Springos

What Springos does

Springos Sp. z o.o. is a family-owned Polish e-commerce manufacturer and distributor founded circa 2000 and headquartered in Kłaj, Poland, with a warehouse facility in Skawina. The company sells sporting goods, fitness equipment, garden furniture, household items, children's products, and pet supplies directly to consumers through a portfolio of owned online storefronts — Shoperly (household, garden, pet), Sportservice (sports and fitness), and Superbombka (Christmas/holiday) — alongside a dedicated B2B wholesale platform (b2b.springos.pl). It operates without physical retail stores, ships across Europe, and maintains VAT registrations in Germany, Spain, Romania, and France in addition to its Polish operations.

The company's core technology footprint is a multi-store e-commerce architecture combined with an in-house carpentry workshop that produces DIY wooden products (deckchairs, sandboxes, educational towers) meeting PN-EN 581-1:2017-04 and PN-EN 581 1-2:2016-02 safety standards, using beech wood sourced from legal/sustainable origins. The catalog spans over 1,000 household products and more than 2,000 sports and fitness SKUs. Springos also supports custom logo promotional products for corporate B2B clients through its wholesale platform, with attractive wholesale pricing, flexible trading conditions, and forward-ordering capability for seasonal stock.

Revenue is generated through one-time retail transactions (B2C unit pricing across the three storefronts) and wholesale/B2B sales to retail partners and corporate clients. Marketing relies on organic SEO via multilingual country-specific domains, content marketing through a trilingual blog (Polish, English, German), and organic social media. The company has no external funding rounds, no institutional investors, and no disclosed leadership beyond sales and customer service roles. Notable 2024 regulatory actions include product recalls/withdrawals for the NS005 Nest Swing, KCH01 RED Kitchen Helper, HS02 Wooden Swing, and Christmas Lights models CL0209/CL0207/CL0204/CL0129/CL0405 due to safety and electrical compliance issues.

Name

Springos

Legal name

SPRINGOS sp. z o.o.

Website

https://springos.eu

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Springos Sp. z o.o. is a family-owned Polish e-commerce manufacturer and distributor selling sporting goods, fitness equipment, garden furniture, children's products, and pet supplies to European consumers through its Shoperly, Sportservice, and Superbombka online stores, plus a B2B wholesale platform.

Ownership category

akta.pro rank

Product category

Sporting Goods & Home Products E-commerce

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)

akta.pro primary industry

Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing) (CRAOAJAB)

akta.pro secondary industry

Outdoor Play & Sports Toys Distribution (CRAOAMAG)

Keywords

• Sporting goods retail
• Fitness equipment
• Garden furniture
• Children's products
• Pet supplies

Headquarters

HQ city

Klaj

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Retail (B2C): Direct-to-consumer sales of sporting goods, fitness products, garden equipment, household items, children's products, and pet supplies through owned online storefronts (shoperly.eu, shoperly.pl, sportservice.pl, superbombka.pl) across Europe.
2. Wholesale / B2B: Wholesale sales to retail businesses (stationary and online stores) through the b2b.springos.pl platform and dedicated sales executives. Offers attractive wholesale prices, flexible trading conditions, and the ability to place forward orders to secure volume and timely delivery before the season. Also serves corporate clients with custom logo products for promotional or employee reward purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Springos manufactures and distributes sporting goods, fitness equipment, garden furniture, children's products, pet supplies, and household items, selling directly to consumers through multiple owned e-commerce storefronts (Shoperly, Sportservice, Superbombka) and to wholesale/corporate clients through a dedicated B2B platform. The company operates across Europe with multilingual sites and offers custom-logo products for corporate clients alongside a 2-year product guarantee.

Product overview

Springos is an e-commerce company manufacturing and distributing sporting goods, fitness products, home furnishings, garden equipment, children's products, and pet supplies across Europe. The company operates multiple online stores (Shoperly, Sportservice, Superbombka) and a B2B wholesale platform, offering over 1,000 household products and more than 2,000 sports/fitness items. Their product portfolio spans six main categories: Rehabilitation Articles (exercise mats, balls, resistance bands), Sports and Fitness Items (dumbbells, kettlebells, skipping ropes), Garden Products (furniture, hammocks, swings), Home Furnishings (organizers, fans, furniture), Children's Products (safety gates, educational towers, sandboxes), and Pet Supplies (beds, bowls, litter mats). The company sells directly to consumers through their branded online stores while also supporting wholesale and corporate customization through their B2B platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Shoperly Online Store

Quantifiable outcome

• Deliveries to any place in Europe
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Shoperly (shoperly.eu / shoperly.pl)coreOthersShoperly is Springos's primary owned online storefront for household goods, garden equipment, and pet supplies. It operates as a separate domain but falls under Springos's corporate umbrella, serving as the main consumer-facing retail channel alongside sportservice.pl and superbombka.pl.
• Sportservice (sportservice.pl)coreOthersSportservice is Springos's specialized online store for sport and fitness products, including home gym equipment, yoga mats, and weights. It serves as a dedicated channel for the fitness product category under the Springos brand umbrella.
• Superbombka (superbombka.pl)minorOthersSuperbombka is Springos's dedicated online store for Christmas decorations and holiday products, targeting seasonal shoppers. It operates as part of Springos's multi-store e-commerce ecosystem.
• Global24 (Return Logistics Partner)minorOthersSpringos uses Global24 as a return logistics partner for processing product recalls and returns in Austria/Germany, as referenced in consumer protection announcements.

Scale indicators4 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Decathlon: Global sporting goods retailer with own-brand products across fitness, outdoor, and team sports. Comparable to Springos on sporting goods and fitness assortment, multi-country European footprint, and own-brand / private-label model.
• vidaXL: European e-commerce retailer selling broad assortment including sporting goods, garden furniture, home furnishings, pet supplies, and children's products. Closely comparable to Springos on horizontal assortment strategy, owned-brand strategy, and pan-European direct-to-consumer fulfillment.
• Westwing: European e-commerce specialist in home and living products including furniture, garden, and decor. Comparable to Springos on online-only home/garden merchandising, country-specific localized sites, and category-focused content marketing.
• Action (Action Holding): Pan-European discount variety retailer with rapidly expanding assortment including sporting goods, garden, home, toys, and pet supplies. Comparable to Springos on broad low-price assortment across multiple non-food categories in European markets.

Broad incumbents

• Intersport: Global sporting goods retail chain with broad multi-brand assortment across fitness, team sports, and outdoor. Comparable as a sporting goods incumbent that Springos competes against for fitness and outdoor product demand across Europe.
• Wayfair: Large online home furnishings and outdoor furniture retailer with European operations. Comparable to Springos on garden/outdoor furniture, home organization, and broad home furnishings e-commerce merchandising.

Regional players

• SportScheck: Leading German sporting goods multichannel retailer (acquired by Otto Group). Comparable to Springos for fitness, outdoor, and team sports assortment competing in the German-speaking market where Springos is VAT-registered.
• Allegro: Poland's largest online marketplace where many Polish consumers search for sporting goods, garden, and home products. Comparable as the primary competitive marketplace channel shaping Springos's home Polish market pricing and visibility.
• Zooplus: Leading European online pet supplies retailer. Comparable to Springos's pet supplies category (dog/cat beds, bowls, litter mats) where Springos competes on price and assortment within its broader multi-category storefront.

Emerging players

• GymBeam: Fast-growing European direct-to-consumer fitness and nutrition brand with own e-commerce storefront. Comparable to Springos's Sportservice on fitness equipment, sports nutrition adjacency, and European D2C model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SpringosUA
• LinkedInlinkedin.com/company/springos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Springos