E=MC2
- Company typePrivate
- Founded2002
- HeadquartersHoofddorp, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
E=MC2 firmographics
Firmographics- Name
- E=MC2
- Legal name
- E=MC² Totale Projectinrichting
- Website
- https://eismc2.nl
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
E=MC2 industry classification
Industry- Product category
- Commercial Office Interior Design and Fit-Out Services
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372), Interior Design Services (54141), Showcase, Partition, Shelving, and Locker Manufacturing (337215), Facilities Support Services (561210)
- SIC
- Office Furniture (2520)
- akta.pro primary industry
- Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)
- akta.pro secondary industry
- Occupant Experience & Smart Workplace Apps (Room/Desk Booking, Comfort Feedback) (BPABAGAO)
Keywords
Where E=MC2 is headquartered
LocationHeadquarters
- HQ city
- Hoofddorp
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
E=MC2 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Total Project Interior Design Services: Complete office interior design and fit-out services from advice and design to installation and coordination. One-stop solution covering walls, ceilings, flooring, furniture, and finishing details.
- Interior Products: Sale and installation of office interior products including system walls, ceiling systems, office furniture, flooring, sun protection, project kitchens, and acoustic solutions.
- Phone Booths and Meeting Pods: Sale of acoustic phone booths and meeting pods for offices, providing sound reduction up to 30dB, ventilation, and plug-and-play installation.
- Magic Folie and Smart Glass Solutions: Installation of switchable privacy film and smart glass solutions for offices, meeting rooms, and healthcare facilities.
- Interior Stripping and Demolition: Controlled dismantling and removal of ceilings, walls, floor finishes, furniture, and installations for renovation or handover purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Free 3D Design with Project Execution |
| Other | Pay-as-you-go | Quote-Based Custom Solutions |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
E=MC2 product offering
Product offeringCore offering
E=MC2 delivers total project interior design and office fit-out services for businesses, providing a single point of contact for advice, 2D/3D design, supply of interior products, installation, coordination, and aftercare. The bundled offering covers system walls, ceilings, flooring, office furniture, project kitchens, sun protection, signage, acoustic solutions, and proprietary items such as Magic Folie PDLC smart glass and Belcellen acoustic phone booths.
Product overview
E=MC2 is a physical project interior design and office furnishing company offering a unified portfolio of products and services under a single point of contact. The core product line consists of physical interior elements: Magic Folie (smart PDLC privacy glass film, with Melkglas Folie and 3D LED Folie variants), Belcellen (acoustic phone booths and meeting pods in three sizes), Scheidingswanden (partition and system walls in six types), Systeemplafonds (system ceilings from Rockfon, OWA, Ecophon), Kantoormeubilair, Vloerbedekking (carpet, PVC, laminate, linoleum, poured floors), Zonwering (interior and exterior sun shading), Projectkeuken (pantry to canteen), Muurvisuals (custom wall graphics with acoustic option), and Akoestische Oplossingen (acoustic panels, ceiling tiles, furniture, and white noise). These products are delivered as part of a bundled service offering (Totaaloplossing) that includes 2D/3D design, custom interieurbouw, interior stripping, installation, signage, and relocation — all coordinated by one team with a single point of contact.
Differentiator
Problem solved
Functional benefit
Brands
- Magic Folie: Switchable PDLC privacy foil for glass that transitions between transparent and opaque modes.
- 3D LED Folie
Products and services
- Totaaloplossing (Total Project Interior Solution)
- Magic Folie (PDLC Smart Glass Film) Switchable privacy glass film using PDLC (Polymer Dispersed Liquid Crystal) technology that toggles between transparent and frosted/opaque states via switch, remote control, app, or power circuit. Includes Melkglas Folie (static privacy) and 3D LED Folie (dynamic visual effects) variants. For offices, meeting rooms, and healthcare facilities.
- Belcellen (Phone Booths and Meeting Pods) Acoustic phone booths and meeting pods for one to six persons with up to 30 dB noise reduction, plug-and-play installation, ventilation, and occupancy indicators. Available as solo focus pods, duo pods, and meeting pods for 2-6 persons. For offices requiring quiet focused work and confidential calls.
- Scheidingswanden (Partition and System Walls) Flexible and permanent partition and system walls for office division, including glass system walls, sliding walls, folding walls, cabinet walls, metal stud walls, and panel walls in various materials, colors, and finishes with acoustic properties.
- Systeemplafonds (System Ceilings) System ceilings completing and functioning a room, covering aesthetics and acoustics. Available in hard mineral, soft mineral, gypsum, and metal types from brands such as Rockfon, OWA, and Ecophon.
- Kantoormeubilair (Office Furniture) Office furniture including desks, chairs, lounge furniture, and custom furniture, designed for comfort, style, and alignment with specific spaces and teams.
- Vloerbedekking (Flooring Solutions) Flooring solutions including carpet and carpet tiles (bouclé, frisé, velours), PVC and LVT, laminate, parquet, linoleum, cork, poured floors (PU/epoxy), and sports floors. Acoustic, slip-resistant, and fire-retardant options available.
- Zonwering (Sun Protection Solutions) Sun protection solutions including interior options (roller blinds, venetian blinds, pleated blinds, vertical slats) and exterior options (screens, zip screens, awnings, shutters, canopies). Options for automation and domotics integration.
- Projectkeuken (Custom Project Kitchens) Custom project kitchens including pantry kitchens, coffee kitchens, and company canteen kitchens. Covers compact pantries to full-scale canteens with built-in appliances, cabinetry, worktops (HPL, compact laminate, composite), and water, electricity, ventilation, and drainage installation.
