Albert

What Albert does

Albert (Albert česká republika, s.r.o.) is a Czech supermarket and hypermarket chain and a wholly-owned subsidiary of the international food retail conglomerate Ahold Delhaize. The company operates a nationwide physical retail network across the Czech Republic, serving general Czech households through both supermarket (neighborhood convenience) and hypermarket (extended assortment) formats. Its product offering spans groceries, fresh produce, meat, bakery, prepared foods, household items, and general merchandise, supported by an extensive private label portfolio including Albert Excellent (premium meats), Albertovo Pekařství (bakery), Albertovo Maso (fresh meat), Albertova Tržnice (fresh market and meal kits), Nature's Promise (BIO/organic), Fresh Bistro (ready-to-eat), and Rybí trh (certified sustainable seafood).

Albert's digital infrastructure centers on the Můj Albert mobile application (iOS/Android), which functions as a digital loyalty card, credit/point wallet, personalized coupon platform, recipe browser (6,000+ recipes), and integration hub for Albert Scan self-checkout and Cvak mobile payment (linked to Air Bank and MONETA bank accounts). Supporting technologies include Google and Adobe analytics for behavioral tracking and marketing personalization, and the Albert.cz e-commerce platform (discontinued December 23, 2025).

Albert's business model is primarily retail transaction-based, with revenue generated through grocery and merchandise sales across its physical store network. Secondary revenue streams include loyalty-driven increased visit frequency and basket size, gift card sales (200-3,000 CZK denominations), and sponsored content/advertising placements on Albert.cz from brands such as Carte D'Or, Country Life, Unilever, Niceboy, Madeta, Mrož, and Purina. The loyalty program drives customer retention through app-exclusive pricing ('Nejnižší cena s aplikací' / Lowest Price with App), credit accumulation (1 credit = 1 CZK), and partnership-based point campaigns offering up to 55% discounts on partner products. Distribution operates exclusively within the Czech Republic through physical stores and the Můj Albert mobile app.

Name

Albert

Legal name

Albert Česká republika, s.r.o.

Website

https://albert.cz

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Albert is a Czech supermarket and hypermarket chain, wholly owned by Ahold Delhaize, serving general Czech households through a nationwide physical retail network and the Můj Albert mobile loyalty app with 3.5M+ users.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF)

akta.pro secondary industry

General Merchandise Variety-Value Mass Merchandisers (CRAGABAH)

Keywords

• Grocery retail
• Supermarket chain
• Loyalty program
• Private label brands
• Mobile commerce

Headquarters

HQ city

Radlice

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Albert generates revenue through the sale of groceries, fresh produce, meat, bakery items, prepared foods, and general merchandise across its network of supermarkets and hypermarkets in the Czech Republic. Revenue is derived from in-store purchases, with both regular and promotional pricing.
2. Loyalty Program Engagement: The Můj Albert loyalty program drives customer retention and increased spending through credits, points, and personalized offers. Customers accumulate credits for purchases and exchange them for discounts. The program incentivizes higher-frequency shopping and brand loyalty.
3. Gift Cards: Albert sells gift cards (dárkové karty) in denominations from 200 CZK to 3,000 CZK with 12-month validity. Cards can be purchased in-store and used across all Albert locations.
4. Sponsored Content and Advertising: Albert monetizes website and app traffic through sponsored content sections featuring branded products from partners such as Niceboy, Madeta, Carte D'Or, Unilever, Country Life, and Mrož, as well as promotional banner advertising.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Albert operates a multi-format grocery retail network of supermarkets and hypermarkets across the Czech Republic, selling groceries, fresh produce, meat, bakery items, prepared foods, seafood, household goods, and private-label specialty ranges. Sales are delivered through physical storefronts and the Můj Albert mobile application, which provides loyalty program access, digital coupons, credit/point accumulation, Albert Scan self-checkout, and Cvak in-app mobile payment.

