Pupuk Indonesia

What Pupuk Indonesia does

Pupuk Indonesia (PT Pupuk Indonesia (Persero)) is Indonesia's state-owned fertilizer holding company, headquartered in Jakarta and operating through 10 wholly-owned subsidiaries and 62 affiliated entities that collectively produce 14.65 million tonnes of fertilizer annually — the largest capacity in Asia. Founded in 1959 and reorganized as a holding company in 2012, it operates production facilities in Bontang, Gresik, Cikampek, Palembang, and Aceh, manufacturing urea, NPK (Phonska and Phonska Plus series), ZA, SP-36, organic fertilizers (Petroganik), ammonia, sulfuric acid, and phosphoric acid. Its portfolio is structured around government-subsidized fertilizers (urea and NPK sold at HET-regulated prices through the RDKK and i-Pubers digital system to millions of registered smallholder farmers) and non-subsidized premium products distributed through authorized channels.

The company runs a multi-tiered revenue model combining subsidized fertilizer sales (price-regulated by government, with the 20% HET reduction implemented October 2025), non-subsidized premium fertilizer sales (Phonska Plus, Nitrea, specialty formulations like NPK Kakao and Jeranti), urea exports (1.5 million tonnes quota supplying markets including Australia, India, Philippines, Brazil), and emerging revenue streams from new soda ash production (300,000 tonnes/year planned, Bontang) and ammonium chloride. Backward integration is provided by subsidiaries covering EPC (Rekind), trading (Mega Eltra, PI Niaga), shipping (PI Logistik), and utilities (PI Utilitas). The Makmur program extends beyond product supply to deliver end-to-end agricultural solutions including technical assistance, financing access, insurance, and market guarantees to Indonesian farmers.

Pupuk Indonesia's strategic agenda is dominated by an Rp 50 trillion (~$3 billion) capacity expansion program building seven new fertilizer plants by 2029, the soda ash plant (completion March 2028), an ammonium nitrate-based NPK plant (completion August 2027), the Bontang Ammonia Plant 2 revamp (700,000 tonnes added capacity), and international export growth. The company is pursuing raw material security via partnerships with Algeria's Somiphos for phosphate supply and regional ecosystem leadership as inaugural chairman of the Southeast Asia Fertilizer Association. Its technology stack centers on i-Pubers (digital subsidy distribution), DPCS (distribution planning), and precision farming platforms rather than AI-native capabilities.

Name

Pupuk Indonesia

Legal name

PT Pupuk Indonesia (Persero)

Website

https://pupuk-indonesia.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Pupuk Indonesia is Indonesia's state-owned fertilizer holding company and the largest fertilizer producer in Asia, operating 10 subsidiaries with 14.65 million tonnes of annual capacity. It manufactures and distributes urea, NPK, organic, and specialty fertilizers to smallholder farmers through government-subsidized programs, alongside non-subsidized premium products and urea exports to international markets.

Ownership category

akta.pro rank

Product category

Agricultural Fertilizers

NAICS

Nitrogenous Fertilizer Manufacturing (325311), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Phosphatic Fertilizer Manufacturing (325312), Petrochemical Manufacturing (325110)

SIC

Chemicals & Allied Products (2800), Industrial Inorganic Chemicals (2810)

akta.pro primary industry

Nitrogen Fertilizers (Ammonia/Urea/UAN) (IMAEAEAA)

akta.pro secondary industries

NPK & Compound/Blended Fertilizers (IMAEAEAD), Nitrogen Fertilizers (Ammonia, Urea, UAN, Ammonium Nitrate/Sulfate) (AFABABAA)

Keywords

• Urea fertilizer production
• NPK compound fertilizers
• Agricultural chemicals manufacturing
• Subsidized fertilizer distribution
• Petrochemical ammonia production

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations

Revenue model

1. Subsidized Fertilizer Sales: Government-subsidized fertilizer sales to Indonesian farmers through the RDKK system. Prices are regulated by HET (Harga Eceran Tertinggi) with government bearing the subsidy cost to make fertilizers affordable for smallholder farmers.
2. Non-Subsidized Fertilizer Sales: Commercial sales of non-subsidized fertilizers including premium products like NPK Phonska Plus, Nitrea, and specialty fertilizers. Distributed through authorized distributors and retail outlets.
3. Urea Export: Export of surplus urea production to international markets including Australia, India, Philippines, and Brazil. Indonesia maintains an export quota of 1.5 million tonnes of urea.
4. Diversified Business (Clay): PT Pupuk Indonesia Niaga develops diversified business including clay trading as raw material for NPK fertilizer production, sourced domestically from South Sumatra and East Java.
5. Soda Ash and Ammonium Chloride: New production line under development in Bontang, East Kalimantan producing 300,000 tonnes annually of soda ash and ammonium chloride to reduce import dependency.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pupuk Indonesia manufactures and distributes urea, NPK, ZA, SP-36, and organic fertilizers through five major subsidiaries, serving both government-subsidized distribution to smallholder farmers and commercial/non-subsidized sales to agricultural enterprises. The company also produces ammonia, sulfuric acid, and phosphoric acid as industrial chemicals, and is expanding into soda ash production with CO2 capture technology.

Product overview

Pupuk Indonesia is a state-owned fertilizer holding company operating as a platform-plus-subsidiaries model. The company, through its five main subsidiaries (Petrokimia Gresik, Pupuk Kujang, Pupuk Kalimantan Timur, Pupuk Iskandar Muda, and Pupuk Sriwidjaja Palembang), produces and distributes fertilizers including urea, NPK (Phonska, Phonska Plus series), ZA, SP-36, organic fertilizers, and specialty products. The portfolio is structured around subsidized fertilizers (urea and NPK subsidized variants distributed through official kiosks to registered farmers) and non-subsidized premium products (Phonska Plus variants, Nitrea, specialty formulations like NPK Kakao, Jeranti, and Nitroku). Production capacity reaches 14.6 million tons annually across all fertilizer types. The company also manufactures ammonia, sulfuric acid, and phosphoric acid as non-fertilizer products, and is expanding into soda ash production to reduce industrial import dependency.