- Muurvisuals (Custom Wall Visuals) Custom wall panels with replaceable digitally printed fabric on aluminium frames (slimframe/peesframe). Combines visual decoration with optional acoustic properties and LED lighting or built-in speakers. Usable for branding, events, and acoustic improvement.
- Akoestische Oplossingen (Acoustic Solutions) Acoustic solutions for open offices and workspaces, including acoustic panels and wall coverings, acoustic ceiling panels, sound-absorbing furniture, carpets and curtains, and white noise/sound masking systems.
- Interieurbouw op Maat (Custom Interior Construction) Custom interior construction services including bespoke built-in furniture, reception desks, cabinet walls, and other custom-built interior elements tailored to project specifications.
- Belettering / Signing (Signage and Lettering) Signage and lettering solutions for office interiors including window films, wall visuals, wayfinding, and branded signage in company style.
- Installatiewerk (Installation Work) Electrical, data, painting, wallpapering, spraying, plastering, lighting, and sun protection installation work performed by the company's own certified personnel.
- Verhuizen (Office and Business Relocation) Office and business relocation services as part of the total project interior solution.
- Horeca & Hotel (Hospitality Interior Solutions) Interior design and furnishing solutions tailored for the hospitality and hotel sector.
- 2D & 3D Ontwerp (Interior Design) Interior design services providing 2D layouts and realistic 3D visualizations as standard with every project, offered free with project execution.
- Interieursloop (Interior Stripping and Demolition) Controlled dismantling and removal of ceilings, walls, floor finishes, furniture, and installations for renovation or handover purposes, applying a circular approach to material reuse.
Quantifiable outcome
- Free 3D interior design included with project execution
- +3 more outcomes
Companies that use E=MC2
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
E=MC2 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
E=MC2 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CoffeeClickcoreLong-term strategic partnership spanning more than a decade based on mutual trust and shared commitment to quality. CoffeeClick Director Marcel Kiveron serves as Partner to E=MC², with active cross-referral of clients and collaborative project delivery. Partnership described as formula of mutual reinforcement through active reference and relationship sharing.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
E=MC2 competitors and assessment
Company assessmentBroad incumbents
- Haworth: Global office furniture manufacturer offering workspace solutions including furniture, walls, and architectural products. Overlaps with E=MC²'s full-spectrum office fit-out offering as a broad incumbent.
- MillerKnoll: Parent of Herman Miller, Knoll, and other design-led office furniture brands, providing comprehensive workplace solutions globally. Comparable to E=MC² in serving enterprise office interior needs at larger scale.
- Steelcase: Global office furniture and workspace solutions leader with a much broader portfolio (furniture, architecture, technology) than E=MC². Increasingly competes in the integrated fit-out space across Europe.
Direct peers
- Vitra: Swiss/European office furniture and interior design company with strong design-led positioning. Comparable to E=MC² in office interior design, custom furniture, and total workplace solutions for commercial clients.
- Maars: Dutch manufacturer of demountable partition walls and integrated wall systems. Direct overlap with E=MC²'s Scheidingswanden (partition wall) product category and enterprise fit-out services.
- Framery: Finnish manufacturer of acoustic phone booths, meeting pods, and soundproof office spaces. Directly overlaps with E=MC²'s Belcellen product line in serving hybrid-work office demand.
- Kinnarps: European office interior and furniture group offering total workplace solutions across multiple European markets. Comparable to E=MC² in end-to-end office fit-out and interior design services for enterprise customers.
- Vepa: Dutch office furniture and project interior specialist with strong sustainability positioning. Competes directly with E=MC² in Netherlands and Benelux corporate fit-out projects.
- Ahrend: Leading Dutch office furniture manufacturer and total office interior provider, headquartered in the Netherlands. Direct competitor to E=MC² in Dutch enterprise fit-out, with overlapping product lines in furniture, walls, and integrated office solutions.
- Drentea: Dutch office furniture and total office interior provider serving Dutch and Benelux enterprise customers. Closely comparable to E=MC² in regional footprint, target customer, and integrated fit-out model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
E=MC2 social profiles
Digital presenceE=MC2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
E=MC2 leadership team
Management profileNumber of profiles
Profiles1 record
E=MC2 subsidiaries and ownership
Company hierarchySubsidiaries8 records
E=MC2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E=MC2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E=MC2
What does E=MC2 do?
E=MC2 delivers total project interior design and office fit-out services for businesses, providing a single point of contact for advice, 2D/3D design, supply of interior products, installation, coordination, and aftercare. The bundled offering covers system walls, ceilings, flooring, office furniture, project kitchens, sun protection, signage, acoustic solutions, and proprietary items such as Magic Folie PDLC smart glass and Belcellen acoustic phone booths.
Is E=MC2 a public or private company?
E=MC2 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was E=MC2 founded?
E=MC2 was founded in 2002. It employs 11 to 50 people.
Where is E=MC2 based?
E=MC2 is headquartered in Hoofddorp, Netherlands, in the Europe region.
How does E=MC2 make money?
Five revenue lines are on record. Total Project Interior Design Services are the primary driver. The others are interior Products, phone Booths and Meeting Pods, magic Folie and Smart Glass Solutions and interior Stripping and Demolition.
Who are E=MC2's main competitors?
Broad incumbents on record are Haworth, MillerKnoll and Steelcase. Direct peers are Vitra, Maars, Framery, Kinnarps, Vepa, Ahrend and Drentea.
Does E=MC2 have an API?
No public API is recorded for E=MC2.
What industry is E=MC2 in?
E=MC2's product category is Commercial Office Interior Design and Fit-Out Services. Its primary akta.pro industry code is IMAIALAK, Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison), with a secondary code of BPABAGAO, Occupant Experience & Smart Workplace Apps (Room/Desk Booking, Comfort Feedback). Its NAICS code is 3372 and its SIC code is 2520.