Cellar Beast Winehouse
Cellar Beast Winehouse is a veteran and women-owned boutique winery in Pennsylvania that crafts minimal-intervention, French oak-aged wines from premium West Coast grapes, serving wine enthusiasts through a 200+ member club, three PA tasting rooms, and wholesale distribution.
- Company typePrivate
- Founded2021
- HeadquartersAndreas, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cellar Beast Winehouse does
Cellar Beast Winehouse is a veteran and women-owned boutique winery founded in 2021 and headquartered at 139 Ash Circle in Andreas, Pennsylvania. The company sources grapes from elite vineyards across Washington State AVAs (Yakima Valley, Red Mountain, Candy Mountain, Horse Heaven Hills) as well as Oregon and California, then cold-transports the fruit to its Pennsylvania facility where it is vinified using minimal-intervention, Old World French techniques — whole-berry fermentation, extended maceration, and aging in French oak. Its portfolio spans Bordeaux-style reds (Grand Mélange, Malbec Reserve, Cabernet Franc), Rhône-inspired blends (Jeune Bête, La Bête), the Carménère-led Dark Angel, a Méthode Champenoise sparkling (Blanc de Noir), and a Chardonnay Reserve, sold at retail prices from $32 to $80 per bottle.
The company operates a multi-channel go-to-market: a wine club of 200+ members receiving quarterly three-bottle shipments at $100 per quarter; an e-commerce site shipping to select US states via FedEx and UPS; three owned Pennsylvania venues (the Andreas winehouse, a Jim Thorpe tasting room, and Presley's Cocktail Bar in Easton); wholesale placement in Lehigh Valley restaurants and retailers; and B2B programs including an on-premise Partner Program, a custom-label service (10-case minimum), and corporate gifting. Distribution is restricted by interstate alcohol-shipping regulations, and bookings run through FareHarbor. The team is small and founder-led — Kim McCullough and Aaron McCullough as Owners/Co-Founders, Matt Check (Level IV Sommelier) as Head Winemaker, winemaker Mark Pagliaro (UC Davis trained, joined at the inaugural 2021 vintage), Assistant Winemaker Aaron Gratch, and a Tasting Room Associate.
Revenue is not disclosed, and no external funding rounds or institutional investors appear in the data, indicating a bootstrapped, founder-financed operating model. Recognized industry credibility comes from a 97-point Sunset International Wine Competition score for Dark Angel, a 2026 San Francisco Chronicle Gold Medal for Blanc de Noir, and Silver medals at the 2024 Sommeliers Challenge and 2023 Great American Wine International Competition for Grand Mélange. The company has filed no patents, holds no listed regulatory actions, and has no disclosed mergers, acquisitions, or restructuring events.
Cellar Beast Winehouse firmographics
Firmographics- Name
- Cellar Beast Winehouse
- Legal name
- Cellar Beast Winehouse
- Website
- https://cellarbeastwine.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cellar Beast Winehouse is a veteran and women-owned boutique winery in Pennsylvania that crafts minimal-intervention, French oak-aged wines from premium West Coast grapes, serving wine enthusiasts through a 200+ member club, three PA tasting rooms, and wholesale distribution.
- Ownership category
- akta.pro rank
Cellar Beast Winehouse industry classification
Industry- Product category
- Boutique Winery and Wine Production
- NAICS
- Wineries (312130), Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Cellar Beast Winehouse is headquartered
LocationHeadquarters
- HQ city
- Andreas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Cellar Beast Winehouse business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: E-commerce wine sales through website with shipping to select US states. Consumers purchase individual bottles, bundles, and gift sets directly.
- Wine Club Membership: Quarterly subscription ($100 every 3 months) delivering 3 bottles per shipment with 4 shipments per year. No long-term commitment required.
- Tasting Room Experiences: Wine tastings, cellar tours, winemaker tours, and special events at three Pennsylvania locations. Reservations via FareHarbor booking system.
- Wholesale Distribution: On-premise sales to restaurants and bars, off-premise sales to wine retailers. Includes educational support, marketing collaboration, and special events for partners.
- Custom Label Program: Minimum 10 case orders for personalized wine labels for private, corporate, or festive events. Includes design services and custom packaging.
