The Rees Hotel
The Rees Hotel is a privately held, five-star luxury hotel in Queenstown, New Zealand, operating 155 lakefront keys with award-winning dining, wine, bespoke tours, events, and spa services for leisure, corporate, wedding, and film production guests.
- Company typePrivate
- Founded2007
- HeadquartersQueenstown, New Zealand
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Rees Hotel does
The Rees Hotel Queenstown is a privately held, five-star luxury hotel operating since 2007 on a direct lakefront site at 377 Frankton Road, Queenstown, New Zealand, with 155 fully air-conditioned keys (60 hotel rooms, 90 apartments, 4 villas, and 1 lakeside residence), all with private balconies overlooking Lake Wakatipu and The Remarkables. The property runs an integrated luxury hospitality platform combining accommodation, two signature F&B venues (True South Dining Room, a Michelin Guide 2026-featured restaurant showcasing Central Otago produce, and Bordeau Wine Lounge, holder of the Wine Spectator Award of Excellence for 14 consecutive years), bespoke meetings and weddings (Ruma Wai Kahu conference room), private South Island tours and luxury airport transfers (Bentley, Land Rover, Audi, Mercedes Sprinter fleet), in-room spa via partner Indulge Mobile Spa, and a dedicated Film Unit Liaison for production crews.
Revenue is generated primarily from per-night room rates across the four unit categories, supplemented by à la carte and tasting-menu F&B, event venue hire and catering, tour/transfer fees, spa commissions, and film crew accommodation packages. Pricing is not publicly disclosed and varies by season and room type; bookings are captured through direct website, Book Direct Online, phone/email reservations, Tripadvisor and OTA channels, and trade/agent partnerships. The hotel is positioned at the top of the Queenstown luxury tier, supported by Qualmark 5-Star and Gold Sustainability certification and SKÅL International Sustainable Tourism Awards, and serves leisure couples, families on extended stays, corporate and incentive groups, weddings, and film production clients.
The Rees Hotel firmographics
Firmographics- Name
- The Rees Hotel
- Legal name
- The Rees Hotel Queenstown
- Website
- https://therees.co.nz
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Rees Hotel is a privately held, five-star luxury hotel in Queenstown, New Zealand, operating 155 lakefront keys with award-winning dining, wine, bespoke tours, events, and spa services for leisure, corporate, wedding, and film production guests.
- Ownership category
- akta.pro rank
The Rees Hotel industry classification
Industry- Product category
- Luxury Hotel Accommodation
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Beachfront & Island Luxury Resorts (THAGACAA)
- akta.pro secondary industries
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Luxury Villas & Residences Resorts (THAGACAM), Resort-Style Extended-Stay Properties (THAGAEAL)
Keywords
Where The Rees Hotel is headquartered
LocationHeadquarters
- HQ city
- Queenstown
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
The Rees Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Accommodation: The hotel generates primary revenue from room nights across 155 fully air-conditioned units: 60 Hotel Rooms, 90 Apartments, 4 Villas, and 1 Lakeside Residence, all with private balconies and lake/alpine views. Revenue is earned on a per-night basis across varying room categories from hotel rooms to three-bedroom villas and residences.
- Food & Beverage: Revenue from True South Dining Room (award-winning restaurant featured in Michelin Guide 2026) and Bordeau Wine Lounge. Includes à la carte dining, tasting menus, wine service, and culinary events such as winemaker dinners. Generates both per-covers and package revenue.
- Tours and Transfers: Private bespoke tours and luxury airport transfers offered using a premium European vehicle fleet. Revenue is generated per tour/transfer booking, with surcharges potentially applying during public holidays.
- Meetings, Incentives, Conferences & Events: Bespoke meeting and event spaces including the Ruma Wai Kahu conference room. Revenue is generated through venue hire, catering, and event planning services for corporate retreats, weddings, and intimate board meetings.
