Schlager

What Schlager does

Schlager Transport Logistik GmbH is an Austrian family-owned logistics provider headquartered in the Gewerbepark Saxen, Upper Austria. Founded in 1989 by Hubert Schlager sen. as a single-truck newspaper delivery operation for Kronen Zeitung, the company has grown into a multi-service transport and logistics business now led by second-generation managing director Hubert Schlager jun. and third-generation Juniorchefin Gloria Schlager. Operations are organized as a group of three private limited companies (Schlager GmbH, Schlager Transport Logistik GmbH, Schlager Group GmbH) with no external institutional investment or PE backing.

The company's core offering is 24/7 Austrian-wide transport and logistics, centered on time-critical print-media distribution (Kronenzeitung, Kurier, Mediaprint, Die Presse), contracted factory-traffic ('Werkverkehr') operations for industrial customers, just-in-time 'Direct Speed' delivery, and piece/partial load services with optional Crayler remote forklifts. The firm also operates an 800 m² warehouse at Saxen 159 on behalf of Jungheinrich and runs two ancillary businesses: the Schlager Brummi-Akademie driver-training academy and the Verkehrspark children's traffic-safety education park. Ancillary revenue includes the 'Planenkunst' art-truck initiative in partnership with Lebenshilfe Oberösterreich.

The technology and asset base is the company's most distinctive feature. Schlager operates a 100% Euro 6 fleet supplemented by 13+ electric heavy trucks across four OEMs (Volvo FH Electric, Mercedes eActros 400/600, MAN eTGX, Scania), with cumulative electric kilometers exceeding 1.44 million km by mid-2026. Proprietary on-site infrastructure — 1.6 MW battery storage, photovoltaic generation, intelligent load management, four fast-charging stations (up to 150 kW each, with up to 400 kW fast-charging capability), and the eTrucker charging-navigator app — is unique in the Mühlviertel region. The firm is certified to ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018 (valid through 2026), and won the VCÖ-Mobilitätspreis OÖ 2024 for its 'Logistik Mobilitätsrevolution Strom Schlager' project.

The business model is straightforward B2B transport services: transaction-fee revenue per shipment, sized by distance, weight, and service level, plus dedicated Werkverkehr retainer contracts and warehouse handling fees from Jungheinrich. Pricing is not publicly disclosed and is quoted individually per customer requirement. Distribution is exclusively direct B2B within Austria, with marketing concentrated in the 'StromSchlager' trade-publication series, earned media, social channels (Facebook, Instagram), and award-driven PR rather than paid acquisition.

Name

Schlager

Legal name

Schlager Transport Logistik GmbH

Website

https://www.schlagertrans.at

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Schlager Transport Logistik GmbH is an Austrian family-owned logistics provider offering 24/7 transport, warehousing, and driver training services across Austria, with a pioneering fleet of 13+ electric trucks and proprietary charging infrastructure.

Ownership category

akta.pro rank

Product category

Logistics Services

NAICS

General Freight Trucking (4841), Freight Transportation Arrangement (488510)

SIC

Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Dry Van (General Freight) TL Carriers (TLADADAA)

Keywords

• Freight transport services
• Contract logistics
• Electric truck fleet
• Warehouse operations
• Driver training services

Headquarters

HQ city

Saxen

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Transport Services: Full-service transport and logistics services operating 24/7. Core services include print media transport, factory traffic operations (Werkverkehr), direct speed service (Just-in-Time), and piece/part load services. Revenue generated through freight charges based on distance, weight, and service type.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Schlager Transport Logistik GmbH provides 24/7 road freight transport and logistics services throughout Austria, including print media distribution, contracted factory traffic (Werkverkehr), just-in-time direct speed delivery, and piece/partial load shipping. The company operates a 100% Euro 6 fleet supplemented by 13+ electric trucks (Volvo FH Electric, Mercedes eActros 400/600, MAN eTGX, Scania), supported by in-house charging and battery storage infrastructure. It also runs an 800 m² warehouse for Jungheinrich and a driver training center (Brummi-Akademie).

