What Mandreel does

Mandreel is a privately held, multi-regional digital marketing and branding agency that delivers professional services to enterprises, mid-market firms, and SMBs across 9 countries — Indonesia, Singapore, Malaysia, Hong Kong, Taiwan, South Korea, the UK, Germany, and the USA. Its service portfolio spans branding and creative design (graphic design, logo design, animation, UI/UX), digital marketing execution (SEO, Google Ads/PPC management, social media marketing), website design and development, PR, and event organization. The firm also operates a certification consulting practice covering JAKIM and MUI/BPJPH Halal certifications, ISO standards (9001, 13485, 22000, 27001), GMP, HACCP, FSSC 22000, and MESTI, targeting food, beverage, and consumer-goods manufacturers seeking regulatory access in Malaysia and Indonesia. Select software offerings (HRIS, gym management, warehouse management system) are also sold through its Indonesia entity.

The company monetizes primarily on a professional services basis, with project- and retainer-based engagements scoped per client. Go-to-market is direct sales-led: prospects reach the firm via country-specific websites (English, Indonesian, Korean, and other localizations), regional phone numbers, and messaging-app channels (LINE, WhatsApp, KakaoTalk, WeChat), with engagements beginning via introductory consultations. The South Korea operations are explicitly owned and operated by Vigouth Pte Ltd, the Singapore entity, suggesting a hub-and-spoke legal structure for regional delivery. Named enterprise clients in the public portfolio include Tokopedia, Grab, Bank Indonesia, Aqua, Maybelline, Vivo, Blibli, Danamon, and Datsun, alongside event clients such as Indonesia Fashion Week.

Mandreel's underlying technology stack is conventional for a digital agency — SEO tools, Google Ads platform management, social media management, and creative production tooling — with no disclosed proprietary platform, API, or AI/ML capabilities. Pricing is quote-based and not publicly disclosed. The firm reports 128 projects completed and 2,350+ hours of work as cumulative operating metrics, with no disclosed headcount, revenue, funding, or M&A activity in the source material.

Name

Mandreel

Legal name

Mandreel

Website

https://mandreel.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mandreel is a privately held, multi-regional digital marketing and branding agency operating across 9 countries in Asia, Europe, and North America, serving enterprises, mid-market firms, and SMBs with branding, creative design, SEO, paid media, social media marketing, and certification consulting (Halal, ISO, GMP, HACCP).

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Marketing Services: Professional services revenue generated through providing SEO, Google Ads management, social media marketing, website design, and digital advertising services to businesses on a project or retainer basis.
2. Branding and Creative Services: Revenue from creative design services including branding, logo design, graphic design, and animation production for corporate clients.
3. Certification Consulting Services: Consulting fees for helping companies obtain certifications including JAKIM Halal, ISO standards (9001, 27001, 13485, 22000), GMP, HACCP, and other regulatory certifications across Malaysia, Indonesia, and other markets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mandreel is a multi-regional digital marketing, branding, and creative agency that helps businesses build, launch, and grow their brands across Asia, Europe, and the United States. Through its sister brands, it also delivers proprietary software products (HRIS, Gym Software, Warehouse Management System) and JAKIM/ISO/Halal/GMP/HACCP certification consulting. Its core deliverables span creative design, web/app development, performance marketing, and regulatory certification advisory for SMBs and large enterprises.

Product overview

Mandreel is a multi-regional digital marketing and branding agency operating across Indonesia, Singapore, Malaysia, Taiwan, South Korea, Germany, UK, and US. The company offers a unified portfolio of professional services organized around four core pillars: (1) Branding & Creative Services encompassing graphic design, animation production, UI/UX design, logo design, and video production; (2) Digital Marketing Services including SEO, Google Ads/PPC management, and social media marketing; (3) Website Design & Development covering responsive web design and web development; and (4) Certification Consulting services for ISO standards (ISO 9001, ISO 13485, ISO 27001, ISO 22000, FSSC 22000), halal certification (JAKIM, MUI, BPJPH), and food safety standards (GMP, HACCP). The company also provides software consulting services including HRIS, gym management software, and warehouse management systems. Mandreel serves clients including Tokopedia, Aqua, Grab, Blibli, Danamon, Bank Indonesia, and Maybelline.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding, Creative & Graphic Design Services

Named customers11 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mirum: WPP-owned digital experience agency with significant Asia presence (Singapore, Indonesia, Malaysia, Hong Kong). Directly comparable as a regional digital marketing, design, and branding services firm serving enterprise clients.
• Digitas: Publicis-owned global digital marketing agency specializing in data, tech, creative, and media. Comparable in offering SEO, social media, paid media, and integrated digital campaigns to enterprise clients.
• Wunderman Thompson: WPP-owned creative, technology, and commerce agency with extensive Asian operations. Closely comparable as a multi-region digital marketing, branding, and creative services firm.
• Isobar: Digital-first marketing agency within dentsu, focused on digital experience, commerce, and creative across Asia. Closely comparable to Mandreel's SEO, social, UX, and digital marketing service mix.

Broad incumbents

• BBDO: Omnicom-owned global creative advertising network with Asia-Pacific offices. Comparable as a multi-region branding and advertising services firm serving enterprise clients.
• Hakuhodo: Japan's second-largest advertising agency with extensive Southeast Asian footprint. Comparable as a multi-regional Asia-focused full-service branding and digital marketing agency.
• Ogilvy: WPP-owned global creative and digital marketing network with strong Asia operations. Directly comparable as a multi-regional branding, advertising, and digital marketing services firm.
• Publicis: Global communications and marketing services holding company with strong Asian operations through Leo Burnett, Saatchi & Saatchi, Digitas, and Publicis Worldwide — broad incumbent comparable across Mandreel's full service portfolio.
• Dentsu: Global advertising and marketing services giant with deep Asia-Pacific presence (Japan HQ, regional hubs across ASEAN). Highly comparable as a multi-country branding/digital marketing services provider to enterprise clients.
• MullenLowe Group: Global creative and digital marketing network with Asia-Pacific hubs including Indonesia and Malaysia. Comparable in scope of integrated branding, advertising, and digital marketing services across multiple regions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mandreel