What LVM Versicherung does

LVM Versicherung is a German mutual insurance association (Versicherungsverein auf Gegenseitigkeit) founded in 1896 and headquartered in Münster, Germany. The company is owned by its policyholders rather than external shareholders, returning excess premiums to members rather than distributing profits, and ranks among the Top 20 insurers in Germany. LVM operates through a nationwide field sales network of over 2,125 independent Vertrauensleute (trust agents) who provide personalized on-site insurance consultation as the primary go-to-market motion, supplemented by digital self-service through the Meine LVM customer portal, eVB electronic insurance confirmation, and an online vehicle registration service.

The company offers a comprehensive multi-line insurance portfolio spanning personal and commercial segments. Core personal lines include Kfz-Versicherung (motor), Hausratversicherung (home contents), Wohngebäudeversicherung (building), Privathaftpflicht (personal liability), Unfallversicherung (accident), Berufsunfähigkeit (occupational disability), private health and supplementary health insurance, Rechtsschutz (legal expense), and Reiserücktritt (travel cancellation). Specialized products include Elektroauto-Versicherung with a 10% EV premium discount, Oldtimer-Versicherung, Motorrad-Versicherung, and pet insurance. Commercial offerings (Gewerbekunden) include Betriebshaftpflicht (business liability), Maschinenversicherung (machine), Transportversicherung, Photovoltaikversicherung (solar), and Cyber-Versicherung. Retirement products encompass the LVM Lebensversicherungs-AG life subsidiary, fondsgebundene Rentenversicherung, Risikoleben (term life), and the new Altersvorsorgedepot launching January 2027 with up to €540 in annual state subsidies; the Unterstützungskasse FutureNow occupational pension uses an LVM World ESG fund managed by Amundi.

Revenue is generated through recurring insurance premiums across 15.5 million active contracts, with pricing determined per-customer via the agent channel rather than standardized public rates. Add-on modules such as LVM-FahrerKasko, LVM-Schutzbrief, LVM-RabattSchutz, GAP-Deckung, and LVM-AuslandPlus extend core policies. The company processes approximately 3,767 claims per day, employs over 12,220 people across headquarters and field agencies, and has been repeatedly recognized by FOCUS-MONEY as Germany's fairest motor, accident, occupational pension, and commercial insurer in 2024 and 2025.

Name

LVM Versicherung

Legal name

LVM Versicherung

Website

https://lvm.de

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

LVM Versicherung is a German mutual insurance association (Versicherungsverein auf Gegenseitigkeit) founded in 1896, serving 15.5 million contracts across personal and commercial lines via 2,125+ independent trust agents nationwide and ranked among Germany's Top 20 insurers.

Ownership category

akta.pro rank

Product category

Personal and Commercial Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Other Insurance Funds (52519)

akta.pro primary industry

General Liability Insurance (FSAJAMAE)

akta.pro secondary industry

Supplemental/Voluntary Group Term Life (Employee-Paid) (FSAIADAB)

Keywords

• Property and casualty insurance
• Motor vehicle insurance
• Health insurance products
• Occupational pension schemes
• Liability insurance coverage

Headquarters

HQ city

Munster

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: LVM generates revenue primarily through insurance premiums paid by policyholders. As a Versicherungsverein auf Gegenseitigkeit (mutual insurance association), the company is owned by its policyholders and operates on a not-for-profit basis, returning excess premiums to customers rather than distributing to shareholders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

LVM Versicherung is a German mutual insurance association (Versicherungsverein auf Gegenseitigkeit) that underwrites and distributes a comprehensive portfolio of personal and commercial insurance products, including motor vehicle, liability, property, health, legal expense, accident, travel, pet, life, and pension insurance. The company sells primarily through a nationwide network of over 2,125 local trust agents (Vertrauensleute) who provide on-site consultation, supplemented by digital self-service via the Meine LVM portal.