Product overview

Schlager Transport Logistik GmbH is an Austrian family-owned logistics company offering comprehensive transport services centered on a modern fleet of distribution vehicles, including a growing fleet of 13+ electric trucks (Volvo FH Electric, Mercedes eActros 400, MAN eTGX). Core services include 24/7 print media transport, contracted factory traffic (Werkverkehr), just-in-time delivery (Direct Speed), and piece/partial load shipping across Austria. The company operates from a purpose-built facility in Saxen, Austria, and manages a subsidiary warehouse for Jungheinrich. Unique offerings include artist-decorated 'Planenkunst' trucks painted by Lebenshilfe artists, a driver training academy (Brummi-Akademie), and a children's traffic education center (Verkehrspark).

Differentiator

Problem solved

Functional benefit

Brands

• Schlager Brummi-Akademie: Fahrerqualifikation und Schulungszentrum zur Qualitätssicherung, gegründet 2010
• Verkehrspark
• Planenkunst
• comPEtenz
• Strom Schlager
• Schlager-Team

Products and services

• Transport and Logistics Services (Full-Service) Full-service road transport and logistics solutions operating 24 hours a day, 7 days a week, throughout Austria, serving enterprise customers across multiple industries with 2+ million kilometers driven annually.
• Printmedientransporte (Print Media Transport) Specialized newspaper and print media delivery services operating around the clock, 7 days a week, for Austrian publishers and media companies including Kronenzeitung, Kurier, Mediaprint, and Die Presse.
• Werkverkehr (Factory Traffic / Contract Transport) Contracted transport services where Schlager operates dedicated routes and full fleets for client companies, removing their need to manage drivers, vehicle maintenance, and route planning. Targeted at manufacturers (e.g., Brauunion, Austrodach, Synthesa) outsourcing internal transport operations.
• Direct Speed Service (Just-in-Time) Just-in-time delivery service with precision timing for line-side transport, overnight deliveries, and optimal scheduling operations for time-sensitive cargo.
• Stück- und Teilladungsservice (Piece and Partial Load) Flexible shipping service for partial and piece loads, with optional remote-controlled Crayler forklifts for deliveries to hard-to-reach customer locations.
• Jungheinrich Warehouse Operations 800 m² dedicated warehouse facility operated for Jungheinrich (Europe's leading intralogistics company), handling storage and distribution of used transport equipment and forklifts. Located at Saxen 159, Austria.
• Brummi-Akademie (Driver Academy) Driver qualification and training center providing professional development and quality assurance for truck drivers. Founded September 2010.