- Corporate Gifting: Bulk wine gift sets and corporate gift programs with white-glove delivery, branded cards, and compliant shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Wine Club Membership - Quarterly subscription |
| Unit Pricing | Pay-as-you-go | Malbec Reserve 2022 - Single Bottle |
| Unit Pricing | Pay-as-you-go | Jeune Bête 2024 - Single Bottle |
| Unit Pricing | Pay-as-you-go | Cellar Beast La Bête 2022 - Single Bottle |
| Unit Pricing | Pay-as-you-go | Cellar Beast Dark Angel 2022 - Single Bottle |
| Unit Pricing | Pay-as-you-go | Red Mountain Reserve Bundle |
| Unit Pricing | Pay-as-you-go | Dark Angel Bundle |
| Unit Pricing | Pay-as-you-go | Cabernet Franc 2023 - Single Bottle |
| Unit Pricing | Pay-as-you-go | Grand Mélange 2022 - Single Bottle |
| Unit Pricing | Pay-as-you-go | Blanc de Noir 2023 - Single Bottle |
| Unit Pricing | Pay-as-you-go | Chardonnay Reserve 2023 - Single Bottle |
| Unit Pricing | Multi-year contract | Custom Label Program |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Cellar Beast Winehouse product offering
Product offeringCore offering
Cellar Beast Winehouse is a boutique Pennsylvania winery that sources premium grapes from elite Washington State vineyards and crafts small-batch, French oak-aged wines using minimal intervention Old World winemaking techniques. It sells these wines directly to consumers through an e-commerce site, a quarterly wine club subscription, and tasting room experiences at three Pennsylvania locations, while also supplying restaurants and wine shops through wholesale distribution and offering custom-labeled wine programs for events and corporate gifting.
Product overview
Cellar Beast Winehouse is a boutique winery offering a portfolio of small-batch, French oak-aged wines crafted from Washington State grapes (Yakima Valley, Red Mountain, Candy Mountain, Horse Heaven Hills AVAs) with production in Pennsylvania. The core offering comprises single-varietal wines and Bordeaux-style blends (Malbec Reserve, Cabernet Franc, Grand Mélange, La Bête, Dark Angel, Jeune Bête) plus sparkling (Blanc de Noir) and white (Chardonnay Reserve) wines. These are complemented by subscription services (Wine Club with quarterly shipments), experiences (guided tastings, winery tours), customization (Custom Label Service), and B2B programs (Wholesale Distribution, Partner Program for on-premise accounts). Wine bundles (Red Mountain Reserve Bundle, Dark Angel Bundle, Beast Bundle) combine multiple products for gifting and discovery.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Club Membership
- Malbec Reserve 2022
- Jeune Bête 2024
- Cellar Beast La Bête 2022
- Cellar Beast Dark Angel 2022
- Cabernet Franc 2023
- Grand Mélange 2022
- Blanc de Noir 2023
- Chardonnay Reserve 2023
- Red Mountain Reserve Bundle
- Dark Angel Bundle
- Beast Bundle
- Wine Tastings
- Winery Tours
- Private Reserve Wine Program
- Custom Label Service
- Wholesale and Distribution
- On-Premise Partner Program
- Private Events Venue
- Corporate Gifting Program
Quantifiable outcome
- Wine Club: 200+ members
- +4 more outcomes
Companies that use Cellar Beast Winehouse
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Cellar Beast Winehouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Cellar Beast Winehouse partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Pontin del Roza (Miller Family)coreVineyard partner providing Carmenere grapes and Petit Verdot from their Roza Vineyard in Yakima Valley. One of Cellar Beast's key West Coast vineyard partnerships for premium fruit sourcing.
- Meek VineyardcoreKey source for Merlot, Cabernet Sauvignon, and Cabernet Franc from Yakima Valley AVA. Contributes fruit for multiple award-winning wines including Grand Mélange and various single-vineyard releases.
- Scooteney Flats VineyardcorePremium Red Mountain AVA vineyard providing Merlot for Grand Mélange blend. Located at approximately 650-680 feet elevation with Scooteney silt loam, Warden silt loam, and fine sandy loam soils.
- Red Heaven VineyardcoreIconic Red Mountain AVA vineyard source for Cabernet Sauvignon Reserve. Produces structured, elegant wines with classic Bordeaux-inspired profile of black currant, cedar, and cocoa.
- Quintessence VineyardcoreEsteemed Red Mountain vineyard providing Cabernet Sauvignon for Grand Mélange blend, same fruit used in Midnight Archer wine.