Product overview

LVM Versicherung is a German insurance company offering a comprehensive portfolio of insurance and financial products. The core offering consists of vehicle insurance (auto, motorcycle, electric vehicles, classic cars), property insurance (home contents, buildings), liability insurance (personal, business, specialized), health insurance (private and supplementary), and retirement/pension products. The company operates as a Versicherungsverein auf Gegenseitigkeit (mutual insurance association). The Altersvorsorgedepot represents a new state-subsidized retirement savings product launching January 2027. The Unterstützungskasse FutureNow is a key company pension module that combines classical capital investment with ESG fund-based investment managed by Amundi. Digital services include Meine LVM customer portal, eVB electronic insurance confirmation, THG quota application, and vehicle registration services. Add-on modules such as LVM-Schutzbrief, LVM-RabattSchutz, and GAP-Deckung extend the core insurance products. Business customers have access to specialized commercial insurance including cyber, machine, transport, and photovoltaic insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Kfz-Versicherung (Auto Insurance) Comprehensive vehicle insurance including mandatory liability coverage, partial casco, and full comprehensive coverage with various supplementary modules for private vehicle owners in Germany.
• Elektroauto-Versicherung (Electric Car Insurance) Specialized insurance for electric vehicles featuring all-risk coverage for drive batteries, charging stations, update guarantees, and a 10% premium discount for electric vehicle owners.
• Oldtimer-Versicherung (Classic Car Insurance) Specialized insurance for vintage and classic vehicles with agreed value coverage and special terms tailored to classic car collectors.
• Motorrad-Versicherung (Motorcycle Insurance) Insurance for motorcycles including liability, partial, and full comprehensive coverage.
• Privathaftpflichtversicherung (Personal Liability Insurance) Insurance covering personal liability claims from third parties for bodily injury, property damage, or financial losses for private individuals.
• Hausratversicherung (Home Contents Insurance) Insurance protecting household contents against damage, theft, and natural hazards for private households.
• Wohngebäudeversicherung (Building Insurance) Insurance for residential buildings against fire, water damage, natural hazards, and other covered perils for property owners.
• Private Krankenversicherung (Private Health Insurance) Comprehensive health insurance for individuals not covered by statutory health insurance, including coverage for medical treatment, hospital stays, and dental care.
• Krankenzusatzversicherungen (Health Supplementary Insurance) Supplementary health insurance products including dental, nursing care, and hospital add-ons to statutory health insurance.
• Unfallversicherung (Accident Insurance) Insurance providing financial protection and rehabilitation support following accidents, with coverage for medical expenses and disability benefits.
• Berufsunfähigkeitsversicherung (Occupational Disability Insurance) Insurance providing income protection if the policyholder becomes unable to work due to occupational disability.
• Rechtsschutzversicherung (Legal Expense Insurance) Insurance covering legal costs, lawyer fees, and court expenses for various legal matters including private, real estate, and traffic legal issues.
• Private Rentenversicherung / Fondsrente (Private Pension / Fund-based Pension) Fund-based pension insurance offering long-term retirement savings with investment in capital markets for private individuals.
• Betriebliche Altersvorsorge (Company Pension Scheme) Occupational pension provisions for employees including support fund (Unterstützungskasse), direct insurance, and pension fund options with tax advantages for commercial customers.
• Altersvorsorgedepot State-subsidized private retirement savings product launching January 2027, allowing contributions of up to 540 euros annually in government subsidies.
• Reiserücktrittsversicherung (Travel Cancellation Insurance) Insurance covering costs if a trip must be cancelled or interrupted due to covered events for private travellers.
• Hundekrankenversicherung (Dog Health Insurance) Health insurance specifically designed for dogs covering veterinary costs and medical treatments.
• Katzenkrankenversicherung (Cat Health Insurance) Health insurance specifically designed for cats covering veterinary costs and medical treatments.
• Hundehaftpflichtversicherung (Dog Liability Insurance) Insurance covering liability claims arising from dog ownership and dog-related incidents.
• Risikolebensversicherung (Term Life Insurance) Pure risk insurance providing a lump-sum death benefit to beneficiaries without any savings component.
• Bausparen (Building Society Savings) Combined savings and loan product for property financing with government bonuses for private savers.
• Immobilienfinanzierung (Real Estate Financing) Mortgage and property loan products for purchasing or refinancing real estate.
• Geldanlage (Investment Products) Various investment products including funds, securities, and savings products for capital growth.
• Betriebshaftpflichtversicherung (Business Liability Insurance) Insurance covering business liability claims from third parties for bodily injury, property damage, or financial losses for commercial customers.
• Photovoltaikversicherung (Photovoltaic Insurance) Insurance for photovoltaic systems covering modules, inverters, wiring, storage systems, and loss of feed-in tariffs for up to 12 months.
• Maschinenversicherung (Machine Insurance) Insurance for mobile and stationary machines covering unexpected damage, with coverage for transport, assembly, natural hazards, and technical failures.
• Transportversicherung (Transport Insurance) Insurance covering goods transport including cargo insurance, auto contents insurance, exhibition insurance, and freight liability coverage.
• Cyber-Versicherung (Cyber Insurance) Insurance protecting businesses against cyber risks and digital threats.
• eVB (Electronic Insurance Confirmation) Digital service for obtaining electronic insurance confirmation (eVB) to prove provisional insurance coverage for vehicle registration.
• Meine LVM Customer Portal Customer self-service portal for policy management, claims reporting, and account access for existing LVM policyholders.
• Pensionsmanagement (Pension Management) Advisory and management services for company pension commitments including actuarial reports, portfolio reviews, and support during divorce proceedings for commercial customers.