Quantifiable outcome

• 1,440,000+ fully electric kilometers driven as of June 2026
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Mercedes-Benz Trucks / Daimler TruckcoreTechnology or Integration · 1 April 2024Procurement of Mercedes eActros 400 and eActros 600 electric trucks. Mercedes provides dealer support through Pappas. Training sessions conducted for firefighters on e-truck safety.
• Volvo TruckscoreTechnology or Integration · 1 February 2024Procurement of Volvo FH Electric trucks - the first 3 electric trucks ('E-Drillinge') arrived February 2024. Volvo provides training for Schlager drivers and ongoing support.
• Pappas (Mercedes Dealer)coreChannel Partner/ Reseller/ Distributor · 1 January 2024Austrian dealer for Mercedes-Benz trucks providing sales, service, and training support for Schlager's Mercedes eActros fleet.
• Petschl-WerkstättenminorImplementation/ SI/ Consulting Partner · 1 January 2024Workshop support team for Volvo e-truck introduction and maintenance training.
• MAN Truck & BuscoreTechnology or Integration · 1 January 2024Procurement of MAN eTGX trucks as part of 6 new e-LKWs ordered in 2024. Schlager participated in MAN eTRUCK launch event at Hangar 7 Salzburg.
• ScaniacoreTechnology or Integration · 1 January 2024Procurement of Scania electric trucks for the fleet. Training support provided by Scania representatives.
• Bezirksfeuerwehrkommando PergminorOthers · 1 January 2023Fire department training partnership - approximately 80 firefighters trained on electric truck safety at Schlager facility.
• JungheinrichcoreStrategic or Co-development Partner · 1 May 2022Schlager operates Jungheinrich's warehouse and distribution facility at Saxen 159 location with 800 m2 storage area. Schlager handles storage and delivery of used transport equipment and forklifts for Jungheinrich, Europe's number 1 in intralogistics.
• Scheuwimmer FahrzeugbaucoreTechnology or Integration · 1 January 2013Vehicle bodybuilder providing custom truck bodies with advanced load securing systems. Long-standing partnership for developing high-quality truck specifications.
• Lebenshilfe OberösterreichcoreStrategic or Co-development Partner · 1 January 2005Partnership for 'Planenkunst' (art trucks) initiative where Lebenshilfe artists decorate Schlager trucks with artwork. Started in 2005, creating rolling works of art that brighten Austrian roads. Artists include Elisabeth Kumpfhuber, Ernst Schmidt, Helmut Haider, Margarethe Bamberger, Maria Jagsch, with Ferdinand Reisenbichler as artistic director. Promotes inclusion and support for people with disabilities.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Gebrüder Weiss: Austria-headquartered, family-owned logistics incumbent offering land, air, and sea freight plus warehousing across Europe. Comparable to Schlager as a fellow Austrian, family-controlled transport and logistics provider operating nationally with a sustainability focus, though at materially greater scale and broader geographic footprint.
• Lagermax: Austrian logistics group providing contract logistics, transport, and warehousing services across Central and Eastern Europe. Comparable to Schlager as an Austrian-owned freight and warehousing operator with multi-mode capabilities, but at substantially larger scale and broader geographic reach.
• cargo-partner: Austrian-headquartered international freight forwarder and logistics provider offering road, air, sea, and warehousing services across the world. Comparable to Schlager through Austrian roots and integrated transport/warehousing operations, though operating globally versus Schlager's Austria-only footprint.

Direct peers

• Quehenberger Logistics: Austrian full-service logistics provider with a strong focus on land transport, warehousing, and contract logistics for industrial customers. Comparable to Schlager through similar Austrian B2B transport and warehousing operations serving industrial/enterprise clients.
• Felbermayr Transport und Hebetechnik: Austrian-owned transport and lifting technology group offering heavy haul, special transport, and general freight services. Comparable to Schlager through Austrian ownership and core trucking activities, though focused more on heavy/specialized transport rather than print media distribution.
• LKW Walter: Austrian-owned European full-truckload and intermodal transport operator with a focus on sustainability and intermodal services. Comparable to Schlager as a fellow Austrian, family-controlled European road-haul operator with sustainability leadership, though operating at much larger scale.
• Spedition Quehenberger: Austrian freight forwarding and contract logistics group with significant presence in DACH. Comparable to Schlager through overlapping Austrian B2B transport services including factory traffic and contract logistics.
• Gebrüder Haider & Co: Austrian medium-sized haulage and logistics company offering general cargo, partial loads, and specialized transport services. Comparable to Schlager through similar Austrian regional general-freight trucking and partial-load offerings.
• Spedition Wildenhofer: Austrian-owned transport and logistics provider operating general cargo and freight services in Austria. Comparable to Schlager as an Austrian family-owned regional transport operator with general freight and partial-load services.

Others

• MAN Truck & Bus: Major European truck OEM supplying electric and diesel heavy trucks, with whom Schlager has a procurement partnership for MAN eTGX vehicles. Included as a relevant ecosystem participant (vehicle supplier) rather than a competitor, since MAN enables Schlager's e-fleet strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/schlagerhubert
• Instagraminstagram.com/huschl1
• LinkedInlinkedin.com/company/schlager-gmbh

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schlager