Sherwin-Williams Automotive Finishes

What Sherwin-Williams Automotive Finishes does

Sherwin-Williams Automotive Finishes, a division of The Sherwin-Williams Company (NYSE: SWK), manufactures and distributes a complete line of advanced-technology automotive paint and coating systems. Its portfolio spans high-performance interior and exterior coatings, anchored by the proprietary Ultra 9K® waterborne basecoat system — including specialized toners such as the U9127 translucent magenta for complex candy red OEM finishes — and supported by broader Premium Color Systems for automotive refinishing. The division serves automotive jobber distributors, collision repair facilities, dealerships, fleet owners and refinishers, production shops, auto body builders, and original equipment manufacturers across North America.

The business extends beyond coatings into adjacent software and education offerings. Collision Core™ is a suite of interconnected mobile and cloud applications that give collision repair operators real-time visibility into shop metrics and accountability, while A-Plus™ University delivers virtual and in-person professional education covering financial troubleshooting, employee retention, leadership, and apprenticeship program design. The 2024 Official Team Partnership with the Mercedes-AMG PETRONAS Formula One Team positions Sherwin-Williams as the approved supplier of automotive paint and coatings for F1 cars and provides premium-segment brand visibility.

Revenue is generated through direct enterprise sales to OEMs and auto body builders, and through a primary channel of automotive jobber distributors that resell to downstream collision, dealership, and fleet customers. Pricing is quote-based and not publicly disclosed, with products requested via sales engagement or sample requests through the company website. The division is led in part by Robert Mowson, Vice President of Marketing, Automotive Finishes division of Sherwin-Williams. No API, SDK, or third-party integration surfaces are exposed in the input material.

Name

Sherwin-Williams Automotive Finishes

Legal name

Sherwin-Williams® Automotive Finishes, a division of The Sherwin-Williams® Company

Website

https://sherwin-automotive.com

Company type

Public

Founded year

1866

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Sherwin-Williams Automotive Finishes is a division of The Sherwin-Williams Company that manufactures and distributes advanced automotive paint and coating systems — including the Ultra 9K waterborne basecoat — to jobber distributors, collision repair facilities, dealerships, fleets, and OEMs across North America.

Ownership category

akta.pro rank

Product category

Automotive Refinish Coatings

NAICS

Paint and Coating Manufacturing (32551), Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Automotive & Transportation Coatings (IMAEAHAC)

akta.pro secondary industries

Automotive & Transportation Coatings (IMAEAGAC), Paint & Refinishing Services (Spray, Color-Match, Clearcoat) (TLAKAEAC), Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF)

Keywords

• Automotive refinish coatings
• Waterborne basecoat systems
• Collision repair supplies
• Automotive paint manufacturing
• OEM coatings

Headquarters

HQ city

Cuyahoga Falls

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive Paint and Coating Systems Sales: Manufactures and distributes a complete line of advanced technology automotive paint and coating systems including high performance interior and exterior auto coatings and associated products. Revenue is generated through direct sales to customers and through automotive jobber distributors.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sherwin-Williams Automotive Finishes manufactures and distributes a complete line of advanced-technology automotive paint and coating systems, including high-performance interior and exterior coatings and associated products such as the Ultra 9K® waterborne basecoat system with proprietary toners. The division serves automotive jobber distributors, collision repair facilities, dealerships, fleet owners and refinishers, production shops, auto body builders, and original equipment manufacturers, and complements its coatings with Collision Core™ mobile/cloud business solutions and A-Plus™ University professional education programs.