- Dan JohnsonminorArtist who designed custom wine labels for Cellar Beast, as seen in the custom label gallery on their website.
- Lehigh Valley Restaurants and RetailerscoreLocal restaurants and wine shops in Lehigh Valley carrying Cellar Beast wines, including establishments in Allentown, Bethlehem, Easton, and Andreas, PA.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Cellar Beast Winehouse competitors and assessment
Company assessmentBroad incumbents
- Chateau Ste. Michelle: Washington State's largest and most recognized winery sourcing from the same Yakima Valley and Red Mountain AVAs—broad incumbent producing wines at a much larger scale across many price points.
- Willamette Valley Vineyards: Established Oregon winery with broader portfolio and DTC tasting experience—comparable premium West Coast fruit sourcing with a much larger scale and broader distribution footprint.
Direct peers
- Va La Vineyards: Small-batch, single-vineyard Pennsylvania winery focused on minimal-intervention winemaking—directly aligned with Cellar Beast's Old World minimal-intervention philosophy.
- Penns Woods Winery: Pennsylvania family-owned boutique winery with tasting room, wine club, and event venue—operates a similar DTC-plus-subscription model targeting Mid-Atlantic wine enthusiasts.
- Chaddsford Winery: One of Pennsylvania's largest and most established boutique wineries with DTC tasting room, wine club, and on-premise wholesale across the Mid-Atlantic—directly comparable DTC business model to Cellar Beast.
- Stone & Key Cellars: Pennsylvania boutique winery previously employing Cellar Beast winemaker Mark Pagliaro—directly comparable craft winery model with tasting room and wine club in Eastern PA.
- Galer Estate Vineyard and Winery: Boutique Pennsylvania winery in Chester County offering wine tastings, wine club, and limited-production wines—comparable boutique DTC positioning with similar price points.
Regional players
- Bluestone Vineyards: Boutique Virginia winery on the East Coast with similar small-production, French-oak aging, and DTC wine-club model, though based in a different mid-Atlantic state.
Emerging players
- Quintessence Cellars: Small-batch Washington State Red Mountain AVA producer—comparable premium fruit sourcing from the same Quintessence Vineyard that supplies Cellar Beast's Grand Mélange.
- Domain Drouhin Oregon: Boutique Willamette Valley producer applying Burgundian/Old World French techniques to Pacific Northwest fruit—directly aligned with Cellar Beast's Old World meets West Coast positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cellar Beast Winehouse social profiles
Digital presenceCellar Beast Winehouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cellar Beast Winehouse leadership team
Management profileNumber of profiles
Profiles6 records
Cellar Beast Winehouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cellar Beast Winehouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cellar Beast Winehouse
What does Cellar Beast Winehouse do?
Cellar Beast Winehouse is a boutique Pennsylvania winery that sources premium grapes from elite Washington State vineyards and crafts small-batch, French oak-aged wines using minimal intervention Old World winemaking techniques. It sells these wines directly to consumers through an e-commerce site, a quarterly wine club subscription, and tasting room experiences at three Pennsylvania locations, while also supplying restaurants and wine shops through wholesale distribution and offering custom-labeled wine programs for events and corporate gifting.
Is Cellar Beast Winehouse a public or private company?
Cellar Beast Winehouse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cellar Beast Winehouse founded?
Cellar Beast Winehouse was founded in 2021. It employs 11 to 50 people.
Where is Cellar Beast Winehouse based?
Cellar Beast Winehouse is headquartered in Andreas, United States, in the North America region.
How does Cellar Beast Winehouse make money?
Six revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Membership, tasting Room Experiences, wholesale Distribution, custom Label Program and corporate Gifting.
Who are Cellar Beast Winehouse's main competitors?
Broad incumbents on record are Chateau Ste. Michelle and Willamette Valley Vineyards. Direct peers are Va La Vineyards, Penns Woods Winery, Chaddsford Winery, Stone & Key Cellars and Galer Estate Vineyard and Winery. Bluestone Vineyards is listed as a regional player. Emerging players are Quintessence Cellars and Domain Drouhin Oregon.
Does Cellar Beast Winehouse have an API?
No public API is recorded for Cellar Beast Winehouse.
What industry is Cellar Beast Winehouse in?
Cellar Beast Winehouse's product category is Boutique Winery and Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 5180.