Saudi International Travel Company

What Saudi International Travel Company does

Saudi International Travel Company (SITC) is an online travel agency headquartered in Riyadh, Saudi Arabia, founded in 1980. The company operates a direct-to-consumer digital booking platform (sitc.sa) and mobile application that enable individual travelers in Saudi Arabia to search, compare, and book flights, hotels, and bundled holiday packages. Its product portfolio consists of four core offerings: Flights (connecting to 450+ airlines with round-trip, one-way, and multi-city itineraries), Hotels (access to 1.5 million+ properties worldwide), Packages (combined flight-plus-hotel bundles), and Instant Trip (a quick-booking sub-product supporting multiple itinerary configurations). The platform features multi-search comparison, an instant checkout flow, and exclusive in-app deals and promo codes, and is supplemented by 24/7 phone and WhatsApp customer support (+966 920003000).

SITC earns revenue through transaction-based commissions on flight, hotel, and holiday package bookings completed through its platform, with pricing varying dynamically by route, hotel, room type, and package composition. The company employs 51–100 staff and serves a single customer segment — individual travelers in Saudi Arabia — through a self-serve go-to-market motion complemented by human-assisted support. Its go-to-market is product-led, relying on its owned website and mobile app for acquisition and conversion rather than a field sales force or third-party distribution partnerships. The company is privately held with no disclosed parent, institutional investors, or public listing.

Name

Saudi International Travel Company

Website

https://sitc.sa

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Saudi International Travel Company (SITC) is a Riyadh-based online travel agency enabling individual travelers in Saudi Arabia to search, compare, and book flights, hotels, and holiday packages via its website (sitc.sa) and mobile app, earning transaction-based commissions on bookings.

Ownership category

akta.pro rank

Product category

Online Travel Booking Platform

NAICS

Travel Agencies (561510), Travel Arrangement and Reservation Services (5615)

akta.pro primary industry

Corporate Booking Platforms & Online TMCs (THAKAAAG)

akta.pro secondary industry

Air Travel Booking Platforms (Flights) (BPAMAIAB)

Keywords

• Online travel booking
• Flight reservations
• Hotel reservations
• Holiday packages
• Travel agency services

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel booking commissions: SITC earns commissions on flight, hotel, and holiday package bookings made through its platform. The company connects travelers with over 1.5 million hotels and 450+ airlines, generating transaction-based revenue from each booking completed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Saudi International Travel Company (SITC) operates an online travel booking platform that aggregates more than 1.5 million hotels and 450+ airlines, enabling Saudi Arabia-based consumers to search, compare, and book flights, hotel accommodations, and bundled holiday packages. The service is delivered via the company website (sitc.sa) and a mobile application, with 24/7 phone and WhatsApp support for pre- and post-booking assistance. Booking options include round trip, one way, multi-city itineraries, and holiday packages, with exclusive in-app deals and promo codes for mobile users.

Product overview

Saudi International Travel Company (SITC) operates as an online travel agency offering a unified platform for flight, hotel, and holiday package bookings. The core product portfolio includes Flights (connecting to 450+ airlines), Hotels (access to 1.5 million+ properties), and Packages (bundled holiday deals), all accessible through the main platform. The Instant Trip feature provides sub-products for quick booking with options for Round Trip, One Way, Multi City (3 Segment), and Multi City configurations. The company also offers a mobile application with exclusive deals and promo codes.

Differentiator

Problem solved

Functional benefit

Products and services

• Flights Search, comparison, and booking of flights from over 450 airlines, supporting round-trip, one-way, and multi-city itineraries for individual travelers in Saudi Arabia.
• Hotels Hotel reservation service providing access to over 1.5 million hotels worldwide, enabling travelers to search and book accommodations for personal trips.
• Holiday Packages Bundled holiday packages combining flights and hotels for comprehensive, single-checkout travel planning aimed at leisure travelers.
• Instant Trip Quick-booking flow enabling rapid travel reservations with configuration options for Round Trip, One Way, Multi City (3 Segment), and Multi City itineraries.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Almosafer: Almosafer is a Saudi Arabia-based online travel agency offering flights, hotels, holiday packages, and visa services across the kingdom. It is the closest direct competitor to SITC, serving the same Saudi consumer base with a comparable booking platform, mobile app, and 24/7 support model.
• Wego: Wego is a Middle East and Asia-focused travel metasearch and booking platform that compares flights and hotels from hundreds of suppliers. It competes head-to-head with SITC in the Saudi and wider GCC markets for online travel shoppers.
• Musafir: Musafir is a UAE-headquartered online travel agency offering flight, hotel, holiday, and visa booking services across the Middle East. It is a regional direct peer to SITC, sharing the same consumer OTA model and Arabic-language support.

Regional players

• Cleartrip: Cleartrip is a Middle East and India-focused OTA offering flights, hotels, and activities. While its primary market is India, it overlaps with SITC's OTA model in serving Gulf-region travelers and competes for cross-border booking demand.

Broad incumbents

• Trip.com: Trip.com is a global OTA group (including Ctrip and Skyscanner) offering flights, hotels, packages, and corporate travel. It competes with SITC for outbound Saudi travelers booking international trips and shares the broad OTA business model.
• Expedia: Expedia is a global OTA offering flights, hotels, packages, and car rentals worldwide, including dedicated Arabic-language experiences for Middle East users. It competes with SITC across the same product categories but with significantly broader reach and brand spend.
• Skyscanner: Skyscanner is a global flight and hotel metasearch and booking platform popular with price-sensitive Saudi outbound travelers. It overlaps with SITC's flight comparison and booking offering and competes for the same digitally savvy Saudi consumer.
• Booking.com: Booking.com is the world's largest online travel agency with deep hotel, flight, and package inventory used by Saudi travelers. It overlaps with SITC's full booking funnel but operates at vastly larger scale and as part of Booking Holdings' global portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/sitc_sa
• Facebookfacebook.com/sitcnet
• LinkedInlinkedin.com/company/sitc-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saudi International Travel Company