Product overview

Albert (Albert Česká republika, s.r.o.) is a Czech supermarket and hypermarket chain operated by Ahold Delhaize, operating under a unified retail platform with several interconnected digital and physical product lines. The core digital product is the Můj Albert loyalty mobile application, which bundles Albert Scan (self-scanning checkout), the Cvak mobile payment solution (integrated with Air Bank and MONETA), the Můj Albert Peněženka digital wallet, Albert Recepty recipe database (6,000+ recipes), and access to Albert Letáky promotional catalogs. Albert's private-label brands include Albert Excellent (premium meats and steaks), Albertovo Pekařství (artisan bakery), Albertovo Maso (fresh meat with Královské and sedlácké sub-brands), Albertova Tržnice (fresh market with Menu Box and Menu Inspirace ready-to-cook solutions), Rybí Trh (certified sustainable seafood), Fresh Bistro (ready-to-eat meals), and Nature's Promise (BIO/organic and eco-conscious products). Complementary offerings include Albert Magazín monthly magazine, Albert Dárková Karta gift cards, and Albert Hypermarket and Supermarket weekly flyers.

Differentiator

Problem solved

Functional benefit

Brands

• Můj Albert: Loyalty program mobile application offering savings, credit collection, and personalized offers.
• Albert Excellent
• Albertovo Maso
• Albertovo Pekařství
• Albertova Tržnice
• Nature's Promise
• Fresh Bistro
• Rybí trh

Products and services

• Můj Albert Mobile Application Albert's flagship mobile loyalty application (iOS/Android) for Czech consumers, providing digital loyalty card, credit accumulation (1 credit = 1 CZK), personalized coupon recommendations, exclusive 'Lowest Price with App' offers, 15% monthly BIO discount, shopping lists, recipe browsing, and digital receipts across the supermarket and hypermarket network.
• Albert Scan Self-Checkout Self-checkout feature within the Můj Albert app allowing customers to scan items directly with their mobile phone or a provided scanner in selected Albert stores, then pay at a self-service checkout counter and leave without queuing.
• Cvak Mobile Payment In-app mobile payment solution within the Můj Albert app integrated with Air Bank and MONETA Money Bank accounts, allowing customers to pay directly at Albert checkout without cash, card, or phone tap-to-pay.
• Albert Dárková Karta (Gift Card) Reloadable gift card sold in Albert stores, available in any denomination from 200 CZK to 3,000 CZK, valid for 12 months from charging, and redeemable across all Albert stores in the Czech Republic. Quantity discounts available for corporate orders exceeding 50,000 CZK.
• Albert Letáky (Weekly Promotional Catalogs) Weekly promotional catalogs in separate supermarket and hypermarket variants featuring weekly specials and seasonal offers, accessible online via Albert.cz, through the Můj Albert mobile app, and in printed form distributed in-store and via email newsletter.
• Albert Recepty (Recipe Platform) Digital recipe database with over 6,000 recipes accessible via Albert.cz and the Můj Albert app, organized by category, difficulty, preparation time, cuisine, and dietary preference (vegetarian, vegan, gluten-free, low-carb, BIO), with direct shopping list integration to Albert products.
• Albert Magazín (Monthly Magazine) Monthly printed and digital magazine featuring seasonal recipes, cooking tips, chef interviews, and competitions, distributed free in Albert stores and available digitally on Albert.cz.
• Rybí Trh (Fish Market) Private Label Albert's seafood and fish private-label range sourcing marine fish with ASC or MSC certifications and freshwater fish with GGN and UCHR certifications, emphasizing sustainable aquaculture and responsible fisheries.
• Albertovo Pekařství (In-Store Bakery) Albert's in-store bakery private-label brand producing fresh bread and pastries under unique proprietary recipes, including the Mlynářská (Miller's) line with up to 100% rye products and the Mistrovská (Master's) line of traditional Czech breads, including gluten-free options.
• Albertovo Maso (Fresh Meat) Albert's fresh meat private-label brand offering beef, pork, and poultry across multiple quality tiers: Nature's Promise BIO, Královské (Royal, Czech-sourced), Albertovo sedlácké (Farmhouse chicken from South Bohemia), and Albertovo čerstvé (Fresh selection).
• Albertova Tržnice (Fresh Market) Albert's fresh produce private-label section featuring seasonal pesticide-free fruits and vegetables from local suppliers, alongside Menu Box ready-to-cook ingredient kits and Menu Inspirace pre-prepared ingredients (Asian, Mexican, Italian).
• Fresh Bistro (Ready-to-Eat) Albert's ready-to-eat private-label brand offering gourmet salads, sandwiches, wraps, bagettes, soups, and main dishes prepared with quality ingredients, available in Albert stores.
• Nature's Promise (Organic Private Label) Albert's eco-conscious private label encompassing BIO/organic products and sustainably produced food items across produce, dairy, bakery, meat, and pantry categories, including BIO-certified meats bearing the green leaf BIO designation. Customers receive 15% monthly discount on Nature's Promise and BIO products upon Můj Albert app activation.
• Albert Excellent (Premium Meat) Albert's premium private-label meat line featuring high-quality cuts including Angus and Wagyu beef, specialized burgers, marinated meats without additives, premium steaks, artisanal sausages, and sous-vide prepared meats, promoted with seasonal up-to-28% discounts on all Excellent steaks.
• Albertovo Královské (Royal Meat Sub-Brand) Albert's premium meat sub-brand sourcing exclusively from Czech farms, offering beef with distinctive taste and texture reflecting local farming care and patience.
• Albertova Tržnice Menu Box (Meal Kits) Pre-portioned ingredient kits with included recipes enabling customers to prepare a complete balanced meal in minutes while eliminating food waste through precise measurements.

