Virginia University of Integrative Medicine

What Virginia University of Integrative Medicine does

Virginia University of Integrative Medicine (VUIM) is a private, accredited educational institution founded in 2004 that trains healthcare practitioners in acupuncture, herbal medicine, and whole-person integrative care. Its academic portfolio spans a Graduate Certificate in Chinese Herbal Medicine (CCHM), two master's degrees (Master of Science in Acupuncture, MAc; and Master of Science in Acupuncture and Herbal Medicine, MAcHM), and two doctoral degrees (Doctor of Acupuncture, DAc; Doctor of Acupuncture and Herbal Medicine, DAcHM). VUIM operates three physical campuses — Vienna, Virginia (flagship); Ridgefield, New Jersey; and Johns Creek, Georgia — and delivers its Transitional Doctorate online nationwide via a technology-enabled learning platform. The university pairs academic instruction with hands-on clinical training through an on-campus VUIM Clinic and an external network of clinical partnerships including Memorial Sloan Kettering Cancer Center, Inova Peterson Life with Cancer, East Orange VA Medical Center, Bread for the City, and Gallaudet University.

VUIM's business model is tuition-driven, supplemented by clinical services revenue from the VUIM Clinic and merchandise sales through the official VUIM Store. Programs are priced at roughly $61K for the MAc versus a $78K national median, yielding a competitive pricing position; however, specific program pricing tiers are not publicly disclosed. Go-to-market is sales-led through the website, an admissions team, campus visits, and informational events, with a digital marketing layer spanning social media, blog content, email newsletters, and industry-event participation. The customer base is individual prospective students — including career changers, working healthcare professionals, and international scholars recruited via the U.S. Department of State J-1 Exchange Visitor Program — plus walk-in patients of the VUIM Clinic. VUIM claims a 14:1 student-to-faculty ratio and an 87% average retention rate, and operates a Practitioner Network and Practitioner Finder directory to funnel graduates into active practice, monetizing the alumni pipeline indirectly.

Name

Virginia University of Integrative Medicine

Legal name

Virginia University of Integrative Medicine

Website

https://vuim.edu

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Virginia University of Integrative Medicine is a private, accredited institution founded in 2004 that trains healthcare practitioners in acupuncture and herbal medicine through certificate, master's, and doctoral programs delivered across campuses in Virginia, New Jersey, and Georgia, plus online nationwide distance learning.

Ownership category

akta.pro rank

Product category

Integrative Medicine Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Clinical Research Support (CRC/CTA) (EDAOAJAO)

Keywords

• Integrative medicine education
• Acupuncture degree programs
• Herbal medicine training
• Graduate health education
• East Asian medicine school

Headquarters

HQ city

Vienna

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Academic Programs Tuition: Revenue generated from tuition and fees for graduate certificate, master's, and doctoral programs in acupuncture and herbal medicine. Programs include Graduate Certificate in Chinese Herbal Medicine (CCHM), Doctor of Acupuncture (DAc), Doctor of Acupuncture and Herbal Medicine (DAcHM), Master of Science in Acupuncture (MAc), and Master of Science in Acupuncture and Herbal Medicine (MAcHM).
2. Clinical Services: Revenue from the VUIM Clinic providing acupuncture and integrative wellness services to patients.
3. Merchandise and Swag: Revenue from the official VUIM store selling swag, apparel, and merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

VUIM is an accredited private educational institution delivering graduate certificate, master's, and doctoral programs in acupuncture and herbal medicine (CCHM, MAc, MAcHM, DAc, DAcHM). The institution supplements degree programs with clinical training through an on-campus teaching clinic and external clinical partnerships, and operates a Practitioner Finder directory for graduates and a branded merchandise store.

Product overview

Virginia University of Integrative Medicine (VUIM) is an educational institution offering a unified portfolio of academic programs in acupuncture and integrative medicine. The core offerings include graduate certificates, master's degrees (MAc, MAcHM), and doctoral degrees (DAc, DAcHM) in acupuncture and herbal medicine. Beyond degree programs, VUIM provides clinical services through its on-campus VUIM Clinic, operates a Practitioner Finder directory for graduates, offers merchandise through the VUIM Store, and provides student support services via a Student Portal. The institution operates multiple campuses in Virginia, New Jersey, and Georgia, and offers technology-enabled learning for students nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Graduate Certificate in Chinese Herbal Medicine (CCHM) A graduate-level certificate program focused on Chinese Herbal Medicine for individuals seeking professional training in this modality of integrative healthcare.
• Master of Science in Acupuncture (MAc) A master's degree program providing foundational training in acupuncture and integrative medicine for prospective licensed practitioners.
• Master of Science in Acupuncture and Herbal Medicine (MAcHM) A master's degree program integrating acupuncture and herbal medicine for whole-person patient care, training students in combined East Asian medicine modalities.
• Doctor of Acupuncture (DAc) A doctoral-level degree program training practitioners in acupuncture at the highest professional level for advanced integrative healthcare practice.
• Doctor of Acupuncture and Herbal Medicine (DAcHM) A doctoral program combining acupuncture and herbal medicine for comprehensive integrative healthcare practice at the highest professional level.
• VUIM Clinic On-campus teaching clinic providing acupuncture and integrative wellness services to the public while serving as a clinical training environment for students.
• Practitioner Finder Searchable online directory enabling the public to find VUIM graduates in active practice as qualified integrative medicine practitioners.
• VUIM Store Official online merchandise store offering branded swag, apparel, and everyday goods bearing the VUIM brand.