Product overview

Sherwin-Williams Automotive Finishes offers a complete line of advanced technology automotive paint and coating systems. The core portfolio includes Premium Color Systems and the Ultra 9K waterborne basecoat system with specialized toners for achieving complex candy red and metallic finishes. These are complemented by Collision Core (mobile/cloud-based business operations solutions) and A-Plus University (professional education platform). The company serves automotive jobber distributors, collision repair facilities, dealerships, fleet owners, refinishers, production shops, auto body builders, and OEM manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• Ultra 9K®: Waterborne basecoat system featuring translucent magenta toner (U9127) for achieving complex candy red automotive finishes including Ford R3 Burgundy Velvet Pearl and RR Ruby Red Metallic.
• Collision Core™
• A-Plus™ University

Products and services

• Premium Color Systems A comprehensive line of advanced-technology automotive paint and coating systems designed for automotive refinishing applications, including color matching and professional finish restoration for collision repair facilities, dealerships, and other refinish customers.
• Ultra 9K® Waterborne Basecoat System A waterborne basecoat system featuring advanced toner technology for achieving complex automotive color finishes, including candy reds and metallic coatings, with specialized toners such as the U9127 chromatic magenta toner for hard-to-match candy red finishes; intended for professional automotive refinish operations.
• Collision Core™ A series of interconnected mobile and cloud-based software solutions (apps) that provide visibility across all key business operations of collision repair facilities, supporting better decisions and accountability with real-time information, accessible via mobile platforms to keep teams connected, informed, and productive.
• A-Plus™ University A world-class professional education platform offering virtual and in-person courses covering financial troubleshooting, employee retention and engagement, intentionally balanced leadership, and apprenticeship program creation, designed to help automotive refinish businesses elevate their operations.

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Mercedes-AMG PETRONAS Formula One TeamflagshipGTM or Marketing Partner · 1 January 2024Sherwin-Williams is an Official Team Partner of the Mercedes-AMG PETRONAS Formula One Team. In this partnership, Sherwin-Williams serves as the approved supplier of automotive paint and coatings to the team's Formula One cars. This is a high-profile partnership providing significant brand visibility in the premium motorsports segment and demonstrating the company's capabilities in advanced automotive coating technology.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• PPG Industries: PPG's Automotive Refinish business (Envirobase, Aquabase Plus) directly competes with SW Automotive Finishes across collision repair, dealership, fleet, and OEM channels with comparable waterborne basecoat technology and a similar North American jobber distribution model.
• Axalta Coating Systems: Axalta (spun out of DuPont) is one of the two largest pure-play automotive refinish coatings companies globally, with Cromax, Standox, and Spies Hecker brands competing head-to-head with SW Automotive Finishes in collision repair shops and dealerships worldwide.

Broad incumbents

• RPM International: RPM's Specialty Coatings segment includes Rust-Oleum and other refinish-adjacent brands serving automotive and industrial coatings customers, providing an indirect but relevant competitive benchmark in coating distribution and channel strategy.
• AkzoNobel: AkzoNobel's Automotive and Specialty Coatings business competes in OEM and refinish with brands such as Sikkens and Lesonal, and as a multi-billion-dollar diversified coatings conglomerate overlaps with SW Automotive Finishes in nearly every served segment.
• Nippon Paint Automotive Coatings: Nippon Paint's automotive coatings business (including the former Nexa Autocolor refinish brand) is a global broad-line competitor with growing North American refinish ambitions, directly overlapping with SW Automotive Finishes in OEM and refinish.
• BASF Coatings: BASF's Coatings division includes Glasurit and RM brands serving automotive OEM and refinish markets at global scale; a broader chemicals conglomerate competitor with deeper R&D resources than SW Automotive Finishes.
• Kansai Paint: Kansai Paint is a Japanese-led global coatings producer with significant automotive OEM and refinish exposure; particularly relevant as a competitor in the Asia-Pacific refinish market that SW Automotive Finishes could expand into.

Emerging players

• KCC Corporation: KCC is a South Korean industrial coatings major with growing automotive refinish and OEM ambitions, relevant as an emerging competitor that could increasingly target the same jobber/distributor ecosystems SW Automotive Finishes operates in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SWRefinish
• Facebookfacebook.com/SherwinWilliamsAutomotive
• LinkedInlinkedin.com/company/sherwin-williams-vehicle-refinish

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherwin-Williams Automotive Finishes