SGE

Event Management Softwaresge.net.br

SGE is a Brazilian cloud-based SaaS platform providing integrated management software for graduation event companies and photography studios. Founded in 2002 in Rio de Janeiro, it offers 12+ modules spanning sales, event production, finance, QRCode ticketing, payments (SGPay), and a mobile app (iFormando).

Company typePrivate
Founded2002
HeadquartersRio De Janeiro, Brazil
Headcount11–50
GTM typeB2B
OfferingSoftware

What SGE does

SGE (operated by HG WELLS INF. LTDA, CNPJ 03.184.142/0001-44) is a Brazilian cloud-based SaaS platform that provides specialized management software for graduation event companies (formaturas) and photography studios (fotografia) serving Brazil's graduation market. Founded in 2002 and headquartered in Rio de Janeiro, the company targets SMB customers in two primary verticals and is positioned as a domain-specialized alternative to generic ERPs, addressing workflows from initial commercial proposal through event execution, ticketing, and post-event collection. The platform integrates 12+ operational modules: Gestão Comercial (proposal and sales pipeline), Produção de Eventos (event organization with costs and professional schedules), Gestão Financeira (accounts payable/receivable and cash flow), Controle de Estoque (inventory tracking), Álbuns e Fotos (customer photo album purchase), Cobrança Automática (automated WhatsApp/email/SMS debt collection), Relatórios, Portal do Cliente (self-service portal for invitations and albums), Ingressos QRCode (ticketing with attendance app), Assinatura Online (digital signatures), the SGPay payment sub-brand, and the iFormando mobile app for Android and iOS. The system is delivered 100% online with no installation requirement, accessible from any device, and self-attests to LGPD (Lei Geral de Proteção de Dados) compliance, claiming to be the only platform in its segment meeting Brazil's data protection requirements.

SGE firmographics

Firmographics

Name: SGE
Legal name: HG WELLS INF. LTDA
Website: https://sge.net.br
Company type: Private
Founded year: 2002
Operating status: Operating
Headcount range: 11–50 employees
Short description: SGE is a Brazilian cloud-based SaaS platform providing integrated management software for graduation event companies and photography studios. Founded in 2002 in Rio de Janeiro, it offers 12+ modules spanning sales, event production, finance, QRCode ticketing, payments (SGPay), and a mobile app (iFormando).
Ownership category
akta.pro rank

SGE industry classification

Industry

Product category: Event Management Software
NAICS: Software Publishers (5132)
SIC: Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro industry: PRIMARYHDAEAFAA
Sales Force Automation (SFA) CRM
Hardware, Technology & Telecom/Enterprise Platforms & Databases/Customer Relationship Management (CRM) Platforms

Keywords

Event management software
Graduation management system
Photography business software
Cloud SaaS platform
Financial management tools

Where SGE is headquartered

Location

Headquarters

HQ city: Rio De Janeiro
HQ country: Brazil
HQ region: Latin America

Markets served

SGE business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

SaaS Subscription: The company operates as a cloud-based SaaS platform with 100% online access requiring no installation. Based on the business model described (management system with multiple modules and features), revenue is generated through recurring software subscription fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

SGE product offering

Product offering

Core offering

SGE provides a cloud-based SaaS management platform specialized for graduation/event companies and photography studios in Brazil. The 100% online system requires no installation and combines commercial management, event production, financial management, inventory control, automated collections, customer portal, QRCode ticketing, and payment processing into one integrated platform accessible from any device 24/7.

Product overview

SGE is a unified cloud-based event management platform specialized for graduation companies and photography businesses. The core product SGE integrates multiple operational modules including commercial management, event production, financial management, inventory control, photo albums, automated collections, reporting, customer portal, and QRCode ticketing. The platform is complemented by SGPay for payment processing and the iFormando mobile app for customer engagement. All components share a common database accessible 24/7 from any device with no installation required.

Differentiator

Problem solved

Functional benefit

Brands

SGPay: Payment processing solution for graduation companies and committees, providing practical and secure payment methods.
iFormando

Products and services

SGE - Sistema de Gestão de Formaturas e Eventos A cloud-based SaaS management system for graduation/event companies and photography businesses in Brazil. Provides 100% online access from any device with no installation, integrating commercial management, event production, financial management, inventory control, automated collections via WhatsApp/email/SMS, reporting, customer portal, QRCode ticketing, online signatures, and LGPD compliance into a single platform.
SGPay Integrated payment processing solution that provides practical and secure payment methods for graduation companies and graduation committees. Registered trademark of HG WELLS INF. LTDA.
iFormando Mobile App Mobile application for Android and iOS that keeps graduation company customers engaged and loyal to the service. Connected to the SGE platform for customer management and engagement.

Quantifiable outcome

Automated collection reduces delinquency through WhatsApp, email, and SMS integration
+2 more outcomes

Companies that use SGE

Customer profile

Segments2 records

Ideal customer profiles2 records

SGE technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature13 records

SGE partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

SGE competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

SGE compliance and trust

Trust signal

Compliance1 record

SGE financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SGE leadership team

Management profile

Number of profiles

SGE funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SGE M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SGE

What does SGE do?

Is SGE a public or private company?

SGE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was SGE founded?

SGE was founded in 2002. It employs 11 to 50 people.

Where is SGE based?

SGE is headquartered in Rio De Janeiro, Brazil, in the Latin America region.

How does SGE make money?

One revenue line is on record: saaS Subscription.

Does SGE have an API?

No public API is recorded for SGE.

What industry is SGE in?

SGE's product category is Event Management Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM. Its NAICS code is 5132 and its SIC code is 7370.