Quantifiable outcome

• Up to 5% annual savings with Můj Albert app (combination of credits, points, exclusive prices, and 15% BIO discount)
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• NiceboycoreGTM or Marketing Partner · 29 July 2026Niceboy, a Czech electronics brand, partners with Albert for loyalty collection campaigns (Sbírejte body). The partnership allows Albert customers to collect points through grocery purchases and redeem them for discounted Niceboy products including smartwatches, wireless earbuds, speakers, power banks, and charging accessories with discounts up to 55%. The campaign runs from July 29 to September 15, 2026, in all Albert stores.
• Unilever (Carte D'Or, Domestos, Coccolino, etc.)minorGTM or Marketing PartnerUnilever brands advertise through sponsored content sections on Albert.cz, including Carte D'Or ice cream products and household cleaning brands like Domestos and Coccolino. These are monetized advertising placements generating revenue for Albert while providing brand visibility for Unilever products.
• Air Bank and MONETA (Cvak Payment)coreTechnology or IntegrationAlbert's Můj Albert app integrates Cvak mobile payment functionality allowing customers with Air Bank or MONETA bank accounts to pay directly through the app at checkout without needing cash, card, or phone tap-to-pay. This provides seamless payment integration and competitive differentiation for Albert's loyalty ecosystem.
• Apple and Google (App Distribution)coreChannel Partner/ Reseller/ DistributorAlbert distributes its Můj Albert loyalty and shopping app through Apple App Store (iOS) and Google Play Store (Android). App Store links and QR codes are prominently displayed throughout Albert's digital properties and physical stores to drive app adoption.
• Google Ireland Limited (Analytics and Advertising)coreTechnology or IntegrationAlbert utilizes Google analytics and tracking technologies to monitor user behavior across Albert.cz and the Můj Albert app. Data is used for conversion estimation, user experience optimization, and marketing strategy evaluation including Google Ads and cross-device tracking. Google also provides privacy data processing services for Albert's marketing activities.
• Adobe Systems Software Ireland Limited (Analytics)coreTechnology or IntegrationAlbert employs Adobe analytics tools alongside Google services to track and evaluate user interactions with Albert's digital properties and mobile applications for statistical analysis, user experience optimization, and marketing personalization purposes.
• Meta Platforms, Inc. (Facebook, Instagram)coreGTM or Marketing PartnerAlbert shares anonymized tracking data with Meta for marketing strategy evaluation purposes. This partnership enables Albert to run targeted advertising campaigns on Facebook and Instagram platforms and measure campaign effectiveness through Meta's analytics infrastructure.
• Ahold DelhaizecoreStrategic or Co-development PartnerAlbert Česká republika is a member of the Ahold Delhaize retail group, one of the largest food retail conglomerates globally. The parent company provides operational support, best practice sharing, and strategic direction. Albert may share personal data with Ahold Delhaize entities under legitimate interest grounds for operational and security purposes.
• Mendelova univerzita Brno (Mendel University Brno)coreStrategic or Co-development PartnerAlbert collaborated with Mendel University in Brno and the Czech Fishery Association to develop the UCHR (Udržitelný chov ryb / Sustainable Fish Farming) certification. This proprietary certification standard ensures sustainable aquaculture practices and is promoted through Albert's Rybí trh (Fish Market) sustainable seafood initiative.
• Rybářské sdružení České republiky (Czech Fishery Association)coreStrategic or Co-development PartnerAlbert partnered with the Czech Fishery Association to develop the UCHR sustainable fish certification, which provides consumers with assurance that fish products originate from responsibly managed aquaculture operations in Czech Republic.
• MadetaminorGTM or Marketing PartnerMadeta, a Czech dairy producer, advertises through sponsored recipe content on Albert.cz, featuring dairy products in grilling dip recipes and promoting brand visibility among Albert's recipe-conscious audience.
• Purina (Felix)minorGTM or Marketing PartnerPurina's Felix cat food brand sponsors promotional banners on Albert's flyer and retail pages, advertising a sweepstakes offering prizes worth 3,000 CZK for new product trials.
• MrožminorGTM or Marketing PartnerMrož, an ice cream brand, advertises through sponsored content banners on Albert's promotional flyer pages, promoting summer ice cream products to Albert's customer base.
• Adyen B.V.coreTechnology or IntegrationAdyen provides payment gateway services for Albert Online (now discontinued), processing credit and debit card transactions for the e-commerce platform with headquarters in Amsterdam, Netherlands.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Košík.cz: Czech online-grocery platform competing for digital share; relevant given Albert's exit from e-commerce and overlap in fresh-and-pantry delivery.
• Rohlik.cz: Leading Czech online-grocery pure player; highly comparable now that Albert discontinued Albert Online in December 2025, capturing digital share of Czech grocery spend.

