zap.co.il
Zap Group Ltd. operates zap.co.il, Israel's leading online price comparison platform aggregating listings, prices, and reviews from hundreds of Israeli retailers across electronics, home goods, automotive, and more, with a vertically extended ecosystem of ZapStore, ZapCars, ZapMarket, Weekend, WiseBuy, and Zap360.
- Company typePrivate
- Founded2000
- HeadquartersPetah Tiqwa, Israel
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What zap.co.il does
zap.co.il, operated by Zap Group Ltd. (זאפ גרופ בע"מ), is Israel's longest-running online price comparison platform, founded in 2000 and serving the Israeli consumer market across more than a dozen product categories including electronics, computers, home and garden, sporting goods, health and beauty, fashion, and automotive accessories. The core platform aggregates product listings, prices, technical specifications, and user-submitted reviews from hundreds of Israeli online retailers, enabling consumers to compare offerings without visiting each merchant individually. The technology stack is a standard price-comparison marketplace with integrated e-commerce capabilities, supported by native iOS and Android mobile applications and an active editorial/content layer through the WiseBuy sub-brand.
The company has expanded beyond horizontal price comparison into a multi-vertical ecosystem of sub-brands: ZapStore (shop.zap.co.il) for first-party direct e-commerce transactions with PayPal integration and buyer protection; ZapCars for automotive price comparison; ZapMarket for supermarket and grocery comparison; Weekend.co.il for travel and hospitality (zimmers, villas, hotels); WiseBuy for expert buying guides; and Zap360, which extends Zap's capabilities into B2B marketing services for merchants. Distribution also includes physical retail stores in Eilat offering duty-free electronics and appliances, creating an offline channel tied to inbound tourism.
The revenue model is not publicly disclosed, but is structurally a hybrid: free consumer access to comparison services with monetization through merchant referral/lead generation, first-party sales via ZapStore, physical retail margin in Eilat, and B2B marketing services via Zap360. Pricing on the platform is set by individual merchants. The company is privately held, headquartered in Israel, serves exclusively the Israeli market, and has no disclosed institutional investors, parent company, or public listing.
zap.co.il firmographics
Firmographics- Name
- zap.co.il
- Legal name
- זאפ גרופ בע"מ
- Website
- https://zap.co.il
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zap Group Ltd. operates zap.co.il, Israel's leading online price comparison platform aggregating listings, prices, and reviews from hundreds of Israeli retailers across electronics, home goods, automotive, and more, with a vertically extended ecosystem of ZapStore, ZapCars, ZapMarket, Weekend, WiseBuy, and Zap360.
- Ownership category
- akta.pro rank
zap.co.il industry classification
Industry- Product category
- Online Price Comparison Marketplace
- NAICS
- All Other Miscellaneous Retailers (45999), General Merchandise Retailers (455)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
- akta.pro secondary industries
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
Keywords
Where zap.co.il is headquartered
LocationHeadquarters
- HQ city
- Petah Tiqwa
- HQ country
- Israel
- HQ region
- Middle East
Markets served
zap.co.il business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Consumer access to compare prices across multiple retailers |
Distribution channels4 records
Marketing channels4 records
zap.co.il product offering
Product offeringCore offering
Zap.co.il operates Israel's leading online price comparison platform that aggregates product listings, prices, and reviews from hundreds of Israeli online retailers across 12+ categories including electronics, home appliances, computers, sporting goods, and automotive accessories. Beyond comparison, the platform enables direct purchases through Zap Store and offers specialized vertical platforms for vehicles (ZapCars), groceries (ZapMarket), travel (Weekend.co.il), and expert buying guides (WiseBuy). The ecosystem collectively enables Israeli consumers to research, compare, and purchase products across both online and physical retail channels.
Product overview
Zap Group operates a comprehensive price comparison ecosystem anchored by zap.co.il - Israel's leading price comparison platform that aggregates product listings, prices, and reviews from hundreds of Israeli online retailers. The core platform spans 12+ major product categories including electronics, home appliances, computers, sporting goods, camping equipment, health and beauty products, fashion, and automotive accessories. Beyond the comparison marketplace, the ecosystem includes: the Zap Store (shop.zap.co.il) for direct e-commerce purchases with buyer protection, mobile applications for iOS and Android, and specialized vertical platforms (ZapCars for vehicles, ZapMarket for groceries, Weekend.co.il for travel/hospitality, WiseBuy for expert buying guides, and Zap360 for B2B marketing services). The ecosystem collectively enables Israeli consumers to research, compare, and purchase products across both online and physical retail channels.