- Spa Services: In-room spa treatments delivered by Indulge Mobile Spa. Revenue per treatment session booked through the hotel concierge.
- Filming and Production Accommodation: Specialist film unit liaison manager provides tailored accommodation support for film crews and location teams, generating revenue through extended group bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Hotel Rooms - Executive Lake View, Lake View, Superior |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Rees Hotel product offering
Product offeringCore offering
The Rees Hotel is a five-star luxury hotel offering 155 fully air-conditioned accommodation units (60 hotel rooms, 90 apartments, 4 villas, and 1 lakeside residence) on the shores of Lake Wakatipu in Queenstown. Core revenue is generated from per-night room stays, complemented by the award-winning True South Dining Room and Bordeau Wine Lounge (food and beverage), bespoke private tours and luxury airport transfers, conference and wedding event facilities, in-room spa treatments via Indulge Mobile Spa, and specialist film crew accommodation services.
Product overview
The Rees Hotel is a five-star luxury hotel property offering a diverse portfolio of hospitality services. The core offering consists of luxury lakeside accommodation (60 hotel rooms, 90 apartments, 4 villas, and 1 lakeside residence) with views of Lake Wakatipu. The property features two main dining venues: True South Dining Room (Michelin Guide featured restaurant) and Bordeau Wine Lounge (Wine Spectator Award winner for 14 consecutive years). Additional services include conference and meeting facilities, private tours and transfers in luxury vehicles, in-room spa treatments, 24/7 gym access, airport cycle transfers, wedding services, film unit liaison, and golf experiences. Special packages combine accommodation with regional attractions like Milford Sound, ski experiences, and culinary events.
Differentiator
Problem solved
Functional benefit
Brands
- True South Dining Room: Award-winning restaurant at The Rees Hotel featuring sophisticated dining with seasonal Central Otago produce and an extensive wine collection.
- Bordeau Wine Lounge
Products and services
- Luxury Accommodation (Hotel Rooms, Apartments, Villas, Residences)
Quantifiable outcome
- Tripadvisor Travellers' Choice Best of the Best for 10 consecutive years (as of 2025)
- +3 more outcomes
Companies that use The Rees Hotel
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
The Rees Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Rees Hotel partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Paritua VineyardminorParitua Vineyard is the featured wine partner for The Rees Hotel's Winter Edition Winemaker's Dinner (July 2026) as part of The Rees Culinary Series. Located in Bridge Pa Triangle, Hawke's Bay, Paritua is known for elegant Bordeaux-style reds and composed whites from organically farmed single vineyards. Chief Winemaker Jason Stent collaborates with Executive Chef Trent Watson to create a curated food and wine pairing menu.
- Indulge Mobile SpaminorIndulge Mobile Spa is the hotel's spa partner, delivering boutique 5-star spa treatments in the privacy of guest rooms. Therapists use aromatherapy oils, Organicspa professional products, heated tables, hot towels, and luxury linens to create a full day-spa experience.
- World Ski AwardsminorThe Rees Hotel has been recognised as Best New Zealand Ski Hotel by the World Ski Awards for 9 consecutive years (as of 2024), a leading industry award in the ski hospitality sector.
- TripadvisorcoreThe Rees Hotel has maintained Tripadvisor Travellers' Choice Best of the Best status for 10 consecutive years (as of 2025), making Tripadvisor a key distribution and reputation platform for the hotel.
- QualmarkcoreThe hotel is certified by Qualmark with a 5 Star Hotel rating and Gold Tourism Business Sustainability Award. Qualmark's Sustainable Tourism Business Criteria are recognised by the Global Sustainable Tourism Council.
- World Travel AwardscoreThe Rees Hotel has been named New Zealand's Leading Hotel (2023) and NZ's Leading Hotel Residences (2021) by the World Travel Awards, a major global travel industry recognition body.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
The Rees Hotel competitors and assessment
Company assessmentDirect peers
- Azur Lodge: Azur Lodge is a luxury five-star private villa retreat in Queenstown targeting honeymooners and luxury leisure couples, directly comparable to The Rees's apartment and villa segment with similar lake and alpine view positioning.
