Walnut Ridge
Walnut Ridge Family RV is a family-owned Indiana RV dealership operating two locations (New Castle and Memphis) that sells new and used RVs across six manufacturers, plus financing, parts, service, trade-in, and an on-site campground.
- Company typePrivate
- Founded1996
- HeadquartersNew Castle, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Walnut Ridge does
Walnut Ridge Family RV is a privately held, family-owned RV dealership founded in 1995 in Central Indiana, operating two physical retail locations in New Castle and Memphis, Indiana. The company sells new and pre-owned recreational vehicles across six manufacturer brands — Alliance RV, Brinkley, Forest River, Keystone, inTech, and Palomino — spanning the full RV product surface: Class A/B/C motorhomes, fifth wheels, travel trailers, toy haulers, and destination trailers. Pricing ranges from entry-level used units under $6,000 to luxury fifth wheels above $160,000, with average transactions weighted across a broad mix.
Beyond retail sales, Walnut Ridge runs an integrated service operation that includes internal RV financing, a parts catalog, certified repair technicians, trade-in valuation, and an on-site campground offering two nights of complementary stays to buyers. Its primary 66-acre lot in New Castle anchors approximately 273 units of inventory, while the Memphis, IN (Kentuckiana) location holds roughly 127 units. The digital storefront runs on the Interact RV platform, enabling online inventory filtering by type, brand, features, price, and monthly payment; an interactive tow guide; how-to and orientation video content; and a same-day Camp Today purchase program.
Revenue is generated through one-time vehicle transactions (new and used), financing take-rates on internal loan origination, parts sales, and service billings. Walnut Ridge has held Top 50 RV Dealer in North America recognition for 11 consecutive years (including the RVDA 2025 Five Elite Blue Ribbon Top 50 Award) and has been the #1 retailer of fifth wheels in Indiana since 2003. The company is family-owned with no institutional equity on record, no disclosed revenue, and 101–250 employees.
Walnut Ridge firmographics
Firmographics- Name
- Walnut Ridge
- Legal name
- Walnut Ridge Family RV
- Website
- https://www.walnutridgerv.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Walnut Ridge Family RV is a family-owned Indiana RV dealership operating two locations (New Castle and Memphis) that sells new and used RVs across six manufacturers, plus financing, parts, service, trade-in, and an on-site campground.
- Ownership category
- akta.pro rank
Where Walnut Ridge is headquartered
LocationHeadquarters
- HQ city
- New Castle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Walnut Ridge business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Parts Department: Sale of RV parts and accessories through both physical store and online parts catalog.
- New RV Sales: Sale of new recreational vehicles from multiple manufacturers including Alliance RV, Brinkley, Forest River, Keystone, inTech, and Palomino brands. Revenue generated through one-time vehicle transactions at competitive prices.
- Used RV Sales: Sale of pre-owned recreational vehicles, offering quality options at lower price points for budget-conscious buyers.
- RV Financing: Internal financing services helping customers secure loans for RV purchases with various rate options and payment plans.
- Service Department: Certified technicians providing maintenance and repair services to keep RVs in optimal condition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New RVs - Various price points by brand and model |
| One time/ perpetual license | Pay-as-you-go | Used RVs - Pre-owned inventory at reduced prices |
| Transaction based/ take rate | Monthly | Financing Options - Monthly payment plans |
| Unit Pricing | Pay-as-you-go | Service and Parts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Walnut Ridge product offering
Product offeringCore offering
Walnut Ridge Family RV is a recreational vehicle dealership that sells new and used RVs and operates an on-site campground. The dealership complements its vehicle sales with RV parts, service, repair, financing, and trade-in programs, serving retail buyers in and around its Indiana location. The business has operated as a family-owned retailer since approximately 1995 and has earned recognition as a top dealer.
Product overview
Walnut Ridge Family RV is a premier RV dealership with two locations (New Castle and Memphis, IN) operating on a 66-acre lot. The company is the #1 Retailer of Fifth Wheels in Indiana since 2003 and has been recognized as a Top 50 RV Dealer in North America for 11 consecutive years. The product portfolio includes multiple RV types (Motorhomes, Fifth Wheels, Travel Trailers, Toy Haulers, Destination Trailers, and Pre-Owned units) from six major brand manufacturers (Alliance RV, Brinkley, Forest River RV, inTech RV, Keystone RV, and Palomino). The company offers comprehensive services including RV sales, parts, service, financing, trade-ins, and a unique Camp Today same-day purchase program. The dealership provides financing options with pre-qualification that does not impact credit scores, and includes complimentary camping at their on-site campground.
Differentiator
Problem solved
Functional benefit
Products and services
- New RV Sales
- Used RV Sales
- RV Parts Sale of replacement and accessory parts for recreational vehicles, supporting both retail customers and service customers.
- RV Service and Repair Mechanical, maintenance, and repair services for recreational vehicles performed by dealership service technicians.
- RV Financing Financing and lending facilitation for RV purchases, typically coordinated with third-party lenders and offered to retail buyers at the point of sale.
- RV Trade-In Program Acceptance of customer-owned RVs as trade-in credit toward the purchase of a new or used unit on the lot.
- On-Site Campground Campground located at the dealership property that allows customers and visitors to camp with their RVs on site.