Direct peers

• Billa: Austrian supermarket chain (REWE Group) operating neighborhood and city stores in the Czech Republic, overlapping Albert's supermarket format on fresh and private-label assortment.
• Lidl: Hard-discount grocer with deep Czech penetration, competing directly with Albert on price-driven value, private-label share, and weekly flyer promotions.
• Globus: Czech hypermarket operator with strong fresh-food positioning, directly overlapping Albert's hypermarket format on large-basket weekly shopping trips.
• Tesco Stores CR: UK-origin supermarket and hypermarket chain with a long-standing Czech footprint, competing with Albert on full-basket shopping and loyalty programs (Clubcard).
• Penny Market: REWE Group discount chain focused on price-conscious Czech shoppers, directly competing with Albert on value-tier assortment and weekly promotions.
• Kaufland: German hypermarket/supermarket chain operating a large footprint across the Czech Republic, competing head-to-head with Albert in fresh, private label, and weekly promotional pricing.

Regional players

• Makro Cash & Carry: Cash-and-carry wholesale operator serving HoReCa and small businesses in the Czech Republic, comparable on assortment breadth and supply-chain scale rather than consumer channel.

Broad incumbents

• Ahold Delhaize: Parent company of Albert and one of the world's largest food retail groups; comparable as the broader incumbent that defines Albert's strategic direction, sourcing scale, and group-wide technology platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/albertcesko
• YouTubeyoutube.com/user/albertceskarepublika
• Facebookfacebook.com/albertceskarepublika
• LinkedIncz.linkedin.com/company/albert-ceska-republika
• Instagraminstagram.com/albertceskarepublika
• Pinterestcz.pinterest.com/albertceskarepublika/_created

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Albert