Differentiator

Problem solved

Functional benefit

Brands

• Phonska Plus: NPK non-subsidized fertilizer brand produced by Petrokimia Gresik, winner of Indonesia Wow Brand 2023 Gold Champion for Non-Subsidized Fertilizer category.
• Nitrea
• Petroganik

Products and services

• Urea Subsidi (Subsidized Urea Fertilizer)

Quantifiable outcome

• 20% reduction in subsidized fertilizer prices through HET policy implementation
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Belarusian Companies (Nedra Nezhin, OJSC Minsk Dairy Plant No. 1)minorStrategic or Co-development Partner · 15 May 2026Indonesian and Belarusian business players signed five MoUs worth Rp7 trillion (US$397.6 million) during the 8th Indonesia-Belarus Joint Commission Meeting in Minsk. Agreements cover collaborations in fertilizers, dairy, energy, and minerals sectors between PT Pupuk Indonesia, PT Indonesia Belarus Jaya, and their Belarusian counterparts.
• Incitec Pivot Fertilizers LtdcoreChannel Partner/ Reseller/ Distributor · 16 April 2026Australia secured 250,000 tonnes of agricultural urea from Indonesia through Incitec Pivot Fertilizers purchasing from PT Pupuk Indonesia Holding. This supply arrangement meets approximately 20% of Australia's winter crop fertilizer needs including wheat, barley, and canola. The deal was facilitated by both Australian and Indonesian governments as part of Australia's $7.5 billion Fuel and Fertiliser Security Facility.
• Southeast Asia Fertilizer Association (SEAFA)coreStrategic or Co-development Partner · 6 April 2026Indonesia's Pupuk Indonesia, Malaysia's Petronas Chemicals Group Berhad, and Brunei Fertilizer Industries established SEAFA to strengthen regional cooperation on fertilizer production and food security. Pupuk Indonesia serves as inaugural chairman with Petronas Chemicals as co-chairman. The association focuses on low-carbon technologies, sustainable production practices, and supply chain digitalization.
• Somiphos (Algeria)coreStrategic or Co-development Partner · 20 January 2026PT Pupuk Indonesia signed an 18-month MoU with Algeria's Somiphos (subsidiary of Sonarem Group) for phosphate supply cooperation and joint investments in mining and processing. The partnership aims to reduce Indonesia's dependency on imported raw materials, with Somiphos planning to expand production capacity from 2 million to 3 million tonnes per year by 2027 to fulfill partnership commitments.

Scale indicators11 records

Recent moves10 records

Expansion highlights7 records

Broad incumbents

• ICL Group: Israeli specialty fertilizers and specialty chemicals producer with potash, phosphate, and specialty plant nutrition focus. Comparable as an established global fertilizer player with diversified product portfolio including industrial chemicals beyond core fertilizers.
• Yara International: Norwegian global leader in nitrogen-based fertilizers and crop nutrition solutions. Comparable as a larger incumbent with diversified fertilizer portfolio (urea, NPK, specialty), global distribution, and agronomic services mirroring Pupuk Indonesia's Makmur program.
• Nutrien: World's largest fertilizer producer by capacity with nitrogen, potash, and phosphate operations across North America. Comparable as a broad incumbent fertilizer major with global distribution, retail footprint, and integrated agricultural services.

Regional players

• Coromandel International: India's largest private-sector phosphatic fertilizer producer and major player in urea, NPK, and specialty nutrients (Murugappa Group). Comparable as a regional fertilizer major serving South/Southeast Asian smallholder farmer markets with overlapping product categories.
• Chambal Fertilizers and Chemicals: One of India's largest urea producers with three plants totaling ~3.5 million tonnes capacity. Comparable as a regional urea-focused producer serving smallholder farmers in a developing market with similar scale and customer profile.
• Petronas Chemicals Group: Malaysian state-owned petrochemicals and fertilizer producer, co-founder of SEAFA alongside Pupuk Indonesia. Comparable as a Southeast Asian state-affiliated producer of fertilizers, methanol, and basic petrochemicals serving regional markets.

Direct peers

• OCI Global: Dutch-headquartered global nitrogen, methanol, and hydrogen producer with significant urea and ammonia capacity. Comparable to Pupuk Indonesia as a publicly listed nitrogen fertilizer pure-play with international export orientation.
• CF Industries Holdings: One of the largest North American producers of nitrogen fertilizers (urea, UAN, ammonia). Comparable to Pupuk Indonesia as a major nitrogen-focused fertilizer producer with significant production scale and export capability.
• Qatar Fertiliser Company (QAFCO): QAFCO is one of the world's largest single-site urea and ammonia producers, operated by QatarEnergy. Directly comparable to Pupuk Indonesia as a state-affiliated nitrogen producer leveraging low-cost gas feedstock for global urea exports.
• Saudi Arabian Fertilizer Company (SAFCO): Saudi Arabia's flagship nitrogen fertilizer producer (Sabic subsidiary), manufacturing urea, ammonia, and melamine. SAFCO is a direct comparable as a state-backed nitrogen fertilizer producer in Asia/Middle East serving both domestic and export markets with similar product mix and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pupuk_indonesia
• Facebookfacebook.com/Pupuk.Indonesia
• Instagraminstagram.com/pt.pupukindonesia
• TikToktiktok.com/@pupuk.indonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pupuk Indonesia