Returns-Enabled Standard Parcel (Integrated Forward + Reverse), with a secondary code of TLACAKAG, Postal & Hybrid Mail/Parcel Cross-Border (UPU/Postal Operators). Its NAICS code is 492110 and its SIC code is 4210.