Quantifiable outcome
- 11 consecutive years as Top 50 RV Dealer in North America
- +3 more outcomes
Companies that use Walnut Ridge
Customer profileSegments3 records
Ideal customer profiles1 record
Walnut Ridge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Walnut Ridge partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Alliance RVcoreAlliance RV is a luxury fifth wheel manufacturer located on 110 acres in Elkhart, Indiana. Walnut Ridge serves as a primary retail partner selling Alliance's full product line including Avenue, Avenue All-Access, Benchmark, Delta, Delta Solo, Delta Ultra Lite, Paradigm, Valor, and Valor All-Access models.
- Brinkley RVcoreBrinkley RV produces luxury fifth wheels and toy haulers including Model G, Model I, Model Ix, Model Z, and Model Z Air. Walnut Ridge carries the full Brinkley lineup.
- Forest River RVcoreForest River is a major RV manufacturer with multiple product lines sold at Walnut Ridge including Flagstaff, Puma, Sunseeker, and Wildwood brands across travel trailers, fifth wheels, and motorhomes.
- Keystone RVcoreKeystone RV is one of the largest RV manufacturers. Walnut Ridge sells extensive Keystone inventory including Cougar, Hideout, Montana, and Passport product lines.
- inTech RVminorinTech RV produces innovative travel trailers and toy haulers including Aucta, Flyer, Luna, O-V-R, and Sol models available at Walnut Ridge.
- PalominominorPalomino manufactures travel trailers and destination trailers. Walnut Ridge carries Puma and Puma Destination product lines.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Walnut Ridge competitors and assessment
Company assessmentDirect peers
- Camping World Holdings: Camping World is the largest U.S. RV dealership network with ~200+ locations across the country. It directly competes with Walnut Ridge in new and used RV retail, parts, service, and financing, and represents the scale ceiling that a multi-state dealer can reach.
- Lazydays RV: Lazydays is a publicly traded RV dealership group with supercenter locations and a similar full-service model (sales, service, parts, financing). Comparable to Walnut Ridge in product breadth and customer experience orientation, though at much larger and publicly disclosed scale.
- General RV Center: General RV is one of the largest family-owned RV dealership groups in the U.S., with multiple supercenters across the Midwest and beyond. Directly comparable to Walnut Ridge in multi-brand representation, large-lot format, and full-service sales/service/parts offering.
- Bish's RV: Bish's RV operates a regional multi-location dealership group across the Mountain West and Midwest with a similar full-service model to Walnut Ridge. Comparable in product mix (towables and motorhomes), inventory scale, and parts/service operations.
- RV One: RV One is a multi-state RV dealership group with supercenter locations across the Eastern U.S. Comparable to Walnut Ridge in carrying multiple OEM brands (including Forest River and Keystone) and offering full sales/service/parts/financing under one roof.
Regional players
- Kunes RV: Kunes RV operates a multi-location dealership group primarily in the Upper Midwest (Wisconsin, Illinois, Iowa). Comparable to Walnut Ridge in mid-size regional dealer operations, multi-brand representation, and family/dealer-group ownership style.
- Blue Ox RV: Blue Ox RV is a multi-location dealership group in the Upper Midwest (Minnesota/Wisconsin). Comparable to Walnut Ridge in product mix and full-service offerings but operating in a different geography, making it a regional rather than direct competitor.
- Pleasureland RV: Pleasureland RV is a family-owned multi-location dealer based in Minnesota serving the Upper Midwest. Comparable to Walnut Ridge in family ownership, multi-brand strategy, and full-service sales/service/parts model, though geographically separated.
Broad incumbents
- Thor Industries: Thor Industries is the world's largest RV manufacturer (owning brands like Airstream, Jayco, Keystone, and Dutchmen). As the parent of Keystone — one of Walnut Ridge's core OEM partners — Thor is a critical supplier relationship and an incumbent whose dealer-network policies shape Walnut Ridge's competitive positioning.
- Forest River: Forest River (a Berkshire Hathaway subsidiary) is one of the largest RV manufacturers in North America and a key OEM partner for Walnut Ridge across multiple brands (Flagstaff, Puma, Sunseeker, Wildwood). Comparable as an upstream supplier whose dealer terms and product strategy directly affect Walnut Ridge's inventory and pricing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Walnut Ridge social profiles
Digital presenceWalnut Ridge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walnut Ridge leadership team
Management profileNumber of profiles
Walnut Ridge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walnut Ridge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walnut Ridge
What does Walnut Ridge do?
Walnut Ridge Family RV is a recreational vehicle dealership that sells new and used RVs and operates an on-site campground. The dealership complements its vehicle sales with RV parts, service, repair, financing, and trade-in programs, serving retail buyers in and around its Indiana location. The business has operated as a family-owned retailer since approximately 1995 and has earned recognition as a top dealer.
Is Walnut Ridge a public or private company?
Walnut Ridge is a private company. It is classified as family owned and is currently operating.
When was Walnut Ridge founded?
Walnut Ridge was founded in 1996. It employs 101 to 250 people.
Where is Walnut Ridge based?
Walnut Ridge is headquartered in New Castle, United States, in the North America region.
How does Walnut Ridge make money?
Five revenue lines are on record. Parts Department is the primary driver. The others are new RV Sales, used RV Sales, RV Financing and service Department.
Who are Walnut Ridge's main competitors?
Direct peers on record are Camping World Holdings, Lazydays RV, General RV Center, Bish's RV and RV One. Regional players are Kunes RV, Blue Ox RV and Pleasureland RV. Broad incumbents are Thor Industries and Forest River.
Does Walnut Ridge have an API?
No public API is recorded for Walnut Ridge.