- QT Queenstown: QT Queenstown is a design-led luxury boutique hotel in central Queenstown targeting the same upper-tier leisure and corporate segment as The Rees. Comparable in average daily rate tier and guest demographic despite a different stylistic positioning.
- Blanket Bay Lodge: Blanket Bay is an ultra-luxury lodge on Lake Wakatipu near Glenorchy, targeting the same high-end international traveler segment in the Queenstown region with similar premium experiential offerings.
- Eichardt's Private Hotel: Eichardt's is Queenstown's other flagship five-star luxury lakefront property on Lake Wakatipu, offering suites and a private lake-view residence. It is the closest direct competitor to The Rees in segment, location, and target guest.
- Millbrook Resort: Millbrook Resort is a luxury 5-star golf and lifestyle resort in Arrowtown near Queenstown, also Qualmark-rated and serving a comparable leisure, golf, and corporate retreat clientele to The Rees.
- Hotel St Moritz Queenstown: Hotel St Moritz is a heritage 5-star Queenstown property offering alpine-style luxury rooms and suites with lake views, directly competing with The Rees for leisure, ski-season, and corporate guests in the same destination.
- Sofitel Queenstown Hotel & Spa: Sofitel Queenstown is an internationally branded 5-star hotel in central Queenstown competing for luxury leisure and corporate travel demand; comparable service-level and rate positioning, differentiated by French-brand identity and CBD location rather than lakefront.
Broad incumbents
- Hilton Queenstown Resort & Spa: Hilton Queenstown is a globally branded upscale hotel on the Frankton waterfront a short distance from The Rees, offering scale advantages through Hilton's distribution and loyalty platforms while serving overlapping corporate and leisure demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Rees Hotel social profiles
Digital presenceThe Rees Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Rees Hotel leadership team
Management profileNumber of profiles
Profiles4 records
The Rees Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Rees Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Rees Hotel
What does The Rees Hotel do?
The Rees Hotel is a five-star luxury hotel offering 155 fully air-conditioned accommodation units (60 hotel rooms, 90 apartments, 4 villas, and 1 lakeside residence) on the shores of Lake Wakatipu in Queenstown. Core revenue is generated from per-night room stays, complemented by the award-winning True South Dining Room and Bordeau Wine Lounge (food and beverage), bespoke private tours and luxury airport transfers, conference and wedding event facilities, in-room spa treatments via Indulge Mobile Spa, and specialist film crew accommodation services.
Is The Rees Hotel a public or private company?
The Rees Hotel is a private company. It is classified as unknown and is currently operating.
When was The Rees Hotel founded?
The Rees Hotel was founded in 2007. It employs 51 to 100 people.
Where is The Rees Hotel based?
The Rees Hotel is headquartered in Queenstown, New Zealand, in the Oceania region.
How does The Rees Hotel make money?
Six revenue lines are on record. Accommodation is the primary driver. The others are food & Beverage, tours and Transfers, meetings, Incentives, Conferences & Events, spa Services and filming and Production Accommodation.
Who are The Rees Hotel's main competitors?
Direct peers on record are Azur Lodge, QT Queenstown, Blanket Bay Lodge, Eichardt's Private Hotel, Millbrook Resort, Hotel St Moritz Queenstown and Sofitel Queenstown Hotel & Spa. Hilton Queenstown Resort & Spa is listed as a broad incumbent.
Does The Rees Hotel have an API?
No public API is recorded for The Rees Hotel.
What industry is The Rees Hotel in?
The Rees Hotel's product category is Luxury Hotel Accommodation. Its primary akta.pro industry code is THAGACAA, Beachfront & Island Luxury Resorts, with a secondary code of THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 72111 and its SIC code is 7011.