Quantifiable outcome

• 87% average retention rate
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship and core.

• Memorial Sloan Kettering Cancer CenterflagshipStrategic or Co-development Partner · 1 January 2026VUIM is developing an off-site clinical internship with Memorial Sloan Kettering, one of the world's premier cancer centers. Launching in winter 2026, the program will embed students within MSK's Integrative Medicine Service where they'll observe how acupuncture and herbal medicine are used alongside leading-edge cancer treatment.
• Bread for the CitycoreStrategic or Co-development PartnerVUIM partners with Bread for the City, a frontline nonprofit delivering essential services including food, clothing, legal aid, and medical care to low-income residents of Washington, D.C. Through this collaboration, VUIM students participate in real-world community health initiatives rooted in equity and compassion, expanding access to integrative care where it's needed most.
• Inova Peterson Life with CancercoreStrategic or Co-development PartnerVUIM supports a holistic approach to cancer care through Inova's Peterson Life with Cancer program, complementing conventional treatment with evidence-based integrative services. Students gain experience providing care to both patients and caregivers. The program offers free support to individuals and families across Northern Virginia, regardless of where they receive treatment.
• East Orange VA Medical CentercoreStrategic or Co-development PartnerVUIM collaborates with the East Orange VA Medical Center to deliver acupuncture and complementary therapies within a comprehensive care model for U.S. veterans. Students serve in a multidisciplinary environment including dermatology, mental health, cardiology, and ophthalmology, supporting a population with complex healthcare needs.
• Gallaudet UniversitycoreStrategic or Co-development PartnerThe acupuncture externship at Gallaudet University Student Health Services provides accessible, culturally competent East Asian Medicine care to Deaf+ students and the broader community. Student interns deliver supervised treatments while working with ASL interpreters and using patient-centered communication. This model reduces language barriers, enhances trust, and supports pain management and overall well-being.
• U.S. Department of State - J-1 Exchange Visitor ProgramcoreStrategic or Co-development PartnerVUIM proudly serves as a host institution for international scholars through the U.S. Department of State's J-1 Exchange Visitor Program. The program welcomes participants from around the world to foster academic exchange, collaborative research, and cultural understanding in integrative and traditional medicine.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Maryland University of Integrative Health: Formerly Tai Sophia Institute, MUIH offers graduate degrees and certificates in acupuncture, herbal medicine, and integrative health — one of the closest direct peers to VUIM in scope and target learner.
• Five Branches University: California-based accredited school offering master's and doctoral degrees in Traditional Chinese Medicine including acupuncture and herbal medicine — a strong direct peer to VUIM in program scope and practitioner-training focus.
• Bastyr University: Regionally accredited institution offering graduate programs in naturopathic medicine, acupuncture, and integrative health research — comparable to VUIM as a specialized, mission-driven health-professions university with similar admissions and clinical training structures.
• National University of Natural Medicine: Accredited university in Portland offering naturopathic and classical Chinese medicine graduate programs — directly comparable to VUIM in delivering accredited graduate-level training in acupuncture and herbal medicine.
• AOMA Graduate School of Integrative Medicine: Texas-based accredited graduate school offering master's and doctoral programs in acupuncture and Oriental medicine with an on-site clinic — closely comparable to VUIM in program structure and teaching-clinic model.
• Yo San University of Traditional Chinese Medicine: Los Angeles-based accredited school offering master's and doctoral degrees in acupuncture and Traditional Chinese Medicine — directly comparable to VUIM in specialized TCM practitioner training.
• Phoenix Institute of Herbal Medicine & Acupuncture: Arizona-based accredited institution offering master's and doctoral programs in acupuncture and Oriental medicine — comparable to VUIM in program portfolio, accreditation standing, and teaching-clinic model.
• Pacific College of Health and Sciences: One of the largest U.S. acupuncture and integrative health schools offering certificates, master's, and doctoral programs across multiple campuses (San Diego, New York, Chicago) and online — directly comparable to VUIM in program mix and multi-state delivery model.
• Emperor's College of Traditional Oriental Medicine: Accredited acupuncture and Oriental medicine school in Santa Monica offering master's and doctoral programs — comparable to VUIM as a specialized accredited institution focused on integrative East Asian medicine.
• Daoist Traditions College of Chinese Medical Arts: Asheville-based accredited acupuncture and Oriental medicine school offering master's programs — comparable to VUIM in scale, accreditation, and clinical-training emphasis in a niche TCM focus.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vuimedu
• Facebookfacebook.com/vuimedu
• LinkedInlinkedin.com/company/vuimedu
• Instagraminstagram.com/vuimedu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia University of Integrative Medicine