Differentiator
Problem solved
Functional benefit
Brands
- zapstore: Direct purchase platform operated by zap for buying products directly
- zap cars
- WiseBuy
- zap360
Products and services
- Zap Price Comparison Platform Core price comparison platform that aggregates product listings, prices, and reviews from hundreds of Israeli online retailers across multiple categories including electronics, home appliances, computers, sporting goods, and more. Users can compare prices, read reviews, and access detailed product specifications.
- Zap Store (shop.zap.co.il)
Companies that use zap.co.il
Customer profileSegments1 record
Ideal customer profiles2 records
zap.co.il technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
zap.co.il partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
zap.co.il competitors and assessment
Company assessmentDirect peers
- Ideal (ideal.co.il): Israeli direct competitor operating a price comparison and shopping platform in Israel. Closely comparable to zap.co.il in geography, target audience, and product category coverage.
- Kelkoo Group: European price comparison and shopping platform operating across multiple countries. Comparable to zap.co.il in product comparison mechanics and merchant aggregation model.
- Ceneo: Poland's leading price comparison platform. Comparable to zap.co.il in single-market dominance, broad category coverage, and review/rating-driven content model.
- Twenga: European price comparison and shopping platform. Comparable to zap.co.il in price aggregation across multiple merchants and product categories.
- Idealo: Germany-headquartered price comparison platform for products, travel, and financial services. Closely comparable to zap.co.il in core comparison functionality and breadth of categories.
- Pricerunner: Nordic/European price comparison platform that aggregates product listings and prices from multiple retailers. Comparable core business model to zap.co.il but operating across multiple European markets.
- Comparis: Swiss price comparison platform covering products, insurance, telecom, and services. Comparable to zap.co.il in comparison mechanics and trusted-review positioning.
Regional players
- KSP (ksp.co.il): Large Israeli electronics and computer retailer. Comparable to zap.co.il in target audience and product category, but operates as a direct retailer rather than a comparison platform.
- Kieskeurig: Dutch price comparison platform with reviews and product specifications. Comparable to zap.co.il in single-market dominance and content-driven comparison model.
Broad incumbents
- Google Shopping: Global incumbent that embeds price comparison and product discovery directly into Google Search results. Overlaps heavily with zap.co.il's comparison functionality and represents a structural competitive threat.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
zap.co.il social profiles
Digital presencezap.co.il financial estimates
Financial estimateRevenue estimate
Valuation estimate
zap.co.il leadership team
Management profileNumber of profiles
zap.co.il subsidiaries and ownership
Company hierarchySubsidiaries5 records
zap.co.il funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
zap.co.il M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about zap.co.il
What does zap.co.il do?
Zap.co.il operates Israel's leading online price comparison platform that aggregates product listings, prices, and reviews from hundreds of Israeli online retailers across 12+ categories including electronics, home appliances, computers, sporting goods, and automotive accessories. Beyond comparison, the platform enables direct purchases through Zap Store and offers specialized vertical platforms for vehicles (ZapCars), groceries (ZapMarket), travel (Weekend.co.il), and expert buying guides (WiseBuy). The ecosystem collectively enables Israeli consumers to research, compare, and purchase products across both online and physical retail channels.
Is zap.co.il a public or private company?
zap.co.il is a private company. It is classified as unknown and is currently operating.
When was zap.co.il founded?
zap.co.il was founded in 2000. It employs 11 to 50 people.
Where is zap.co.il based?
zap.co.il is headquartered in Petah Tiqwa, Israel, in the Middle East region.
Who are zap.co.il's main competitors?
Direct peers on record are Ideal (ideal.co.il), Kelkoo Group, Ceneo, Twenga, Idealo, Pricerunner and Comparis. Regional players are KSP (ksp.co.il) and Kieskeurig. Google Shopping is listed as a broad incumbent.
Does zap.co.il have an API?
No public API is recorded for zap.co.il.
What industry is zap.co.il in?
zap.co.il's product category is Online Price Comparison Marketplace. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 45999 and its SIC code is 5940.