Quantifiable outcome

• 3,767 reported damages processed per day
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Thule (via travelträger)minorGTM or Marketing PartnerLVM has a partnership with travelträger for renting roof boxes and accessories. As an LVM customer, users receive a 5% LVM advantage (discount) on rental costs through this partner platform. The partner manufactures Thule roof boxes and travel accessories.
• AmundicoreTechnology or IntegrationAmundi serves as the investment partner for the LVM World ESG fund used in the Unterstützungskasse FutureNow occupational pension product. The fund provides cost-effective ETFs investing in stocks and bonds of companies, combining ESG (Environmental, Social, Governance) criteria with investment returns.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• R+V Versicherung: Wiesbaden-based multi-line German insurer serving both private and commercial customers, owned by the cooperative DZ Bank group. Closely comparable to LVM in product breadth, German geographic scope and personal/business customer mix.
• VHV Versicherung: Hannover-based German insurer with strong Kfz and commercial liability expertise. Comparable to LVM in core-lines focus (auto, liability, commercial) and in its privately owned, German-market-only operating footprint.
• Versicherungskammer Bayern: Munich-based mutual insurance group with strong regional German presence across personal, commercial and health lines. A near-structural analogue to LVM as a Verein auf Gegenseitigkeit with a tied agent network.
• Debeka Versicherungen: Large German mutual insurer with a multi-line personal and commercial book, also a Verein auf Gegenseitigkeit. Comparable to LVM in ownership structure, agent distribution emphasis and breadth across P&C, life, health and pension products.
• HUK-COBURG: Germany's largest mutual insurance association (Verein auf Gegenseitigkeit), structurally identical to LVM, with a similar agent-led GTM and overlapping P&C and motor lines. Operates as LVM's closest pure-comparable peer in business model and customer base.

Broad incumbents

• Generali Deutschland: German subsidiary of Italy's Generali Group, offering multi-line personal and commercial insurance including life and pension. Comparable as a full-line competitor in the same German market where LVM operates.
• Allianz Deutschland: German arm of the world's largest P&C and life group. Overlaps with LVM across virtually all product lines (motor, property, health supplementary, life, pension) but at materially larger scale and with a publicly-listed parent's capital base.
• AXA Konzern AG: German arm of global insurer AXA, active across motor, property, liability, health and life. Competes head-to-head with LVM in German personal and commercial lines under a different ownership and capital structure.
• Zurich Deutschland: Germany operations of Zurich Insurance Group selling motor, home and commercial coverage. Comparable as a broad-line incumbent overlapping LVM in personal and SME lines within the same regulatory market.

Emerging players

• Bavaria Direkt: German direct/digital insurer part of the Versicherungskammer Bayern group, focused on motor and travel. Comparable as the digital-channel counterpart to LVM's traditional Vertrauensleute-led model, illustrating the channel-mix pressure on LVM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWXBxE6BTpT9DFEQi5vAH_g
• Facebookfacebook.com/lvmversicherung
• LinkedInlinkedin.com/company/lvmversicherung
• Instagraminstagram.com/lvmversicherung
• TikToktiktok.com/@lvm_versicherung
• Xx.com/lvmversicherung

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LVM Versicherung